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The Impact of Green Marketing Strategies on Employees Green Performance: An HRM Perspective
83-92Views:85The rising concerns of the influence of human actions on the environment has resulted in a growing focus in the field of management science, particularly Human Resource Management (HRM). The right direction of going green must be directly linked with Environmental, Economic, and social performance Also, the field of Green Marketing has recently gained significant interest from researchers and practitioners in the realm of consumer behavior. Marketing and HR are fundamental departments in any organization, and their collaboration is essential for the success and resilience of a business, especially if the focus on sustainable development. This research aim to identify the impact of GM on employees’ green performance (GP). Also, to enhance research efforts, and improve the search process for other researchers seeking relevant paper and future research. The research problem has been formulated with the question: Can green marketing impact employees’ green performance by adapting, implementing, and promoting environmentally conscious behavior and corporate sustainability. This article provides a systematic Literature Review of existing research as a methodology. This research found that business can use GM strategies to impact the employees GP. Therefore, promoting and encouraging environmentally conscious practices in the workplace and incorporating a “sustainable culture” will help employees feel healthier, more motivated to finish their work, easily communicating their ideas about best green practices, and more satisfied with the company.
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Netnographic study of the conscious internet appearance of hungarian and regional public transport companies
1-12Views:143There has been intense competition between companies in recent years to hire and retain employees. During the coronavirus epidemic, this competition intensified. In response to the changes in the labour market, this challenge on the part of employers requires new methods, and employer branding has increasingly come to the fore. With the reorganization of the communication channels, online appearance came to the fore, including the use of social networking sites for employers and employees. The subject of my study is the employer branding of companies interested in the public transport on the Internet, primarily on social media sites, including the popular Instagram site. The purpose of the study is to present the importance of employer branding in the online space, the topics that can be displayed on social media sites and the given reactions, and the effectiveness and impact of online appearance. In my research, I used the method of netnography to reveal the differences and similarities in the appearance of social enterprises, the subjects of my investigation were international and domestic transport companies. Based on the research results, it can be concluded that social enterprises are using social networking sites more and more widely and with increasing intensity in many topics, including employer branding, but effectiveness can be increased with a targeted appearance, since social topics and the display of content related to responsibility elicit measurable reactions. They also discovered that social media is a suitable interface for presenting company activities and creating an identity as a tool.
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Results of a participatory action research in Mezőcsát, in the Northern part of Hungary
149-158Views:91Participatory action research could be a tool for strengthening rural areas, it could help the process of integrated rural development based on endogenous resources. This is a good method for rethinking the local and the wider interests and relationships in a changing social and economic environment. As a result there could be a practical solution at the end. This research can generate new interaction between local people, thus ensuring better communication and more successful cooperation. After introducing the tools of participatory action research this paper presents the first steps and results of a participatory action research which has started in Mezőcsát in the Northern part of Hungary. The aim of the research is to find real solutions to real problems (eg. unemployment) defined by inhabitants. Outcomes of this research are a stronger community in Mezőcsát and mapping a possible enterprise built on local resources.
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The qualitative and quantitative research of hungarian origin effect on private label food brand choice in east Hungary
215-299Views:127Nowadays there is more and more focus on researches of food shopping behaviour, as its key role in social practices -and in the shaping of life quality after all - is inevitable due to social effects of basic re-structuring and their undisclosed nature in the post socialist countries. These social effects are still going on because of the crisis and changes in trade politics.Earlier researches more or less focus on abstract ranges, separating daily social behaviour from their solid contexts.This is why I chose East Hungary with its smaller decretionary income and purchasing power as the spatial focus of my reasearch and the method of focus group discussion and questionnarie with food shoppers in the frame of a qualitative research and quantitative research. On the other hand, one of the reasons of the timeliness of chosing this topic is that several researchers (Totth, 2012, Polya-Szucs, 2013; Szakály, 2014) and market research institutes came to the conclusion that Hungarian customers prefer products of Hungarian origin to goods from abroad if they are cheaper than their foreign equivalent. That is why for Hungarian customers cheap own brands can be a priority even over less costly imported goods.
