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Where to go, net generation? Lifestyle-based segments of the Hungarian youth
124-142.Views:48My study attempts to explore the lifestyle-based segments of the Hungarian youth through an
innovative methodology based on social media data, incorporating the dimension of digitization
into the creation of lifestyle groups. The examination of the segments’ lifestyle attitudes is
assisted by a review of the related theoretical milieu approaches, international and Hungarian
empirical milieu researches
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2024