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A survey on tourism experiences by Hungarian travellers: towards guest satisfaction
73-76Views:306In the 21st century experiences got great significance in the every-day life and in tourism as well. Human popularity can achieve very good and happy moments e.g. by shopping (complex experience in shopping centres) by common spare time activities in the nature and in towns, also by having vacation at a special destination. Animation/entertainment is a sphere of hotel services that is to help the guests sparing their free time on holidays in a good atmosphere, by providing experienceful programs. Good memories of a tourism service can make guests satisfied and build a returning clientele sphere. That is why it is awaited to map the (potential) guests’ expectations and observations of services. This paper discusses Hungarian tourists’ experiences conducted in Hungary aiming to reveal the need for professional services focusing on the not-so-spread area, Animation. The experiential dimensions of every-day life and tourism was studied by an own-edited questionnaire (N = 1000) in the half-year period of 1st August 2010 – 31st January 2011. This study was extended by quality of life since summer 2011 and I am going to compare the results of these two surveys with the aim of development suggestions in order to achieve a main level of guest satisfaction and a loyal sphere of clientele.
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ANALYSIS OF SOCIAL AND ENVIRONMENTALLY CONSCIOUS BEHAVIOR AS PART IN COMPANIES
Views:457This research estimates public perceptions of corporate environmental responsibility and the use of clean energy in terms of how businesses exhibit environmentally sensitive behaviour through their operations and how clean energy is used within daily business operations. It carries out a large-scale survey among 100 participants, analyzing responses across various dimensions of corporate social responsibility, especially those relevant to environmental practices. The findings show that there is a high public expectation of business environmental responsibility, as 82% of the respondents regard it as very important for companies to undertake social responsibility activities. The same percentage (80%) feel it is essential that companies be liable for environmental damage. The same study also firmly focused on carbon emission reduction since 91% rated it somewhat or very important for companies to reduce their carbon emissions.
On the other hand, a perception gap was indicated since 52% of the respondents strongly believed that companies genuinely care about their social and environmental impact. This contrasts with the 77% of participants publicly declaring support for corporations promising to reduce environmental degradation. On the use of clean energy, while the research does not give an explicit quantitative status of the practice by corporate entities, it generally creates a good case demonstrating popular support for such corporate initiatives. A 72% rated a firm's effort to reduce its carbon footprint as essential, representing a clear expectation of adopting clean energy within corporate operations. The study finds considerable public mandate for companies to engage in environmentally sensitive business practices, including using clean energy. It also calls for improving business environmental responsibility programs, better communication transparency, prioritizing clean energy, and using environmental initiatives to gain market advantage. The findings and recommendations carry significant implications for corporate strategy, public policy, and future research in corporate social responsibility and environmental sustainability.
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Evaluating linkage between operators’ satisfaction and potential of local resources for rural tourism: Evidence from Matsuura in Japan
33-41Views:310As rural tourism evolves into diversification, the connection between the individual and local resource management is becoming an important issue for the sustainable evolution of rural tourism. To explore this point, we investigated conceptually and empirically whether rural tourism operators’individual satisfaction enhances utilization of local resources and, if so, what mechanism works for it by focusing on rural tourism accompanied by an educational program, i.e. a farm-stay with farm and rural experience services implemented as a part of school trips in Matsuura, Japan. From statistical tests and an econometric estimation based on a questionnaire survey of rural tourism operators we found that operators’individual satisfaction gained from interchange with visitors and direct feedback can positively enhance locally exerted effects that stimulate operators to recognize opportunities within their community and raise the potential for local resource use. Thus, we should strengthen this connection to eventually create a new viable activity.
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The Current State of CSR in the Football Clubs of the Professional Football League in Jordan
21-30Views:478Corporate Social Responsibility (CSR) has become a common practice all over the world, however, social responsibility in the field of sport is still a new concept and received a little attention. This study aims to reveal the current state of social responsibility practices among the football clubs of the professional football league in Jordan. A descriptive survey method was used and a questionnaire was designed to collect the required data on three aspects (administrative, financial and CSR programs). The study found that there is a medium degree of availability of the administrative and financial aspects that activate the implementation of the CSR concept. Moreover, the study also revealed a medium degree of availability of the CSR programs offered by the selected clubs. Furthermore, the study proved that the football clubs in Jordan are aware of their social responsibility and recognize their role in the betterment of the society.
