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The mutual influences of man-made pollutants and allergic manifestations
97-105Views:505The United Nations have projected the world population to reach 9.6 billion by 2050 and that, by then, over 50% of the world population will be living in urban areas. This continuing population growth and accompanying urbanization lead to serious concerns about clean water and food for all, but also about climate change and pollution. Soil and water pollution are directly affecting the crops grown for consumption, and air pollution is affecting our mucosal barriers in the respiratory and gastro-intestinal tract on a daily basis. This review provides an overview of the different types of pollution, and the health effects triggered by especially air pollution ranging from heart disease, pulmonary disease, cancer, to fatal respiratory infections. In addition, the differences in how pollution-induced effects are affecting different age-groups are discussed. Finally, the socio-economic causes and consequences (e.g. Quality of Life and Years of Life Losses versus medical care cost) of these pollution-induced diseases are debated.
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Regional differences in the economical sustainability of sports halls
85-91Views:347The precondition of a health conscious behaviour in a community is establishing a healthy development of the community, an important part of which is the community’s attitude to sports and health. A basic manifestation of this is whether the leadership of a specific settlement is committed to developing sports facilities and, on the other hand, to what extent residents make use of these facilities. The aim of our research was to point out the number of sports facilities currently available for catering everyday physical education introduced in 2012, leisure sports and competitive sport events in two different regions of Hungary. We also examined the resources available for maintaining the facilities and the degree to which existing facilities are exploited. Existing sports halls of the Northern Great Plain and Central Transdanubia were included in the research. We wish to emphasise, in regards to the infrastructural developments of the coming few years, that it is essential to consider the fact, even in the planning phase of facilities, that sport events in themselves do not make the facilities economically sustainable.
JEL code: Z20
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Determinants of consumers’ purchase intention for local organic food in Urban Sri Lanka
70-78Views:516Organic food marketing has currently become one of the most developing markets around the world, including Sri Lanka. Thus, the main aim of this study was to recognize the determinants of the purchase intention for local organic food among urban Sri Lankans. A consumer survey was conducted covering capital cities of six urban districts in Sri Lanka; Colombo, Galle, Gampaha, Kandy, Kurunegala, and Rathnapura using a sample of 600 consumers, from December 2016 to May 2018. Out of the 600 consumers, only 114 were purchasing organic food by that time, and those 114 consumers were chosen as the sample for this study. Descriptive statistics, principal component analysis, and multiple linear regressions were used as data analysis techniques. According to the results, majority of the respondents belongs to the 31-45 year age category. While most respondents had an education up to GCE Advanced Level, significant percentages of respondents were educated up to graduate and post-graduate levels. Also, most of the respondents received a monthly total income in between Sri Lankan Rupees 85,001 and 162,000 (approximately US dollars 473 – 900). Although one-fourth of the consumers are purchasing organic food at that time, a higher number is willing to buy them in future. As per the principal component analysis, health and environment consciousness, certification of organic food, marketing aspects of organic food, common parameters of organic food, awareness on the value of organic food, and market availability of organic food were the extracted determinants. The results of multiple linear regressions revealed that market availability, common parameters of organic food, and health and environment consciousness are the dominating variables of the purchase intention of organic food consumers. Thus, expanding the market conditions for organic food, establishing a better marketing system, conducting effective food awareness programs, and value addition for organic food are the identified timely essential recommendations.
JEL CODE: Q13, Q19
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Synthetic biology applied in the agrifood sector: Societal priorities and pitfalls
89-95Views:577Synthetic biology offers potential for innovation in the agrifood sector, although concerns have been raised consumer rejection of applications will occur similar to that associated with the introduction of genetically modified foods. Risk-benefit assessment should address socio-economic, as well as health and environmental impacts. Ethical issues may be of particular relevance to the application synthetic biology, and may also resonate with societal concerns. A case-by-case analysis of relevant issues may be needed, and innovation must be driven by societal and consumer preferences as well as technological possibilities. Research into consumer and societal priorities is required early in the innovation trajectory.
