Vol 10 No 2 (2019)

Born to Consume? Some Aspects of Consumer Socialization

Published August 1, 2019
Éva Pólya
John von Neumann University. Commerce, Marketing and International Business Department, Business Administration Faculty


Are we born as consumers or we become that during our lifetime? However most of human behavior in developed societies regarded as consumer behavior, we do not born with that knowledge but we rather acquire it step by step during our life. Studying consumer socialization makes it possible to understand the most the process of becoming a consumer, the context how consumers live in the society, what are the facts that have an effect on this process.