JEL Classification: C21, D24, Q12
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Development of leisure and sports consumption and sports motivation among children with disabilities
Views:507The number of studies on the leisure and sporting habits of people with disabilities as well as the background of sports motivation is far from the focus of research on intact research. Thus, the assessment of physical habits and sports motivation factors determining the quality of life of persons with disabilities can be considered as a less researched deficit area in Hungary and internationally.
In our research, we examine the recreational and sporting habits of the 8-18 year-olds, as well as the motivational background, and the results of this research are presented in this paper. The importance of this issue is confirmed by the fact that, according to a UN survey, 650 million people have some kind of disability, 50 million of them in Europe and nearly half a million in Hungary, 5% of the population. The questionnaire (N = 639) was filled by children with disabilities living in the North Great Plain region with the help of a teacher. We used both closed and open questions in the questionnaire, and we helped and orient children with response categories for some questions.
Data were processed using SPSS software, averaged, standard deviation, median, mode, and Chi2 probe was used to examine relationships in addition to basic statistics.
Our results showed that it is a problem for young people with disabilities that they prefer passive leisure activities, which is similar to the results of studies on intact research. Boys and girls have different sports, boys are more active than girls.
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Examination of leisure sports alternatives provided by higher education institutions
33-37Views:396It is one of the main duties of sports in higher education to provide health conscious and sports-loving managers to the society. University years are a good opportunity to do sports in an organised framework, as well as lifestyle consultancy and to make use of the preventive function of sports. In this environment, the approach of students can still be shaped within a formal framework and their level of interest towards sports can still be increased. Furthermore, they can be motivated and become committed to sports if they have positive experiences. The aim of my analysis is to explore and describe the characteristics, peculiarities and current situation of higher education leisure sports. In this study, I present the results of the analysis of data collected with the first eight questions of the situation assessment part of the questionnaire survey. More specifically, I examined the evaluation of leisure sports activities, free sports opportunities and the branches of sports in which these are provided. I was also looking to find out where these sports opportunities are available for students inside or outside the institution and who they are organised and managed by. At the same time, I examined sports opportunities whose costs are paid by the student and analysed which branches of sports are available. Based on my results, I concluded that the sports opportunities of students are especially good according to the managers. This statement confronts the research findings which suggest that the sports activity of students is very low.
JEL code: Z20
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The situation of the Hungarian agricultural higher education
73-77Views:319The knowledge-based, competitive economy places a great emphasis on the education system. The responsibility of higher education is to impart knowledge of high standard which is in harmony with the continuously changing environment. Higher education has a special role in the knowledge-based economy since it does not only have to fulfil educational but also research an innovation tasks. The decrease in the traditional role of agriculture as well as international tendencies facilitate diversification, i.e. the emergence of new roles and the relevant activities. Due to the diversification of agriculture fields like environmental protection, bioenergetics, and rural development have become more emphatic. The growing importance of these new fields is also significant from the point of view of education. Well trained professionals are of vital importance for the agriculture. A significant number of fresh graduates are not employed in their profession; they find a job in other areas or continue their education in a different field of interest. This research is based on a representative survey amongst agricultural graduates. Its objective is finding facts about how the graduates of the past five years assess higher education training and also about the factors employers take into consideration when employing a fresh graduate.
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Growth and venture capital investment potential for university spin-offs in Hungary
31-38Views:356Venture backed spin-offs represent a low proportion of companies, even of innovative companies. The research question was, whether these companies have an important role in innovation and economic growth. I present the most important indicators of innovation in connection with entrepreneurship, the measures of start-ups, mainly the high-tech ones. I describe the position of venture capital industry nowadays, detailing the classical venture capital investments, targeting high-growth potential small firms, even university spin-offs. The study presents the results of a survey made as a counterpart of an academic research team, examining spin-offs, entrepreneurs and technology transfer in the most important Hungarian universities. I found that the most important obstacles of venture capital investments in high-tech spin-offs are the information gap between demand and supply side, the lack of entrepreneurs’ willingness to give up freedom in decision making, despite of low managerial skills. The low quality of financial environment is also an obstacle of the segment.
