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• Evaluation of crop and irrigation water requirements for some selected crops in Apulia region -Southern Italy

  39-50

  Mohannad Alobid

  István Szűcs

  Views:

  536

  Nowadays, nearly 90% of global water consumption is caused by irrigation activities, and more than 40% of the crops are produced under irrigated conditions. This study is an endeavour to estimate the irrigation water requirement (IWR) and crop water requirement (CWR) for some selected crops (Pepper, Eggplant, Potato, Soybean, Maize, Wheat Melon, Lettuce, Sunflower, Broadbean, Citrus, Cherry, Olive tree, Sugarbeet, Artichoke, Wine Grapes, Carrot...etc.) in Sothern Italy. The selected districts (Sant’ Arcangelo) have been taken as a case study area. Demanded meteorologically (rainfall, temperature, humidity, wind speed, sunshine hours) and crop data (crop coefficient and crop calendar) have been collected for 30 years period from 1981 to 2011. FAO CROPWATv8.0 software has been applied for requisite calculation of CWR and IWR along with the developing of cropping patterns. The FAO Penman-Monteith equation is used for estimating the reference evapotranspiration (ET0) by using meteorological data in the framework of CROPWAT model as it regarded as a good evaluator for a wide variety of climatic conditions. The analysis indicates that FAO Penman-Monteith suits very well for the study area and can be successfully used for the estimation of reference evapotranspiration. The important results in this study indicate that the IWR is very low from November to April (wintertime) due to higher rainfall intensity in these months and from month May to October a considerable amount of water is required for irrigation.

  JEL Classification: Q25, Q24,Q10

• The importance of equestrian tourism enterprises in tourism destination management in Hungary

  25-27

  Erika Könyves

  Éva Suta

  Views:

  161

  Hungary is the pioneer of the European Equestrian Tourism. Several thousands foreign tourists visited specific equestrian programmes already in the 1960’s and 1970’s.At the same times some hundred thousands of holiday tourists visited equestrian shows and programs organised in different areas of our country. From the beginning of the 1990’s equestrian enterprises (pensions, stables, specialized equestrian services) have been established. The equestrian tourism enterprises are well represented all over the country.They are well organised, the Hungarian EquestrianTourism Association integrates 80% of equestrian tourism enterprises. Uniquely in Europe, the voluntary professional qualification, called “the horseshoe qualification system” started in 1998. The most common quality categories are for entrepreneurs are 3 or 2 or 1 horseshoe. The system ofTourism Destination Management organizations could provide the background for the development of equestrian tourism enterprises as well.At local level these needs would be product development, the quality control and quality management, at regional level the most important aims could be the development of regional equestrian image and increasing the attractiveness of this image, finally hardening the positions of equestrian tourism destination.

• Understanding the demand side and coordinating the supply side for connected goods and services

  17-23

  Gro Ladegård

  Eirik Romstad

  Views:

  117

  This paper addresses the coordination and innovation issues needed for promoting value added at the rural and regional level. There are two sides to value added: the ability to meet consumer demand, and to identify least cost ways of supplying the demanded goods. Human and social capital plays an important role on both sides. At the municipality level the supply side issues are complex. First, because the production space has far more dimensions than for the single entrepreneur. Second, because the value of some goods and services produced depend on what other goods and services that is available. On the supply side networks are important to solve the coordination issues, while networks for identifying and understanding consumer preferences are important on the demand side. Participation in these two network types compete for the same scarce resource, the time of the inhabitants of a municipality. We address these issues in more detail. A major insight from our work is that in addition to the time conflict, innovation and new information may make it more difficult to maintain coordination networks.

• Women on ice - gender equalization

  137-145

  Piroska Béki

  Gábor Géczi

  Views:

  255

  In the last decades the women started to do sports which were originally masculine (Pfister, 1990). The parity led to the slow transformation of the old-school thinking about the traditional roles of sexes (Hall, 1996). The main questions of our investigation were whether the athletes’ thought of the figure skating and the ice hockey are different according to their sport or to the existing stereotypes in the Hungarian sport society. We used semi-structured interviews to gather opinions of two different gender type icy sports’ top women athletes (figure skating and ice hockey) to see their viewpoints about the gender equalization. We can verify Metheny (1965) findings, that the social acceptance or refusal of women in sports on the basis of traditional features is changing slightly. Research questions were: Are there differences in the childhood sport socialization processes of the representatives of the two sports? What was the motivation behind their choice of sports? Are there differences in the gender identities of female athletes? What is the athletes’ opinion on one another and the representatives of the other sport? Method was semi-structured in-depth interviews and the samples were the members of the Hungarian women ice hockey and figure skating national team. According to our results family and siblings were decisive in the childhood socialization process. Early age patterns do not seem to have much influence on the selection of sport. Although among water polo/ice hockey girls there were a few tomboys. Among the ice hockey team members there were girlish girls and boyish girls as well, but among the figure skaters there were no one who was boyish. No differences can be observed in their views on gender roles concerning for example employment or housework.

