Vol 10 No 2 (2019)

The interrelationship between the factors influencing retail selection behavior and FMCG market network

Published November 21, 2019
Ibolya Rózsa Pénzes
Wekerle Business School
Éva Pólya
John von Neumann University


From the consumer behaviour perspective the role of retail selection have a salient importance. Hence in the case of FMCG markets network development as a key area of store chains’ distribution systems is a substantial tool in competition for customers. In our paper we investigate the main network development influencing factors in the case of main store chains is Hungary. We also detail the relationship between the size and the change of store chains and the consumer store choice, possibilities, and the freedom-level of decision making