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The marketing strategies of Serbian honey producers
27-31Views:395Serbian honey producers are exposed to the increased international competition of recent years. To face up to the new changes, producers are progressively using diversification strategies, such as direct sales and production diversification. The direct sales strategy allows the producers to increase the product added value, while diversification aims to offer new products to the consumers. The aim of this paper is to analyse the honey marketing strategy of Serbian honey producers. The first part of the paper analyses the structure of production costs, production performances as well as the determinants of the honey supply. In the second part of the paper, analysis is focused on the determinants of direct sales. Finally, in the third part of the paper, diversification strategies are discussed. The data for this research has been obtained on the basis of a representative sample consisting of 84 Serbian honey producers interviewed in 2011 and 2012. The results show that the Serbian honey producers operate with more or less similar production costs and with production performances that do not differ significantly. They use direct marketing for two reasons: firstly, it affords personal contact with consumers, and secondly, they aim to decrease the transaction costs, thereby keeping a higher share of the product’s final value. Offering new products to consumers is an attempt to create additional product demand.
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Certain elements of population retaining ability and the ability to economically provide for a population of the countryside
81-88Views:321According to the data of population density, most of Hungary’s territory has rural features. Achieving EU supports in order to focus on developing the most underdeveloped communities, and in order to lessen the differences between communities, to establish priorities and to determine the rank of rural communities based on their development potential is necessary.The need of measurability arises because of comparison and classification.A possible target area is an analysis of population retaining ability and the ability to economically provide for a population of rural areas.
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The future role of agriculture in multifunctional rural development
163-171Views:266This paper is focused on analysis and evaluation of the future role of agriculture in multifunctional rural development in Ukraine and also reviewing of the significant basic factors which have influence on it.
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Integration at the workplace studies within multinational pharmaceutical factories in Hungary
69-71Views:285The primary objective of this essay is to assign a gap in Human Recourse Management literature. Many studies and resources are known about hiring and maintaining people and their loyalty to organizations. Work socialization is the first step to keeping people; however, most of the literature on integration at the workplace focuses primarily on organizational commitment and not on the individuals. Various perspectives of work socialization have been discussed including socialization stages, guidance and carrier development. This essay focuses on the approach of Human Resource Management, but the scope is expanded to the individual as well. In this paper, the reasoning, the methods and the questions of my future doctoral research on integration at the workplace are analysed. First, the issue is discussed from the perspective of social changes in Hungary. The next part of this essay illustrates varying definitions from the literature, providing then my own view of how to explain the integration process in the workplace and through which what I would like to focus my research. This article also aims to show possible methods (in-depth interviews with Human Resource Managers and document analysis) for examining the topic at multinational pharmaceutical factories in Hungary, while highlighting the most important questions for which my research aims to find answers.
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Organic food sourcing, processing and distribution: a case of satisfying a growing market
5-10Views:528A case study of an organic food company in the Slovak Republic involved in producing and sourcing inputs, food processing and distribution is presented. The case is based on a June 2014 “live” case study prepared for students in International MBA in Agribusiness programs at the Slovak University of Agriculture in Nitra, Warsaw University of Life Sciences and the National University of Life and Environmental Sciences of Ukraine, Kiev. The company was established in 2001 with the objective to bring organic food to health conscious consumers. The company grows organic spelt grain, wheat, rye, buckwheat, herbs and apples on its 156 ha and 400 ha of owned and rented farmland. The company further processes these crops into more than 40 finished products. Students are presented with company information and summaries of a company visit and discussions with management. Students perform PEST and SWOT analyses, identify a shortage of owned and leased land as a problem the company must address, conduct research and analysis, and recommend product specification contracts as a solution to the problem.
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Climate change effects on ski tourism
19-26Views:640Nowadays, climate change poses a common recurring problem in our everyday life. The weather forecasts tend to be inaccurate, the swiftly changing weather often makes fun of the people. The same unpredictability applies for forecasting the amount of precipitation or snowing. The major problem in ski tourism consists in the gradual shift of seasons, namely there is no snow in December yet, while at Easter-time we can count on such an enormous amount of snow. I’d like to present this climate condition and offer a sort of way out of this problem. In my empirical study, I have carried out document-analysis along the data collection phase, and I made half-structured deep-interviews, as well.
