In the 21st century a country’s success significantly depends on how it can solve the problems (supply safety, growing prices, climate change, etc.) induced by the application structure of the fossil energy sources with the means of energy saving, energy efficiency and the utilization of renewable energy resources. The utilization of renewabl...e energy sources has positive effects on five key areas: environment protection, energy policies, fulfilment of EU expectations, agriculture and rural development and on the whole of the national economy. The bioenergy – beside fulfilling the national economic aims – it is putting up the value of the role of agriculture and rural development. The role of agriculture is multi-functional in the process. The agricultural sector has an important task in the area of bioenergy to ensure the proper quality and quantity of raw materials for the increase of bioenergy utilization. This also means new sales perspectives and opportunities for the producers. Above all this, the agricultural policy aims for the agriculture and the rural development segment to be the unambiguous winner of the new bioenergy sector and for most of the available profit to stay with the agricultural sector, with the rural players. For this reason encouraging the raw material production it wishes to encourage the producer their primary process and their local utilization. One of the fundamental objectives of the measures is that agriculture should go beyond the raw material production and take steps towards processing and utilization. The multifunctional role in the product chain might mean extra income and more added value for the producers and the active players in the process. The other objective is to promote the local utilization, the scatter of the environmentally friendly energy sources in rural areas, to change the energy is “lying on the ground unutilized” principle while local processing and promoting the utilization, to achieve a lower energy dependency and to optimize and disseminate cost efficient solutions. To realize all this means a great task and a huge challenge for the agricultural government as well as the rural societies and micro regions but might lead to a successful rural development. The range of the tools and measures to fulfil the aims might be very broad, from the regulating instruments to the various subsidies, coordination and dissemination tools. Part of the subsidy schemes are direct production-type of subsidies (the so called direct payments, for example the area based subsidies) and the other main forms are the investment-type subsidies which are for technology development, promotion of competitive production and local processing and for establishing a green energy industry. In the period of 2007-2013 the key elements of the development schemes were drafted in the frame of the New Hungary Rural Development Programme (ÚMVP) and the Environmental Energy Operational Program (KEOP). The available raw materials and the conditions are taken into consideration while designing the development schemes because a successful realization of a product chain means the assurance of the inputs and outputs. The starting point of determining the development direction is the principle of an operation which is sustainable and economical on the long run. In addition such developments are considered reasonable which are viable on medium and long term and bring numerous rural development, environmental and societal returns.
Using biomass to produce energy is not a new idea. In the past, the by-products of energy(?) production processes or naturally grown materials were mainly used for energy production. At the same time, during the production of biomass the conventional sources of energy are used (fuels, the embodied energy of which is used in the production of th...e biomass and equipment, etc.) which must be taken into account when determining the net energy production. This research aims to examine how to optimise the production and use of biomass energy and its supply chain in the energetic and economic criteria system, as well as how to impact upon the managing models of the processes to the energetic and economic parameters of the supply chain; we ask what criteria characterise the natural (environmental), economic and social sustainability, and how they can be implemented e.g. within the framework of an innovation cluster. This article describes a test model, and analyses the results of the model examinations and the conditions for compliance with sustainability criteria. Arguing the environmental, economic and social sustainability among the criteria of the model for evaluation is not possible at all times by means of direct indicators. The results of the research proved that only multi-criteria optimisation models serve a proper decision-making instrument for the evaluation of biomass utilisation for energy production.
The global energy consumption is continuously growing, because the population of Earth and the standard of living expands day by day. As a result, the emission of greenhouse gases increases further more. The various countries use the different types of fuels in varying amount.In this study we have examined the primary energy consumption of the...countries, according to the BP Statistical Review of World Energy June 2016 (BP, 2016), based upon their usage of fuels.The assay resulted in a 7 cluster model. With one exception, each cluster contains a resource, which is used in a much larger amount than in the other clusters. As a result, we may differentiate between an average cluster, and the clusters of countries that use primarily hydropower, nuclear energy, renewable energy, coal, fossil oil, and natural gas.We have examined if there is any connection between the location of a country in a cluster and its HDI, as well as the countries’ competitiveness.
