Small and medium-sized enterprises are the engines of Europe's economy. This is demonstrated by the European Small Enterprises Charta, adopted in 2000, and by the fact that this sector employs more than 90 million people. Appropriate information and communication technology is essential to maintain their ability to function effectively and competitively. They need to know how to use these technologies for their smoot growth in productivity. The purpose of our study is to assess the regional ICT penetration of the Hungarian SME sector and compare this to that of the EU Member States.

Most of the people assume modern slavery end up in 19th century. However, according to the International Labor Organization (ILO), today 40 million people live as a slave. Moreover, modern slavery is the world’s fastest growing crime and has huge number, which never occurred in history before. One of the main limitation of the existing literature on contemporary slavery is that it ignores the history of slavery either entirely or alternatively between past and present. However, this article aims to figure out the role of modern slavery, also recommends some suggestions to governments to solve the problem of it. The aim of this paper is to addressing to the modern slavery policies in a conceptual perspective. In the theoretical framework of modern slavery, rational choice theory, conflict theory and human security theory have been selected to describe the sequence of modern slavery.

The possibilities of using drones in transportation will be determined by the capabilities of drone technology, legislation, various advocacy and trade unions, and the degree of general acceptance. Technology and infrastructure are given, customer habits and needs are favourable, and emissions generated by packets moving between two points are growing steadily. Despite these favourable conditions, the effects of drone use should be thoroughly reviewed. The environmental impacts of the project were analyzed by PEST analysis and the main influencing factors were studied using the Porter model. Concluding our results based on questionnaire surveys and feasibility examinations of fast food delivery, it can be said that a system based on drones can efficiently be operated and cost-effective using round trips, however, the legal issues and uncertainties that arise in the delivery of drone hippers remain a very significant hindering factor for a long time.

The quality and quantity of additional services play an increasing role in the competitiveness of service providers in the tourism sector. In our research, our goal was to explore the service development possibilites of two different sites of a Northern Hungarian healthcare institution in the framework of a market research. In the field of services, we focused on different issues of health, wellness and sports services. Our research has shown that the availability of additional services and therapeutic recreational, sport or wellness services are important for patients as they can positively influence their quality of life and health status.

Today the tourism is one of the largest and the most dynamically progressive sector, monitoring of its performance important research area. The sector and its companies' performance are related tightly, a present study deals with the corporate performance test. Its accurate goal is the monitoring of the profitability effect of 2007-2013.yearly budgetary periods tourism supports in the North Great Plain Region through the example of two of a region's companies. The basis of the examination the statistical, corporate data which can be reached publicly and data from the questionnaire filled by the companies and data from their competition registrar.

In the globalized and accelerated world of our time, challenges can only be met by companies that possess the necessary information and are able to convert it rapidly into organizational knowledge. Annual accounting statements are an important source of information within business relations among companies. The necessary information can only be obtained from the two fundamental parts of the annual statements (balance sheet and profit and loss account) if the notes on the account contains the information that contribute to the more comprehensive interpretation of the other parts of the annual statement. Decision-making based on inadequate knowledge further increases economic risks that are already high. In our research, we examine whether the notes on the accounts of companies include the information, which could help obtain necessary financial knowledge concerning the partner companies. For the analyses, we used the notes on the accounts of companies, which have information-technology services (Hungarian NACE No. 62) as their main line of business. By means of text mining, we analyse the extent to which the notes on the accounts are in conformity with the Accounting Act.

The importance of e-commerce in Hungary is unquestionable. 66% of the population is regular internet users (I3), every fourth person uses it on a daily basis. Online sales have increased from 137 billion HUF in 2010 to 427 billion HUF in 2016, while offline sales were not able to reach this growth (I1). Undoubtedly, online sale has become a very valuable market. The age group really valuable as consumers spends about 6 hours a day online, out of which 3 hours are active usage (I2). The Internet is also the most important source of information and keeping in contact, as 41% of the population uses it method. The availability of the Internet in Hungary is literally independent of the geographic location, thanks to the Digital Renewal Action Plan in Hungary's current strategy, as one of its main chapters is "Enhanced and Secure Infrastructure for All." (Botos 2013) plan. There are many unfavorable processes in Hungary's rural areas. Of these, emigration and the abandonment of the local economy are outstanding. To stop these processes, the "National Rural Strategy" (2012-2020) was created. Its most important areas are employment growth, balanced and diverse land and forest management, production structure, restoration of local food production and food markets, local energy production, strengthening the local communities, improvement of population patterns and conservation of natural systems and the biodiversity. The integration of rural economies into the on-line marketplace and their linkage to different DBEs not only vertically but horizontally can be one of the keys to their survival and development. The situation of businesses on the on-line marketplace in the countryside is very special. On the one hand, they are more favourable in many aspects of their operation, but in some cases they have disadvantages that fundamentally threaten their survival. The purpose of this article is to get to know this environment, map its benefits and drawbacks. For this, we use the results of in-depth interviews conducted with businesses operating on an on-line market in rural settlements.