My research questions were the following: How is the winter season affected by climate change or by the lack of snow? Due to the unreliable climatic conditions what is the estimated ratio of drop in tourism in the season? How much shorter is a skiing-season and how does it affect the operation of the local ski-school? What are the features of pre, and post peak-season tourists’ emergence? How and for how long can a smaller ski-resort be maintained? What is the biggest challenge, problem at the ski-resorts along the state border?
First of all, I’d like to present and tackle the various solutions emerged facing the challenges of climate change effects related to skiing, on the other hand, I have made some personal interviews with Hungarian ski instructors working abroad and also with managers of Austrian ski schools trying to find out the various answers and reactions they have hammered out coping with the new challenges and difficulties in ski tourism.
Hungary can not be considered a skiing nation, although more and more people tend to take up skiing and get involved in this special field of sport tourism. The number of ski slopes being built and developed is increasing, yet the Hungarians ski-lovers tend to visit rather the foreign sport centers for the time being. The reasons mostly involve the various length and versatile difficulty level of the ski slopes. We should also take into account the challenging conditions imposed by climate change on the smaller winter sport centers and the way they can cope with it and also compete with other sport centers with similar features.
Climate change affects considerably the operation of skiing season, and the service providers must adapt to the new conditions. Many resort venues struggle for survival, though most of the local self-governments are clearly aware of the importance of ski-tourism, particularly in Austria. -
ASSESSMENT OF FACTORS INFLUENCING THE CONSUMPTION OF LOCAL DRINKS IN RURAL OSUN STATE, NIGERIA: POLICY RECOMMENDATIONS FOR SMALL-SCALE FOOD BUSINESS DEVELOPMENT
Views:31Locally produced drinks play a significant role in the cultural, economic and culinary lives of rural dwellers in Nigeria. However, factors influencing their consumption remain poorly understood. This study investigated these critical factors among local drink consumers in rural areas of Osun State, Nigeria with a view to suggesting policy recommendations for the development of small-scale local food business. It employed a multistage sampling procedure to select 205 respondents. Primary data collected with a structured interview schedule and in-depth interview guide were analysed using descriptive statistics and factor analysis. The study revealed that many (52.1% and 83.0%%) of the respondents were male and married, respectively, mean age was 40±12 years while mean household size was 6 persons. Zobo (100%), palm wine (99.5%), and soymilk (95.6%) were the most available local drinks in the study area. The sensory characteristics (63.45%), production (66.96%), and functional characteristics (74.03%) of the drinks were mostly considered by the consumers. The factors influencing consumption were the characteristics of the drinks, the educational background, and the economic status of the consumers. The study concluded that the identified factors were essential to the development of the local drinks industry and the small-scale food business in the study area. Policy recommendations that could provide a framework for this development were suggested based on the findings of the study.
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Comparison study of the agricultural subsidy policy applied by Ecuador and Hungary in the last 10 years
Views:540Agricultural subsidies have long been a consistent concern of government policies; they influence the use of resources for pursuing different goals in this sector. In this research, we are making a comparison study of the agricultural subsidy policies of Ecuador and Hungary in the last ten years by a comparative analysis applied for empirical generalization to explain and get a better understanding of the subsidies used in the two countries. The results show an enormous advantage for Hungary compared to Ecuador regarding the agricultural subsidies. Since they are part of the Common Agricultural Policy of the European Union, Hungary's subsidies are institutionalized and planned in the long term within a series of programs financed by the EU and national funds. While in Ecuador, agricultural policies exist as a general framework, and the governing body manages the subsidies through programs and projects that do not remain over time and depend on the current political situation in the country. In the same way, the data collected reflects that although the share of the agricultural sector in Ecuador's GDP is higher than in Hungary, the subsidy amounts for this sector are 36% lower than in Hungary.JEL CODE: Q13 -
Analysis of the chain of the banana industry of Ecuador and the European market
57-65Views:1915Bananas are among the four main crops in the world, including wheat, rice, and corn. It is the most exported fresh fruit in the world in terms of volume and value. The European Union (EU) is the largest banana importer globally with an estimated volume share of 33%. Ecuador is the top exporter since it is responsible for one-quarter of the world banana exportation. It represents 22% of total world exports, 27% of total agricultural exports in the country and 8% of the value of all exports (including oil). The present work analyzed the chain of the banana industry of Ecuador and its position in the EU market. A non-experimental empirical method with a quantitative and qualitative approach was used supported by scholarly literature and secondary research data collection. Results obtained show that the main countries destination shipped 87.8 % of total bananas exported from Ecuador in the period of 2007 – 2017. The largest importer of Ecuadorian banana is the European Union (28.9%). In Ecuador, approximately 78% of the banana producers are small companies, by adding the medium ones 95.6% is reached. Thus, the production of bananas in the country is mainly based on the family economy. In 2019, the official banana box price for producers in Ecuador is USD 6.30. In the EU market, it can reach over USD 18.00. It suggested an unfair payment to small and medium producers.