JEL Code: Q42, Q43, Q35, Q01, P28, P18
Due to the decrease in the quantity of traditional energy sources, in the future an alternative energy production should be sought which provides minimum environmental burden and offers an opportunity to generate energy. The use of biomass provides another option to resolve this problem. The most important features of the biomass are that the q...uantity doesn’t decrease during conversions and are reproduced by natural processes. The main raw materials of the biomass are considered to be the energy plantations, which are economic in areas where the farmer, during the traditional production, can’t or with difficulties can cover the expenses, so that profitably sustainable cultivation branches can come to the forefront with less material and energy input. Those cases in which the cultivation of agricultural areas are not economically feasible, there is a possible utilization in our country which is the installation of plantations with energetic aim.
The aim of the paper was to determine the influence of the fertilization level on the energy and economics efficiency of the production technologies of selected crops processed into bioethanol or biogas. There were investigated the following crops: rye, triticale, wheat, sugar beets, maize, sorghum, reed canarygrass and Virginia fanpetals. In t...he energetic efficiency the Energy Return on Energy Investment index (EroEI) was used. Apart from the ERoEI ratio, the Net Energy Value (NEV) ratio was also used. In the economics efficiency attitude, the Gross Margin (GM) was determined.The investigations proved that in general, the production technologies of crops where the lowest levels of nitrogen fertilization were applied proved to have the highest energetic efficiency. The highest economic efficiency was characterized by the production of corn for biogas. In the case of the production of bioethanol (all plants), ratios were on the verge of profitability or the lack of it showed.The analysis proved that the efficiency of the technologies of production of the crops to be processed into biogas is several times higher than the energetic efficiency of the technologies of production of the crops to be processed into bioethanol.
In recent months Montenegro has been faced with serious budget problems , one proposed solution of which has been to reduce the number of employees in state administration. Additionally, the costs of living are above the disposable budget of most households, in particular the high cost of electricity. While the government warns about a lack of...electricity, the citizens are hardly in the position to cover these costs. Montenegro is dealing with the double challenge of inefficient use of space (the country features over 100,000 illegal homes)(I don’t understand the link between inefficient use of space and illegal homes) and inefficient energy use (Montenegro needs an average of 8.5 times more energy per unit produced than an average EU country). How can these problems be solved in a way which pleases both sides? In this paper, an approach is presented which links the solving of the problem of illegal construction with increasing the level of energy efficiency in households, businesses and other facilities. There is a model developed by UNDP Montenegro – an integrated policy solution to the double challenge of providing energy efficiency measures to incentivise households to legalise their homes. The legalisation of illegal buildings by the introduction of mandatory energy efficiency measures in them may at the same time result in an increase of revenue to the central and local budgets, the reduction of negative impacts on the environment, an increase in employment, the engagement of the economy, a reduction of electricity consumption and thereby to reduce the need to import electricity, and ultimately the increased welfare of the population.
There are growing opportunities and demands for the use of biomass to provide additional renewables, energy for heat, power and fuel, pharmaceuticals and green chemical feedstocks. However, the worldwide potential of bioenergy is limited, because all land is multifunctional, and land is also needed for food, feed, timber and fiber production, a...nd for nature conservation and climate protection. The recent expansion of the bioenergy industries together with a strong increase in many commodity prices has raised concerns over the land use choices between energy needs and food and feed. New systems of energy production must be developed based on cost of environmental damage due to production and use of fossil energy and certain chemicals and materials. This article presents risks to food and energy security, estimates of bioenergy potential and the challenges of the environmental and social impact associated with expansions in bioenergy production.
