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  • The application of balanced scorecard in team sports
    37-40
    Views:
    134

    The present article discusses the application possibilities of the Balanced Scorecard strategic planning and controlling device for businesses managing team sports with the goal of professional efficiency and its long term sustainability.

  • Use of methods and tools for an effective small and medium-sized enterprise in Szabolcs-Szatmár-Bereg county in Hungary
    Views:
    204

    Small and medium-sized enterprises form the engine of the Hungarian economy, both in terms of their number and their employment rate. Therefore, the efficient operation of this sector is in the interest of many economic actors. However, experience shows that today's SME sector still needs to develop in many ways to become efficient. This study aimed to analyze whether SMEs use the necessary methods and tools to be efficient. Planning and the development of strategy are very important methods and tools for efficient and organized work, as it defines and clarifies the direction taken by an enterprise. However, the survey and the in-depth interview showed that they are not necessarily considered important for the participating SME leaders. According to the interview, one of the reasons is that SME leaders have a better understanding of everyday tasks and their implementation than the managers of large companies. Furthermore, in most cases, the SME leader is personally involved in everyday work. This provides the advantage of having the opportunity to fully understand the enterprise, thus managing, and developing it more effectively, as he or she can intervene more flexibly, faster, and more accurately if necessary. However, due to the small size of the organization, the manager also must perform the tasks of several functions (marketing, management, finance, etc.), which require multidisciplinary knowledge and skill. In SMEs, due to their specificities, it is difficult to apply best practices in large enterprises in both management and various functions.

    JEL code: M21

  • Examination of the sustainability of the sport facilities in the Northern Great Plain Region of Hungary
    111-117
    Views:
    184

    Developing sport into an industry has become a fundamental interest and a noticeable approach in Hungary in recent years. A socalled economic orientation can also be observed in the field of leisure time sports, which was made into law in Hungary in 2011 allowing the support of sport organisations and resulting in a number of infrastructural developments in Hungary. A wide range of development opportunities remain open in sports. This evaluation aims to introduce what significant sport-investment projects have been implemented in the Northern Great Plain region in recent decades and what effects these investments have had. Surveys have been used to reveal whether these facilities originating from years of sport developments are sustainable and to what extent these are exploited for organising sport events. Based on responses provided by a number of sport facilities – including ones built in the past and also ones opened recently – it can be concluded that sport in itself cannot solve the issue of operation and possible economic growth. Considering these aspects, it is important to incorporate, not only in operation but also during planning, the idea that current facilities must „serve” not solely sport events as these in themselves will not make them profitable but they must remain open for all sorts of social events as well.

  • European traditional food producers and marketing capabilities: An application of the marketing management process
    41-46
    Views:
    147

    The purpose of this paper is to evaluate the marketing management capabilities of SMEs producing traditional food products, in order to analyse the market orientation of SMEs in the food industry. Following the theoretical approach of Market Orientation, our analysis is based on an assessment of the marketing management process. The methodology refers to a survey developed through a questionnaire published on the web, and a sample of 371 firms based in Belgium, Italy, Spain, the Czech Republic and Hungary was used in the analysis. Cluster analysis was applied to find the different levels of market orientation of the firms. The results revealed a certain lack of appropriate skills in marketing management in the firms of the sample, confirming the evidence found in economic literature concerning SMEs. Nevertheless, cluster analysis outlined a group of firms with good marketing capabilities and market oriented, and these represent a great part of the sample (40%). With regard to the stages of the marketing management process, the most problematic are those of planning and implementation, and control and evaluation, highlighting the difficulties SMEs encounter in carrying out coordinated marketing; which appears to be generally characterised by poor organisational capacity.

  • Investment analysis of plum brandy production – methodology approach
    103-105
    Views:
    152

    The major prerequisite of successful entrepreneurship venture is quality of decision-making process. Decision in investment is the most important financial decision. It is a part of both long-term business planning process and strategic business definition. Using available investment appraisal methods, entrepreneur should make positive or negative investment decision. Within the development of the economic theory and the practice many of methods made decision-making process rational and gave the scientific and practical base for successful project evaluation.

