The media market has been significantly rearranged over the last two decades. The local media of bigger cities worked for a long time in the background of local television. In addition to county print newspapers, television was the main source of information. Changes in media consumption habits, technical development have brought new market demands and new forms of appearance. Most of the local televisions, such as the Debrecen Television, were forced into operational and organizational change. With the expansion of the media portfolio, it has reached the dominant media of the region, covering the entire market segment, where content creation and providing the background of content delivery are at the highest level.