Climate change is considered as one of the biggest challenges of XXI century and global action is needed to mitigate greenhouse gases (GHG) and adapt to changing water levels and temperatures, which affect food supply and ecosystem integrity. Climate change will have significant economic and social impacts in many regions of EU and sectors like... agriculture is considered to bear greater adverse affects. Less developed regions and certain sections of society (the elderly and/or low-income households) are expected to suffer more from climate change. Climate change policy of EU, adopted in December 2008, includes ambitious targets for 2020. The policy is focused on a sustainable future with an energy-efficient economy by (i) cutting greenhouse gases by 20% (30% if international agreement is reached), (ii) reducing energy consumption by 20% through increased energy efficiency and iii) meeting 20% of energy needs from renewable sources. In the frame of the headline targets of Europe 2020 Strategy, this paper discusses most important greenhouse gas-emitting activities in agriculture, emphasizes the importance structural changes through the modernisation of infrastructure particularly in developing regions of EU and calls for enhancing the competitiveness of economy to promote energy efficiency.
Access to credit is one of the critical areas that are of prime interest to development practitioners, agribusiness entrepreneurs and agricultural economists, mainly access to credit by farmers in order to increase their production and also reduce poverty. This study sought to analyze the determinants of credit access among cocoa farmers in the... Asunafo North of the Ahafo Region of Ghana. The multistage sampling procedure was used to collect data from 100 cocoa farmers with the aid of a questionnaire. Sources of credit, factors influencing access to credit, and constraints to credit were analyzed with the aid of descriptive statistics, multiple linear regression, and Kendall’s coefficient of concordance respectively. The results of multiple linear regression revealed that, age, marital status, education, experience, and family size were significant factors that influenced access to credit. The constraints analysis with the aid of Kendall’s coefficient of concordance showed that, high interest rate was highly ranked with a mean score of 1.93 whilst the need for a guarantor was least ranked with a mean score of 7.40. Based on the results, the study recommended that a policy aimed at expanding formal and semi-formal financial institutions credit portfolio to embrace cocoa farmers by finding alternative to collaterals and also reducing the interest rate will improve credit access with a positive externality effect of poverty reduction among cocoa farmers in the study area.
JEL Classification: Q14
Energy production has become one of the key problems in the recent years. Hungary is lacking fossil fuels, but could play a leading role of biomass utilization in Europe. In the concept of biomass not only main-, but by-products (e.g. grape) are be included. Since farmers face a variety of difficulties in disposing of garpe from plantation site...s it would be beneficial to encourage grape use in energy production. In our opinion due to varying transportation costs it is crucial to investigate the amount of potentially usable grape both for the whole country and in local township levels. Our economic studies were done on the Szentantalfa Township’s Balatonfüred-Csopak Vine Region. According to our findings the total amount of grape generated in the township theoretically amounts to 5.28 TJ exploitable that would operate a 360 kW boiler for a whole heating period (6 months). In our opinion the appearance of local energy production based on grape could significantly raise the ability of the future potential income of townships.
The increase of living standard requires ever more energy, despite energy saving measures. Domestic growth was 100 PJ between 2000 and 2006, and 77% of the total utilization was importe (Hungarian Central Statistical Office, 2008).Sustainability was endangered not only in our energy and commerce policy. Our domestic natural conditions are suita...ble for plant production; however, the stagnation of the domestic population and decreasing livestock numbers restrict in land marketing. Therefore, significant surpluses from year to year had to be stored and sold abroad, and the fact that the interventional purchase of corn and the expected stringent new EU regulation of the sugar beet sector, make the strategic significance of these branches uncertain. The difficult marketing opportunities make the better utilization of our opportunities in producing liquid bio-fuels possible from marketing aspects, while environmental issues and realizing the EU directions enforce to do so in a longer term. Over the short term, agricultural and competitive aspects will determine its spread, which cause different effects in Europe in comparison with the developing countries. According to Nábrádi-Ficzeréné Nagymihály, 2008, one of the breaking points of Hungarian agriculture lies in the utilization of alternative energy sources. During the past period, many contradictory opinions came forward relating to economies, agricultural effects, food risks as well as the energetic and environmental efficiency of bio-fuels. One thing is certain: these fuels are already used today and their significance has been increasing. Although due to technological development, spread of new products and processes (cellulose-based bioethanol, bioethanol, biogas, hydrogen, biomethane) will obviously have to be expected in the future, at present biodiesel and bioethanol are determent among bio-fuels, thus I deal with these as well as their energetic and agricultural effects in my study.
