The purpose of the study is to provide an insight into the links between the characteristic features of the late-modern age and child-rearing. To this end, without aiming to give a detailed analysis, the present paper attempts to explore and identify the above referred characteristics to meet the challenges invited by the given issue and determine the true nature of child-rearing. Furthermore, the study endeavors to introduce the subject matter of the identity and the self as well as the process of their creation and development while finally it offers an introduction to possible ways to respond to the challenges described above.