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  • The Investigation of Factors Influencing the Market Prices of Agricultural Land in Hungary
    5-10
    Views:
    115

    The role of land (as the basis and the resource of agricultural production) is the most significant among the resources of production. The ownership of land, its use, the issue of its price and value, they have been key problems of political, social, legal and economic decisions. There were theoretical and practical experts throughout the world, and we intensively have to deal with the issue of land evaluation. In our research using empirical data collection and statistical methods, we examined not only the factors have influenced on land prices, but its effect as well.

    We have proven that the „golden crown”-based land evaluation system (golden crown is a measurement unit of the quality of agricultural land in Hungary) can show the land quality differences even today, but in spite of this, the results of calculations (and also the practice) increasingly justify and urge the necessity of the introduction of a modern land evaluation system.

    namese professionals graduated in Hungary, the reputation and popularity of Hungarian agricultural products and technologies, the achievements of R&D in the field of agriculture – could not be utilized from Hungarian side. Vietnam, however still preserved its socialist political establishment,but in terms of its economic development strategy and economic policy has gradually been standing on the basis of market orientation. Vietnam, with its population of ninety million shows a rapid and successful development and it means good opportunities even for Hungarian entrepreneurs.

    It would be a mistake to leave these potentials unused.

    JEL Classification: Q10, Q24, Q30

  • Economic analysis of some agrotechnical factors in maize production - a Hungarian case study
    5-16
    Views:
    383

    This paper focuses on the economic and statistical evaluation of the production technology findings of the polyfactorial maize production experiments carried out between 2015-2017 at the Látókép Experiment Site of the University of Debrecen, Faculty of Agricultural and Food Sciences and Environmental Management. The examined agrotechnical factors included irrigation, previous crop, tillage, crop density, hybrid and N nutrient supply, while the effect of different crop years was taken into consideration. In addition to descriptive statistical methods, we used multivariate regression analysis during the statistical evaluation. In the course of the evaluation, we examined three models that differed in terms of tillage methods and the consideration of crop year. In our best fit model, the factors were 71% responsible for the change in yield value. We carried out efficiency and comparative analyses in the course of the economic evaluation.
    Averaged over the three examined years, it can be stated that nutrient supply and crop year had an outstanding effect on yield, while irrigation had a minimal effect. However, global warming may justify irrigation in the future, not only from a biological point of view, but also from an economic aspect.
    Ideal tillage is also greatly affected by crop year, too. Altogether, of the examined tillage systems, subsoiling proved to be the best from an economic point of view.
    Our investigations confirm that it is better to perform intensive farming under more favourable market conditions. The optimum of N fertilisation is probably outside of the range we examined, if the extreme changes in maize and fertiliser prices are ignored.

    JEL Classification: Q16, Q12, Q13, O32

  • Agri-product evaluation and biodiversity measurement
    91-93
    Views:
    106

    This paper is meant to be the first part of a two part unit that will be published next. The objective of this paper is to be an introduction of agri-product evaluation, with in which a short summary of essentials of diversity measurement is given and to share experience on evaluation of environmental friendly agri-product. For biodiversity measurement and extern effects, literature of related publications was processed and experience gained over experimental projects on environmental-friendly technologies was summed up. Methods applied were based on influence-response approach which guided us all through the research work. It can be stated that one diversity measure or one diversity function fails to describe communities of living beings; therefore, at least two methods should be used in parallel. Scale-dependent description of diversity is necessary, which provides us with new information that can not be revealed by traditional methods. To identify external effects, we have to take influences of use of a specific product into account and the responses generated by use of that product. Influences might appear in parallel or can build up one another, similarly to the generated responses of environment. To be as precise as possible, it is suggested that we take into account only clear responses. Influence-response relations are shown here using terms and concepts in broad sense and in general. More sophisticated application of terms and concepts is needed to evaluate properly and in monetary terms.We will make efforts to clarify terms and their use in the future.