  • Role of agriculture and multifunctional rural development in Serbia
    47-55
    Views:
    239

    Serbia is mostly rural country, as three fourth of its territory make rural areas, while almost half population is living in rural areas. Serbian agriculture is the sector which is very important for the total economy of the country in respect of resources, participation in GDP, employment as well as importance for rural areas and population. This is the only sector in Serbian economy that shows positive foreign trade balance in the recent several years.There are potentials for development of agrarian entrepreneurship on one hand, but on the other, there are constraints in existence of great number of small family farms whereas the huge share could not have commercial profile and could not live only from agricultural activities. The concept of multifunctional development of agriculture and rural areas is still present mostly in scientific and political sphere without clear explanation or interpretation as well as mechanisms of implementation. Serbia’s rural space is heterogenic and devastated in different extent, and therefore extremely complicated for planning of multifunctional development.

  • Comparison study of the agricultural subsidy policy applied by Ecuador and Hungary in the last 10 years
    Views:
    191
    Agricultural subsidies have long been a consistent concern of government policies; they influence the use of resources for pursuing different goals in this sector. In this research, we are making a comparison study of the agricultural subsidy policies of Ecuador and Hungary in the last ten years by a comparative analysis applied for empirical generalization to explain and get a better understanding of the subsidies used in the two countries. The results show an enormous advantage for Hungary compared to Ecuador regarding the agricultural subsidies. Since they are part of the Common Agricultural Policy of the European Union, Hungary's subsidies are institutionalized and planned in the long term within a series of programs financed by the EU and national funds. While in Ecuador, agricultural policies exist as a general framework, and the governing body manages the subsidies through programs and projects that do not remain over time and depend on the current political situation in the country. In the same way, the data collected reflects that although the share of the agricultural sector in Ecuador's GDP is higher than in Hungary, the subsidy amounts for this sector are 36% lower than in Hungary.
     
    JEL CODE: Q13
  • Medals and degrees: factors influencing dual career of elite student athletes at the University of Debrecen
    93-98
    Views:
    224

    Career planning and goal setting play a significant role in the life of elite athletes gaining critical relevance during the overlapping years with university studies. As athletic career contain a necessary end and cannot serve as a profession for life, all athletes shall go through modification period in their professional lives. The athletic career shall come to an end and elite athletes need to find another profession for which they need to prepare as well. The specialities of this undertake is that the peak or the progressive cycle of athletic career often times overlap in time with high school and university studies. This definitely challenges those young athletes who made the decision to continue their studies at the university level beside their athletic careers. The objective of this study is to explore the main factors influencing the simultaneous realisation of studies and elite sport careers during university years. Part of a complex research approach on dual career in sport this study is aimed to gain information about methods of athletes for managing their dual tasks, the perceived relationship of student athletes to their peers, teachers and coaches, and their position on the relevant policy regulations provided by the university environment. Following the development of research instruments, data collection was conducted by focus-group interviews at the University of Debrecen among student elite athletes receiving sport scholarships (N=15). Level of success in sport, sport type (individual and team) and gender distribution was taking into account. The results shall contribute to the development of a future research instrument in a form of a questionnaire to assess aspects of dual career of athletes in case of larger samples.

