Vol. 7 No. 2 (2014)
Articles

Role of Children in the Case of Parental Food Store Choice

Published August 6, 2020
pdf (eng)

APA

Pólya, Éva, & Földi, K. (2020). Role of Children in the Case of Parental Food Store Choice. Economica, 7(2), 180-187. https://doi.org/10.47282/ECONOMICA/2014/7/2/4346

Family as a primary decision making unit of society have a significant role in purchase decision making processes of individuals. It has a significant role in consumer socialization and in the process how children become consumers. It is a frame, within what children learn to behave as consumers, acquire all
competencies concerning to purchase and consumption, and hence become competent to other consumers. Change of children’s role within the family is in the air in the last period, and this has an effect on purchase decision making processes within the family maybe on food store choice too.