Vol 9, No 3 (2018)

Published December 13, 2018

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Articles

INFLUENCING FACTORS OF THE PRODUCT CHOICE ON THE ALCOHOL FREE BEVERAGE MARKET

We performed a customer motivation research with a focus group interview method,
applying the Censydiam modell, on the excessively competitive and saturated alcohol free
beverage market. Our objective is, through disclosing factors (advantages and
disadvantages), influencing alcohol free beverage drink choice, to share our new product<...br>development recommendation with a market expansion and thus an increased customer
satisfaction will be possible.

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LIVING VALUES INTERNATIONAL EDUCATION PROGRAM ON TEACHER TRAINING FACULTY OF JOHN VON NEUMANN UNIVERSITY

The main motive why the “Living Values Education” international program was establish to make alive our goodness/our inner values, to make them the part of our life, in order to show our children a values-system which makes their life qualitative. The program is first of all for teachers, for parents, for grandparents (who are directly arou...nd the children) and for children. The article is about experiences of the students and the Teacher who facilitated the curse with the title: “Inner tools of Teachers: Our inner values through our personalities as Teachers” in the frame of “Living Values Education” on Teacher Training Faculty of John von Neumann University in the second semester in 2017-2018 school year.

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SUPPLY MANAGEMENT IN TOURISM WITH GENERATION SPECIFICITY

Both tourist service providers and tourism developers it is becoming increasingly important to take into account the generational aspects. Generation’s problem is classically related to the activity of human resource management as a factor for employees involved in providing personal services appearing an integral part of the supply. The seco...nd one, but not the secondary aspect is related to the generational characteristics of demand that should be reflected in the supply of services. Generational demand characteristics are identified by a primary, question-based method, and the supply was analysed by observation generations’
specific tourist products. Comparing the obtained results leads to the conclusion about the adaptation to the generation needs.

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AN EXAMINATION OF INVENTORY MANAGEMENT OF A STORE IN DISADVANTAGED SUBREGION

How a retailer can manage in Tiszasas, in one of the villages of the most disadvantageous districts in Jász-Nagykun-Szolnok County, among extremely unfavorable micro environmental factors where customers have especially low discretionary incomes. Our objective was to estimate how the improving stock management contributes to the growing turnov...er.

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DEVELOPMENTAL STAGES OF STRATEGIC THINKING AND STRATEGIC MAKING

This article is about developmental stages of strategic thinking, detailing the era of strategic planning and strategic management, and their differences. 

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AN ENCYCLOPAEDIC HUNGARIAN NATURAL SCIENTIST OF THE CENTURY BEFORE THE BOLYAIS

In this paper I look back to the main stations of Pál Makó’s life, born in Jászapáti in the century before the Bolyais, and I recognize his achievements on the 295th anniversary of his birth. The years spent in the Theresianum in Vienna, where mathematics and experimental physics were ordinary and as an extraordinary teacher of mechanics,... are an outstanding stage in his work. He has written numerous European-level textbooks in mathematics, logic, physics, philosophy, and other disciplines. His European-level textbooks have founded that the development of natural sciences in Hungary in the second half of the 18th century could
catch up with more developed regions of Europe. 

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HEALTH TOURISM AS SCENE OF FORMATION OF HELATH BEHAVIOUR – DEMONSTRATION OF POSSIBLE RESEARCH DIRECTIONS

Over recreation health tourism – mainly wellness tourism – services also ensure knowledge acquisition by informal learning for health. Depend upon former results this study formulates such examination directions by that this sector of tourism can became effective place of health education.

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