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Caves, as touristic attractions in Hungary: Adventure, health, culture, ecotourism
51-58Views:497Hungary offers abundant opportunities for discovering the mysterious world of caves. In Hungary there are around 4100 caves; although only a small number of them are open to the public, they offer a variety of attractions. As they are an important part of tourism, switching them, exploring them and making them accessible for a wider audience generates interest for visitors from different parts of the country. The adrenaline releasing sports offers us new ways of coping with stress, and has had an increasing importance in our lives in the 21st century. Discovering these underground miracles presents a new challenge for travelers. The interest in caves exploded in the 20th century, when ecotourism, longing to get back to nature, and the goal of improving one’s health became leading motivations for travelling. The present research is aimed at surveying, to what extent students of the recreation department are familiar with the opportunities provided by cave tourism and how up-to-date their related knowledge is. The following work introduces opportunities in cave tourism and intends to expose upon gaps in the related marketing strategy. The research questions are the following: Are students familiar with opportunities of cave tourism? What services do the caves they know offer? Are they up-to-date in cave-related news? On what forums do cave tourism appear?
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THE CLUSTERS OF TELEMEDICINE (THE SCOPE AND MAIN ECONOMIC ISSUES OF TELEMEDICINE)
Views:235The introduction of telemedicine tools was motivated by the need to reduce the risk of infection. This paper deals with the main areas of telemedicine. It presents a definition of telemedicine and its most typical manifestations. It discusses the role of health in economic growth. It also discusses the legislative background to telemedicine. It analyses the two major clusters of telemedicine, primary health care and VR-based care. Primary care includes online rounds, remote examinations, remote diagnostics, remote intervention, remote monitoring and surveillance. The second cluster, based on virtual reality, already includes elements such as surgical interventions, pain relief, attitude modelling, rehabilitation, anxiety and phobia management, eating disorders management, relaxation, medical care in disaster situations. A separate chapter of the study deals with the economic indicators and revenues of telemedicine. Finally, the author identifies possible areas for further research (Craig J. – Patterson V., 2005).
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Safety culture measurements results in the agricultural sector
143-150Views:243The author examined the safety culture and in relation to that the safety and health-related human factors. The examination was conducted primarily in the agricultural sector. Safety culture is also a key factor in business life especially in productive sectors. Basically, it determines the general work safety and occupational hazard situations, which may have an impact on business, competitiveness, and efficiency, and also employee satisfaction.The concept of safety culture is new in the applied sciences. Scientific investigations of safety culture are diverse, varying by country, science background and economic sphere. The author has created a dimension-model, which organically reflects the relations of safety culture within an organization, projected mainly on conditions in Hungary. Some safety culture dimensions have been also examined on the basis of international safety culture research methodology. The author investigated some safety culture dimensions on the basis of international safety culture research methodology. This method is suitable to investigate the status of the relevant safety culture dimensions at agricultural organizations. It has possibilities, in the course of safety culture operationalization, to mark out dimensions which as elements of organization culture are suitable for denotation of safety culture. In this paper the author publishes some of his results about the examined 18 agricultural enterprises. The author used a self-made questionnaire for the interviews. In the questionnaire he used Likert-type scale to measure the qualitative elements of the dimensions.
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Segmenting Hungarian people based on healthy eating
65-72Views:427Relying on customer trends healthy eating, which is one aspect of healthy lifestyle is becoming more and more popular. The aim of this study was to understand the healthy eating style of Hungarian adult consumers. An online empirical research with a sample of 1563 respondents (58.7% females and 41.3% males) was conducted in November 2018. Considering healthy eating two factors, namely the choice of healthy foods and the avoidance of unhealthy foods could be distinguished. A hierarchical cluster analysis was conducted to segment consumers. Four groups of consumers were identified: unhealthy food avoiders (20.3%), rejecters (11.8%), neutrals (26.2%) and healthy food choosers (14.7%). Unhealthy food avoiders are seniors. Rejecters are blue collar workers and have financial problems. Healthy food choosers live in families with children over 10 and do not have weight problems. This study is useful for the health sector and the government since targeted marketing programs can be planned to change eating behavior. To decrease overweight and obesity is the goal of all society, especially in developed countries. To increase the well-being of people and their quality of life educating social marketing campaigns are necessary with the aim of raising their awareness and explaining the basic principles of a healthy diet.