JEL Codes: G24, M13
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Technical efficiency of dairy farms in rural Nigeria
Views:408The study assessed the technical efficiency of Nigerian dairy farms. Information on 73 dairy farms was obtained from the General Household Survey (GHS Panel) for the year 2018-2019 wave, and the method of analysis employed include descriptive statistics and Data Envelopment Analysis Model. The findings show that not all the farms sampled are technically efficient, which means they can still utilize their input resources more effectively. The average level of technical efficiency of sampled farms was 83%; this suggests from the technical point of view that there exist an opportunity for expansion of milk production and revenue using the same level of inputs at present and putting to use effectively available technologies by 17%. Furthermore, results also show that farms that practice grazing systems, those located in the northern part of Nigeria and small farm sizes, have higher T.E. overall.
JEL Classifications: Q12, Q1, R15
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The role of agribusiness in stimulating on-farm investments – case-study of the armenian dairy sector
85-91Views:302This paper analyses the impact on investments of contractual arrangements between farms and agribusiness in the Armenian dairy sector. Our empirical evidence is based on a unique survey of 300 Armenian dairy farms. The dairy sector is of particular importance as it provides vital employment and income, in an environment of weak social security and scarce job opportunities. Furthermore, milk production is predominantly organized in small-scale farms, which are most likely to be affected by adversarial financial conditions and limited in their opportunities to raise resources to invest. The results show that a large share of milk producers in Armenia is actively investing to upgrade their farm business. Furthermore, investment activity is not limited to large dairy farmers as over 30% of respondents with less than eight cows have made dairy-specific investments. We find that the linkages between farms and agribusiness – and more specifically the support programs that agribusiness firms offer to their suppliers – have been crucial in stimulating this restructuring process at the farm level. Interestingly, farmers with a more exclusive relationship to the buyer and farmers that deliver to more internationally oriented buyers are more likely to receive support. On the other hand, buyers that operate in a more competitive market are less likely to provide support to their suppliers. These findings have interesting policy implications. On the one hand, our results point to the gains that can be made from openness to international firms. On the other hand, the negative competition effect indicates that buyers are unable to enforce repayment of the provided farm services in an environment where a lot of buyers are competing for the same supply. Policy makers should look at ways of improving the enforcement capability of dairy companies under these circumstances.
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Luxury wine: analyzing motivations of luxury wine buyers in the US market
51-58Views:559The purpose of this research study was to describe motivations and demographics of luxury wine buyers in the US market. An online survey was completed by 1081 US wine consumers, of which 473 were designated to be luxury buyers based on price spent on wine. Standard demographic and wine consumer scales were utilized for profiling. Results show that the luxury wine buyer is more likely to be male, aged 30 to 50, with a higher income and education level. Motivations of the luxury wine buyer are different than the non-luxury wine buyer, and reasons for purchasing luxury wine go beyond mere collecting. This research is one of the first to analyze the luxury wine consumer in the US market, and provides useful information for wine marketers and researchers on the profile of the luxury wine buyer in America.
JEL Classification: M31
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Leisure activities and travel habits of college students in the light of a survey
57-61Views:1144In our article we deal with leisure activities and travel habits of 150 college students from Szolnok. We have analyzed the relationship between the frequencies of watching TV, that is: the time spent watching TV and doing sports. Furthermore, we have also investigated the frequencies of travels, and main motives of choosing travel destinations. We have found that college students have several hours of leisure time daily. Among the recreational activities, the ones that occurred predominantly are watching TV, doing sports, and travelling. It is interesting to note that the relationship between the frequency of watching TV and doing sports has not been significant while the relationship between watching TV occasionally and doing regular physical activity has turned out to be significant. Students who play sports for 1-2 hours a day spend significantly less time in front of the TV compared to their peers who do not do sports. 92% of the students travel at least once a year. The participants of youth tourism are quite price-conscious. In choosing travel destinations favorable prices play an important role.