  JEL Code: Z29

• Changes in the Relationship Between ICT Use and Economic Development in EU Member States 2010-2016

  91-100

  Miklós Herdon

  Adrián Csordás

  Views:

  197

  In this study, we examined some ICT indicators of the EU Member States between 2010 and 2016 based on data of the World Bank and Eurostat. We wanted to know, how can the EU Member States be grouped according to these indicators, and which group can Hungary belong to. With the help of international literature reviews, three indicators were chosen. According to these we created three groups (underdeveloped, developing, developed) with the K-Mean cluster method that is classified by their level of development. Interesting changes took place during the period under review. By the end of the analyzed period, six countries lost their “developed” rating among others some founding members. There were also interesting changes in the clusters. The value of some indicators increased more than 40% in some cases, surprisingly, only in one case measured reduction. The proportion of ICT specialists decreased in developing countries (by 1%). The highest growth rate was observed in the developed countries in e-commerce. Because of the high proportion of ICT professionals and the share of e-commerce in the developed cluster we assumed that service would be the dominant sector. The two-sample t-test did not confirm our hypothesis. We supposed the focus in developing countries will be on the industry, due we think the developed countries started to outsource their SSCs (shared service centers) to less developed countries. With the help of a statistical indicator, we confirmed our assumption, but the result not so convincing since the significant level is only 11%. Although we thought that the underdeveloped group of countries was based on agriculture, statistical studies did not support our hypothesis.

  JEL Classification: O13, O14, O52

• Comparison of consumption and purchase habits for University students for industrially kept pigs and mangalica pigs

  Orsolya Bernadett Nagy

  Views:

  186

  The aim of the study is to compare the preferences for the purchase and consumption of industrially kept pigs and mangalica pigs. The research was conducted among the students of the Faculty of Economics and Business of University of Debrecen in October 2019, in the form of an online questionnaire. Descriptive statistical methods, chi-square tests, Spearman rank correlation indexes, factor analysis and two-step cluster analysis were used to analyze the data obtained from the survey. Based on the results, it can be said that there are differences in consumer perceptions of industrially kept pigs and mangalica pigs among a number of sociodemographic factors. Factor analysis was used to delimit three factors in the case of industrially kept pigs (“domestic-branded-fresh product” aspects, factors related to health awareness, aspects of a marketing nature), while in the case of mangalica pigs one factor was identified. Next, I used a two-step cluster analysis using the isolated factors, where several sociodemographic variables were tested. The best fit was shown by the combination of gender and highest educational level. Based on these, it can be concluded that in the case of industrially kept pigs, the factors considered in the purchase were the most important for women and men with higher education in the case of two factors (“domestic-brand-fresh product” aspect and marketing aspects) and for mangalica pigs. While in the case of industrially kept pigs, the third factor (factors related to health awareness) that were taken into account in the purchase proved to be the most important for men with a secondary education.

  JEL Code: I12, M31

• Less favoured area measure in the Netherlands: a welcome or negligible addition?

  23-28

  Marleen Schouten

  Aris Gaaff

  Wim Heijman

  Views:

  161

  The Less Favoured Areas (LFAs) Directive (75/268) which was introduced in 1975, was the first common European instrument of regional agricultural structural policy. LFAs are areas where agriculture is hampered by permanent natural handicaps. The major objectives were to ensure the continuation of farming, thereby maintaining a minimum population level and preserving scenic landscapes and environmentally valuable habitats. In the Netherlands, the LFA measure is used as an additional payment, to compensate farmers for negative economic effects due to the conservation of these natural handicaps. It was not implemented as a stand alone policy, but is linked to measures aiming at active nature and landscape conservation management. In this paper, the effects will be examined of the regulations aiming at the conservation of natural handicaps on farm businesses within LFAs, when comparing them to farm businesses outside LFAs, where these regulations and handicaps do not exist. The main data source that was used is the Farm Accountancy Data Network. Reference groups of farms were compiled with the use of the simple and multiple imputation approach in Stars (Statistics for Regional Studies). Both analyses were tested with the use of a parametric and a nonparametric test. When comparing the results of both analyses, it can be concluded that there is no evidence that there is a statistical difference in family farm income corrected for and not corrected for LFA payment between the LFA farm businesses and the reference groups. Based on these findings it can be concluded that the size of the compensatory allowances is small and there is no evidence that it has a significant effect on the family farm income of LFA farm businesses. The main purpose of the Dutch LFA policy is to compensate farm businesses for negative economic effects due to the conservation of natural handicaps. Although this may be true for some individual farms, based on the methods used in this paper, it appears not to be the case for the collectivity of LFA premium beneficiaries as a whole.

• Regional identity in rural development: Three case studies of regional branding

  19-24

  Lies Messely

  Joost Dessein

  Ludwig Lauwers

  Views:

  251

  Within the globalizing world, regions and their identities are subjected to great pressure. At present, places are engaged in a process of “territorial competition” in an integrated world economy. The identity of the region can be used as a starting point to brand a region and differentiate it from others. In the regional branding process, the region as a whole becomes a product or brand and offers a “basket” of regional products and services. Regional branding is aimed at creating a more distinctive image or reputation, which helps to increase regional competitiveness. This paper discusses the possibility of regional identity as a mobilizing force for rural development, by studying best practice examples of regional branding. Using the grounded theory approach, we conducted interviews in three case regions:West Cork (Ireland), Groene Woud (the Netherlands) and Pajottenland (Belgium). The study of these cases led to the formulation of critical success factors on the organization of regional branding. Comparative analysis of the cases demonstrates the importance of passionate initiators as ambassadors of the region and the advantage of a well-coordinated internal network in the region. Next to that, the internal marketing of the region is considered an important critical success factors.

   

• The economic and social role of private farms in Hungarian agriculture

  33-41

  Mónika Harangi-Rákos

  Gábor Szabó

  Views:

  159

  The situation and importance of private farms in Hungary have significantly changed and are still changing due to the political and economic regime change of 1989-90 and subsequent events. The aim of this study is to provide – unlike the practice of the last two decades – an impartial review of the social and economic role of Hungarian private farms. To demonstrate the changes occurring in private farms, we rely on the data of the Hungarian Central Statistical Office (HCSO-KSH)such as the General Structure Surveys, the Farm Structure Surveys, and tables from the online stADAT database.
  From the point of view of methodology, time series analyses (2000–2010) were performed in the framework of this secondary research. Our hypothesis that private farms in Hungary deserve much more attention than previously, from the perspective of the output of Hungarian agriculture, food consumption and, last but not least, employment (the environmental factor was not examined this time) has been clearly confirmed. The role and significance of this group have also been exceedingly important since EU accession, particularly in the fields of horticulture and animal husbandry, and the strengthening of these positions is indisputably a national economic interest.

• Examination of the sustainability of the sport facilities in the Northern Great Plain Region of Hungary

  111-117

  Nikolett Kosztin

  Ildikó Balatoni

  Views:

  157

  Developing sport into an industry has become a fundamental interest and a noticeable approach in Hungary in recent years. A socalled economic orientation can also be observed in the field of leisure time sports, which was made into law in Hungary in 2011 allowing the support of sport organisations and resulting in a number of infrastructural developments in Hungary. A wide range of development opportunities remain open in sports. This evaluation aims to introduce what significant sport-investment projects have been implemented in the Northern Great Plain region in recent decades and what effects these investments have had. Surveys have been used to reveal whether these facilities originating from years of sport developments are sustainable and to what extent these are exploited for organising sport events. Based on responses provided by a number of sport facilities – including ones built in the past and also ones opened recently – it can be concluded that sport in itself cannot solve the issue of operation and possible economic growth. Considering these aspects, it is important to incorporate, not only in operation but also during planning, the idea that current facilities must „serve” not solely sport events as these in themselves will not make them profitable but they must remain open for all sorts of social events as well.