  • Agri-product evaluation and biodiversity measurement
    105-107
    Views:
    97

    This paper is meant to be the first part of a two part unit that will be published next. The objective of this paper is to be an introduction of agri-product evaluation, within which a short summary of essentials of diversity measurement is given and to share experience on evaluation of environmental friendly agri-product. For biodiversity measurement and extern effects, literature of related publications was processed and experience gained over experimental projects on environmental-friendly technologies was summed up. Methods applied were based on influence-response approach which guided us all through the research work. It can be stated that one diversity measure or one diversity function fails to describe communities of living beings; therefore, at least two methods should be used in parallel. Scale-dependent description of diversity is necessary, which provides us with new information that can not be revealed by traditional methods. To identify external effects, we have to take influences of use of a specific product into account and the responses generated by use of that product. Influences might appear in parallel or can build up one another, similarly to the generated responses of environment. To be as precise as possible, it is suggested that we take into account only clear responses. Influence response relations are shown here using terms and concepts in broad sense and in general. More sophisticated application of terms and concepts is needed to evaluate properly and in monetary terms.We will make efforts to clarify terms and their use in the future.

  • Motivation solutions for small and medium-sized enterprises in the Southern Transdanubian Region
    39-46
    Views:
    224

    The singularity of human resources and the complex interests in the world of work are a constant challenge for business executives and HR colleagues. While the difference between the performance of a motivated and an unmotivated employee can be up to twice as much at almost the same cost level, the motivation strategy is typically either absent from the business life, or operates on a reactive concept based on an unconscious design. Although the mere presence of motivation and its various levels are less quantifiable in exact terms with direct tools, a performance which is much weaker than possible is measurable in the short and long term, and its negative economic results are clear. The aim of the research is to examine the motivational practices of small and medium-sized enterprises (SMEs) operating in the Southern Transdanubian Region. Involving 300 businesses we evaluated the applied wage system, the role of money among the motivational tools, the extent and causes of fluctuation, the system of employee training, the way of performance evaluation, the reasons for underperformance, the importance of motivation, the company motivation strategy and the efforts to retain the key people. The employee motivation can be increase in several forms, but the priority of needs and claims is constantly changing. Updating this motivational matrix is a real leadership challenge, but this effort can pay off multiple times. According to the results it can be stated that the motivation strategy – as a key economic issue – is not given sufficient attention in business practices.

  • Network attributes’ evaluation by stakeholder groups concerned to the agri-food sector in Hungary
    55-58
    Views:
    145

    As a consortium partner, University of Debrecen, Hungary, has been conducting a European four-year project with the acronym NetGrow financed within the Framework Program 7 under the auspices of the EU focusing on network behaviour of food SMEs and the performance of networks. The overall objective is to reveal more evidences and facts on innovation, learning, and networking in the food sector of the EU. Whithin the scope of the project, special attention was paid to reveal how network attributes were evaluated by the main four stakeholder groups of the food sector such as food SMEs, public bodies, research institutions, and network management organisations. The respondents differ in ranking the attributes, while but we got a clear order of attributes, of which the top five can be explicitly selected. Taking the next three ranks into consideration, the attributes behind them have clear meanings and they seem to be complementary for the top five. The stakeholder groups were significantly differ in scoring openmindedness and external relations, the importance of network rendered services, and the goals relevance of the network to the firms.

  • Marketing aspects of consumption of Hungarian pork meat
    109-114
    Views:
    138

    The most important aim of authors’ study is to get to know the Hungarian pork consumption in our days. Our aim is set to estimate pork meat consumption and purchasing habits of consumers who are living in Eastern part of Hungary. The pork section is influenced negatively by several factors nowadays, which have a clear effect on the pork consumption and cause its declination. During the research work a questionnaire survey was made in 2007 and 2008. 1089 persons in different locations of Eastern Hungary were altogether asked. The data were evaluated by statistic hypothesis testing. Based on the evaluation a clear picture was got about the consumers’purchasing and consuming habits, and their ideas, opinions about the Hungarian pork as a food and as an item wearing a kind of national behaviour. Through many questions the volume of consumption was explored, and the pork’s proportion was compared to the rest of other meat types. It is verifiable that the pork consumption can be handled as a national habit, which is not the same by different age groups and educational qualifications. The importance of some factors during purchasing was also examined. Exceptionally important factors are: quality, the appearance, the origin and the price, that were mostly considered by the customers.The effect of pork promotion advertisements and its evaluation by the customers were surveyed too, which in connection with the efficiency showed a fairly stable picture both in 2007 and in 2008. The examination of price elasticity showed that this figure is influenced not just by the product group itself, but the purchasing power of the costumers, as well.