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The Evolution of Sporting Consumption Habits among Socioeconomically Disadvantaged Children and Adults
33-43Views:52In the manuscript, grounded in secondary research, I present literature reviews and statistics outlining the benefits and constraining factors related to the engagement in sports among socioeconomically disadvantaged individuals. Sports serve as a highly effective tool for facilitating social integration and ensuring equal opportunities. It is crucial to examine the sporting consumption habits of the disadvantaged target group and identify inhibitory factors to assist decision-makers in supporting measures for promoting equal opportunities. To alleviate social disparities, it is essential to establish conditions that guarantee long-term participation for everyone in economic and social life. Recognizing and promptly addressing disadvantages that manifest early in life are key factors for success in later life. Providing support to needy children, expanding their opportunities, and reinforcing a comprehensive system of child protection and well-being are fundamental for their successful integration into society.
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Investigation of consumer behavior in social media in the handball
55-65Views:54Social media exploded onto the scene roughly two decades ago, revolutionising the way we think about marketing communication and the way we think about information delivery. It has opened doors that were unprecedented. It can also be profitable for sports companies if they can deliver effective marketing communications to their existing and potential customers. To be effective in this environment, it is important to analyse consumer behaviour to identify the real needs of users and to meet those needs. We used an online questionnaire to assess the consumer needs of our respondents and the social media market from a marketing perspective. We conducted a handball specific research, excluding individuals who do not follow handball at any level from the study sample. We also looked at age differences, and device usage. Given our results, it can be stated that thorough market research is important for effective marketing communication by a handball club on different social media platforms.
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The Mission of the Social Worker in Jász-Nagykun-Szolnok County
75-83Views:104The aim of our ari cle is to prepare the introduci on of training social workers at the College of Szolnok. Jász-Nagykun-Szolnok county is a region in Hungary in which the composii on of the populai on and their social status calls for an increase of the number of social workers. For this reason in the programme of the research group of the Department for Social Sciences and Communicai on helping underprivileged people is a priority.
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Analysing of the health awareness of soft drinks among young adults using an eye camera test
Views:206The megatrend of striving for healthy nutrition is a constant and indisputable reality. In our pilot research, we investigated an essential but often overlooked area of nutrition for consumers, focusing on the well-known players in the hydration field: soft drinks. Our study involved a group of 30 high school graduates aged 18-19, who represent a real purchasing power in the food market, and therefore the understanding of the mechanisms behind their purchasing decisions is a key issue. Our primary research was structured along two main pillars, the first was to understand the internal unconscious influences, which we investigated using a fixed eye camera. The second pillar consisted of a questionnaire survey, in which we asked participants about their background, their individual preferences and questions about what they saw during the eye-camera study. Monitoring gaze tracking enabled us to examine what participants were focusing on when they looked at the front or information side of a beverage package. Our research also included an eye-camera analysis of promotional posts on social media platforms. We compared the data collected using the eye camera with the subjective health awareness of the participants and created groups. For each group, aggregated heat maps were created, which provide a visual representation of the distribution of gaze in each image.
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The Implementation of a Crucial Project in Jászladány by the European Union
13-20Views:92Highlighting the importance of the aids given by the European Union we are discussing the question of by which resources a project can be realized and what goals they have to meet. Within it we focus on the implementation of a specific project, the Social Reformation Operational Programme (Code number: TÁMOP – 5.3.6-11/1) complex settlement programme (ensuring a complex human service access) through the example of Jászladány. The aim of the research is to demonstrate with the help of the project how the European Union contributes not only to the economic and social development of the country, but also helps to change the European Union's citizens’ personal life and attitudes.
