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  • Agribusiness higher education development – training needs analysis
    107-120
    Views:
    173

    With the tremendous changes in political and economic systems of the Republic of Croatia after independence, new challenges have been put to the higher education system as well. The system used to be structured to serve a centrally planed economy with predominantly state ownership. Universities were producing graduates to be employed on statefarms,inagri-foodsystems(socalled„kombinats“),the state owned processing industry or cooperatives. The graduates were specialised in particular branches, such as crop production, vegetable production or livestock husbandry. Therefore, they were not educated to understand the whole system of a company or the agri-food system. In one word, they were not prepared to run firms as managers, although they were highly educated. Small and medium size entrepreneurs in agri-food business have been rather an exception than a rule, and prior to the transition there was not to much experience in managing, financing or marketing for such a firms. 

  • Economic modelling and analysis of Hungarian wheat production in the marketing year 2011
    63-67
    Views:
    181

    In the framework of the present study I analysed the wheat production sector. In order to evaluate the situation prevailing in the sector I conducted an economic analysis which I based on primary data collection. The year of investigation was the production year of 2011. Long-term implications for different crop sectors can only be based on multi-annual analysis, so in this article I only attempted to analyse the sector with respect to 2011. To evaluate wheat production I compiled its cost structure and assessed it. To evaluate its position in comparison to other crops I also carried out calculations to determine the gross margin (revenue minus variable cost)1 By gross margin I mean the gross margin (C), which is production value (PV) minus direct cost (DC), by definition (C=P-DC). of maize and rape. I observed that the gross margin attainable on one hectare was the lowest in the case of wheat. I applied two types of gross margin, because I consider it important that a given sector should also be profitable without subsidies. In the case of the gross margin including subsidies it is essential to emphasize the role of subsidies, since their ratio varied between 30 and 47% of the total revenue. The importance of subsidies was the most significant in the case of winter wheat.

     

  • Health factor in soft drink consumption, German example
    41-44
    Views:
    156

    Consumer lifestyle and health are relevant factors to understanding consumption preferences.The number of lifestyle diseases has dramatically increased worldwide. The main cause for these diseases is the change in lifestyle; including a lack of attention to physical activity and good nutrition. Health and lifestyle are important factors by purchase decision process. In accordance with these, I examine the consumer behaviour toward soft drinks with special regards to healthy lifestyle and the state of health. My examinations can be considered mainly as a qualitative research among German students, which can serve as a basis for further analyses and research, however, the conclusions and experience gained from it are worthy of consideration. I differentiated five categories: ice tea, carbonated soft drinks, fruit juices, mineral waters, sport and energy drinks and studied the consumer behaviour toward them. The study focuses on the consumption of these and the factors influencing their purchase with special regards to lifestyle.

  • Challenges to sustainable rural development in Russia: social issues and regional divergences
    45-51
    Views:
    228

    Paper aims at investigation of contemporary approaches to sustainable rural development in Russia. It includes the overview of current experiences in rural development, analysis of major economic and social indicators of rural areas in comparison with urban ones. Analysis included the set of indicators such as number of rural people, number of rural settlements, rates of births and mortalities, natural and migration increases and declines of population, rates of employment and unemployment, average monthly nominal per capita wages, and level of the subsistence minimum. Indicators have been measured separately for rural and urban areas; regions have been grouped in relation to the particular indicator. The research is concluded by discovery of growth points for rural development and a set of recommendations on perspective measures of state and local policies in rural areas, directed on increase of living standards of rural population and retention of labour resources in their traditional rural areas of inhabitation.

    JEL: Q18, P25

  • Willingness to pay for locally produced organic foods by urban consumers in Sri Lanka
    15-22
    Views:
    447

    Organic food consumption is gradually increasing among Sri Lankan consumers due to an increased awareness on healthy food. Some consumers ready to pay more for organic food, but it varies according to many factors. Therefore, the main objective of this study was to evaluate the urban consumers’ willingness to pay (WTP) for organically produced food in Sri Lanka. The specific objectives of the research were to investigate the socio-economic factors, the level of awareness on organic food, the present situation of buying, and the level of additional price ready to pay and analyze the impact of socio-economic factors on consumers’ willingness to pay. The research was conducted in urban Sri Lanka, covering capital cities of six urban districts of the country; Colombo, Galle, Gampaha, Kandy, Kurunegala, and Rathnapura. Data were collected from November 2016 to May 2018, from 600 consumers, by selecting 100 consumers per city. Data analyses employed were a descriptive analysis and binary logistic regression. Results revealed that, the most of the consumers were females, married, and with a comparatively higher level of education and monthly income. Most consumers had a significant level of awareness about organic food. A lesser proportion of consumers (24%) buys organic food at present, while the majority (52.4%) was willing to pay an extra price. Out of these consumers, the highest percentage (29.3%) prefers to pay 26% to 50% premium prices. As per the results of logistic regression, age, gender, monthly income, and education were the deciding factors for consumers’ willingness to pay a premium price for organic food. Results of this research are helpful for the development of production and marketing strategies and awareness programs for urban consumers on local organic food products.