  • Arguments for the optimisation of using biomass for energy production
    103-108
    Views:
    117

    Using biomass to produce energy is not a new idea. In the past, the by-products of energy(?) production processes or naturally grown materials were mainly used for energy production. At the same time, during the production of biomass the conventional sources of energy are used (fuels, the embodied energy of which is used in the production of the biomass and equipment, etc.) which must be taken into account when determining the net energy production. This research aims to examine how to optimise the production and use of biomass energy and its supply chain in the energetic and economic criteria system, as well as how to impact upon the managing models of the processes to the energetic and economic parameters of the supply chain; we ask what criteria characterise the natural (environmental), economic and social sustainability, and how they can be implemented e.g. within the framework of an innovation cluster. This article describes a test model, and analyses the results of the model examinations and the conditions for compliance with sustainability criteria. Arguing the environmental, economic and social sustainability among the criteria of the model for evaluation is not possible at all times by means of direct indicators. The results of the research proved that only multi-criteria optimisation models serve a proper decision-making instrument for the evaluation of biomass utilisation for energy production.

  • Environmental management activities of NHL teams
    Views:
    161

    Over the past two decades, the sports sector has paid increasing and growing attention to understanding sustainability, including the environment, and in particular what can be done in practice. The purpose of this study is to examine the environmental CSR measures adopted by professional hockey teams in North America.

    To answer my research question, I used a comparative analysis based on secondary data sources. For all 32 teams, I examined the available reports and their information on CSR activities, the information published on the teams' websites, and the research results related to the teams. I have selected 3 teams (Minnesota Wild, Pittsburgh Penguins, Seattle Kraken) that are at the forefront of the issue under study, using an evaluation system based on international literature, and case studies to showcase good practices that can serve as examples for the sports sector.

    JEL Code: Q56

  • Examination of leisure sports alternatives provided by higher education institutions
    33-37
    Views:
    157

    It is one of the main duties of sports in higher education to provide health conscious and sports-loving managers to the society. University years are a good opportunity to do sports in an organised framework, as well as lifestyle consultancy and to make use of the preventive function of sports. In this environment, the approach of students can still be shaped within a formal framework and their level of interest towards sports can still be increased. Furthermore, they can be motivated and become committed to sports if they have positive experiences. The aim of my analysis is to explore and describe the characteristics, peculiarities and current situation of higher education leisure sports. In this study, I present the results of the analysis of data collected with the first eight questions of the situation assessment part of the questionnaire survey. More specifically, I examined the evaluation of leisure sports activities, free sports opportunities and the branches of sports in which these are provided. I was also looking to find out where these sports opportunities are available for students inside or outside the institution and who they are organised and managed by. At the same time, I examined sports opportunities whose costs are paid by the student and analysed which branches of sports are available. Based on my results, I concluded that the sports opportunities of students are especially good according to the managers. This statement confronts the research findings which suggest that the sports activity of students is very low.

    JEL code: Z20

  • European traditional food producers and marketing capabilities: An application of the marketing management process
    41-46
    Views:
    117

    The purpose of this paper is to evaluate the marketing management capabilities of SMEs producing traditional food products, in order to analyse the market orientation of SMEs in the food industry. Following the theoretical approach of Market Orientation, our analysis is based on an assessment of the marketing management process. The methodology refers to a survey developed through a questionnaire published on the web, and a sample of 371 firms based in Belgium, Italy, Spain, the Czech Republic and Hungary was used in the analysis. Cluster analysis was applied to find the different levels of market orientation of the firms. The results revealed a certain lack of appropriate skills in marketing management in the firms of the sample, confirming the evidence found in economic literature concerning SMEs. Nevertheless, cluster analysis outlined a group of firms with good marketing capabilities and market oriented, and these represent a great part of the sample (40%). With regard to the stages of the marketing management process, the most problematic are those of planning and implementation, and control and evaluation, highlighting the difficulties SMEs encounter in carrying out coordinated marketing; which appears to be generally characterised by poor organisational capacity.