JEL CODE: Q13, M16, M21
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Some aspects of accounting and management accounting during economic downturns
33-35Views:411Economic slowdown and downturn creates new situation for every organisation, no one can avoid facing to new situation created by the global financial-, and economic crisis.All of the organisational function should reconsider its own role within the company due to the new circumstances, Accounting and Mangement Accounting can not be exception, but they have more complex and emphasized role in these difficult times. In the following paper I can not avoid to mention some general statement about importance of accounting and accounting principles, while there are a number of criticalaccounting and financial reporting issues that accountants and auditors should consider.In the framework of the paper I can not face with all relevant issues of the topic, but after some general statement I would like to highlight some special area regarding to management accounting, which can be more important during these challenging time for decision makers and accountants.Regarding to balance sheet analysis its important to mention current debate about fair value comparing with historical cost from accounting point of view, on the other hand from the view of management reporting system I would like to highlight the importance of working-capital indicators. More practical topic is the crucial role of budgeting and forecasting during economic downturns, and at the end I would like to show why it is more important monitoring price variance and indirect cost allocation in these uncertain business circumstances.
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The use of models in optimizing the field crop production in agricultural enterprise
105-108Views:305The full use of resource capacities of agricultural enterprises favorably affects the general increase in economic efficiency and rational production making them more competitive in the market. This creates the need for constant improvement of business strategies that uses all available resources to create the most profitable production. The main objective of this study was to find the ideal structure of production in agricultural enterprise and to enable the realization of maximum profit using the available production resources (land, mechanization, labor forces). As the basic method of planning, this study used the simplex method of linear programming which gives the most profitable sowing structure after detailed analysis of resources and achieved results, based on the limitations and gross margin. This work showed that the use of modern methods in production planning is one of the cheapest and safest methods for development of agricultural enterprises.
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International passanger survey at the Airport Debrecen – Main characteristics of departure visitors from AD
43-49Views:337The main reason of the research is to make a survey of the habits of foreign visitors arriving in Debrecen by air and their satisfaction. What was experienced in 2013 regarding low foreign proportion is also noticable in 2014. In the examined two months, of the whole passenger traffic between London and Debrecen only 10-15% is tourism by foreign visitors. There was not any information before about consumption of tourists arriving in Debrecen by air. In the course of my research I was examining the main elements of consumptions. From the gathered infromation from the questionaires it can be ascertained that on many occasions service providers failed to accomplish satisfying levels, quality. Underachievement occured and the experience of the visitors was worse than their expectations. This gives reasons for the indicators detailed analysis. The results of the satisfaction test might be an essential basis to further develop the city’s tourist products and services in the future. Personal experience of either visitors satisfaction or dissatisfaction, gets stored as a memory which influences future decisions on travelling. Because of this the city has to make an effort to provide higher standards of quality to people travelling into Debrecen by air from the first moment of arrival till the last moment of departure and leave satisffied.
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Some uses, underuses, and misuses of the findings of disparities between people’s valuations of gains and losses
7-13Views:381The well-known behavioural finding that losses have a greater impact on people’s well-being than gains, has important implications for the study of individual and collective choices, as well as the ways in which analyses are carried out -- many more than have yet been seriously considered. It also has many for analysts’ use of such tools as price elasticities, discount rates, value of statistical lives, risk analysis, and the like. A greater recognition of the behavioral findings would likely lead to reductions of the biases in many present analyses.