JEL Classification: 112, M30, M39
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New approaches to youth in thrill society: sport participation as fuel to boost outlook on future and concepts on self
97-104Views:322The theory of “thrill-society” (Schulze 1992) conceptualizes that increased economic status that allows the focus of daily life to switch from providing for physical needs to searching for a meaningful life and self-fulfilment. Combined with the expansion of education, it causes a smooth transition from traditionally inherited social positions and class-based hierarchy in society to a higher degree of social mobility, increased individualisation and diversification of life styles. Noting that, the actualization of this concept in Hungarian society came into effect only along societal discrepancies; still, the uncertainties and insecurities that accompany the process of ‘thrill projects’ collection are substantial. The purpose of this study was to examine the role of sport participation in the lives of young people, how sport may assist young people in coping with the insecurities and uncertainties created in the societal scene that is characterised by the combination of Schulze’s “thrill-society” and the inheritance of political, economic and societal transition of Hungary. Specifically, this study aims to find differences between sport participants and non-participants in their perception of future on micro and macro level, their readiness to take risks and challenges, and their self-concept related to their own health, physical condition, and physical appearance. Stratified random sampling was applied to obtain an accurate representation of Hungarian youth population. Data were analysed by using cross tabulation, non-parametric and multidimensional statistical methods. The results showed that sport participants adopted a more positive image of the future, higher ability to assume risks and a more modern state of mind, as well as a more stable self-concept in comparison to non-participant youth. Also, it seems that the sporting contest may be as strong as sociodemographic positioning in the formulation of these life capabilities. It can be suggested that sport may assist youth with a stable and accountable value environment that reduces the variety of opportunities and provides resources to better deal with societal uncertainties; meanwhile it opens new avenues of personal freedom even in a “thrill society” that filled with deficits in transitioning societies.
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Socioeconomic determinants of frequency of fish purchasing among Trinidad and Tobago shoppers: A binary logit analysis
105-109Views:375As the Caribbean continues to succumb to the pressure of Non-Communicable Diseases innovative strategies are being sought to rectify the problem. Increasing the purchase and consumption of fish/seafood has great potential in this regard; however, very little empirical research appears to have been undertaken on food marketing in general and for fish in particular in the Caribbean. This study analyzed the factors that affect the frequency of fish purchasing in Trinidad and Tobago. The results of the analysis indicated that 63% of the sample are occasional purchasers of fish (purchased fish less frequently than once per week). The binary logit analysis showed that of the eight socioeconomic variables analyzed, only three were statistically significant – age, educational level attained and religion. The results suggested that persons over 35 years, more educated (tertiary level trained) and non-Christians are more probable to be regular purchasers of fish than younger, primary and secondary level educated Christians. It is hoped that marketers trying to develop strategies to gain market share in the highly competitive food market, nutritionists and others attempting to reduce the health care costs of Trinidad and Tobago and other Caribbean countries through the increased consumption of fish/seafood find these results informative.
JEL. Code: M31, Q13, C25
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Complex problem analysis of the Hungarian dairy farms
93-100Views:535Hungarian dairy farms went through significant changes in past two decades. The most significant changes were caused by our accession to the European Union in 2004. In Hungary milk production remarkably declined after EU accession due to the decreasing level of support and decreasing milk prices. Size of our dairy herd has been practically reducing since the political transformation (1989); meanwhile the relative yields per cow have been continuously increasing. Relatively low prices, high production costs and tightening quality requirements ousted several producers – mainly small farms - from the market in past years. Feeding cost represents the highest rate in cost structure of production, but animal health expenditures and various losses are also significant. Applied technology of the Hungarian dairies lags behind theWestern-European competitors’; in addition they have handicaps in efficiency and product innovation. Moreover Hungarian milk and milk product consumption is about half of the Union average. In 2007 at the University of Debrecen the opportunities and the problems of this sector were discussed in the framework of a research and development project entitled “Project-generating based on sector-specific innovation”.At this workshop farmers, experts and advisers shared their ideas which were all gathered. The main objective of our paper is to provide useful information for the decision makers and the most important members of the sector. Using the practically successful ideas plus the ideas based on previous experience a new strategic concept was created. To reach the objective of this paper we collected, synthesized and analysed the strengths, weaknesses, opportunities and threats of the dairy farms and performed a SWOT analysis. On the basis of this SWOT analysis we set up a well organised problem hierarchy which would help to identify the main weaknesses of the sector. This analysis gives a great framework for the researches and it also gives a useful tool for the decision makers to improve the competitiveness of the Hungarian dairy sector.
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Is there a kink in the happiness literature?