  • Economic effects of fairs – a complex approach
    21-25
    Views:
    120

    A complex economic evaluation of fairs / exhibitions can be considered as a novelty in the current literature. In this novel approach, each stakeholder group involved in a fair is evaluated in numerical terms, taking into account the specific cash inflow and outflow categories of that group. The net cash flow is considered as the economic value since it filters out the accumulations. Adding together all the categories, the so-called complex economic value and effectiveness is established regarding the fair surveyed. A numerical model entitled KAVA was developed in order to carry out the calculations for the complex economic effectiveness of the fair. A practical example of using the model is also shown in the paper.

  • An analysis of the national strategies for sustainable development with special emphasis on the issues of Agriculture and Rural development
    53-60
    Views:
    110

    In this paper which is based on my dissertation I carried out a comprehensive analysis of the national strategies for sustainable development prepared by the EU and its member states. I paid special attention to agricultural and rural development issues discussed in the strategies. According to my hypothesis the sets of objectives defined in accordance with the principles of sustainable development provide a firm basis for the objectives of the ongoing reforms of the European Union’s CommonAgricultural Policy. Due to the complexity of the topic I applied an interdisciplinary approach in my research.

  • The assessment of intellectual capital in Polish regions
    101-105
    Views:
    158

    In a knowledge-based economy intangible assets are indispensable to achieve competitive advantages. Resources like intellectual capital are perceived as crucial factors especially for regional growth. Intellectual capital is comprehended as a multidimensional concept, defined and explained in many various ways, depending on the context and further application. The purposes of this article is to consider the role and importance of the intellectual capital for regional development and competitiveness and to try to use it for an estimation of regional advance progress. On the basis of literature review the article provides a framework to analyse the intellectual capital and its main components. The central attention of the paper focuses on the evaluation of the intellectual capital in Polish regions and its influence on regional performance. The paper surveys the empirical examination of 16 Polish regions in terms of intellectual capital and simultaneously assesses the level of intellectual capital in rural areas. The article provides the insight into the role and value of the intellectual capital in Polish regions.

  • Educational projects – support for development of tourism and rural areas in Serbia
    65-69
    Views:
    142

    The paper presents three mini-projects that have been implemented by The Institute of Agricultural Economics – Belgrade in the 2006–2008 period. Those were special educational projects in agriculture and rural development, whereas extension activities were concentrated onto three topics: farm management, support of rural development and improvement of small farms. Implementation of projects took place on the territory of the South Banat County and some Belgrade city communes. The projects intended to solve current problems of sustainable agriculture and rural development. Within the projects there were identified priorities related to investments, strategic planning and tourism. Educational activities were aimed at a number of holders or members of their registered farms. Dynamics of the projects' implementation included introduction and discussion with a number of farmers, formation of small groups, preparation and making of materials, a series of theoretical lectures and determination of the joint work results. Education programs are aiming at improvement of the farm holders' knowledge in the field of business and management. Specific objectives of training are to increase sales of goods and services at domestic and foreign market, to increase competitiveness in a particular market, to achieve higher profits, to create new jobs and improve living conditions in rural areas. Evaluation of projects was related to determination of level, to which there were achieved set objectives, then to define implementation of projects in accordance with the plan, as well as to determine an impact of educational activities to promotion of knowledge concerning business and management.

  • Reporting companies’ performance – in respect of the international financial reporting standards (IFRS)
    107-112
    Views:
    169

    The role of information became more important due to rapidly changing technical conditions, market and economic regulations in our globalizing world. Several regulations tend to provide the framework for reporting performance and income of the companies, but in different statements performance is inconsistently presented and many kind of evaluation method exist in the practice. These facts led to the demand of properly assess the financial health of an organization, and created a commonly accepted rule-system, which name was International Financial Reporting Standards (IFRS). In this paper I tend to present the statements, definitions and factors, which can have great influence in representing the performance, income of the company in the frame of the IFRS, and reveal the differences between the other accounting regulations (EU directives, Hungarian Accounting Act) in this field.

