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• Start-up studio, the business model innovation (The example of INNONIC Zrt.)

  66-83

  Éva Farkas

  Csaba Makó

  Miklós Illéssy

  Balázs Heidrich

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  44

  Public discourse mostly uses the term start-up as a simplified collective category to describe companies founded to sell technological innovations. At the same time, in addition to bringing a new or novel idea to market, most business functions (marketing, sales, product/service development, HR etc.) are performed in an innovative and proactive way. In spite of the uncertainty of the market and limited resources, one of the key characteristics of such organisations is the high potential of the rapid economic development. In order to be able to take the advantage of the business opportunity, a supportive socio-economic and institutional environment is essential to obtain intensive growth and sustainability. In our case study, we are aiming to illustrate the importance of so-called start-up studios in catalysing innovation by the example of a company operating in international markets in the Debrecen region. Illustrating our findings by an analogy, we examine how the studio as a “mother ship” uses organizationalmanagement methods, cultural patterns, and through what mechanisms it contributes to the success of start-ups.