Articles
INFLUENCING FACTORS OF THE PRODUCT CHOICE ON THE ALCOHOL FREE BEVERAGE MARKET
Published:
2020-08-21
https://doi.org/10.47282/ECONOMICA/2018/9/3/4121
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Keywords
product choice consumer segments alcohol free beverage market Censydiam modell focus group interview
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Copyright (c) 2018 Faculty of Economics and Business of John von Neumann University
This work is licensed under a Creative Commons Attribution 4.0 International License.
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APA
Földi, K., & Kovács, Ágota. (2020). INFLUENCING FACTORS OF THE PRODUCT CHOICE ON THE ALCOHOL FREE BEVERAGE MARKET. Economica, 9(3). https://doi.org/10.47282/ECONOMICA/2018/9/3/4121
Abstract
We performed a customer motivation research with a focus group interview method,
applying the Censydiam modell, on the excessively competitive and saturated alcohol free
beverage market. Our objective is, through disclosing factors (advantages and
disadvantages), influencing alcohol free beverage drink choice, to share our new product
development recommendation with a market expansion and thus an increased customer
satisfaction will be possible.