Nowadays the question as to wgat can make the customers satisfied and loyal to a shop is getting more and more important. One of its potential tools is the introduction of retail services, which has a significant role in the increasing importance of services, too. Not only retail, but also services are part of our everyday life and pervade it. Ret...ail satisfies aour needs and demands throught buying. In concentrated retailing, the competitions among competitors is becoming more and more intense. In this competition, a retail service can become a relative competitive edge. These services have to follow customer demands as well as have to be hard to copy by competitors, i.e they have to be sustainable in the long run. The quality and standard of a specific retail service depends on the place/area of requistion, the exact retail unit, the current employee and his/her level of compensation in the organistation.
Nowadays there is more and more focus on researches of food shopping behaviour, as its key role in social practices -and in the shaping of life quality after all - is inevitable due to social effects of basic re-structuring and their undisclosed nature in the post socialist countries. These social effects are still going on because of the crisis a...nd changes in trade politics.Earlier researches more or less focus on abstract ranges, separating daily social behaviour from their solid contexts.This is why I chose East Hungary with its smaller decretionary income and purchasing power as the spatial focus of my reasearch and the method of focus group discussion and questionnarie with food shoppers in the frame of a qualitative research and quantitative research. On the other hand, one of the reasons of the timeliness of chosing this topic is that several researchers (Totth, 2012, Polya-Szucs, 2013; Szakály, 2014) and market research institutes came to the conclusion that Hungarian customers prefer products of Hungarian origin to goods from abroad if they are cheaper than their foreign equivalent. That is why for Hungarian customers cheap own brands can be a priority even over less costly imported goods.
Family as a primary decision making unit of society have a significant role in purchase decision making processes of individuals. It has a significant role in consumer socialization and in the process how children become consumers. It is a frame, within what children learn to behave as consumers, acquire allcompetencies concerning to purchase and ...consumption, and hence become competent to other consumers. Change of children’s role within the family is in the air in the last period, and this has an effect on purchase decision making processes within the family maybe on food store choice too.
How a retailer can manage in Tiszasas, in one of the villages of the most disadvantageous districts in Jász-Nagykun-Szolnok County, among extremely unfavorable micro environmental factors where customers have especially low discretionary incomes. Our objective was to estimate how the improving stock management contributes to the growing turnover....
We performed a customer motivation research with a focus group interview method,applying the Censydiam modell, on the excessively competitive and saturated alcohol freebeverage market. Our objective is, through disclosing factors (advantages anddisadvantages), influencing alcohol free beverage drink choice, to share our new productdevelopment reco...mmendation with a market expansion and thus an increased customersatisfaction will be possible.
As the aim of the article, to show in the framework of theoretical research, to assess the situation of Hungarian intellectual property in the life of businesses. In our paper, we try to analyze and present this area approaching it from an economic side, which seems to be a mere legal phenomenon for an outside observer.
Our objective with the empirical research was to learn about the opinion of business leaders about the new form of care, and to get an explanation why the opportunity to create a crèche in the workplace is not being used by today's companies, despite the facilitating state environment (financial funding for tender funds and favorable personal con...ditions). Our further goal was to formulate suggestions for business leaders to raise awareness of workplace crèches.