Vol 8, No 2 (2015)

Published June 5, 2015

##issue.tableOfContents##


Articles

The Effect of the Economic Crisis on Foreign Currency Loan Holders
5-12

Since the appearance of the foreign currency denominated loan it has received a lot of good and bad criticism because - due to the crisis of 2008 - the exchange rate movements and the loan instalments increased. While the foreign currency credit was favourable at the time of borrowing, later it became a big problem for the borrowers. The crisis... of 2008 was unexpected for the countries who have foreign currency loans, and who did not have crisis management mechanisms which could help to manage the crisis. Because of the crisis more and more people have got into trouble about their increasing loan instalments. Since 2008 the Hungarian government has been trying to help the Hungarian people with crisis management measures, like exchange rate pegging, home protection action plan, repayment at a fixed exchange rate, converting the loan into Hungarian forint, etc. Since February 2015 the compulsory conversion of loan into HUF has been in force and it has helped a lot of people having a foreign currency loan but there are still people who cannot take advantage of the settlement and need similar state help to decrease their credit burden. So unfortunately the problem of people having a foreign currency loan has not been solved completely but we are on the good track.

Show full abstract
1
35
The Implementation of a Crucial Project in Jászladány by the European Union
13-20

Highlighting the importance of the aids given by the European Union we are discussing the question of by which resources a project can be realized and what goals they have to meet. Within it we focus on the implementation of a specific project, the Social Reformation Operational Programme (Code number: TÁMOP – 5.3.6-11/1) complex settlement ...programme (ensuring a complex human service access) through the example of Jászladány. The aim of the research is to demonstrate with the help of the project how the European Union contributes not only to the economic and social development of the country, but also helps to change the European Union's citizens’ personal life and attitudes.

Show full abstract
1
2
The Auditing System in Hungary
21-30

The auditing work goes back several decades in Hungary. Following the change of the political and economic regime the professional auditing of tax returns of companies and the discovery of mistakes and deliberate errors became necessary in the emerging market economy. Auditing - apart from the supervision of enterprises - includes the examinati...on of the utilization of competition resources and the authentication of accounts. The auditors strive to ensure the purity
of entrepreneurial public life. It is an important fact from the point of view of judging this work that the auditors are not official people, they do their work as entrepreneurs and are liable for its accuracy with all their assets.

Show full abstract
1
74
The Examination of the Factors Influencing the Tween Segment’s Consumer Behaviour and Attitude towards Advertisements
31-46

The importance and the relevance of the topic based on consumption psychology and advertising psychology can be approached from several aspects. The actors of business life managed to achieve that young people have become one of the most important target markets. Namely nowadays children and youngsters have been the most preferred target market..., they are the  future (consumers). Apart from this we live in a consumer society where goods are characteristically not only the tools of need fulfilment, but important influencing factors at the same time that form the basis of the formation of social status differences. In our present paper we examine that in 2015 in the web age how members of generation Z approach the subject of advertisements, what type of attitudes they have, and how these formulate their consumer behaviour or what are the motivating factors influencing nowadays’ teens when a customer decision is made. Hence our aim is to examine the consumer and media usage behaviour, the influencing factors, the motives, brand priority and attitudes towards advertisements of the tween segment living in Jász-Nagykun-Szolnok County.

Show full abstract
1
6
Experience seeking behaviour of generation X and Y in Hungarian health tourism
47-56

In tourism there is an increasing demand for those medical and wellness supplies that offer enyojable experience. The appearance of television had huge influence on the formation of leisure time amongst X generation (born between 1965 and 1976). The aim of the present study was to compare generation X and Y according to experience seeking behav...iour. We supposed that Y generation is more involved in wellness tourism and active recreation than the older X
generation. The sample consisted of 275 persons. X (n= 60) and Y (n = 89) was questionned on the internet. X (n = 84) and Y (n = 42) was questionned in Barack Thermal Hotel & Spa****. We used own, non-valid questionnaires. Amongst generation X, there were 33 persons who primarily wanted relaxation and time off. 16 persons chose recreation, 9 had medical purposes and 2 persons wanted to have amusements. Amongst generation Y, there were 55 persons who
primarily wanted relaxation and time off. 16 persons chose recreation, 1 had medical purposes and 17 persons wanted to have amusements. We did not find statistically significant differences between generation X and Y in the aspect of active recreation and wellness tourism. Further research required to differentiate experience seeking behaviour amongst generations.