131-139Views:785One of the early key empirical findings of the happiness literature is that at higher levels of per capita real income there appears to be diminishing returns to income at least with regards to marginal changes in ‘happiness’ measured by various survey instruments. Although these results have been recently challenged, these earlier findings and the results of many contemporary studies suggest that an inelastic relationship exists between real per capita income and happiness after a relatively low threshold of per capita income is reached. Appling some of the results of prospect theory I argue that even if it were true that the marginal effect of income on happiness is zero, a reduction in income would probably reduce the level of happiness, yielding a kink in the ‘happiness curve’. Also, applying a target income approach to the happiness literature, one can argue that pursuing higher target income, in itself, is a means of increasing life satisfaction. These two theoretical instruments yield results consistent with some of the most recent empirical finding based on Gallup Poll Survey data. In addition, applying insights from the capabilities approach, I argue, that increasing income is a means of purchasing the capabilities to increase individual levels of happiness through the production of public goods, such as health care and education. A given marginal increase in income need not generate any increase in happiness if this income increase is highly unequally distributed in a population or is not used to purchase goods and services that contribute to increases in the level of happiness.
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Reporting companies’ performance – in respect of the international financial reporting standards (IFRS)
107-112Views:360The role of information became more important due to rapidly changing technical conditions, market and economic regulations in our globalizing world. Several regulations tend to provide the framework for reporting performance and income of the companies, but in different statements performance is inconsistently presented and many kind of evaluation method exist in the practice. These facts led to the demand of properly assess the financial health of an organization, and created a commonly accepted rule-system, which name was International Financial Reporting Standards (IFRS). In this paper I tend to present the statements, definitions and factors, which can have great influence in representing the performance, income of the company in the frame of the IFRS, and reveal the differences between the other accounting regulations (EU directives, Hungarian Accounting Act) in this field.
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Analysis of consumer habits and attitudes on the Hungarian beef and rabbit market
67-70Views:449As a consortium partner the authors took part in a research project aiming at the development of high added value, healthy and environment friendly animal products. From among the products developed by the consortium (rabbit meat, omega3-fatty acid enriched beef, goose liver from non forcible feeding, selenium-, vitamin-E and natural color enriched eggs) the present study describes the results concerning beef and rabbit meat. The given products are chosen because they are produced in and exported from Hungary in considerable quantities and their competitiveness can be further improved. In order to able to map the consumer preferences a 300 count nationwide, representative, questionnaire based survey was designed and performed. Actual products were tested by focus groups and professional interviews. Beside the specific features of the products a common character is that the marketing strategy focuses on the distinctive nutritional benefits and other quality parameters that seem to be of crucial importance for the targeted consumer segment. Their unique character and health protecting effects make their branding and using community labeling easy. Their positioning points toward the prestige products therefore consumers tend to accept higher prices. In marketing communication the image building advertisement can be a common goal.
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More insurance subsidies for European farmers – is it needed?
33-38Views:353In addition to traditional sources of uncertainties, such as market price volatility and animal and plant health-related risks, the impacts of climate change have recently become a major concern in the agricultural sector throughout the world. Insurance has been commonly proposed as a key instrument in farm risk management, and agricultural insurance schemes have become more widespread both in developed and developing countries. We conducted a case study in the UK to investigate farmers’ risk perception and willingness to pay for crop insurance by using contingent valuation method (CVM). Similarly to the experience from developing countries, we found that farmers are less willing to pay for insurance, however they do take actions to reduce their risks. While these results suggest that the provision of premium subsidies to European farmers can be justified; in order to avoid counter-productive policy outcomes, one may consider the introduction of a risk-based approach in agricultural risk management.
JEL classification: Q14
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Bicycle tourism in Hungary
67-71Views:754Side by side with the revaluation of a health-oriented lifestyle various kinds of axtive leisure activities and active tourism in particular have been gaining ground. Cycling, which is popular not only as a leisure time tourism activity but mainly within settlements, also as an environmentally-friendly and up to a certain extent, a highly practicable means of transport mainly in towns and cities in WesternEurope, has a privileged position within active tourism (SALAMIN, 2010). This article wishes to present the situation of bicycle tourism, the factors influencing the demand for it and the opportunities for and possibilities of improving it within Hungary by providing an evaluative analysis of the relevant sources of the technical literature. The most important finding of this secondary research-based study is that there is an increasing contention both internationally and within certain regions of tourist interest within Hungary although there is no detailed information available as regards the latter. Success on the market can only be achieved by following the good practices of internationally developed tourist destinations and by a concerted development and improvement of the infrastructure, services and target-group oriented marketing activities as well as attractions.
