The change of the linguistic landscape is a sore spot for the minority population that can be
driven out of the virtual language use. Linguistic landscape is not only indicative of the language
vitality of an area or region’s population, but can also reflect the real language ethnicity.
Extralinguistic factors are as important as the two basic functions of linguistic texts and
the models explaining the elements of the linguistic landscape. Such a factor is a small area
or region’s economic, in our case touristic development. The increased tourist demand of the
majority brings about numerous phenomena that are of significant influence on the linguistic
landscape of the minorities’ territory. This research is aimed at revealing the influence a local
economic investment makes (can make) on the formation of the territory’s linguistic landscape.
I would like to show the changes in the linguistic landscape recorded by Hodinka Antal Research Centre in its photo database of 2011–2012, February and September of 2016, as well as of 2017 on the
basis of my observations and photographs.