The aim of this paper is to analyze the main approaches to sustainability and to present an alternative interpretation for the issues involved in the utilization of RES. The utilization technologies can be described by the average values of several technological parameters. Some significant parameters were chosen which are the most relevant for... the issue of sustainability. The group of attributes was composed of these parameters in the analysis, which was conducted by the choice experiment (CE) methodology. The examination of each attributes’ influence on the individual’s preferences and choices was made possible by this method and the preferences of the relevant experts were determined. The weight of the attributes was defined by experts according to the importance of each attribute regarding RES-based technologies. The importance of sustainability attributes implies the significance of sustainability in the case of RES technologies, which thus highlights the characteristics of the more prosperous technological parameters regarding sustainable development.
In my article, after describing the characteristics of recent wastewater treatment activity, I introduce different traditional and innovative energetic opportunities of the compulsory waste management activities at large-scale operational level, covering national and international examples. Furthermore, the wastewater-based biomethane productio...n and the certain plant’s energy self-sufficiency are highlighted topics as well. In the former case, it is possible to utilize the wastewater-based biomethane as fuel (and even to operate own vehicle fleet), while the second one gives the opportunity for the internal usage of produced electricity and waste heat, which can also result in significant cost-savings. As an additional option, algae-based wastewater post treatment is presented, based on the conditions of a Hungarian wastewater treatment plant, which biogas production efficiency and thus energy self-sufficiency has developed favourably due to the technological improvements. These plants may have a twofold role in the future: they are responsible for the compulsory waste management activity and on the other hand they can serve as excellent raw material mines.
JEL Code: Q25
The University of Debrecen, Faculty of Engineering, has been conducting a research program in geothermal energy since 2008. This program enabled me to devise an analytical study of the monetary and non-monetary criteria of geothermal projects. The monetary criteria of a region or a location for geothermal energy production cover the investment...costs of the surface installations and the cost of the drillings. Non-monetary criteria include the geological and geothermal evaluations of a reservoir and the evaluation of consumer potential. This paper represents a small part of the larger study and focuses on consumer potential.
This study analyze the risk and return characteristics of commodity index investments against the LIBOR benchmark. Commodity-based asset allocation strategies can be optimized by benchmarking the risk and return characteristics of commodity indices with LIBOR index rate. In this study, we have considered agriculture, energy, and precious metals... commodity indices and LIBOR index to determine the risk and return characteristics using estimation techniques in terms of expected return, standard deviation, and geometric mean. We analyzed the publicly available daily market data from 10/9/2001 to 12/30/2016 for benchmarking commodity indices against LIBOR. S&P GSCI Agriculture Index (SGK), S&P GSCI Energy Index (SGJ), and S&P GSCI Precious Metals Index (SGP) are taken to represent each category of widely traded commodities in the regression analysis. Our study uses time series data based on daily prices. Alternative forecasting methodologies for time series analysis are used to cross-check the results. The forecasting techniques used are Holt-Winters Exponential Smoothing and ARIMA. This methodology predicts forecasts using smoothening parameters. The empirical research has shown that the risk of each of the commodity index that represents agriculture, energy, and precious metals sector is smaller compared to its return, whereas LIBOR based interest rate benchmark shows higher risk compared to its return in recession, non-recession and overall periods.
