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• CONSUMERS’ PERCEPTION AND WILLINGNESS TO PAY FOR ORGANIC TOMATOES IN OFORIKROM MUNICIPAL, ASHANTI, GHANA

  Fred Nimoh

  Alexander Annor Frimpong

  Ambrose Azenyinkajigi Adama

  Enock Kwame Tham-Agyekum

  Views:

  30

  Although conventional tomatoes are often preferred by consumers, organic tomatoes are thought to be safer and healthier. This is because some customers do not fully comprehend the advantages of organic tomatoes. The purpose of this study was to investigate how customers perceive and are willing to pay for organic tomatoes. 399 systematically chosen respondents provided the data, which was collected. The data were analyzed using descriptive and inferential statistics such the Perception Index, Contingent Valuation Method, and Tobit Regression Model. The findings indicated that the majority of respondents were familiar with organic tomatoes. A perception rating of 1.24 indicates that respondents had a favorable opinion of organic tomatoes. Organic tomato buyers were willing to spend at least GHC 9.63 per kilo. Consumers' willingness to pay for organic tomatoes was influenced by their view of the health benefits, their level of education, their income, and their knowledge of and familiarity with organic tomatoes. As a result, the study advises producers or farmers to inform their customers about the health advantages of organic tomatoes and to focus on consumers with high incomes and educational levels since these factors greatly influenced their willingness to pay.

• Consumers’ Awareness, Perception and Interest in Labelling of Processed Foods in Ghana: A Case of ‘Sobolo’

  Fred Nimoh

  Gifty Opoku-Agyeman

  Alexander Annor Frimpong

  Views:

  468

  Food labels contain much information that helps consumers to make decisions based on the details which are of much importance to them. The study assessed awareness, perception and factors that influence consumers’ interest in labelling of sobolo in the Kumasi Metropolis of Ashanti region, Ghana. Systematic random sampling was used to select 300 respondents from five randomly selected sub-metros and data were collected using a semi structured questionnaire. Descriptive statistics such as frequencies, tables and percentages were used to summarize the socio-economic characteristics of respondents. Perception index was used to assess the perception statements on the product labelling and the Logistic Regression Model was used to analyze the factors that significantly influence consumers’ interest in labelling of sobolo. Results of the study showed that majority (97.3%) of respondents were not aware of labelled sobolo but 67% was interested, though with low awareness. The estimated perception index (2.8) showed that consumers had positive perception about labelling of sobolo. Among the socio-economic characteristics; age, education, household income and household size and respondents’ perception on health and safety aspects of sobolo were found to significantly influence interest in labelling of sobolo. In conclusion, the study found that, consumers would prefer different information on labels and thus their interests are significantly influenced by different factors. It is recommended that efforts should be made to promote the awareness, education and interest in labelling of food products to enhance production, consumption and sustainability of the food industry.