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EXPLORING CONSUMER INTENTION FOR FUNCTIONAL FOOD PRODUCTS IN HUNGARY: THE ROLE OF HEALTH CONSCIOUSNESS, NUTRITIONAL KNOWLEDGE AND ATTITUDES
Views:736Background: The potential health advantages of functional food products have increased their appeal. Their reception and implementation are greatly influenced by consumer attitudes and purchasing intentions. The Theory of Planned Behavior (TPB) is used in this study to examine how attitudes toward and intentions to buy functional food products in Hungary are influenced by health consciousness (HC) and nutritional knowledge (KN).
Methods: From March to May 2023, 396 adult Hungarian volunteers took part in an online survey. The poll measured respondents' intentions to buy functional food products as well as their health consciousness, nutritional knowledge, attitudes, and subjective norms (SN). Through pilot research, the questionnaire's reliability and validity were determined. Multiple regression analyses, one-sample t-tests, and Cronbach's alpha were all included in the statistical analysis.
Results: The majority of participants were female, working students. In support of hypotheses H1 and H2, health consciousness significantly influenced attitudes and purchase intentions. H3 and H4 are supported by the findings that nutritional knowledge strongly influenced attitudes and purchase intentions. Both perceived behavioral control and subjective standards had a beneficial impact on purchase intentions supporting H5 and H6.
Conclusion: This study provides important insights into Hungarian consumers' preferences for functional food items. It highlights the beneficial effects of health awareness, information, attitudes, arbitrary standards, and perceived behavioral control on buying intentions. It was discovered that attitudes play an important role in mediating the link between nutritional knowledge, health consciousness, and purchase intentions.
It was discovered that attitudes play an important role in mediating the link between nutritional knowledge, health consciousness, and purchasing intentions. The dynamic functional food market's marketers and legislators should take these findings seriously. The subtleties of these attitudes and their implications for promotional tactics can be explored in greater detail in future research. Promoting healthier food options and informing policy and marketing decisions require an understanding of consumer perceptions and behaviors.
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Optimal crop plan of cooperative farmers in Osun state, Nigeria: a linear programming approach
Views:471Optimal level of production requires better use of existing resources at the lowest possible cost. Despite the inherent advantage of cooperatives to the agricultural sector, the question of how farmers under cooperative umbrella use farm resource for optimal outcome remains unanswered. This study investigates optimal crop mix for cooperative farmers in rural communities in Southwest Nigeria. Primary data were collected for the study through structured questionnaire. The data were fitted to Linear Programming Model. Three different cropping patterns are identified among the cooperative farmers. Based on the results from linear programming model, only maize, cassava and yam are admitted in the final plan and this combination is to be produced at 2.23 hectares. The gross margin value associated with the plan is ₦156, 235.781 (1$ = N365). Input resources such as land, labour, fertilizer, and chemicals are not fully utilized. The slack values for these inputs are 0.31, 651.20, 1929.6 and 140.76 respectively. The sensitivity analysis shows that seed/seedling is the only binding resource in the final plan with a shadow price which suggests that proper allocation of seed and seedlings would improve returns to cooperative farmers. There is need for appropriate farm management strategies to ensure optimal return for farmers. More education and training is suggested to boost cooperative farmers understanding of optimum strategy that is needed to improve production and earnings.
JEL code: Q10, Q13
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Analysis of the expected income of several family types
49-51Views:506In this essay, I deal with the problem of expected income of family holdings. Despite the fact that expected income is mentioned in numerous specialist publications and in political declarations, its definition and method of calculation are not detailed. On the basis of my research, I define the notion of expected income and I determine its scale concerning different family types for the year 2006, on the basis of a survey I carried out among 198 agriculturists.
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Competiveness of the Hungarian pig sector
103-107Views:316The number of Hungarian pig population was 3.2 million in February 2010, 150 thousand less than in the previous year. This included 226 thousand brood sows, 54 thousand less than in the previous year, and this number is expected to fall further next year. In the past two years the number of brood sows decreased to a larger extent in economic organizations than in private farms (KSH, 2010). Despite the rising costs of feedingstuffs, producer prices for slaughter pigs have decreased, therefore private farms with small herds of brood sows haves old their breeding animals for slaughter houses. However, economic organizations mostly tried to restructure their production and place emphasis on plant production, thus improving their situation. These market changes indicate that the sector continues to scale down, production shrinks, market losses are continuous within the sector and vulnerability threaten the players of the product cycle increasingly.