It is highly important for every business to be solvent for both short and long term. Solvency is a prerequisite for the operation of a company, especially short term solvency, also known as liquidity. Liquidity plays a prominent role in the life of a given business. For this it is important for a business to strive to avoid liquidity problems. In the present article we examine the short term solvency of an American corporation, which prepares its financial statements according to the US GAAP (The United States Generally Accepted Accounting Principles). We present the fundamental short term solvency ratios, and the subsequent conclusions. Since for the calculation of the ratios the data of the examined company’s financial statement is needed, which shows differences from the yearly report of a Hungarian company, in the article we will also discuss the differences between the two accounting systems with regard to those items, which have an effect on the liquidity ratios, in particular current assets and short-term liabilities.

Aim of the treatise is, based on main macroeconomic indicators, to present the development of the Northern Great Plain region and the amount of EU grants received, including the ones for tourism purposes, as well as to examine the effects of grants. Based on the data, it can be concluded the region received significant grants during the years 2007-2013; it is in last place in view of the economic development but has achieved better performance in several areas. It is difficult to examine the accommodation and food service national economic sector independently: in one respect, it develops by the combined impact of several other areas, on the other hand, the tourism-related developments become usable for other sectors as well, new enterprises and investments are launched, at the same time, not only the companies’ but the municipalities’ revenues from tourism are increasing. Based on the statistical data, attention will be drawn to the fact that the outcome of developments is just moderate in the area of catering and tourism in the region and has a different rate by county.

Implementing a geothermal energy investment involves a significant amount of capital investment for a local government which cannot be realized only from its own sources therefore, it is necessary to involve external financial resources. In this article, I look at what resources the local government can get involved in implementing the investment planned by the local government. I also analyse the different combinations of these sources and when using different resources, how does the internal return on investment and its net present value change.

The companies’ most important goal is the satisfaction of consumers’ needs and the profitmaking. But nowadays the companies have to deal with the activity of corporate social responsibility, too. Therefore it can be interesting to research about the next questions: can ethics be taught? Do we have to teach ethics in the schools and especially in the business schools? What are the students’ attitudes toward the social responsibility? Are students sensitive and open-minded connection with this issues? The aims of the study were to examine responsible management attitudes among business students at the University of Debrecen (Faculty of Economics and Business). We draw their CSR pyramid (based on Carroll model) and present their opinion in reference to business education’s role in social issues.

The women’s role in supporting family businesses is important. As a wife, mother and chief trust officer the female family members effect on the operation of the family business directly or indirectly. A questionnaire was prepared for better understanding how the female family members can contribute to the family business. The results include information about successor related decisions and about generational changes. There are some information about change of the different woman’s roles within family and business.

The Full Range of Leadership Model describes different behaviors and styles that differentiate leaders. Managers and leaders use each style, but not egally. The Multifactor Leadership Questionnaire (MLQ) measures the full spectrum of leadership styles. It is widely used by researchers and practitioners. In my paper, after a short theoretical review of the topic and the description of the styles, my empirical analysis is also presented. In my work I examined the leadership style of chief executives of small enterprises in Szabolcs-Szatmár-Bereg county, with MLQ.

When making decisions on the use of energy, both on building and on city level, biomass plays certainly a role in looking for sustainable solutions. This study starts with highlighting some key points regarding urban energy management, including world urbanization trends, heat island effect of big cities and energy hierarchy in energy management. With these in mind, it is worth considering, how the shading effect of surrounding biomass can mitigate the heating needs as a wind barrier in the winter or decrease the cooling load as shadowing element in the summer, both for buildings and whole cities. These can be further enhanced by biomass integrated in the buildings’ envelope: green roofs and green walls can have significant energy conservation effects, according the characteristics of their different types. Lastly, urban disposal of biomass can lead to renewable energy generation, both in case of biogas production and waste incineration. These shading, covering and fuel possibilities all underline the importance of biomass in urban energy management.