Show full abstract
2
26
The Role of “Gulyásfesztivál” in Tourism of Szolnok City and Changes of its Visitors
57-64

Nowadays the gastronomy does not only appear as a tourist supra-structure service, but it is part of the supply of attraction by its gastronomic events. This research aims to answer the question, that by what means are motivated the participants to visit the gastronomic festivals, and how has changed the motivations in the last period. The resu...lts of secondary and the primary analysis may provide guidance for communicating on the gastronomic festivals in the next few years.

Show full abstract
2
3
The State of the Bulgarian Agricultural Sector in the First Period (2007-2013) of the EU Membership
65-76

Nowadays it is imperative in the growing competition that the owners and managers of retail shops know the expectations of customers. In our paper we discuss the impact of time, which is a narrow resource, on shopping with the help of secondary bibliography research and a questionnaire based on a small sample.

2
13
The Evaluation of the Procurement of the Grande-Inox Ltd
77-86

Nowadays in the growing competition every enterprise has to strive to meet all the customer expectations and to serve the customers at a higher level than their competitors, In order to meet these requirements the procurement, the first phase of the trade in goods has to be appropriate from every aspect. To offset the negative aspects of the ec...onomic crisis and to meet the sales targets the sales have to be smooth, so the procurement also has to be adequate from the aspects of quantity, quality, choice and also of time. For this purpose we have analysed and evaluated the procurement at the Grande-Inox Ltd and have made suggestions.

Show full abstract
1
0
The Evaluation of the Stockpiling of the Grande-Inox Ltd
87-100

Nowadays in the growing competition every enterprise has to strive to meet all the customer expectations and to serve the customers at a higher level than their competitors, In order to meet these requirements the stockpiling, the second phase of the trade in goods has to be appropriate from every aspect. To offset the negative aspects of the e...conomic crisis and to meet the sales targets the sales have to be smooth, so the stockpiling also has to be adequate from the aspects
of quantity, quality and choice. For this purpose we have analysed and evaluated the stockpiling at the Grande-Inox Ltd and have made suggestions.

Show full abstract
2
20
Online facilities for German language learning
101-112

Our fast-moving, globalised society is trying to use the achievements of scientific and technological developments in all fields of life in order to make people’s lives easier and provide them with more flexibility. This is why e-learning has also entered the teaching-learning process, foreign language teaching included. By using this method,... students can manage their own time or even save money (no travelling costs, fixed times). The teacher’s presence is not absolutely
necessary as students can check the exercises and tasks performed through the internet. This is the ideal method for lifelong learning. The seminar called ’Online facilities in German language learning’ started at Bethlen István College for Advanced Studies is aimed at improving the efficiency of language learning and making it more enjoyable for students. A summary of the teaching and research work related to the seminar is given below.

Show full abstract
1
23
Skills related to EU Projects
113-119

Our country with its accesion to the European Union in 2004 became eligble to use EU funds for its national developments. More than 7,8 billion Ft had already arrived in Hungary during 2007- 2013. The allocation and the use of EU funds represent a unique and never returning oppurtunity but also a great responsability for Hungary. While infrastr...uctural projects (e.g roads, urban rehabilitation, fulfillment of derogation obligations) has dominated the 2004-2006 and 2007-2013 periods, the Széchenyi 2020 National Development Programme focuses mainly on economical development, 60% of the 8 200 billion Ft allocated EU funds will serve the cause of reviving and boosting the economic growth. Besides this, environmental protection, employement, innovation and the knowledge economy will represent also main focuses for the use of EU funds in Hungary. Where ever we look we see the the multitude of results of EU funded infrastructural, human, and research projects. In the 2014-2020 period even young professionals graduating from Szolnok College will be able to become potencial applicants for EU funds. During the course „Projects, from application to materialization” iniciated within the Bethlen István Specialized College
students were able to get acquainted with the basics of project writing, project terminology and project management.

Show full abstract
1
16
View All Issues