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The social value of science shops: A cost-benefit analysis
23-30Views:426We describe and apply a method to determine the net social benefits of science shops. University departments operating as science shops coordinate research projects for individuals or civil society organizations (CSO) lacking the financial means to turn to professional consultancy bureaus. Three cases are analyzed; the science shops atWageningen, Brussels and Eindhoven. After investigation, it appears that under the normal assumptions for the application of CBA, the science shops concerned show positive net social benefits.
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Disciplines and practices for selection and workplace orientation within an American company
83-88Views:543The primary objective of this essay is to present how selection and orientation at the workplace are regulated and practiced at an American profit oriented company. Moreover, considering these practices to outline the disciplines which determine and influence them. The first part of this essay is a literature review which specifically illustrates various perspectives of selection and orientation at the workplace. Following this review, the objectives of this paper are enumerated. The next part presents the case study, the half-structured interview and the questionnaire methods used for this research. The results and the discussion parts are separated, because the results part shows how selection and orientation work in practice and then, by examining the results in some detail, the discussion part presents the disciplines which have been extrapolated. In order to support the conceived disciplines this paper also seeks to examine the most important supporting factors in the procedure of work orientation. General and professional/organizational factors of workplace orientation have been collected. Quantitative data from an empirical analysis is used for the research. Qualitative data is a part of a future dissertation. Questionnaires were completed by 80 employees at a distributor company in the United States of America. The results clearly show that the following disciplines should be maintained through these HR processes: equal opportunity, importance of professionalism, documentary, checking, support and continuance.
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The role of social media in gastronomy industry
95-103Views:2168Considering the rapidly changing business environment, staying competitive is a key issue and challenge for companies in the 21st century. The criteria of a company’s success and competitiveness is the changing behavior of the different economic actors and its influence. Through the information society came to the fore, the use of diverse information technology tools and methods has become a significant influence factor in terms of the entrepreneurs or company management and also the customers or other partners. Due to the rapid expansion of new technology developments, the role and importance of social media is continuously increasing. Also statistics show that one of the most regularly used IT tool is the social media and the different web 2.0 applications. The current study is intended to provide a better understanding how social media can emphasize the competitiveness of companies and format the consumer behavior in a special sector – the rapidly developing gastronomy industry. This paper presents an empirical research about the role of social media in the above mentioned industry based on the primary data which are gathered through a survey performed in Hungary. Beyond the empirical results presented, the paper also aims to provide some recommendations for research methodology – based on the international literature review and the Authors’ own experiences – both in gastronomy industry’s and customers’ point of view. Through the analysis the research hypotheses were examined and the most important correlations were identified between the survey results and the Authors’ initial supposition.
JEL Code: D83, L83, M31, Z33
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ANALYSIS OF CONSUMER BEHAVIOUR IN THE EUROPEAN POULTRY MEAT MARKET
Views:1093This research has also confirmed that poultry meat is currently in its golden age, not only in our country but also globally. The beneficial physiological effects of poultry meat, its nutritional value (high protein content), and its role in modern nutrition and diets have made it the most popular and 'fashionable' meat product of our time. Healthiness as a megatrend has favoured the consumption of poultry meat, which has been consumed for decades, and is reflected in the growth in production, trade and consumption. The trend of environmental awareness has also pushed the meat market towards the consumption of poultry meat as it is one of the least environmentally intensive compared to other meat types. Poultry meat is the second most commonly consumed meat in the EU, but in some European countries, it has taken over the overall lead (e.g. Hungary, Cyprus, and the UK). Poultry is not only preferred for its healthiness and low environmental impact, it is also an easy, versatile, quick-to-prepare, cheap source of protein. These advantages are expected to lead to further growth in the future in terms of production, trade and consumption, China, the US, the EU and Brazil dominate the poultry sector.
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Pork production and consumption issues from the perspective of the religion and the World's growing population
121-128Views:970In this article we would like to present the production and consumption issues of pork meat in the world. We intend to examine the production and consumption of pork meat from the point of view of the population. The growing population of the world requires an increasing amount of food, especially animal source of protein, ie meat. We want to examine how the world can supply the growing population with food, including (pork) meat. The growing population generates ever-increasing consumption from year to year, and may not be able to satisfy it, adequately supplying the population with food, especially (pork) meat. Livestock farming, especially extensive animal husbandry, will be less able to produce sufficient quantities of meat for the growing needs.
