Vol. 3 No. 1-2 (2009)
Articles

Correction method on fairs’ attraction radius

Published May 30, 2009
László Kárpáti
University of Debrecen
pdf

APA

Kárpáti, L. . (2009). Correction method on fairs’ attraction radius. Applied Studies in Agribusiness and Commerce, 3(1-2), 37-41. https://doi.org/10.19041/APSTRACT/2009/1-2/4

At auditing a fair the measure and evaluation of the exhibitors’ distance is a important task and can be used for further promotion of the fair. In analyzing the attraction radius of different fairs one can discover some figures that may raise questions regarding a simple averaging of the attraction distances. According to the research of the author, the bias in the attraction radius can be caused by to factors: the size of the attraction region and the distance from the region’s business center. Authors explored the bias factors and suggest a correction method to remedy it. A theoretical correction model was applied to evaluate three agribusiness fairs. It is established that the corrected attraction radius gives more realistic result than the simple averaging of exhibitors’ distance.