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Consumer willingness to pay a premium for a functional food in Ghana
51-59Views:437Interest in functional foods has been growing in sub-Saharan Africa due to consumer concerns with diet and nutrition. This paper analyses consumer awareness, perceptions and effects of the determinants of consumer willingness to pay (WTP) a premium for Moringa bread in Ghana. An ordered probit model is employed. The empirical results indicate that consumer knowledge of the nutritional and health benefits of Moringa bread is what matters most to consumers in respect of their WTP a higher premium for the product. Consumers with knowledge on Moringa products are more willing to pay above 50% price premiums for Moringa bread. Fruitful policy recommendations are made in the paper.
JEL code: D12
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Statistical and multi-criteria decision making analysis for consumer attitude and behavior: in case of Mongolian organic food market
31-38Views:652Nowadays, consumers have a full of knowledge on products and services, and their daily consumption of healthy and environmentally friendly products has been increasing. Therefore, businesses need to implement green marketing activities, so they need to be aware of environmental issues and consumer needs while maintaining financial sustainability and competitiveness. (Belz & Karstens, 2002). Examples are the rapid growth of organic food products, as consumers are concerned with their health and environmental issues in their day-to-day purchasing decisions. Over 20 years ago, in 1999, the market for organic food products sales was $ 15.2 billion, while sales in 2017 increased to $ 97 billion, indicating that the world's organic food market is growing rapidly. The organic food market is growing by $5 billion a year, and as of 2014, 172 countries have organic food farm land according to the “The World of Organic Agriculture”. Since the market for organic products is a new market for Mongolia, previous surveys in are relatively small. Therefore, this is aimed at conducting a study on behavioral approaches of consumers of organic food products in Ulaanbaatar. We have run statistical and multi-criteria decision making analysis based on given data of consumers. We also apply Harker’s techniques for complete and incomplete evaluation matrices which are defined from consumers decision making. Numerical examples are presented.
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Education as a factor of awareness development of organic product consumers
39-42Views:293Organic agriculture provides good quality products, the development of sustainable agriculture, environmental protection and economic efficiency. To develop a habit of consuming organic food, as is case with all habits, it is necessary to educate the younger population, so that they can become accustomed to the fact that organic food is a source of both human health and a healthy environment. Therefore, educational institutions should initiate actions in order to develop awareness of the importance of healthy and safe food (especially fresh fruits and vegetables) among youth. This action has already been carried out in some countries.
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Transition economy and happiness the Czech Republic compared with the Netherlands in the 1990- 2004 period
119-126Views:383The paper deals with the subject Transition economy and happiness – a case study of the Czech Republic in a comparison with The Netherlands in the 1990- 2004 period. The paper addresses the following two questions: 1. How has the level of happiness changed since 1990 in the Czech Republic and in The Netherlands? 2. Are there differences with respect to variables that explain differences in happiness between both countries. It appears that. at the beginning of the 1990s of the last century, the Czechs were less happy than the Dutch and, that, people in the Czech Republic were less happy in 1999 than they were in 2004. Furthermore, Happiness in the Czech Republic is approaching the level of happiness in The Netherlands. In both countries happiness is positively affected by subjective health status, perceived freedom of choice over life, being married or living together and satisfaction with one’s financial situation and having trust in social institutions. But there are differences with respect to the impact of age, education and religion .
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A POTENTIAL USE OF A LANDSCAPE INTEGRATED MANAGEMENT TOOL TO MEASURE THE PROGRESS TOWARDS SUSTAINABILITY: A TRIAL APPLICATION AT THE GRAPE-PRODUCING COMPANY HÉTSZŐLŐ –TOKAJ REGION – DEBRECEN - HUNGARY
Views:316Sustainable integrated management at the landscape scale is increasingly becoming paramount for the private, and public sectors, as these sectors recognize the high relevance of promoting integrated and collaborative management in their operating areas and territories. There has been no attempt to apply this approach in the current sustainability reporting frameworks. this paper aims to run a trustful assessment at the Hétszölö viticulture company to make sustainability claims. This paper applies a new way of reporting sustainability by selecting and assessing suitable indicators within the Ecosystem, Human well-being, and Production pillars depending on the landscape context and conditions, followed by a performance metric selection, prioritization process, and sustainability claiming. Our results portray that out of 21 indicators including core and landscape-dependent indicators in total 9 were determined as applicable, likewise, concerning metrics selection, 5 performance metrics were defined as required, 2 were recommended and 1 was optional. The company´s top prioritized indicators are ecosystem restoration (1.06 % of restored areas nationwide), household income (0.3 % nationwide = < $2.5/day), and health and nutrition (<2.5 % = 42500 children).it is ultimately given some claims that actions must be taken in these prioritized metrics and make positive progress toward sustainability.
