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• What is Alpha Generation?

  20-30

  Ádám Nagy

  Attila Kölcsey

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  53

  According to Mannheim (Mannheim 1969), age group can be considered as a generation if it is
  characterized by a common immanent property, generational consciousness, community status,
  and three conditions are required: a common experience; actual peer-to-peer orientation and
  common situational interpretation, attitudes, forms of action (Mannheim 1969). Based on this
  model Strauss and Howe (Strauss – Howe 1991), states, that a generational change happens
  in around 15-20 years. Based on the relationship with the information society, the X, Y and Z
  generations are interpreted, but the concept of Alpha generation is also defined. Our article
  describes the story of the Alpha generation, the content attributed to the generation, and tries to
  answer the question: can this concept be interpreted in the paradigm of the generation of ages?