Current and future evolutions in labour markets may be blurring lines between traditional
employment and new types of atypical employment, making it harder to reliably assess whether
someone is receiving any benefits at all. The basic income should be seen as a serious option in
the future, given the changing labor market and the findings from existing cash transfer schemes.BI is not means-tested, so the amount received does not depend on individual or family income or
assets and does not require any work performance, or the willingness to accept a job if offered.
In this study I examine the created image by the media through the method of content
analysis, in relation to basic income. Furthermore, it is analyzed to what extent this effect creates
a negative image of basic income among the students of the University of Debrecen, strengthening
the fear towards this social policy tool. Particular attention is paid to the value choices of young
people focusing on their individualization, motivation of working and willingness to take risks.