JEL Classification: C43, G13, G15
The problem of nutrition security is getting worse in Africa, due to increasing population growth and poor progress in efforts directed at reducing food insecurity in many countries in the continent. The paper undertook an assessment of the food security situation and food consumption pattern in rural households in Ogun state, Nigeria. A multis...tage sampling technique was used to select 260 rural households from whom data were collected through structured questionnaire. The tools of analysis were descriptive statistics and food security index. The former described the consumption pattern, and households’ sources of food availability, while the latter was used to analyse the food security situation. The result of the rural households’ consumption pattern reveals that the rural households derived more of their energy from carbohydrates at the expense of other classes of food items. The result also shows that majority (75.5%) obtained their food through their own production and supplemented same with food purchased from the market to meet up with their family needs. Based on the recommended daily calorie intake (R) of 2,470 kcal, 59.6% of the rural households were food insecure while 40.4% were food secure. The calculated head count ratio (H) for the food insecure households was 0.6, confirming that almost 60% of households in the study area were food insecure. For secure households, the head count ratio (H) was 0.4, further confirming that only about 40% of households in the study area were food secure. The shortfall index and surplus index were 0.2787 and 0.3498 respectively, meaning that the energy requirement was less by about 27 percent and in excess of 34 percent for the food insecure and food secure households. The paper recommends that while enhancing production of arable crops - roots, tubers and cereals, a sensible balance of tilting towards meeting the requirements in the consumption of animal protein/legume, fats/oils, fruits and vegetables must be maintained to ensure food security. This policy thrust could be enhanced through mass education.
JEL code: R20
Renewable technologies and the extension of their scope of usage basically has to face the general obstacles like any other novelties newly introduced to the market. In the case of environmentally friendly and clean technologies we must consider another critical aspect: the knowledge and the trust of the potential future users. To influence the...se people first we must extend their knowledge regarding renewable energies so they will be able to change their own approach about them. Usually the most crucial factor is the economic efficiency which determines the attitude of the majority of the users. Even the ones whose decision making process is highly based on the environmental patterns. In the case of any technology, the economic aspect is significantly influenced by its operational effectiveness. So this analysis – besides the direct economic matters – aims to examine how the performance of thermal water heating in greenhouses can be improved by using heat pumping.
JEL classification: Q42
Limited land is available globally to grow crops for food and fuel. There are direct and indirect pressures on forests and other lands to be converted from growing food for feedstock to be used for biofuel production. The balance of evidence indicates there will probably be sufficient appropriate land available to meet demands for both food and... fuel, but this needs to be confirmed before global supply of biofuel is allowed to increase significantly. There is a future for a sustainable biofuels industry, but feedstock production must avoid encroaching on agricultural land that would otherwise be used for food production. And while advanced technologies offer significant potential for higher greenhouse gas (GHG) savings through biofuels, these will be offset if feedstock production uses existing agricultural land and prevents land-use change. GHG savings can be achieved by using feedstock grown mainly on marginal land or that does not use land, such as wastes and residues. To ensure that biofuels deliver net GHG benefits, governments should amend, but not abandon, their biofuel policies in recognition of the dangers from indirect effects of land-use changes. Large areas of uncertainty remain in the overall impacts and benefits of biofuels. International action is needed in order to improve data, models and controls, and to understand and to manage effects.
