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• Where to go, net generation? Lifestyle-based segments of the Hungarian youth

  124-142.

  Suto Anna

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  My study attempts to explore the lifestyle-based segments of the Hungarian youth through an
  innovative methodology based on social media data, incorporating the dimension of digitization
  into the creation of lifestyle groups. The examination of the segments’ lifestyle attitudes is
  assisted by a review of the related theoretical milieu approaches, international and Hungarian
  empirical milieu researches