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Perspectives for development social entrepreneurship in republic of Moldova
21-29Views:381Social entrepreneurship, as a field for research and scientific disputes between scholars and practitioners, it still remains a novel investigation area, as far as new opportunities, challenges, business approaches and concepts appear into the modern world and competitive market. This paper puts emphasis on social framework behind the development of social businesses in Moldova. Moreover, it presents the grass-root state of readiness of existing small and medium – sized enterprises from Moldova to undertake the leap towards the new kind of economy and different organizational approaches. The paper provides a content analysis of specific literature on social entrepreneurship, with particular emphasis on general perception of the small holders and small and medium – sized enterprises on social business. A total number of 593 small and medium – sized enterprises and individuals participated to organized interviews. The survey results show that 66% of the respondents are not acknowledged with social entrepreneurship concept and functionality. From those (34%) who are informed about the topic, most of them are actual young entrepreneurs. Additionally, young entrepreneurs, respondents, wouldn’t reinvest their profit for social mission (73%). Unlike young entrepreneurs, individuals would reinvest their profit in social missions, in case they have a business. These findings suggest that, in the society there is a lack of general understanding on social entrepreneurship. The author also found out that, the general perception regarding social problems is mostly assigned to public authorities instead of enterprises. Moreover, the research results show that the absence of a clear mechanism which would raise public awareness regarding social problems and social capital, affects the active implication of community stakeholders into the societal problems.
JEL code: M140
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Structural change in Republika Srpska – small farms between subsistence orientation and modernization
51-58Views:304The paper aims to analyze the main barriers and opportunities for the modernization of the agricultural sector of Republika Srpska with a specific focus on the role of small farms.A particular attention has been given to specific elements related to the human, social, and institutional capital. Methodologically the work has been based on an extensive desk research, on the use of a field survey and on a number of personal interviews with national experts and professionals. Overall the investigation has also greatly benefited from the theoretical framework elaborated by R.Yin within the “case study methodology”.
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The characteristics of consumer attitudes in the food market in Hungary
43-49Views:430The objective of our research was to examine the health status and health behaviour of the Hungarian population in relation of food consumption by identifying relationships between the underlying factors. In our research we used the objective factors from secondary data concerning nutritional status and body image as a framework for the interpretation of the examined relationship of eating attitudes and body attitudes. We chose survey as our test method, it was carried out on a national representative sample of 1000 people. After the examination of the factor structure of the two attitude measuring questionnaire, five consumer groups have been identified by the cluster analysis. The five clusters are: Uncontrolled Impulse Eaters, Dissatisfied Tense, Uninterested, Overweight Impulse Eaters and Conscious Consumers. This segmentation based on eating attitudes and body attitudes could serve as a guidance for health marketing experts and the manufacturers of health protective food to determine and address their target group.
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Smallholder Food Marketing Behaviour: Exploring the Role of Informal Credit and Traders in Stabilization of Food Crop Prices
67-82Views:300Many farmers in Africa sell their produce at low prices immediately after harvest because they need cash. They could solve temporary liquidity constraints by use of credit and store their produce to sell when prices are high. However, due to various reasons such many poor farmers have been excluded from formal financial services. In response, the informal financial market has expanded, but the question why informal credit has not facilitated storage to enable farmers benefit from intertemporal arbitrage opportunities remains largely unanswered. To answer this question, we investigate the role of informal credit markets and traders in stabilizing seasonal food crop prices. Our analysis is based on a household survey data, and in-depth interviews with key players in the informal credit market and grain traders in rural southwestern Uganda. We find that community-based self-help savings and credit associations provide credit for the majority (62%) of farmers. Informal credit still excludes the very poor and is not sufficient to enable farmers benefit from intertemporal arbitrage opportunities. Thus, poor farmers continue to ‘sell low and buy high’. The study also addresses a related fundamental aspect of food marketing: why is there no competition between traders bidding up prices after harvest and eliminating seasonal price fluctuations? We analyse traders’ costs and profit structure in the study area, and shed some light on imperfections in the grain market and the barriers that limit competition between traders. We find that grain trade is not highly competitive. High transaction costs and limited access to credit are the main barriers limiting competition. Supporting community-based self-help savings and credit associations to raise their portfolio can enable more farmers to borrow at the same time. Investing in infrastructure, organising and supporting small scale farmers to bulk their produce might lower transaction costs, promote competition and dampen price fluctuations.