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Lessons of the Value Assessment
47-56Views:91IThe students going into vocati onal schools generally present a poor performance in the primary school, they experience much failure, because they have to repeat classes or their study achievements are hardly bett er than 2 (a pass). According to the results of research works, vocati onal school students are exclusively those, who have been forced into this area by the harsh social determining factors. Their value-orientati on/value-selecti on are greatly infl uenced
by their starti ng point (family environment). Most of the children admitt ed to vocati onal schools come with signifi cant social and educati onal disadvantage. Most of the gypsy pupils suff er from such a failure at the very beginning of their school studies that they drop out. The failures are expressed in their defi ciency in studies but the sensiti vity, the lack of ability to tolerate failures are also important in case of the gypsy children. Sti ll, the further educati on is the channel of social mobility. Major questi ons of the assessment: can the underprivileged situati on of these young roma people be eliminated using this unique value training programme applying its various teaching mean; will the secondary citi zen feeling be reduced or eliminated through collecti ve work and learning the instruments and methods to be used for promoti ng personal advancement; will the value-programme solve the existi ng confl icts between the young ones, who treat the school as a strange insti tute and the teachers, who consider the young ones who disapprove of the existence of school if they mutually accept the status of being diff erent; will the special value training programme provide enough knowledge to give chance for the parti cipants to be
competi ti ve on their life. The answer of the four-years assessment is that these young roma ones can be changed. -
Application of decision-tree on wellness tourism visitors~ health behaviour changes
35-40Views:139In the case of social science research, the link between observation and theory can cause difficulties for researchers. Direct observation and measurement are rarely possible. Because the processes are constantly changing, it is possible to observe the phenomena once. Some of the models of mathematical, statistical methods are made in uncertain circumstances, which take into account the more important factors, but also the probable variables can be expressed. The technique used to make such a model is the decision tree method, which is a graphical model used in decision making, in which several choices are available and their outputs are uncertain. The study illustrates the use of this model, focusing on the health behavior of individuals involved in health tourism travel.
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DIGITALIZATION CHARACTERISTICS OF THE CONTROLLING AREA OF COMMERCIAL ENTERPRISES
49-59Views:148One of today’s most important social and economic phenomena is the fourth industrial revolution, the effect of which is that digitalization can significantly transform business processes. The corporate controlling area cannot avoid transformation either, its methods and tools will change. Just as controlling itself, its changes can also differ between sectors, especially in the extremely diverse service sector. The aim of the research is to examine, on a domestic sample, whether there are differences in this respect between companies with a main commercial activity and the rest of the service sector. The data of the questionnaire research conducted with 46 controllers and managers were evaluated by means of cross-tabulations, averages and statistical tests. There are no differences in the digital development of the key performance indicators that form the basis of controller work, in the use of ERP systems, automation solutions and language algorithms. In the commercial group of the sample, the use of business intelligence tools providing advanced planning and analysis options is significantly more common. The two groups of the sample do not differ in terms of the factors encouraging the digitalization of the controlling area, but the companies with a commercial main activity differ in terms of the importance of the factors hindering the process: they are more averse to new technologies, more afraid of their usual positions, but perceive the financial aspects of the development to be less important.
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Could be Restored the Presti ge of the Organic Socilal Institution? High school students’ opininons about marriage and family in Jász-Nagykun-Szolnok County
23-28Views:89The research examines the family and the marriage from young generati on’s perspective. On one hand, opinions of today’s young people before mate choice refl ect the status of nowadays family, habits; on the other hand they predict the behavior of the next generati on in relation with family founding.