The media market has been significantly rearranged over the last two decades. The local media of bigger cities worked for a long time in the background of local television. In addition to county print newspapers, television was the main source of information. Changes in media consumption habits, technical development have brought new market demands and new forms of appearance. Most of the local televisions, such as the Debrecen Television, were forced into operational and organizational change. With the expansion of the media portfolio, it has reached the dominant media of the region, covering the entire market segment, where content creation and providing the background of content delivery are at the highest level.

The proper knowledge of customer types is essential for a well functioning company – regardless of its size. In current research we wanted to identify and characterize the particular customer groups with involving 302 persons. During the examination we measured the attitudes of these participants with the help of a statement range based on Kotler’s classical customer types. For the identification we made factor- and cluster analysis, and we could separate five different factors. They received the names of Angry, Definite, Discursive Passive, Experience Shopping and Indefinite - based on some related statements. After the cluster analysis – along these factors - we could separate four different groups: Young Impulse Shoppers, Outspoken Definites, Negatives and Born Customers. Each and every group requires different communication, sales attitude and service morals.

The study aims to define global career and to present an applicable method. Internationalisation and globalisation indisputably have affect on companies actions. The value of human capital as a resource has got notably higher than before. To retain competitiveness, multinational companies have to focus their sight on employees with globally usable knowledge. In today’s globalized world international assignments are particularly frequent. It is a must to differentiate between working abroad willingly or sent abroad by the company. Achieved and applied knowledge from international assignments are essential ingredients of global career. However, the inappropriately planned career structure can cause damage for the company and for the cost effectiveness of the HR department. It is vital to appoint the most suitable employee for the assignment, to increase the company’s success rate and to maximize the individual’s performance as soon as possible. The effectiveness of the selection has influence on performing a successful assignment in the process of the career path.

Nowadays sensor networks and other systems, based on the IoT concept demonstrate the benefits of their usage, which includes the support of the decision-making process, therefore achieving an optimal result in the context of more and more fields. In this experiment, an additional sensor network has been developed based on a modular system derived from a previous development by means of a target-specific modification of the required modules to measure environmental data in a drying chamber used in food industry. The main objectives include the development of the device, the verification of the measurements of the factory-built device, providing an interface, which is able access the measurement data and after gathering experience from the usage, further developing the system and extending the functionality of the web application. The built-in data acquisition and control system stores the data of the measurements in the form of text files, while our additional data acquisition and control system uses a unified measurement database to store the data. According to the structure, a task-specific application has been developed in order to unify the two sources. Analysis of collected data was performed after running the ETL (extract, transform, load) algorithm converting the transaction-oriented database. The experiment shows so far the benefits of the multi-point measurements by a significant difference between the measured values, so we certainly consider further developments.

In Hungary, the emergence of a talent market for organizations is due to the growing demand for talented workers. The talent's definition, the exploration of the factors affecting the talent market's demand and his supply are necessary to the overview. With the emergence of the talent market, we will also carry out an important analysis of the changes in the labor market in Hungary as well as the shortage of labor shortages. In the labor market today, different generations are present, who have different expectations for their employer and work environment. The lack of skilled workers is attempted by organizations with different methods. One of these is the ability of companies to become a talent-magnet, resulting in a higher number of employees in their area of activity. In areas where labor shortages are high, more and more attention is paid to automating processes. During the research, I worked on the related literature and studies to determine the factors influencing the talent market.

In our study, we analyse various researches dealing with quality aspects of sport services, and different quality models related to the interpretation of quality. The results which were obtained in the framework of primary research activity present the opinions of students from five different research universities. Sport services’ operation and sustainability are determined by market regulations, as parts of the service industry. Considering that the university leisure sports services take place in a competitive environment, the universities often have to compete with external sports service providers for achieving confidence of the young generations. For the qualitative tests, we used the QSport-14 measurement scale, which is generally applied by sports centres. This scale investigates the sports services according to three different aspects: (1) instructors, (2) infrastructural facilities and equipment and (3) offered sport programs. We have adapted the measurement scale to the university environment because of the differences and special characteristics of external sports service providers and university sports services. In addition, we analysed the factors influencing recreational sports, and we also examined that what changes would be needed in order to improve the quality of recreational sport activities in higher education.