  • Efficiency evaluation of service marketing in a Hungarian Telecommunication Company
    45-51
    Views:
    137

    It is unquestionable that marketing is an essential promotor of the economy and commerce. With its diverse tools, it can influence consumers and also regulate supply by measuring needs and demands (Bauer-Berács, 1998). Although the roots of marketing go back centuries, it is interesting that the raison d’être of service marketing was disputed even in the 1960s and 1970s. However, by today it has developed into a substantive specialty. In this study, the inquiry service and the implemented marketing tools of a leading Hungarian telecommunications company were studied for four years. (The data was provided by the communication manager of the company. Being bound to secrecy, I will not disclose the name  of the company or the inquiry service.)

  • Comparison of the performance of a trained and an untrained sensory panel on sweetcorn varieties with the panelcheck software
    77-83
    Views:
    557

    In this paper the results of trained and untrained sensory panels are compared on five Hungarian commercial sweet corn samples. The two evaluations were carried out in a sensory laboratory (ISO 6658:2005), with the same experimental design, with two replicates, and the panels consisted of 10 panelists. In both cases the panels assembled the profiles of the samples according to the vocabulary chosen by the trained panelists. The results show that the untrained panel has higher standard deviation, weaker repeatability and less significant parameters (ISO/DIS 11132). However 10 of the 17 sensory attributes were significant in the case of the untrained panel, the trained panel has 15 significant parameters with lower standard deviation and good repeatability. During the statistical investigation we focused on the panel performance and used the PanelCheck open source software package to achieve this goal. We followed the workflow suggested by the researchers of the Nofima, the developers of the PanelCheck. According to the examined parameters the trained panel has better discrimination ability (F values) for attributes ’yellow color’, ’hue’, roughness’, ’freshness’, ’juiciness’, ’tenderness’. There was not an attribute evaluated by the untrained panel where all the panel members reached the line representing the 5% significance level. Furthermore the trained panel has better agreement between its assessors (Tucker-1 plots) and the repeatability is much better according to the MSE plots. This examination confirms that it is necessary to train the panels in order to get reliable and consistent results.

  • Statistical and multi-criteria decision making analysis for consumer attitude and behavior: in case of Mongolian organic food market
    31-38
    Views:
    416

    Nowadays, consumers have a full of knowledge on products and services, and their daily consumption of healthy and environmentally friendly products has been increasing. Therefore, businesses need to implement green marketing activities, so they need to be aware of environmental issues and consumer needs while maintaining financial sustainability and competitiveness. (Belz & Karstens, 2002). Examples are the rapid growth of organic food products, as consumers are concerned with their health and environmental issues in their day-to-day purchasing decisions. Over 20 years ago, in 1999, the market for organic food products sales was $ 15.2 billion, while sales in 2017 increased to $ 97 billion, indicating that the world's organic food market is growing rapidly. The organic food market is growing by $5 billion a year, and as of 2014, 172 countries have organic food farm land according to the “The World of Organic Agriculture”. Since the market for organic products is a new market for Mongolia, previous surveys in are relatively small. Therefore, this is aimed at conducting a study on behavioral approaches of consumers of organic food products in Ulaanbaatar. We have run statistical and multi-criteria decision making analysis based on given data of consumers. We also apply Harker’s techniques for complete and incomplete evaluation matrices which are defined from consumers decision making. Numerical examples are presented.

  • Establishment of the Customer Perspective of the Balanced Scorecard System at Sports Enterprises Through the Example of a Hungarian Football Club
    5-16
    Views:
    680

    In our present world, more and more attention is being paid to the evaluation and monitoring of different sports organizations, which is because the support of spectator sports has become an important issue. Our fundamental assumption is that football clubs of our time should operate just like large companies in the business sectors. Obviously, it is an essential prerequisite that controlling, a controlling system or a performance measurement system be applied at the business entities operating the clubs. According to our experience, conscious financing of organizations is often neglected in the course of the management processes of sports companies. It is necessary to create the conditions at these organizations that enable managerial decision support and the establishment of a controlling system. It is essential to find controlling methods and tools that can be successfully applied in the life of a sports organization and that ensure the harmonization and coordination of different processes. Consequently, controlling provides a higher level of transparency and information supply for decision makers. The aim of present study is to introduce the Balanced Scorecard (The Balanced Scorecard is a balanced strategic system of indexes, which measures the performance of companies for the sake of implementing the strategy), one of the tools of strategic controlling and its application to sports companies through an example of a Hungarian football club.