• Comparing parametric and semiparametric error correction models for estimation of long run equilibrium between exports and imports

  19-23

  Henry De-Graft Acquah

  Lawrence Acheampong

  Views:

  137

  This paper introduces the semiparametric error correction model for estimation of export-import relationship as an alternative to the least squares approach. The intent is to demonstrate how semiparametric error correction model can be used to estimate the relationship between Ghana’s export and import within the context of a generalized additive modelling (GAM) framework. The semiparametric results are compared to common parametric specification using the ordinary least squares regression. The results from the semiparametric and parametric error correction models (ECM) indicate that the error correction term and import variable are significant determinants of Ghana’s exports. On the basis of Akaike Information Criteria and Generalized Cross-Validation (GCV) scores, it is found that the semiparametric error correction model provides a better fit than the widely used parametric error correction model for modeling Ghana’s export-import relationship. The results of the analysis of variance provide further evidence of nonlinearity in Ghana’s export and import relationship. In effect, this paper demonstrates the usefulness of semiparametric error correction model in the estimation of export – import relationship.

  JEL code: C14, C18, C22, F10, F14

• What is the Success of High School it Education? An Investigation into Higher Education Students’ Knowledge of Spreadsheet Applications

  81-88

  Mária Bakó

  Ráthonyi Gergely

  Views:

  141

  Teaching Computer Science in higher education is imperative, even though today’s students have been born into a world where technology is an essential part of everyday life. To efficiently master modern, business, technical and scientific knowledge and to proficiently produce quality results in a work environment it is crucial to have high level IT knowledge. In business, Excel is the lingua franca and so knowing how to aptly use spreadsheets is a must for our students. The primary objective of the authors was to examine the perceived and actual knowledge of spreadsheet applications of students entering higher education. Accordingly, a questionnaire and a practical assignment have been developed. In the questionnaire, students were asked to provide information concerning their previous IT studies and rate their knowledge of word processing, spreadsheets and database management. During the practical, students were asked to solve an Excel exercise taken from a high school Computer Science final exam at standard level. Out of the 666 registered students on our electronic education system (Neptun) at the beginning of the year, 557 took part in this survey, and following data cleansing and processing, 513 were considered in the results. Looking at the results of the practical, the most significant proportion of students, 142 of them have performed between 0-10%. A total of 260 students have achieved less than 20% performance and 434 people, which is nearly 85% of students have accomplished less than 40%. Compared to the results from the self-evaluation questionnaire it is very poignant that the actual scores differ quite significantly (in both directions) from the perceived knowledge of the students.

  JEL Classification: Q20

• LEAN Management Models Application and Safety Management of Logistics Firm in Nigeria

  Sulaimon Olanrewaju Adebiyi

  Queen E. Bassey

  Bilqis B. Amole

  Views:

  200

  The need for lean concepts application in the safety management of logistics processes cannot be emphasized as it can help in enhancing the flow of information and expediting processes within the supply network for improved organizational outcomes. The study investigated the application of lean management models to the safety management of logistics firms in Nigeria. The study population includes 215 employees of Manal Plant hire Ltd Nigeria. 138 employees were chosen using a purposive sampling method. A self-administered questionnaire was designed to collect the primary data from the respondents. The data collected were analyzed using the structural equation modeling (SEM) technique to test the hypotheses developed in the study. The study's findings suggest that Process and Equipment Management has a positive and significant effect on the operational efficiency and workplace safety of the studied firms; employee empowerment has a positive and significant effect on operational efficiency; technological innovation has a positive and significant effect on the operational efficiency, and that continuous improvement has a positive and significant effect on the operational efficiency and workplace safety. It is, therefore, concluded that the adoption of Lean Management has a positive and significant effect on the safety management of logistics firms. The study recommends that manufacturing, logistics, and service industries should be committed to carrying out process mapping to eliminate non-value-adding operations in production as well as logistics and ensure the effective and continuous flow of logistics operations.

• The connenction between global innovation index and economic well-being indexes

  87-92

  Szlobodan Vukoszavlyev

  Views:

  404

  We study the connection of innovation in 126 countries by different well-being indicators and whether there are differences among geographical regions with respect to innovation index score. We approach and define innovation based on Global Innovation Index (GII). The following well-being indicators were emphasized in the research: GDP per capita measured at purchasing power parity, unemployment rate, life expectancy, crude mortality rate, human development index (HDI). Innovation index score was downloaded from the joint publication of 2018 of Cornell University, INSEAD and WIPO, HDI from the website of the UN while we obtained other well-being indicators from the database of the World Bank. Non-parametric hypothesis testing, post-hoc tests and linear regression were used in the study.
  We concluded that there are differences among regions/continents based on GII. It is scarcely surprising that North America is the best performer followed by Europe (with significant differences among countries). Central and South Asia scored the next places with high standard deviation. The following regions with significant backwardness include North Africa, West Asia, Latin America, the Caribbean Area, Central and South Asia, and sub-Saharan Africa. Regions lagging behind have lower standard deviation, that is, they are more homogeneous therefore there are no significant differences among countries in the particular region.
  In the regression modelling of the Global Innovation Index, it was concluded that GDP per capita, life expectancy and human development index are significant explanatory indicators. In the multivariable regression analysis, HDI remained the only explanatory variable in the final model. It is due to the fact that there was significant multicollinearity among the explanatory variables and the HDI aggregates several non-economic indicators like GII.

  JEL Classification: B41, I31, O31, Q55

• Changes in costs of precision nutrition depending on crop rotation

  59-63

  Enikő Lencsés

  Katalin Takácsné György

  Views:

  121

  By applying precision nutrition the yield heterogeneity owing to the different features of soil spots can be taken into consideration. The planned and sprayed fertilizer adjusted to the expected yield rendered to soil spots can reduce the negative effects of artificial chemicals on soil and environment. The aim of this paper is to examine how the quantity and the cost of fertilizer (material and operational) will change on spot level on a certain plot during a five-year period, considering crop rotation, too. The following crops are in the rotation: winter wheat, corn and sunflower. Precision nutrition can be used in all the cultures mentioned above. Our earlier (static) model calculations have revealed that the threshold price of precision production was lower by 31% than in conventional technology. So it is necessary to explore for a longer period how the profitability of precision nutrition reacts to the changes in input and yield prices in different crops. The risk receptivity of precision nutrition can be characterized with the help of price sensitive analyses. Effects on profitability of other technological elements are not analysed in this paper.

• Analysis of the objective indicators of quality of life in Hajdú-Bihar County

  83-89

  Anett Sőrés

  Károly Pető

  Views:

  95

  The rate of unemployment in Hajdú-Bihar County is several percent higher than the national average and the actual number of unemployed people is the highest, resulting in considerable social problems. The majority of families living under the minimum subsistence level cannot cover their housing maintenance costs. These costs include the rents of tenement flats, public charges, water, electricity, gas and district heating charges. Cutting the number of unemployed people and stimulating economic activity is a high priority. Important tools towards achieving these goals include the promotion of non-agricultural activities by households engaged in agriculture, incentives for rural micro-enterprises, the development of rural and agro-tourism and support for traditional arts and crafts. As for general subjective well-being, although its average value is positive, merely 50% of the population is contented. Naturally it does not mean that we are unhappy. 4 respondents out of 5 claim that they are rather happy.This may suggest that the picture is not so pessimistic as it is revealed by questions about living conditions.

• Technical efficiency analysis of maize production: evidence from Ghana

  73-79

  Beatrice Bempomaa

  Henry de-Graft Acquah

  Views:

  470

  The study applies the single-stage modelling stochastic frontier approach to investigate the performance of maize farmers in the Ejura-Sekyedumase District of Ghana. It estimates the level of technical efficiency and its determinants for 306 maize farmers. Findings indicated that land, labour and fertilizer influenced output positively whilst agrochemicals and seeds affected output negatively. A wide variation in output was also found among producers of maize. The study further revealed that age, sex and off-farm work activities were significant determinants of technical inefficiencies in production. Results from the maximum likelihood estimate of the frontier model showed that averagely, farmers were 67% technically efficient, implying that 33% of maize yield was not realized. The return to scale which measures the productivity level of farmers was 1.22, suggesting that the farmers are operating at an increasing returns to scale.

• Communication of trainers as one of the means for customer retention in fitness clubs

  35-40

  Éva Bartha

  Szilvia Perényi

  Views:

  329

  Acquiring the adequate communication style is a vital element in trainers’ profession. This research aims to reveal the effects generated via the communicative style by trainers of fitness club customers. It also intends to explore whether communication style has any relation to the regularity of class attendance as well as to the length of training periods which is conceptualised in this paper as trainers’ economic efficiency. Data collection was carried out by structured interviews in a country-side large sport centre. Trainers with at least three training sessions per week (N=20) and their groups (N=160) were interviewed using Rudas (1994) communication style survey and additional selfdeveloped interview protocols. The results revealed that the examined trainers were distributed in all four communications styles, but showing dominance in aggressive and passive styles. The classes of trainers with aggressive and assertive communication style were those that showed the highest and maintained attendance rates. It seems, that classes held by trainers who communicate in a deliberate way and convey positive messages are attended more and in a sustained way. Accordingly, their precisely set targets and explanation of training sessions content correlated with repeated attendance and customer retention. It seems that groups with extended scope of communication are characterised by stronger group cohesion where social relationships could develop easier, which have relations to perseverance and commitment. Therefore development of trainers’ communication skills may be considered as an effective tool for fitness clubs for customer retention.