JEL Classification: D53, O13, O16, Q12, Q13
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Political risk effects and entry mode strategies of multinational corporations (MNCS) in Nigeria
Views:817Research on the political risk and entry mode of multinational companies (MNCs) has been one of the major subjects of interest in international business terrain, and the political risk factor has constitute a major basis for explaining whether exporting, licensing, franchising, or joint venture agreement (JVA) and Foreign direct investment seems to be appropriate. As such, the study examined the effect of political risk as it affects the entry mode strategies of selected multinational corporations in Nigeria as the economy of most developing economies has been characterized as being exposed to political instability and risk. The research adopted the survey technique with inference to the expo facto method and adopted questionnaire as an instrument through content and test re-test appraisal before data were analyzed through the IBM Statistical Package for the Social Sciences. The results from the analysis indicated that franchising remains a viable option of multinationals in Nigeria and the second hypothesis indicated that licensing significantly reduces the risk exposure of multinational corporations as the licensor have lesser liability in an unstable political economy of the licensee. Based on these findings companies are recommended to adopt appropriate entry strategies in line with governmental policies and economic situation before entering foreign markets.
JEL CODES: M1, M10 -
Sport sponsorship in Finland: the case study of FC JJK Jyväskylä
135-140Views:356This paper seeks to analyse sport sponsorship in Finland via using the case study of Football Club JJK Jyväskylä from the Finnish Premier League. The results of a master’s thesis conducted on FC JJK fans’ sponsor awareness and sponsor orientation is presented. This research has provided implications to the management of the club, such as how to increase sponsorship efficiency, how to benefit from applying sponsorship alignment as well as relationship marketing. In order to successfully implement the study, an online survey, interviews, and participant observation was utilised. In addition, statistical data were obtained from the club.
It has been concluded that JJK fans’ sponsor awareness and attitude stood at a low level, therefore JJK’s sponsorship strategy was advised to be reorganised. Conclusions from this paper might be beneficial for clubs from peripheral football countries, including those from Hungary as well. The size and level of Finnish and Hungarian football clubs are fairly similar and both countries can be considered as peripheral football countries at present. -
Climate change impact on crop production in Central Asian Countries
75-82Views:431Increased risk due to global warming has already become embedded in agricultural decision making in Central Asia and uncertainties are projected to increase even further. Agro-ecology and economies of Central Asia are heterogeneous and very little is known about the impact of climate change at the subnational levels. The bio-economic farm model is used for ex-ante assessment of climate change impacts at sub-national levels in Central Asia. The bio-economic farm model is calibrated to ten farming systems in Central Asia based on the household survey and crop growth experiment data. The production uncertainties and the adaptation options of agricultural producers to changing environments are considered paramount in the simulations. Very large differences in climate change impacts across the studied farming systems are found. The positive income gains in large-scale commercial farms in the northern regions of Kazakhstan and negative impact in small-scale farms in arid zones of Tajikistan are likely to happen. Producers in Kyrgyzstan may expect higher revenues but also higher income volatilities in the future. Agricultural producers in Uzbekistan may benefit in the near future but may lose their income in the distant future. The negative impacts could be further aggravated in arid zones of Central Asia if irrigation water availability decline due to climate change and water demand increase in upstream regions. The scenario simulations show that market liberalization and improved commodity exchange between the countries have very good potential to cope with the negative consequences of climate change.