    JEL Classification: Z23

  • Modeling multifunctionality of agriculture at a farm-level: The case of kerkini district, Northern Greece
    59-64
    Views:
    115

    Multifuncionality has become a central concern at both conceptual and empirical levels. In this study, a comparative evaluation of the economic performance of conventional and multifunctional farms (mainly organic farms) was conducted for the Lake Kerkini region (North Greece) with the use of mixed integer non-linear programming method. The economic performance of farms was evaluated in terms of farm income, resource allocation, production level and production mix. The results indicate that multifunctional farms have overall better economic performance and young farm managers are keener to adopt multifunctional farming than the older ones. Differences between the model results and the observed facts are attributed to the structural characteristics of the farms, along with the CAP measures and the existence of multiple objectives, beyond maximization of net farm returns.

  • Competitiveness of Polish regional Agro-clusters
    35-40
    Views:
    179

    The present paper concerns the analysis and evaluation of the performance of regional agro-clusters in Poland and also the examination of the significant basic factors which have influence on it. The objective of the paper is both to rank the 16 Polish regions according to their competitive position in the agrocomplex and to present their economic and social position, show differences and regional contrasts. Also, we compare the outcomes with the overall Polish regional competitive index, which was created in accordance with the Huggins Institute approach.

  • Consumer potential analysis of feasibility criteria of geothermal projects
    125-130
    Views:
    101

    The University of Debrecen, Faculty of Engineering, has been conducting a research program in geothermal energy since 2008. This program enabled me to devise an analytical study of the monetary and non-monetary criteria of geothermal projects. The monetary criteria of a region or a location for geothermal energy production cover the investment costs of the surface installations and the cost of the drillings. Non-monetary criteria include the geological and geothermal evaluations of a reservoir and the evaluation of consumer potential. This paper represents a small part of the larger study and focuses on consumer potential.

  • Evaluation of crop and irrigation water requirements for some selected crops in Apulia region -Southern Italy
    39-50
    Views:
    534

    Nowadays, nearly 90% of global water consumption is caused by irrigation activities, and more than 40% of the crops are produced under irrigated conditions. This study is an endeavour to estimate the irrigation water requirement (IWR) and crop water requirement (CWR) for some selected crops (Pepper, Eggplant, Potato, Soybean, Maize, Wheat Melon, Lettuce, Sunflower, Broadbean, Citrus, Cherry, Olive tree, Sugarbeet, Artichoke, Wine Grapes, Carrot...etc.) in Sothern Italy. The selected districts (Sant’ Arcangelo) have been taken as a case study area. Demanded meteorologically (rainfall, temperature, humidity, wind speed, sunshine hours) and crop data (crop coefficient and crop calendar) have been collected for 30 years period from 1981 to 2011. FAO CROPWATv8.0 software has been applied for requisite calculation of CWR and IWR along with the developing of cropping patterns. The FAO Penman-Monteith equation is used for estimating the reference evapotranspiration (ET0) by using meteorological data in the framework of CROPWAT model as it regarded as a good evaluator for a wide variety of climatic conditions. The analysis indicates that FAO Penman-Monteith suits very well for the study area and can be successfully used for the estimation of reference evapotranspiration. The important results in this study indicate that the IWR is very low from November to April (wintertime) due to higher rainfall intensity in these months and from month May to October a considerable amount of water is required for irrigation.

    JEL Classification: Q25, Q24,Q10

  • The future role of agriculture in multifunctional rural development
    163-171
    Views:
    77

    This paper is focused on analysis and evaluation of the future role of agriculture in multifunctional rural development in Ukraine and also reviewing of the significant basic factors which have influence on it.

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