Today we cannot imagine our everyday lives without using our smart devices. While commuting we often get into people - even literally - who are doing their work on their portable devices 24 hours a day. This habit is widespread; there are many solutions that can be used by the corporation to have their employees work on their private devices, besides using it in their personal life. They can use these devices at their home, while commuting, or even while being at their own cubicle at the firm. In this article, we are concentrating on the IT risks of the firm with this work practice from a theoretical point of view. After this step, we will continue our research with investigating the problem of measuring and mitigating of these risks.

Traffic and transportation are important segments, as they contribute to the economy's functioning, to mobility, trade and job creation. Transport per capita spending in recent years exceeded 10% of the total spending of the population. In the first part of my article, I review the characteristics and importance of passenger transport. In the subsequent chapters, I will show how significant are the trends and differences that can be discovered when analysing population spending on transport, car purchases and maintenance and passenger transport by age group and educational attainment.

Education is the major contributor to the development of culture, including entrepreneurial culture as well. The aim of this study is to demonstrate the characteristics of a successful entrepreneur and how can be developed the initiative and entrepreneurial competence through education. The task of the education is to help young people develop qualities that are the basis of entrepreneurship. Such is creativity, initiative, responsibility, risk-taking and independence.

At the investigated public service providers’ personal customer service they did significant changes were made in the field of quality control since April 2017. A method which existed and was used for a long time was modified, which had one of the most important objectives from a management aspect to help the development of the administrators in order to provide high quality. During our research we mostly focused the development impact of the modified system. We wanted to obtain an answer whether the new system is better for promoting the development of the administrators than the former method and to what extent administrators require feedback related to their job as well as whether this system is properly inspected and controlled by leaders. During the research we targeted three focus points related to the development aspect: self-check, constructive feedback and the degree to which seated work is controlled. Based on the results of the investigation we draft such suggestions which can promote efficiency if necessary and possibly even make the operation of the system more efficient.

Celiac disease is a genetic autoimmune disorder characterized by sensitivity to gluten. Gluten is a protein found in many grain products (wheat, rye, barley and oat). When a person with celiac disease consumes gluten, his/her immune system perceives the gluten to be a harmful substance and reacts negatively. The only treatment for people with celiac disease is lifelong adherence to a gluten-free diet. Bread is a basic and frequently consumed food made from basically gluten-containing grains. Bread plays essential role in the Hungarian dining habits, thus bread consumption in the gluten-free diet is a challenging question. The aim of our empirical research was to investigate the gluten-free bread making and consumption habits of people following a gluten-free diet.

In our article we are publishing a brief overview on the actual status of the Hungarian agriculture and agricultural higher education. We are presenting the changes of the agrieconomy in several economies of the world and the actual economic status of the Hungarian agriculture as well. We are showing the education level and the age of the employees working in the agriculture. We are presenting some information about the agircultural higher education, and some problems and perspectives of the investigated sector.

Corporate social responsibility (CSR) in the Middle East is gaining more importance than in the past. Although it still remains more about philanthropy and charity, it moves towards a more strategic approach which includes formalizing ways of giving, as a set of non-random actions, and focuses more on addressing social ills and environment, economic challenges, that are hindering development. However, the business in the region has not yet taken the step to fully integrate the CSR into their core business operations. The most common challenges that facing the CSR implementation are the lack of government requirements and incentives, spreading awareness, building CSR partnership model, going beyond the marketing and PR campaigns, and full integration of CSR into the business strategy. In this paper, we aim to introduce the current state of the CSR in the Middle East and its perspectives, besides reviewing its evaluation stages, motivations, and current challenges. Moreover, we aim to examine CSR common practices through examples from the financial sector. The research method applied in this research is based on secondary data sources and we have used desk research to illustrate most important points and findings on the topic.

Nowadays, one of the most interesting parts of sociology is the research of the rural areas’ specific features. Within these studies the rural areas ability for survival and to retain forms an important basis. A basic pillar of these, that the youth from these areas become sufficiently motivated to return to their rural homeland after finishing their studies and be able to redound the local social and economic development. Sadly, we experience the opposite of it. Young generations are fleeing to large cities and in medium or long term it leads to the decay of these involved settlements; in worst case scenario the results can be irreversible. In close relation with the aforementioned, we have to mention the specific behaviour of the local – rural – elite, which can be the source of further problems. In the course of our research, we wanted to investigate, that what is the reason that university students, who are studying in large cities don’t want to return or move to rural areas. Furthermore, we tried to give an inside view about their opinions of rural areas and the life in the countryside. 