The topic of the present study deals with the changes and future trends of the European Union’s climate policy. In addition, it studies the manner in which Hungary’s transport sector contributes to the success of the above. The general opinion of Hungarian climate policy is that the country has no need of any substantial climate policy meas...ures, since it will be able to reach its emission reduction targets anyway. This is mostly true, because the basis year for the long term goals is around the middle/end of the 1980’s, when Hungary’s pollution indices were entirely different than today due to former large-scale industrial production. With the termination of these inefficient energy systems, Hungary has basically been “performing well” since the change in political system without taking any specific steps in the interest of doing so. The analysis of the commitments for the 2020-2030 climate policy planning period, which defined emissions commitments compared to 2005 GHG emissions levels, has also garnered similar political reactions in recent years. Thus, it is not the issue of decreasing GHG emissions but the degree to which possible emissions can be increased stemming from the conditions and characteristics of economic growth that is important from the aspect of economic policy. In 2005, the Hungarian transport sector’s emissions amounted to 11 million tons, which is equal to 1.2% of total EU emissions, meaning it does not significantly influence total transport emissions. However, the stakes are still high for developing a low GHG emission transport system, since that will decide whether Hungary can avoid those negative development tendencies that have plagued the majority of Western European transport systems. Can Budapest avoid the scourge of perpetual smog and traffic jams? Can it avert the immeasurable accumulation of externalities on the capital city’s public bypass roads caused by having road transport conduct goods shipping?
JEL classification: Q58
The aim of this study is a comparative analysis of the costs of production of intensively and extensively fed porkers in view of the qualitative parameters of meat obtained after slaughter. The production experiment, which involved the parallel fattening of 3 groups of 30 porkers (fed intensively up to a weight of about 120 kg and extensively u...p to weights of about 100 kg and 120 kg), was carried out between 2011 and 2012 in a deliberately selected farm. The researchers assumed average prices of the means of production and prices of livestock pigs in individual meatiness classes noted in Poland in 2012. The fattening started when the animals weighed about 40 kg. The feeds used for extensive fattening contained less total protein, energy and basic exogenous amino acids, but more raw fibre. The analysis proved that the extensive production of porkers up to 100 kg in 2012 was not profitable. The most profitable production was the intensive production up to 120 kg (a profit of €0.100 per kg, whereas in the extensive feeding up to 120 kg the profit was €0.072 per kg. The porkers which were fed less intensively had a higher slaughter value, thinner fatback, higher dressing percentage and smaller content of fatback in the half-carcase, whereas their meat contained more water and less protein, fat and ash than the meat from the group of porkers fed with the mix richer in protein and energy.
There are evidences that the climate is changing and the effects on agriculture and wildlife are discernible. Spring is occurring earlier and autumn later, all of which have impacts on agriculture and forestry. Climate change is also predicted to result in more frequent droughts, increased flooding in Hungary, but the relationship between agric...ulture and climate change is more complex. Climate change has physical effects on farming and farm based wildlife. Agriculture needs to adapt to climate change by exploring, which crops and farming systems are best adapted to the changed conditions. Land management also needs to adapt to preserve biodiversity by protecting valuable habitats and species and helping them in the changing environment. With better management, agriculture and forestry can also mitigate climate change by reducing direct greenhouse gas emissions from land use, land use change and forestry, by producing crops as a source of renewable energy and by protecting carbon stored in soils and in manure. The HRDP comprises of a series of funding based on the following overarching priorities: (i) enhance the environment and countryside, (ii) making agriculture and forestry more competitive and sustainable, (iii) enhancing opportunity in rural areas, whether in the farming sector or the broader rural economy. Actions discussed in this paper are based on the New Hungary Rural Development Programme (2007–2013) and focused on reducing the effects of climate change in rural area. Establishment of agro-forestry systems and integrated pest management help mitigation goals and increase climate change adaptation potential. Minimizing unwanted side effects of agriculture by reducing the use of fertilizer and increasing the safety for environment (soil, water, and air) and human health have positive effects on adaptation potential. Restoration of agricultural production though diversification of agriculture and pastures management, improvement in drain age and irrigation equipment are good examples of adaptation for climate change. Integrated production, which is oriented to controlled cultivation of crops, vine, fruits and vegetables, and improvement of animal rearing conditions to increase production standards and overall welfare are preferred and ecologically sound methods of adaptation.