JEL classification: Q11, Q18
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INTEGRATING SERVICE VALUE CHAIN GOVERNANCE ON SMALL SUNFLOWER PROCESSING INDUSTRIES IN DODOMA, TANZANIA
Views:125Small-scale sunflower oil processors dominate Tanzania’s sunflower value chain but face persistent performance challenges. This study examines how service value chain governance – defined by factors such as transaction complexity, service characteristics, technological capabilities, market transparency, market structure, and institutional frameworks – influences the capabilities and performance of small sunflower processing industries in Dodoma. Drawing on global value chain and transaction cost economics theories, we hypothesize that high transaction complexity and service intangibility negatively impact processors’ technological and human resource capabilities, while robust technological capacity and market transparency improve logistics and marketing performance. A cross-sectional survey of 275 sunflower oil processors in Dodoma was conducted, and six multiple regression models were used to test each specific hypothesis. Results show that all six governance factors significantly affect the processors’ operational capabilities in the expected directions. High transaction complexity and service heterogeneity are associated with lower technological competency and workforce efficiency, whereas greater technological capability and market transparency yield improved logistical coordination and market access. Fragmented market structures (many small suppliers) correlate with weaker financial performance, and a strong institutional framework is linked to better regulatory compliance. These findings highlight critical governance-related barriers and enablers for small agro-processors. We discuss practical and managerial implications for improving value chain integration – including investing in technology, training, and policy support – and outline theoretical contributions.
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Marketing aspects of consumption of Hungarian pork meat
109-114Views:339The most important aim of authors’ study is to get to know the Hungarian pork consumption in our days. Our aim is set to estimate pork meat consumption and purchasing habits of consumers who are living in Eastern part of Hungary. The pork section is influenced negatively by several factors nowadays, which have a clear effect on the pork consumption and cause its declination. During the research work a questionnaire survey was made in 2007 and 2008. 1089 persons in different locations of Eastern Hungary were altogether asked. The data were evaluated by statistic hypothesis testing. Based on the evaluation a clear picture was got about the consumers’purchasing and consuming habits, and their ideas, opinions about the Hungarian pork as a food and as an item wearing a kind of national behaviour. Through many questions the volume of consumption was explored, and the pork’s proportion was compared to the rest of other meat types. It is verifiable that the pork consumption can be handled as a national habit, which is not the same by different age groups and educational qualifications. The importance of some factors during purchasing was also examined. Exceptionally important factors are: quality, the appearance, the origin and the price, that were mostly considered by the customers.The effect of pork promotion advertisements and its evaluation by the customers were surveyed too, which in connection with the efficiency showed a fairly stable picture both in 2007 and in 2008. The examination of price elasticity showed that this figure is influenced not just by the product group itself, but the purchasing power of the costumers, as well.
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Protected geographical indication recognition and willingness to pay: A case of grojec apple
73-80Views:413The Grojec region of Poland is an important region for apple production and accounts for 40 percent of domestic apple production. Apple growers from the region made an attempt to strengthen their competitive position through registering their apples as Protected Geographical Indication (PGI) products. The European Commission’s PGI allows food producers to obtain market recognition and a premium price for their products. Although the Grojec Apple received PGI registration in 2011, little has been done to promote apples with the PGI label. Two important research questions are addressed: 1) Does the Polish market recognize Grojec Apple PGI, and 2) Does the market value Grojec Apple PGI? Logit and regression models are estimated using survey data collected during an International MBA in Agribusiness and Commerce study week in Warsaw. Only 22% of consumers recognize Grojec Apple PGI. Yet, 70% of consumers indicate they are willing to pay more for the product and their average willingness to pay (WTP) premium is 32%. Results indicate use of the PGI label may be effective in improving sales and profit margins for Grojec Apple producers and their affiliated cooperatives. Older consumers are more likely to indicate a WTP premium. Males, smaller households, and consumers less sensitive to apple price indicate a higher WTP premium. An advertising campaign promoting Grojec Apple PGI as a better product may be effective at increasing consumer likelihood to pay more and WTP premium. Although “Grojec” is already familiar to most consumers in central Poland as a region for apples, a Grojec Apple with PGI label would assure consumers they are purchasing apples from the Grojec region and the apples are high quality.
