One of the world’s largest video-sharing platforms is YouTube, where viewers can comment on
the videos and their topics. The aim of this study is to examine the values and opinions about
unconditional basic income according to the comment sections of several Youtube’s videos which
topic is the previously mentioned UBI which is receiving increasing attention in parallel with
today’s economic and social changes. Our research works with a mixed method, data collection,
storage, sentiment analysis and the bag of words method which were implemented using IT
procedures, while categorization was done through manual coding. The results of the sentiment
analysis show that positive arguments appear to a lesser extent in the comments. Positive
arguments have value characteristics such as inclusion, the principle of the right to exist, justice
and freedom. Among the positive arguments feasibility enjoys the highest support. Negative
category values arise more frequently, so the emphasis on the values of injustice, exclusion,
unaffordability, and performance-orientation is dominant in the analyzed comments.