  JEL code: Z20

• Croatian wine market, support policy and specific obstacles to wine exports

  19-22

  Jakšić L Lucijano

  Mario Njavro

  August Hrvoje

  Views:

  147

  In this paper, analysis of Croatian wine sector in period 2006-2013 is conducted through the record of wine production, exports and imports together with Government support measures. In the light of Croatian EU membership together with opening of EU wine market and global wine market, recommendations for further discussion of support measures for small and medium winemakers are given. 

• Analysis of household crop commercialization in Nigeria

  Olubunmi Olanike Alawode

  Olumuyiwa Lekan Makinde

  Views:

  265

  Nigeria is experiencing a gradual shift from subsistence to commercialized agriculture, thereby increasing involvement and activities at different nodes of agribusiness. Participation of farmers in markets is an important determinant of well-being and development, and one of the pathways towards economic growth. This study analysed household crop commercialization in Nigeria. The secondary data used were the General Household Survey (GHS, 2018) Wave 4. Data were analysed using descriptive statistics, household crop commercialization index (HCCI) and ordered probit regression model.

  Mean age of Nigerian farmers was 50.04 years (±15.22), majority (85.68%) were male, married (82.51%), and 72.14% had formal education. Farming is viable in all the geopolitical zones and majority (87.64%) of the farmers were from the rural sector, holding a mean total plot size of 12.61(±15.63) hectares, and planted 3 crops on the average. The most produced crop categories are cereals (46.75%), tubers (20.70%) and legumes (19.00%); legumes and cereals are highest in the North, and tubers in the South. Subsistence households were 32.81% (HCCI=0), only 1.71% of the households were fully commercial (HCCI=100), while semi-subsistence households (0≤HCCI≤100) constitute 65.48%. Years of education (p<0.05) and crop production in North East and North West zones (p<0.01) constrain commercialization, while at p<0.01, crop production in the rural sector and the South zones, and increased land holding are the drivers of household crop commercialization in Nigeria.

  Nigerian farming households are mainly semi-subsistence and are diversified in crop production. Nigeria relies more on market participation of the semi-subsistence households, through their marketable surplus, to feed her teeming population and for exports. Further attention on rural infrastructure development in all geopolitical zones and awareness creation on producing market oriented products will increase agribusiness activities. This will generate green decent jobs that will take unemployed youths off the streets of urban centres. This is in tune with the economy diversification bid and the new Nigeria Economic Sustainability Plan of the Federal Government of Nigeria.

  JEL CODE – Q13

• Krishna consciousness in Europe: The way farming communities became the focal points of marketing

  13-24

  Krisztina Bence-Kiss

  Orsolya Szigeti

  Views:

  237

  Krishna Consciousness is regarded as one of the most successful new religious movements in terms of marketing in the Western World. The aim of this research was to identify and analyze the marketing strategy the members of the Krishna-conscious community apply in Europe via content analyses, field research observations and in-depth interviews. The marketing mix of services marketing (7P) are often suggested to be applied by religious communities as well, however, this concept has boundaries due to the principles of the religions, which may not be altered for the sake of marketing. The research has shown that in Europe Krishna-conscious communities have overcome this problem by shifting the product from religion to a complex touristic product, which is realized in the form of farming communities, which have become an important rural tourist attraction in some countries. As the comparison of the websites of the different institutions has shown that rural and farming communities are the ones, which focus mainly on attracting people, who are not familiar with Krishna Consciousness yet, while the websites of the other institutions communicate mostly with devotees or people already interested in the religion or its certain aspect (cuisine, education), rural and farming communities were the institutions chosen to be analyzed more closely. The marketers of these tourist attractions are therefore free to make certain modifications in the marketing mix, as its focus is a tourist attraction, not the religion itself; while the transmission of knowledge about the religion happens in the touristic attractions only. Seven European farming communities of six different countries have participated in the research so far, which may be extended to further communities and continents on the future for a more thorough analysis.