    JEL code: Z20

  • Some possibilities for risk analysis in the decision support of crop production
    79-85
    Views:
    166

    This article has been made according to my dissertation in which I present some opportunity of risk analysis and risk management in the decision support of crop production. Plant production is one of the most hazardous agricultural enterprises. Among risk sources seasonal fluctuation of average yields plays an important role in the assessment of enterprises. Therefore, I analyzed the production risk of the produced crops in Hungary compared to the European Union’s, after that I took into consideration the production site’s circumstances as well. Decision-makers must possess such means, by which they can measure, oversee and manage the effects and consequences of risk. In crop production linear programming models can be used to determine the optimal crop structure, by which income-sensitivity can be taken into account, but it does not reflect the behavior to risk. This deficiency can be avoided by using risk programming models. By the complementary usage of linear programming and risk programming models the optimizing and adaptive planning can be executed. It often causes a problem for the producers to decide when and how much to sell to realize a maximum turnover. The decision is mostly influenced by the selling prices, but also important factors are the financial status of the business, the amount of credit and its conditions, the stock piling opportunities and costs, and the short-term investment opportunities as well. For the resolution of the problem I set up a dynamic, simultaneous financial model by which the system-conceptual analysis of the above mentioned factors and a sound decision-making can be executed.

  • Opportunities for wastewater heat recovery in Hungary and its role in the circular economy
    Views:
    432

    Most of the energy content of wastewater can be found in wastewater heat, however, its recovery is limited. In this article, the current situation, future opportunities of wastewater heat recovery are presented based on secondary data collection, mentioning the constraints and main influencing factors of sustainable implementation of heat recovery systems in Hungary. Besides, the already existing systems are described. As regards the capacities of treatment plants, 103 of the 574 domestic plants have a capacity of over 20,000 Population Equivalent (PE), of which 25 plants have a capacity of over 100,000 PE. According to our calculations, in big cities/capitals (20.000 – 100.000, and over 100.000 inhabitants), it may be possible to recover wastewater heat sustainably in several places. In small towns (5.000 – 20.000 inhabitants), wastewater heat recovery can be technologically and economically sustainable only in the presence of agricultural or industrial plants with high and continuous wastewater feed into the pipeline system. Taking into account the temperature conditions at each place of use and their estimated fluctuations, it can be said that proper, careful planning, sizing and implementation have a crucial effect on the efficiency of microbiological activity in the treatment plants. In bigger cities, of course, the effect of the temperature drop of one main collector may be minimal, however, in smaller and medium-sized settlements, excessive heat extraction may result in complete inhibition or cessation of nitrification. In Hungarian case studies, the maximum acceptable temperature drop is approx. 2-3 °C. It can be stated that energy recovery from wastewater may be very promising considering the size and temperature limitations. Therefore, the rational recovery of wastewater heat can be an important part of the implementation of circular economy and sustainable energy utilization in wastewater management, resulting in significant energy savings and pollutant reduction.

    JEL CODE: Q25

  • Greener cement sector and potential climate strategy development between 2015-2030 (Hungarian case study)
    65-74
    Views:
    389

    Advancing the domestic industrial production towards a sustainable, resource-preserving direction can become an important pillar to support competitiveness in the European Union, as well as in Hungary. Reaching the de-carbonization goals for industrial production via lowering the production volume may result in less desirable macro-economic effects, so decisions which concern the industry require a lot of attention from the climate policy as well. In the case of the cement sector, economic actors have to be motivated to make energy-efficiency investments and technology developments, which also show promise in terms of business efficiency. In the more natural-resource-intensive branches of the industry, both innovations and technological developments will be required to reduce the amount of used non-renewable energy resources, keep it in the industrial cycle, and reduce environmental load. The importance of greener cement will be essential in the near future to reduce the sector’s CO2 emission levels. We need to identify more sector branches which relate to sustainability, which can aid the country in establishing long-term competitiveness that points towards the de-carbonization goals. The cost-efficiency aspects of this development process are the most tedious questions in today’s business planning.