The aim of the article is to share information about the learning characteristics of the Z-generation based on literature review. In the same way based on secondary research we are showing the characteristics of the lifelong learning processes with special regards to the informal and non formal learning processes. On other hand we are publishing the outcomes of our research based on a survey done in three secondary schools of Debrecen. In the survey we investigated the learning plans of the vocational program students studying in the three secondary schools and their labour market perspectives.

Company and asset valuation plays a major role nowadays. Determining the company’s value is a key factor for management in appropriate decision making, and it is a necessary step for individuals who wish to invest and for investors. There are numerous models which utilize different methods for company valuation. In our study we based our valuation on the McKinsey model for a company in an international accounting environment. In the study we present the main attributes of the McKinley model, its structure, which includes the main steps of valuation. We put a special emphasis on the calculation of free cash flow, future balance sheets and profit and loss accounts anticipation as well as future turnover, which highly influences the changes of data in the future reports thus in the company value. The McKinsey model is a discounted cash flow model, in which the company value and the consequent future cash flow can be determined as present value.

Higher education is of the utmost importance in terms of the competitiveness of every nation, including the Hungarian economy, therefore it is considered determinant for the future to survey student mobility of foreign students pursuing their studies in Hungary. Demographic decline that is characteristic to Hungary, already makes its influence felt in higher education, therefore internationalisation of institutions is of essential importance in terms of their operation and sustainability. Currently, it cannot remain unmentioned that it is a question of vital importance for domestic higher education institutions – and this process might only be further strengthened in the future – how they are able to compensate declining domestic demand by making their workshops attractive to foreign students and researchers.

According to Kuit and Fell (2010) the educators’ task is to develop the learners’ lifelong learning skills to be able to apply their skills and competences in and efficient and creative way in new situations in a constantly changing environment. Kamenetz (2010) argues that neither the pedagogical nor the andragogical teaching methods are suitable for performing well in their job, but more and more a self-directed and self-determined approach is needed in which the learner reflects on what and how he learned, and the educator teaches the learner how to teach himself. The concept of heutagogy provides such principles and practices which can give an answer for the above-mentioned challenges in higher education. The authors examined how the heutagogical methods can be adapted at entrepreneurial courses and how the students evaluated these courses.

BIM (Building Information Modelling), a term that is drawing the attention worldwide in the construction industry and governments, is a complex concept that involves management effort, tools and applications for enhancing information flow and therefore productivity for projects. This article pretends to briefly explain BIM, its advantages, challenges and potentialities while considering the current adoption of the concept in some countries. Furthermore, the article includes suggestions for the implementation of BIM in an organization as well as in projects and a list with some useful tools for this purpose.

Human resource with the adequate ability and skills is of decisive importance in all organizations, irrespective of the field of activity in which they operate. It is no different with the life of sports organizations. The human resource management of sports organizations is peculiar which is influenced by, on the one hand, the operating form of an organization, on the other hand, the nature of employment. Those well-known jobs can be also found in the sport organizations which are necessary to operate an organization and carry out the general tasks, at the same time, the amateur or professional athletes turn up as specific human resources. Aim of the study is to explore the specific characteristics of the human resource management of a particular organization, namely Debreceni Egyetem Atlétikai Club Sport Nonprofit Közhasznú Kft. (University of Debrecen Athletic Sport Non-profit Public Benefit Purpose Ltd., hereinafter: DEAC Ltd.), primarily focusing on the traditional HR functions. After reviewing the domestic and international specialized literatures, the practice of the examined sport organization will be described by means of case study, document analysis and managerial interview methods. Based on the results, it can be determined that there is no separate HR manager in case of the examined sport organization, due to its size, but the managing director carries out the tasks as an economic and HR manager in one person. From the aspect of organizational operation, the practice of HR functions is similar to the practice of other SME business organizations, at the same time, the management of athletics as human resources means its specific characteristic where the managements of labour supply, career and talent has other interpretation.

