Nowadays, numerous new automobiles are being developed by various companies and their
suppliers around the globe. On account of the reduction of the product’s economic lifetime and
effects of the global market, n the automotive segments the time factor plays a key role in the
successful implementation of the project and consequently in the sale of the product. The current
study, focusing on human conditions, scrutinizes the behaviour of the members engaged in the project. It’s primary focus is not to reveal the hindering factors due to time-losses arising from
the shortage of resources or inadequate planning. These conspicuous reasons and the demonstration as well as treatment of risk, belong to the scope of the board of project portfolio management, which operates well among larger project organizations. Each project member is taking
an individual approach towards meeting deadlines, and their motivation about the execution
of the given tasks also vary. Beyond the results found both in the professional literature as well
as general research, I study whether the unique features of the actual automotive organizational projects can be identified or not. The ongoing research observes, based on the experience
acquired from the automobile development project, motivation and adherence to deadlines, the
composition of the team impacting work efficiency.