The case-study overviews the possible reduction for the methane gas emission in order to avoid of the more global warming effects and climate change caused by the human activity at latest decades. To collect international data base is for analysing and valuing methane gas emission based on the different country-groups, emphasizing responsibilit...y of developing countries and highly developed countries for gas emission, also the methane emission based is on the economic sectors. China and India have share 8% of China and 2% of India respectively of cumulative CO2 emissions over the period 1900-2005, the US and the EU are responsible for more than half of emissions. Based on the estimation the global gas emissions of methane in the whole world has increased by 37% for period of 1990- 2030, as four decades, and this was 0,92% annual rate growth, while the OECD has increased the methane emission by 8,5% for this period, which means 0,21% growth rate annually. Scenario in developing countries for 2013-2020 the methane gas emission reduction could have been 8200 Mt of CO2e (Equivalent) and less than 10 US dollar per ton in more cost financing. Highly developed and developing economies (last one their methane emission share 56% in 1990, estimated 66,8% in 2030) increase their economic growth by mostly fossil energy resulted in increasing also methane gas emissions. The methane gas emission can be solved by those results-based-finance forms relevant to Kyoto Protocol, which can extend in the world by financial institutions.
Agricultural policies in India directly impact the livelihoods of close to two thirds of India’s population. Through policies, the government manages food security, urban and rural poverty, energy, and infrastructure, among others. Given the current state of India’s governance, the connection between policy making and its results in society... becomes a key issue for research. This paper presents a game for use as a research instrument. The game can facilitate research into the policy making process at various levels of the government in India. The design is intended to understand the complexity of the institutional arrangement that defines and implements agricultural policies. The game integrates with other games that simulate other aspects of the agricultural system in India. The paper presents the verification and validation cycles followed, and identifies further steps for field validation.
Production of sunflower oil are expected to serve larger and larger extent – over the demand of food industry and chemical industry – biofuel production. This could be especially true for that areas where climate is not allowed to grow winter rape safely and economically. Ecological role of honey-bees can be considered undoubtful in preserv...ation of biodiversity of flora and fauna. I analyse the following problems in our study:
• What is the significance of oil plants in European and Hungarian energy production?
• How influence pollination the yields and the safety of production of oil plants?
• What is the role of oil plants in the development of production structure of beekeeping?
• What are the economical advantages of the above-mentioned effects?
Poultry is highly ranked in theWorld meat production and consumption (it accounted for 32% in 2007), and, in the past 20 years it was growing with an annual rate of 3–6%, higher than in case of any other meat-types. This tendency is also valid for Hungary: poultry has the largest share (29.8 kg/person/year, 47%) in the domestic meat consumpti...on since 2000, which is among the EU top (KSH, 2007). As the result of the animal health and nutrition scandals, the EU animal welfare and quality requirements and the advancements in health consciousness the Master-Good group launched the production, processing and trade of free-range poultry under the brand “Free-range chicken”. The new products had good consumer responses, because at present 1.5% of the processed chicken in Hungary (25 tons/week) is under this brand. As it regards the future of this product, we can expect the decrease of the current 1.5 times higher production price over broiler chicken, due to the increasing energy, labour and other cost items, thus the increase of the domestic consumption by 25–30% per annum can be foreseen. Besides the growth in domestic demand, increasing foreign consumer demand can also be expected because of the space requirement of the production. Summarising the above mentioned: „Free range chicken” can be one of the most successful products of the Hungarian poultry industry. In order to realise the prognosis mentioned above, it is inevitable to learn the consumer attitudes towards the brand. A primary market research programme supported by the Master Good group has been launched to study the main features of the domestic chicken meat consumption – including the „Free-range chicken” as highlighted brand. The primary aim of the research was the complete assessment and evaluation of the Hungarian chicken consumption habits and the identification of the possible take-off points. The research undertaken resulted basic information concerning the internal structure of the Hungarian poultry consumption (including that of the „Free-range chicken”), the potential consumer groups and their requirements, provided information on the consumers’knowledge of the products and identified the elements of the consumers’ judgements. This will serve as basis for a marketing communication programme to increase the domestic „Free-range chicken” consumption.