Extreme sports play an increasingly important role in the supply of recreational activities, as an increased consumer demand has shown a dynamic growth over the past decades. In our research, we investigated motivational factors related to leisure time and in particular BMX sport on a sample of 237 people who do extreme sports. Our results have revealed that BMX is mostly chosen by young men as a leisure time activity. The consumers of extreme sports are characterized by internal motivation, pursuit of their own boundaries, testing of novel and exciting activities and the need for doing joint activities with acquaintances and friends.

The rate of inactivity experienced world-wide is the cause of numerous health problems. The sedentary lifestyle of the population represents a great burden to a nation’s economy. The health indicators of Hungary are below the European average, not only those concerning physical activity, but also with respect to  smoking, nutrition, and alcohol consumption [1]. In 2013, only 38% of the Hungarian population exercised regularly, while 62% rarely or never [2]. The diseases associated with inactivity represent a higher burden to the economy than the costs of raising the level of activity would be [3]. Based on previous studies, the motivating factors for leisure athletes in Hungary are the preservation of health, to increase physical strength, relaxation, recreation, the love of exercising, and stress management [4; 5]. The sports facilities available to a wide range of people, the fitness clubs offer the possibility to join regular sports activities, which is why it is necessary to examine the motivation behind the participation of athletes taking part in the trainings provided by fitness facilities. Many previous studies examined the goals of athletes and the motivational factors behind exercising, and came to the conclusion that trainings held in fitness rooms and at home are related to intrinsic motivational factors, while taking part in other sports activities are related to intrinsic motivational factors [6; 7]. The focus of my study are leisure athletes using the services provided by fitness clubs (753 people), of whom I evaluated the motivational factors behind taking part in trainings. The results show that the motivational factors driving consumers of fitness services show a ranking that is identical to those of other leisure athletes, with most of them taking part in fitness trainings in order to preserve their health, to improve physical strength, and for recreational purposes, while the improvement of physical appearance also plays an important role.

The reason behind is that they have their own principles, strategic goals and industrial environment that they have to manage on daily bases. The current labour and talent shortage across Europe forces local companies to supply their demand of manpower from foreign countries – encouraged by the ’four freedoms’ of the EU. In consequence of the globalisation, we have to keep in mind that running a talent management system has its challenges. For instance, employees with different cultural background might have unconventional needs. Due to the cultural, demographical and economical differencies, we must know the structure of our labour force to use the most beneficial tools to induct, motivate or retain our human resource. The aim of this research is to analyze Europe’s and China’s talent management systems to reveal similarities and differencies between them and pick the most notable ones. From the point of comparison, analysing China would be important for European countries to discover further possibilities, as nowadays China has one of the most dynamically developing economy with enormous population behind. The primary result of the research is that deficiency of talent is irrespective of the size of the population and it causes difficulty in both European and Chinese fields, therefore it proves to be a real and general challenge needing attention at organizational level. Furthermore, identifying regional patterns considering peculiarities, the framework of talent management systems can be defined and be found summarised in the article.

The spread of consumer societies has led to the commercialization, and the emergence of profit-oriented operating frameworks in the fields of sport. The sports enterprises, involved in the operation of competing groups on professional, spectator fields of sport have already been examined from legal, economic, organizational points of view by a number of international and Hungarian researchers. In this article, we attempt to cover and summarize the Hungarian research approaches on this subject. The motive behind our investigation is that we should launch an organizational examination of the Hungarian profit-oriented sports suppliers in the near future. We plan to analyse the property, financial, income, organizational, management and labor management related situation of these sports enterprises. In order to ground the research, the review nature summary of domestic economic, organization science related secondary examinations is essential, which allows the development of the appropriate research methodology and the comparison of our results with the antecedents.

The main target of companies is to earn money and achieve profit. In order to fulfil these needs, companies have to reduce their costs. Cost reduction is often associated with bad quality products, but it could be done in a different way. Sometimes it is enough to examine only their own processes and then benefit from the process optimization, process improvement or process scheduling. In this article a case study is presented, in which the differences in a production scheduling are evaluated with the application of Monte-Carlo simulation and descriptive statistics. At the end of the paper the most efficient material sequence is selected at the manufacturing company by using weighted sum model

The purpose of this study is to highlight the importance of collaborating with influencers as one of the most recent marketing tools. This article is intended to help brands and influenceres in critical situations, such as problems encountered in measuring performance or finding the right strategic partners, as mentioned in the literature. In the future – among the many potential research areas – we plan to study the self-branding of athletes and find key factors that distinguish influencers from other people.