    JEL classification: Q55

  • Forecasting with X-12-ARIMA: International tourist arrivals to India and Thailand
    43-61
    Views:
    201

    Forecasting is an essential analytical tool in tourism policy and planning. This paper focuses on forecasting methods based on X-12-ARIMA seasonal adjustment and this method was developed by the Census Bureau in the United States. It has been continually improved since the 1960s, and it is used by many statistics agencies and central banks. The secondary data were used to produce forecasts of international tourist arrivals to India for 2007-2010 and also these data were used to produce forecasts of international tourist arrivals to Thailand for 2006-2010. From these period the results confirm that the best forecasting method based on the X-12-ARIMA seasonal adjustment is X-12-ARIMA(0,1,2)(0,1,1), X-12-ARIMA(0,1,1)(0,1,1) and X-12-ARIMA(2,1,0)(0,1,1) for India and the best forecasting method based on this method is X-12-ARIMA(0,1,1)(0,1,1) and X-12-ARIMA(2,1,0)(0,1,1) for Thailand. Furthermore this method predict that international tourism arrivals to India for 2007–2010 will growth at a positive rate as same as in this during period the number of international tourists arrival to India will be 5,079,651 million, 5,652,180 million, 6,224,480 million and 6,796,890 million, respectively. Also this method predict that international tourism arrivals to Thailand for 2006-2010 will growth at a positive rate as same as in this during period the number of international tourists arrival to Thailand will be 12,211,033 million, 12,699,532 million, 13,187,591 million, 13,674,669 million and 14,161,998 million, respectively. If these results can be generalized for future year, then it suggests that both the India government sector and the Thailand government sector also the private tourism industry sector of these country should prepare to receive increasing numbers of international tourist arrivals both to India and Thailand in this period.

  • Networking on the utilization of local natural resources
    49-52
    Views:
    136

    Together with its partners, Szolnok College is planning to evaluate a new project for networking on the utilization of local natural resources. This project is based on a research work (using the findings of the surveys completed by the representatives of hosts living in the eastern part of Hungary). The project itself is based on the adaptation of the theory of tourism into practice by presenting existing natural values in the supply portfolio of tourist service providers. A unique natural environment can be found alongside a 120 km-long stretch of River Tisza. These natural values interlink and complete each other with respect to Lake Tisza and River Tisza. Regions and settlements situated further from the specified settlements are also rich in natural values which guests will definitely be pleased to get acquainted with. The six landscape centres (including LHH regions) alongside river Tisza (in the two regions) symbolise the interdependent system of the sample area of the project while a single landscape centre in the Pásztó Minor Region embodies a unique character. A register will be prepared for each landscape centre containing unique natural values that can be involved in the tourist supply and handicraft/economic activities (e.g. basket weaving, floodplain economy) that are or can be built on these natural values. A pictorial English/German-Hungarian professional dictionary summarises the distinctive nature of landscape centres. The education material demonstrating the registers is going to be developed both in conventional and electronic form; its spatial IT appearance on the Internet is considered a special feature. The education material will be supplemented with other information currently missing such as those related to environmentally friendly economy, and the legal context. The methodology allows the adaptation of the method in other regions, even in the whole country. The new qualifying and benchmarking system and the trademark managed by a profession-specific cluster that strengthens network co-operation and controls the development guarantee the achievement of high quality tourism.

  • Low-carbon innovation policy with the use of biorenewables in the transport sector until 2030
    45-52
    Views:
    186

    The topic of the present study deals with the changes and future trends of the European Union’s climate policy. In addition, it studies the manner in which Hungary’s transport sector contributes to the success of the above. The general opinion of Hungarian climate policy is that the country has no need of any substantial climate policy measures, since it will be able to reach its emission reduction targets anyway. This is mostly true, because the basis year for the long term goals is around the middle/end of the 1980’s, when Hungary’s pollution indices were entirely different than today due to former large-scale industrial production. With the termination of these inefficient energy systems, Hungary has basically been “performing well” since the change in political system without taking any specific steps in the interest of doing so. The analysis of the commitments for the 2020-2030 climate policy planning period, which defined emissions commitments compared to 2005 GHG emissions levels, has also garnered similar political reactions in recent years. Thus, it is not the issue of decreasing GHG emissions but the degree to which possible emissions can be increased stemming from the conditions and characteristics of economic growth that is important from the aspect of economic policy. In 2005, the Hungarian transport sector’s emissions amounted to 11 million tons, which is equal to 1.2% of total EU emissions, meaning it does not significantly influence total transport emissions. However, the stakes are still high for developing a low GHG emission transport system, since that will decide whether Hungary can avoid those negative development tendencies that have plagued the majority of Western European transport systems. Can Budapest avoid the scourge of perpetual smog and traffic jams? Can it avert the immeasurable accumulation of externalities on the capital city’s public bypass roads caused by having road transport conduct goods shipping?

