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The State of the Bulgarian Agricultural Sector in the First Period (2007-2013) of the EU Membership
Published August 21, 2020
65-76

Nowadays it is imperative in the growing competition that the owners and managers of retail shops know the expectations of customers. In our paper we discuss the impact of time, which is a narrow resource, on shopping with the help of secondary bibliography research and a questionnaire based on a small sample.

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Family Roles and the Factors Influencing Purchases in the Case of Detergents
Published August 6, 2020
53-60

In our paper we examined the detergent purchase decisions, consumer behaviour and the Hungarian adult female population’s related role. After reviewing the relevant literature we conducted a field research, the most important findings of which can be found in this article. Our paper focuses not only on the purchase decision roles within the f...amily, but also on the examination of consumer behaviour related to detergent purchase also considering preferences, price sensitivity, and the attitude towards novel detergents. We also expand upon the effects of the external social environment exerted on families.

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