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• Positioning Opportunities for Rural Areas Through the Example of Ciuc-Basin

  50-74

  Kinga Katalin Székely

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  Those development approaches that support social inclusion, exploitation of endogenous
  resources and community development may be an alternative, and can offer new opportunities
  for the economically and socially disadvantaged rural areas and for peripheral settlements
  that have missed the mainstream of development. The new rural paradigm, and the related
  regional development approaches, such as marketing-oriented settlement development, point to
  a new community-based trend, where places, local communities get a more important role, the
  function of local management changes and endogenous factors become the main resource. The
  communication activity and positioning practice becomes more important.