    JEL classification: Q58

  • Educational projects – support for development of tourism and rural areas in Serbia
    65-69
    Views:
    169

    The paper presents three mini-projects that have been implemented by The Institute of Agricultural Economics – Belgrade in the 2006–2008 period. Those were special educational projects in agriculture and rural development, whereas extension activities were concentrated onto three topics: farm management, support of rural development and improvement of small farms. Implementation of projects took place on the territory of the South Banat County and some Belgrade city communes. The projects intended to solve current problems of sustainable agriculture and rural development. Within the projects there were identified priorities related to investments, strategic planning and tourism. Educational activities were aimed at a number of holders or members of their registered farms. Dynamics of the projects' implementation included introduction and discussion with a number of farmers, formation of small groups, preparation and making of materials, a series of theoretical lectures and determination of the joint work results. Education programs are aiming at improvement of the farm holders' knowledge in the field of business and management. Specific objectives of training are to increase sales of goods and services at domestic and foreign market, to increase competitiveness in a particular market, to achieve higher profits, to create new jobs and improve living conditions in rural areas. Evaluation of projects was related to determination of level, to which there were achieved set objectives, then to define implementation of projects in accordance with the plan, as well as to determine an impact of educational activities to promotion of knowledge concerning business and management.

  • The role of innovation in the succession of family businesses
    Views:
    0

    Generational change and innovation are at the heart of the future success of a family business. Therefore, it is clear that the generational change of family firms should be considered from an innovation perspective. Despite this, there is no research in the literature that examines the importance of innovation in succession. In this article, the role of innovation in the succession process is examined by surveying 76 Hungarian family business owners and their potential successors. The aim of the article is to explore whether innovation plays a role in the life of the business and, if so, whether it can make succession more successful. In addition, whether the willingness of the successor to innovate is more important than the choice of successor within the family, and whether potential successors have innovative ambitions. Results include that family business owners who consider innovation important can be considered as partially conscious generational succession planners, as they are more likely to already have a potential successor than owners who do not consider innovation important. Overall, the family business owners surveyed do not consider it more important that the successor be a family member or that the successor have an innovative approach, but first and second generation owners have different views. Second-generation family business owners now place much less importance on having a successor from the family than founders, and all second-generation completers placed the highest value on the successor's willingness to innovate, while founders placed significantly lower value on this. Nevertheless, none of the owners surveyed had a potential successor outside the family. Finally, innovation plays an important role in the future goals of successors. They consider continuous improvement and innovation to be the most important goal after stable and profitable operation of the company and the realisation of their own career, and prefer to implement business process innovations rather than product innovations.

  • Civic organizations and citizens-an alternative approach to understanding civic engagement
    137-141
    Views:
    124

    The importance of nonprofit, and inside classic civic sector is usually approached on the basis of figures of the Statistical Office. Based on these, we may assume these to have a slight or intermediate role in the greater economy regarding economic capacity and human resources. Actually, we cannot have a closer look into local conditions and circumstances which would contribute to a better understanding of how civic organizations are connected to citizens. It is difficult to estimate the background, effect, personal movements behind the civic sector; international literature discusses this issue in the framework of civic engagement. In a private examination, I may also contribute to the alternative approach to the importance of the civic organization sector by studying and measuring the complex indicator termed “civic involvement”. Additionally, a small scale pilot examination has revealed a better, more precise description of the connection between citizens and civic organizations, which may also enable the better planning of local municipal interventions.

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