Vol. 4 No. 1-2 (2010)
Articles

A structural equation model: Greece’s tourism demand for tourist destination

Published July 30, 2010
Prasert Chaitip
Faculty of Economics, Chiang Mai University, Chiang Mai, Thailand
Chukiat Chaiboonsri
Department of Economics, Bangalore University, India
Sándor Kovács
Department of Economic Analysis and Statistics, Faculty of Applied Economics and Rural Development, Centre of Agricultural and Technical Sciences, University of Debrecen
Péter Balogh
Department of Economic Analysis and Statistics, Faculty of Applied Economics and Rural Development, Centre of Agricultural and Technical Sciences, University of Debrecen
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APA

Chaitip, P. ., Chaiboonsri, C. ., Kovács, S., & Balogh, P. . (2010). A structural equation model: Greece’s tourism demand for tourist destination. Applied Studies in Agribusiness and Commerce, 4(1-2), 75–83. https://doi.org/10.19041/APSTRACT/2010/1-2/11

Structural equation model (LISREL 8) was applied to test the causal relationships between tourist travel motivations and tourist destination.A survey containing Likert scale questions was conducted to collect data from 100 tourists who had travelled to Greece’s tourist destination. With the help of factor analysis, four dimensions were identified for scales used in the study: travel cost satisfaction, tourism product, tourism product attributes, and tourism product management. Results indicated that the travel cost satisfaction of tourists has a positive influence on tourism product, tourism product attributes and tourism product management. Moreover, our results suggested that the tourist demographics has a positive influence on tourism product and tourism product attributes and has an insignificant relationship with tourism product management. Based on our findings the tourist demographics has not influence on tourism product management. However, these findings suggest that both the private tourism and the governmental tourism sector should develop a better management of tourist destinations so as to develop a stronger attraction of tourism, better amenities, a better accessibility, an appropriate image, to make tourism competitive and to keep tourism product prices at a reasonable level. The implications of the tourism demand model can be used for the public environmental policy-making process based mainly on reasons of interest, ideology or understanding.