Vol. 9 No. 3 (2018)
Articles

INFLUENCING FACTORS OF THE PRODUCT CHOICE ON THE ALCOHOL FREE BEVERAGE MARKET

Published August 21, 2020
Kata Földi
John von Neumann University
Ágota Kovács
John von Neumann University
pdf (hun) (Magyar)

APA

Földi, K., & Kovács, Ágota. (2020). INFLUENCING FACTORS OF THE PRODUCT CHOICE ON THE ALCOHOL FREE BEVERAGE MARKET. Economica, 9(3). https://doi.org/10.47282/ECONOMICA/2018/9/3/4121

We performed a customer motivation research with a focus group interview method,
applying the Censydiam modell, on the excessively competitive and saturated alcohol free
beverage market. Our objective is, through disclosing factors (advantages and
disadvantages), influencing alcohol free beverage drink choice, to share our new product
development recommendation with a market expansion and thus an increased customer
satisfaction will be possible.