    JEL CODE: Q1, Q13

     

  • Co-innovation: what are the success factors?
    29-36
    Views:
    138

    The problem we address in this paper is that in projects focusing on public-private cooperation to stimulate innovation in the Netherlands, initiatives often lack continuation after the study-phase. We extracted possible influencing variables from business and (transaction) cost economic theorizing, stakeholder and capability theory. Moreover, we used measures for classifying projects with respect to financial interdependencies between participants. We supposed that project characteristics influence managerial behavior to continue or stop. We studied 28 projects (20 supply chain projects and 8 biological product development projects). Our aim was to explore the barriers and success factors for these co-innovation projects: innovation as a cooperative effort between public sector/research institute and private organization(s). We derived data from project descriptions and performed semi-structured interviews with project informants. Critical to success appears to be ex ante commitment of all parties. Goal congruence, both at a personal and a company level, and proportionality of sharing in project results are of decisive importance to establish such commitment. Estimations about financial project results should be made in an early stage; they should be used as a basis for negotiations on the (re)distribution of costs and benefits, especially if the value added is disproportionally distributed over the participants. Ideally, project teams of co-innovation projects should bring in complementary capabilities: technical, marketing, financial and organizational. Project governance should therefore be organized in such a way that the knowledge gaps are filled in before kick-off.

  • Farmers’ experience in adoption and usage of ICT solutions for agriculture in the Republic of Macedonia
    25-30
    Views:
    299

    The adoption of new of Information and Communication Technologies (ICTs) in farming activities becoming crucial for developing countries in order to meet the challenges of rapidly growing populations, urbanization and arable agricultural land declination. Because of it, each farmers’ organization or farmer has to concern their agricultural products and services more towards modernized and ICT related routine. The attempt has been made to analyze the reaction of the Macedonian farmers towards ICTs as a source of reliable and timely information about e-banking, online purchasing/selling, marketing, input and output optimization, increased revenue, remote farm management process etc. Semi-structured questionnaire was used for interviewing 132 semi-experienced and experienced farmers that use ICTs as sample for the research. The data were analyzed using appropriate statistics tool like correlation and Rank Based Quotient (RBQ). The findings showed that farmers stressed the cost of ICTs, lack of training, trust level in the government institutions, and lack of ICT infrastructure are thresholds for ICTs adoption and use in agriculture. This research contributes to understand the adoption and use of ICT, identify the constraints associated with ICT use and propose recommendations towards the improvement of ICTs for agriculture in the Republic of Macedonia.

  • Cost analysis of pig slaughtering: A Hungarian case study
    121-129
    Views:
    249

    The scale of Hungarian slaughterhouses is small in international comparison and the cost of slaughter and cutting a pig of average live weight is relatively high at 16.1-19.4 EUR on average. The aim of this study is to evaluate the cost of pig slaughter and cutting through the case study of a medium-scale plant in Hungary. Based on data from the enterprise, a calculation was performed in relation to the “output” quantity of pig slaughter and cutting, as well as its value and the cost and cost structure of processing. The capacity of the examined plant and its utilisation were analysed and cost reductions were estimated for various increases of output. In 2015, the direct cost of slaughter and cutting was 18.9 EUR per pig for the medium-scale plant which processed 100 thousand pigs. When the purchase cost of pigs is excluded, labour costs accounted for the highest share (30%) of costs, followed by services (29%) and energy costs (21%). For this reason, the level of wages and employer’s contributions has a rather high significance. Analysis showed that significant increases in Hungarian minimum wage and guaranteed living wage in 2017 resulted in an estimated 7% increase in the cost of slaughter and cutting compared to 2015, despite the decrease of contributions. The capacity utilisation of the plant was a low 28% when compared to a single 8-hour shift considered full capacity. The cost of slaughter and cutting was estimated to be reduced to 14.2-17.0 EUR per pig if the plant operated at full capacity. This may be considered a lower bound estimate of cost because there are numerous restricting factors on optimising capacity utilisation, such as: 1) number of live animals available for purchase and related logistics; 2) cooling capacity availability; 3) labour availability; 4) market position of the enterprise and potential for marketing additional pig meat products. Enterprises of this scale are recommended to consider producing more value-added products and, accordingly, investing in product development.

    JEL Classification: Q13, Q19

  • Internationalization development of tertiary education system in the Republic of Croatia
    95-97
    Views:
    130

    This paper forms a part of Executive MBA Training in Agribusiness and Commerce which has been supported, developed and carried out in frame of the Tempus project AHEAD, CD JEP 19009–2004. Understanding of business and management with all components related (from economic principles, marketing, accounting to organisational behaviour, strategic development and thinking etc.) and especially international focus on all this areas initiated the idea of this paper. Clear idea of strategic management from formulation, implementation and evaluation, as well as how important analyses are to develop any kind of good business or development plan (as one of the learning outcomes on MBA training) are present throughout the whole paper. Introduction to internationalization development of tertiary education system is given thru PEST analysis followed by analysis of whole tertiary education in Croatia, identifying major issues for internationalization of tertiary education, analysing them and suggesting solutions to develop it in right direction.

  • What kind of effects had the global economic crisis on the attendance of the NBA games?
    141-145
    Views:
    167

    The global economic crisis of 2008 had effects on the world at all levels of life. It caused serious problems and difficulties in professional sports as well. In my paper I will try to show what kind of effects the global economic crisis had on one of the best organised championships of the world. What effects it had on attendance? How this influenced the prices of the tickets to the matches?I am going to show those marketing and financial steps, which were made by the championship’s leader corp and the teams participating in it. I think the teams could moderate their losses by making different special offers, drafting new players and being opened for the foreign countries, I think this will lead to an increase in attendance in the next few years. Finally, I will try to make a future forecast of attendance.

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