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• THE ROLE AND IMPACT OF DIGITAL TRANSFORMATION ON THE DEVELOPMENT OF SMALL AND MEDIUM-SIZED ENTERPRISES IN HAJDÚ-BIHAR COUNTY

  Mihály Bogdán

  Péter Popovics

  Views:

  231

  In our survey-based research, assessed the opinions of 39 small and medium-sized enterprise (SME) leaders in Hajdú-Bihar County on digitalization, how they evaluate their employees' digital skills, what digital best practices they apply, and how familiar they are with current trends in digital best practices. In the literature review, we touch on the concepts and significance of digitalization and digital transformation, the characteristics and types of best practices, benchmarking as a tool for identifying them, and the steps involved in their implementation. We introduced five currently popular digital best practices: optical character recognition, homomorphic encryption, robotic process automation, intelligent process automation, and blockchain technology. The advantages and impact of these practices on corporate efficiency are highlighted. Based on the results, we reached the following conclusions:
  The findings show that most Hungarian companies view digitalization as an opportunity, but there are deficiencies in strategic planning and commitment. Although leaders theoretically support technological progress, 93% of companies do not have a developed digital strategy, and leaders also rate employee engagement as low. The resources allocated for digitalization investments are also low, with most companies spending only between 0-10 million HUF. The application of artificial intelligence (AI) technologies is still in its early stages, though there are positive examples. Dissatisfaction is evident regarding employees' digital competencies, particularly in problem-solving and data security. The lack of knowledge of modern digital technologies also hinders innovation. Companies' digital maturity is low, with most having only taken initial steps in this area. Often, the perceived digital intensity of the industry does not reflect reality, which can hinder development.

• THE ECONOMIC IMPORTANCE OF TRADITIONAL AND REGIONAL FOOD IN THE NORTHERN GREAT PLAIN REGIONTHE ECONOMIC IMPORTANCE OF TRADITIONAL AND REGIONAL FOOD IN THE NORTHERN GREAT PLAIN REGION

  Nóra Halasi

  Views:

  181

  For a given region, competitiveness and sustainability play a vital role, as they are critical determinants of residents' quality of life and economic situation. The intensive implementation of rural development also offers opportunities for economic growth. Traditional and regional food products obviously give opportunities for the development of rural areas. Also, their production is significant for the local and Hungarian economies and society. Increasing the production of these food products and expanding and increasing their market outlets can contribute to maintaining the population in certain areas of the region and, among other things, protecting and preserving the tangible and intangible heritage of rural areas. Urban areas are also of particular importance for traditional and regional food: local events, such as themed festivals, and catering operators can also help to promote food products through a conscious, well-thought-out sales and marketing strategy.

  My research aims to characterize the economic position of traditional and regional food and products among local consumers in the Northern Great Plains region. During the survey, 1.349 people completed the questionnaire, and all of them gave valid responses. I focused on local specificities, gauging the opinions of residents in the region in relation to traditional food consumption in order to assess their willingness to pay more for traditional and regional food.