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The statistical analysis for the theoretical bio-methane market based on the opinion of car-owners of Hajdú-Bihar county in Hungary
27-30Views:287The more expensive fuels and the health-threatening air pollution make even necessary the spread of such a fuel, which serves as a solution to these problems. In our country at present there are three public CNG filling stations, two of them are located in Gyôr and Szeged and the third one was opened at the end of October in Budapest. The lack of infrastructure obstructs the spread of the methane gas powered cars in Hungary. During my research getting information by means of a test questionnaire I measured the fuel selection of the drivers and their opinion about alternative fuels. Then on the basis of the results I determined the potential target audience of the bio-CNG. As it is also typical in our country, the most of the respondents use gasoline-powered vehicle and drive less than 12 000 km/year on an average. 55% of the respondents would have their car converted in order to refuel cheaper and to protect the environment, consequently there would be demand for CNG. The potential target audience is the urban population below the age of 41 with higher education degree and average salary. One of my future objectives is to design a CNG filling station network in Hajdú-Bihar county considering the demand of car owners.
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Organic food sourcing, processing and distribution: a case of satisfying a growing market
5-10Views:490A case study of an organic food company in the Slovak Republic involved in producing and sourcing inputs, food processing and distribution is presented. The case is based on a June 2014 “live” case study prepared for students in International MBA in Agribusiness programs at the Slovak University of Agriculture in Nitra, Warsaw University of Life Sciences and the National University of Life and Environmental Sciences of Ukraine, Kiev. The company was established in 2001 with the objective to bring organic food to health conscious consumers. The company grows organic spelt grain, wheat, rye, buckwheat, herbs and apples on its 156 ha and 400 ha of owned and rented farmland. The company further processes these crops into more than 40 finished products. Students are presented with company information and summaries of a company visit and discussions with management. Students perform PEST and SWOT analyses, identify a shortage of owned and leased land as a problem the company must address, conduct research and analysis, and recommend product specification contracts as a solution to the problem.
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Pork production and consumption issues from the perspective of the religion and the World's growing population
121-128Views:883In this article we would like to present the production and consumption issues of pork meat in the world. We intend to examine the production and consumption of pork meat from the point of view of the population. The growing population of the world requires an increasing amount of food, especially animal source of protein, ie meat. We want to examine how the world can supply the growing population with food, including (pork) meat. The growing population generates ever-increasing consumption from year to year, and may not be able to satisfy it, adequately supplying the population with food, especially (pork) meat. Livestock farming, especially extensive animal husbandry, will be less able to produce sufficient quantities of meat for the growing needs.
During the analysis of food (meat) data we would like to present the difference between each continent on both the production and the consumption side. Examining the pork consumption, it should be mentioned the differences in the cultural habits, because the pork meat is the most affected in religious restrictions, regulations. The religious affiliation/identity is basically determined by the food and consumer habits, too. Due to the differences in dietary habits and religious culture, we think that the consumption of pork can be highly variable in the world and from country to country as well.
In general, we would like to answer questions about how the world (pork) meat production is going, is the meat consumed in the countries where it is produced (export – import issues), what are the factors that influence (pork) meat consumption (culture and religion impact on pork consumption, animal health issues), and is there enough (pork) meat for the world's growing population.
JEL code: P46, Q18, Q56
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EXPLORING THE NEXUS BETWEEN SUSTAINABLE CONSUMPTION BEHAVIOR AND ORGANIC FOOD PURCHASE: A Comprehensive Review
Views:444Recently, a remarkable increase in organic food consumption can been seen in both developed and developing countries. This research aims to identify the role of sustainable consumption behavior in purchasing organic food. The research problem has been formulated with several questions, most notably: Does sustainable consumption behavior has a role in purchasing organic food? The relationship between sustainable consumption behavior and organic food has received a lot of attention in the literature. However, take a comprehensive approach to examine how sustainable consumption behavior might affect purchasing organic food? In order to examine the role of sustainable consumption behavior in buying organic food, this article proposes a framework that adopts a comprehensive approach. The author conducted a qualitative synthesis of the literature (Systematic Literature Review (PRISMA), including 43 articles, revealing several findings. One of them, is that sustainable consumption behavior positively and directly impacts buying organic food due to the health, environmental cognition, high quality, trust, and food safety. The second finding is that complex factors influence organic food buying behavior. For example, price is always likely to be an important factor for most customers. Moreover, the lack of knowledge about organic food is another factor affecting customers’ buying organic food.