During the analysis of food (meat) data we would like to present the difference between each continent on both the production and the consumption side. Examining the pork consumption, it should be mentioned the differences in the cultural habits, because the pork meat is the most affected in religious restrictions, regulations. The religious affiliation/identity is basically determined by the food and consumer habits, too. Due to the differences in dietary habits and religious culture, we think that the consumption of pork can be highly variable in the world and from country to country as well.
In general, we would like to answer questions about how the world (pork) meat production is going, is the meat consumed in the countries where it is produced (export – import issues), what are the factors that influence (pork) meat consumption (culture and religion impact on pork consumption, animal health issues), and is there enough (pork) meat for the world's growing population.
JEL code: P46, Q18, Q56
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Analysis of consumer habits and attitudes on the Hungarian beef and rabbit market
67-70Views:493As a consortium partner the authors took part in a research project aiming at the development of high added value, healthy and environment friendly animal products. From among the products developed by the consortium (rabbit meat, omega3-fatty acid enriched beef, goose liver from non forcible feeding, selenium-, vitamin-E and natural color enriched eggs) the present study describes the results concerning beef and rabbit meat. The given products are chosen because they are produced in and exported from Hungary in considerable quantities and their competitiveness can be further improved. In order to able to map the consumer preferences a 300 count nationwide, representative, questionnaire based survey was designed and performed. Actual products were tested by focus groups and professional interviews. Beside the specific features of the products a common character is that the marketing strategy focuses on the distinctive nutritional benefits and other quality parameters that seem to be of crucial importance for the targeted consumer segment. Their unique character and health protecting effects make their branding and using community labeling easy. Their positioning points toward the prestige products therefore consumers tend to accept higher prices. In marketing communication the image building advertisement can be a common goal.
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Somatic development and some motor performances of young girls based on age and birth season
117-123Views:357There are numerous publications in the literature reporting physical development and motor performances of children of different ages based on sex and various environmental factors. However, there are not many publications on the birth season effect. The aim of the study was to evaluate the differences among children in physical development and motor performances based on age and birth season. Physical development described by body height and body weight, in addition to motor performance indicators including the twenty-metre dash, standing broad jump, six minutes of continuous running, throwing with a stuffed ball, and obstacle race-tests were studied. The survey included the participation of 426 girls. From the group the seven-, eight-, and nine-year olds numbered 148, 191, and 87 respectively. The group of girls who were born in winter, spring, summer and autumn numbered 114, 110, 89 and119 respectively. The tested data were evaluated with unitrate analyses of variance using SPSS statistical package. Mean value, standard error, standard deviation and coefficient of variation were calculated. The significance of differences between mean values was evaluated using “t” test. Differences with an error below 5% were considered to be significant. Furthermore, a correlation analysis was used to evaluate the relationship between season of birth, body development and motor-related performance data. Age, body height, body weight, throwing a stuffed ball in one hand, twenty-metre dash, six minutes of continuous running, and obstacle race-test are interdependent variables of development and motor performances of young girls of this age. Data from the study results show that the children group included in the tests was quite homogenous in body height, but heterogeneous in body weight and motor performances. Physical development and four of the five evaluated sport skills were affected by the birth season. Development and motor performances of the summer- and autumn-born girls are generally better than those born in winter or spring. Differences are significant except for the obstacle race-test. Age, body height, body weight, throwing with a stuffed ball in one hand, twentymetre dash, six minutes of continuous running, and the obstacle race-test seem to be interdependent variables of development and motor performances of young girls of this age.
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The characteristics of consumer attitudes in the food market in Hungary
43-49Views:468The objective of our research was to examine the health status and health behaviour of the Hungarian population in relation of food consumption by identifying relationships between the underlying factors. In our research we used the objective factors from secondary data concerning nutritional status and body image as a framework for the interpretation of the examined relationship of eating attitudes and body attitudes. We chose survey as our test method, it was carried out on a national representative sample of 1000 people. After the examination of the factor structure of the two attitude measuring questionnaire, five consumer groups have been identified by the cluster analysis. The five clusters are: Uncontrolled Impulse Eaters, Dissatisfied Tense, Uninterested, Overweight Impulse Eaters and Conscious Consumers. This segmentation based on eating attitudes and body attitudes could serve as a guidance for health marketing experts and the manufacturers of health protective food to determine and address their target group.
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