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Availability of services as a basis of the formation of the modern quality of population`s life
199-203Views:75The article discusses the possibility of improving the quality of the population`s life on the basis of increasing the availability of social services. The author shows the possibility of using an interdisciplinary approach in the analysis of consumption of services in the spheres of education, health, culture, sport and
other. The results of the research can be used to introduce clarity into the state social policy. -
Analysis of practice of sustainability reports
43-52Views:138The responsibility of companies to reduce the negative effects of climate change is obvious. The transition from a traditional linear economy to a circular economy means an increasing burden on companies. Besides the adequate financial performance, more and more emphasis is being placed on environmental performance. This study examines the non-financial sustainability reporting practices of 20 companies listed on the Bucharest Stock Exchange. The analysis used non-financial reports of companies with the highest market capitalization between 2020 and 2022. The analysis results support that the reports of environmentally sensitive companies are more extensive and detailed concerning investigated aspects. The details and length of the companies’ ESG (Environment, Social, Governance) reports increased during the three years examined. The environmental and social aspects of disclosed documents are more detailed for the banks, the oil extraction, and the telecommunication companies. In the company sample examined, it can be observed that most of the reports are prepared according to the GRI regulation. It can also be observed that the companies examined made more detailed and longer reports. The research results also support the fact that the aspects of the ESG report (E, S, G) also depend on the sector in which the companies operate.
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Thoughts about the environmental flow – in terms of Dráva
100-106Views:82The importance of sustainability in today’s water management is unquestionable. Therefore, it is also recommended to apply the principle of sustainability in river management, such as it is the aim of the ongoing Ancient Dráva project. The term, environmental flow, intends to comprise a complex methodology not only from biophysical but also from a social angle; considering the different aspects of each method. Our target is to determine a possible holistic method which could be applied to the Dráva and its hungarian floodplain in oder to find a possible solution to the reconnection of the oxbow lakes into river mechanism. Our research is mainly based on hydrological data (Qmin, Qmax, Hmin, Hmax), but we will consider the special needs of the ecological environment, too.
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EXAMINATION OF THE FACTORS AFFECTING THE TAX BURDEN ON ECONOMIC COMPANIES
1-7Views:266Taxing a wide range of businesses is a signify major challenge in nowadays economic, social life. The topicality of the study is indicated by the fact that the Hungarian tax system has been transformed in recent years. We analyze by respect to tax benefits the extent of the tax burden at companies in the course of the research. The enterprise sector data are examined from three sides whereby we search for statistically verifiable relationships between the pre-tax profit, the tax benefits used and the tax payable. We investigate what regional and settlement differences can be located in the tax burden of businesses. Tax revenue appears to be highly concentrated by territorial distribution. The question arises to what extent the development of the region influences the proportion of the tax benefits used. In our results, there is a significant difference experienced in the corporate tax burden on enterprises of settlement.
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Family Roles and the Factors Influencing Purchases in the Case of Detergents
53-60Views:66In our paper we examined the detergent purchase decisions, consumer behaviour and the Hungarian adult female population’s related role. After reviewing the relevant literature we conducted a field research, the most important findings of which can be found in this article. Our paper focuses not only on the purchase decision roles within the family, but also on the examination of consumer behaviour related to detergent purchase also considering preferences, price sensitivity, and the attitude towards novel detergents. We also expand upon the effects of the external social environment exerted on families.
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EVENTS FOR THE HEALTH AND LIVABILITY OF THE COUNTRYSIDE
Views:286In recent years, the number of investigations related to healthy lifestyles, health and behavioral aspects of the listed topics are continuously growing. These research activities also analyze the links and the impacts of these topics on the everyday life. This article seeks to answer the very broad question of how to increase prosperity and living standards in rural areas. Placing the topic in the rural aspect is of special social significance, as the rural area represents a significant share not only in the EU, but also in Hungary.
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Examining the effectiveness of online marketing tools among anglers
68-82Views:59The use of online marketing tools has now become essential for businesses operating in the commercial sector. In order for businesses to increase their sales volume and brand value of their company, they need a continuous online presence while keeping up with current trends. High-quality, unique content captures the attention of consumers, who later become regular followers of the business not only online, but their personal presence can also be strengthened in physical stores. Using questionnaire research, I assessed the effectiveness of online marketing tools among anglers.