JEL Code: D12, Q13, Q18
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Use of methods and tools for an effective small and medium-sized enterprise in Szabolcs-Szatmár-Bereg county in Hungary
Views:443Small and medium-sized enterprises form the engine of the Hungarian economy, both in terms of their number and their employment rate. Therefore, the efficient operation of this sector is in the interest of many economic actors. However, experience shows that today's SME sector still needs to develop in many ways to become efficient. This study aimed to analyze whether SMEs use the necessary methods and tools to be efficient. Planning and the development of strategy are very important methods and tools for efficient and organized work, as it defines and clarifies the direction taken by an enterprise. However, the survey and the in-depth interview showed that they are not necessarily considered important for the participating SME leaders. According to the interview, one of the reasons is that SME leaders have a better understanding of everyday tasks and their implementation than the managers of large companies. Furthermore, in most cases, the SME leader is personally involved in everyday work. This provides the advantage of having the opportunity to fully understand the enterprise, thus managing, and developing it more effectively, as he or she can intervene more flexibly, faster, and more accurately if necessary. However, due to the small size of the organization, the manager also must perform the tasks of several functions (marketing, management, finance, etc.), which require multidisciplinary knowledge and skill. In SMEs, due to their specificities, it is difficult to apply best practices in large enterprises in both management and various functions.
JEL code: M21
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Quality-satisfaction-loyalty: consumer behaviour in catering
5-11Views:438Our study is the result of the initial research of a qualitative and quantitative research consisting of more stages. The survey was made between 2007 and 2013 and specially focused on the satisfaction of Hungarian customers of catering enterprises with hot kitchen as well as on factors influencing satisfaction and customer loyalty. The results proved that a well planned, central strategy cannot be prepared for the whole catering industry as even enterprises with the same profile (warm food kitchen) show significant differences. The most important task for an enterprise is to establish and know its appropriate clientele well in order to suit its services, selection to their requirements. Our assumption that customers of fast food restaurants, canteens have lower expectations from selection, personal relations, quality of services than customers of restaurants, public houses, wayside inns, brasseries with traditional methods of selling was proven. In the lattest, the main aspect of choosing a 'favourite place' was the quality of human relations, with the special role, besides other customers, of the staff. Establishing unique atmosphere to the liking of customers can be regarded as an important point of the operational strategy. It was also proven that the majority of regular customers of restaurants are men, coming from the economically active population. Other active users are youngsters, they mainly go to fast food restaurants. More impersonal advertisements hardly have any effect, while successful word of mouth propaganda can be achieved by consequent, high level work. Regular customers can be characterized by rather emotional than market-based attachment. Favourite units are mainly preferred because of their atmosphere, relationships with acquaintances and friends, not because of measurable features, selection or prices. Those visiting catering enterprises with hot kitchen more frequently are more critical and less satisfied, in spite of this, they are reluctant to part from their regular places.
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The influence of employment modes on employee turnover and agri-business performance: a case for Hunyani farm in the Zvimba district, Zimbabwe
17-27Views:477The labour intensive nature of Zimbabwean agriculture demands that farmers meet excessive labour requirements, at the same time keeping labour costs as low as possible to guarantee profits and achieve maximum business performance. This study, carried through a questionnaire survey, at the Hunyani Matura Farm, in the Zvimba district of Zimbabwe between from October 2017 to March 2018, investigated the effect of employment mode on turnover and agri-business performance. Data collected from the participants, was compared with the information from secondary source documents. From the results temporary workers performed better than permanent workers and they cited problems of low wages, poor working conditions, high work targets, inequality in work allocation, job insecurity and constant shuffling. Temporary workers had higher turnover and turnover intentions than permanent workers. Temporary employment mode had a positive
effect on agri-business performance. This study recommends the use of permanent employment mode on key positions like forepersons, stores persons and supervisors, and temporary employment mode on general farm tasks, while seasonal contracts were seen good for skill demanding operations such as tobacco seedbed establishment, tobacco reaping and curing and grading. A ccareful selection of employment modes reduces inequalities and unhealthy attitudes at work and improves on farm business performance.JEL Classification: Q12
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