Those development approaches that support social inclusion, exploitation of endogenous
resources and community development may be an alternative, and can offer new opportunities
for the economically and socially disadvantaged rural areas and for peripheral settlements
that have missed the mainstream of development. The new rural paradigm, and the related
regional development approaches, such as marketing-oriented settlement development, point to
a new community-based trend, where places, local communities get a more important role, the
function of local management changes and endogenous factors become the main resource. The
communication activity and positioning practice becomes more important.