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TERRITORIAL INEQUALITIES IN EUROPEAN UNION AND IN ROMANIAN REGIONS
51-61Views:208The quickly increasing of economic and social inequalities are the most prominent territorial process. Economic disparities between the regions of the European Union are of constant concern both for policy and economic research. Romania is one of the European Union countries within regional inequality is high. The purpose of the study is to present the evolution of the economic and income disparities in the romanian regions by examining the period of 2014-2018.
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HELP! What should i do? -the lack of financial knowledge in hungarian households
116-121Views:150Financial planning, the propensity to save and self-caring habits effect not only the households' financial management, but they effect the economical, political, social and cultural situation of the whole country. The intellectual skills of hungarians are undeveloped, which stems from the lack of financial literacy of individuals. More and more people realize the need for economic and financial knowledge since the 2008 economic crisis, and that the development of financial culture is essential. In our research we examined, how the financial awareness and the willingness to save of individuals and households can be influenced.
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Tourism Competencies Development – Contradictious Perceptions of Stakeholders
126-141Views:98Tourism and hospitality sector has an important role in the national economy as it has high labour intensity, generates foreign currency income and improves the local economy by multiplier effect. Tourism labour market employs a wide range of employees from non-qualified to highqualified people. Tourism tertiary educators in Hungary continue their operation by national-level legislation, and accreditation and students who complete tourism courses (should) be capable of professional occupation. The post-Bologna system offered more opportunities in tourism and hospitality education; two distinguished courses were available on the educational market to educate hospitality or tourism experts. After 2006, by launching Bologna system, institutions are allowed to commence just one, Tourism and Catering bachelor programme. A questionnairebased survey was conducted among graduating bachelor students with tourism and catering major, tutors teaching tourism and catering students and actors of tourism market, who going to be the employers of tourism graduates. The main aim of the research was to explore the personal or organizational expectations of stakeholders for professional competence development as a result of tourism and catering bachelor-level education. The bust majority of students stated that their primary aim is to gain professional competencies in tourism and hospitality to be able to fulfil managerial positions or to continue their studies on master-level. Although generic competences as communication skills in foreign languages, social sensitivity, problem solving or creativity have salient influence on job performance, students did not believe that they would be
essential. However, these factors were thought to be the most crucial by tutors and tourism service providers despite the fact that generic skill development is not in focus in tourism and catering bachelor-level education in Hungary. Not just the educational institutions but tourism companies providing work placement for students were considered to be an appropriate basis for competencies development that raised the question of monitoring and assessment. The findings can be profitable for all stakeholder group or policy decision makers in bachelor-level curriculum development. -
Trends in the Development of Weapon Systems
174-184Views:116Nowadays the defence industry and the development of new technologies have been intertwined. Recently weapons and weapon systems have been tested that, little before, only science-fiction fans could believe to be possible and it was but a few professional insiders, mainly developers, who were encouraged to have anything like this on their design desks. Today the development of the defense industry is synonymous with that of new technologies from which societies benefit in at least two ways: (1) they improve the social and national safety and security, and (2) provide new tools for everyday use. The article aims to introduce readers to some features of the evolving change being presently experienced in modern warfare through some examples of the up-to-date weapons, weapon systems and technologies, and let them have a glance also at their possible forms of use in the near future.
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Scenarios of global climate change in Europe
107-115Views:85One of the latest new directions in futures studies is interactive simulation modeling. This type of modeling is able to create complex alternatives for the future. This methodological research trend entirely fits this study. It shows how the interactive climate model is scientifically developed. Using the Java Climate Model, it is possible to display the social and the economic consequences of climate change. Using this model, analyses of comparative climate change scenarios can show the possible effects of economic policy on the environment in the short and long term. It also provides data on various regional levels. This study shows two possible non-extreme alternative scenarios for the European continent’s economy and climate, and their consequences. A study has been done by the author recently, showing two extreme alternatives, focusing on the best and worst options, respectively. These new alternatives presenting in this study, however, give realistic options for professionals.