• The study of group and team management in agribusiness companies

  75-77

  György Szabados

  Views:

  117

  For almost three decades now that the operation of groups and teams became highlighted by scientific examinations and widespread acknowledged leverage for improving corporate efficiency and effectiveness. Much is known about general conditions of operation, still little is known about managerial attitudes, behaviour in operating them. Considering the agribusiness sector, we have hundreds of years of traditions; although operational rules, internal properties, managerial aspects are poorly acknowledged. The Department of Management of University of Debrecen has been conducting research in this field for many years now. Its research program enabled me to work out a questionnaire for surveying agribusiness organizations so that I could identify major and typical characteristics of performance groups. In this article I intend to more precisely describe internal rules, relations and characteristics of this phenomenon.

• Economic effectivity of fairs – KAVA Model testing on agricultural exhibitions

  115-121

  László Kárpáti

  Levente Varga

  Views:

  145

  This paper discusses the first experiences with the newly-developed KAVA-model. This model works on cash basis and evaluates cash inflow, outflow and Net Cash-Flow (NCF) in connection with four different interest groups connected to the given exhibition. The model was tested on four different exhibitions: Farmerexpo (Debrecen, Hungary) in 2005 and 2006, OMÉK (Budapest, Hungary) from 2005 and PolagraFarm (Poznan, Poland) 2006.The different fairs can be compared by their relative „economic values” that makes the auditing more reliable.

• Analysis of production and competitiveness on small beekeeping farms in selected districts of Serbia

  Slaðana Marinković

  Nebojša Nedić

  Views:

  181

  The study researched the costs and returns on typical small beekeeping farms from five districts in Serbia. On the basis of the field research, data on the number of beehives,type of product, volume of production per beehive and values per measurement unit were collected.In order to demonstrate the competitiveness of various apicultural products, analysis of the available data was performed using analytical calculations. According to the analysis, the labour costs comprise about 49.65% to 64.15% of the variable costs on beekeeping farms in the Raška and Šumadija districts, respectively. Production is most economical on the bee farm in the district of Srem, where every dinar spent in production creates a value of 2.22 dinars, while the farm from the district of Raška is the least economical (1.32 din). Bee farms must reduce labour costs and re-direct their business orientation to other bee products, besides honey, such as pollen, which could be significantly more profitable.

   

• Hungarian endeavours for the enhancement of economic relations in Southeast Asia focusing on a new partnership with Vietnam

  5-12

  László Kozár

  György Iván Neszmélyi

  Views:

  209

  Beyond a brief review of the economic integration process among the states of the ASEAN region, the authors of the present study aimed to examine and analyze the main economic, social and political characteristics of the Hungaro-ASEAN relations. The importance of the topic of this research is underlined by the fact that the Hungarian government considers big importance to the improvement of the foreign economic relations with Asian economies. This intention was expressed by a new foreign economic strategy „Eastern opening” announced by the government in 2012, even though the foreign trade statistical figures did not justify its success by now.The authors believe that increasing opening towards Asia serves Hungarian economic interests. Therefore, it is a right and desirable direction to proceed, they consider that in the background of the modest results there might be the insufficient knowledge of the market mechanisms, the actors of the local supply chains and the potential partners. They believe that in order to make the Hungarian foreign economic endeavours in this direction more successful a more thorough examination of the local characteristics – including the actual demand arising at the targeted markets - is necessary. This opinion is prevalent to not only the Asian „Giants”, like China, India and Japan, but also to smaller states, like the ASEAN members, which – together - in terms of population and economic performance – reach the dimensions of an economic great power as well.
  Furthermore, the integration of the ten Southeast Asian countries develops rapidly, which is coupled by their increasing weight in the world trade. The dynamic economic and social development in the ASEAN region – and in parallel with this the growing demands and purchasing power - may encourage the Hungarian ventures in theory. However, there are still very few Hungarian entrepreneurs, who are ready to enter the market in the region and able in long run to operate there successfully. It is a well-known fact that the since the regime has changed in Hungary, foreign trade became strongly concentrated towards the EU members.
  The ASEAN countries – because of the geographic distance and by other reasons - definitely cannot mean an alternative of the EU market, however in a certain extent they can relieve this one-sided concentration and may provide additional opportunities for the Hungarian export of goods, and rather to the export of Hungarian services and know-how. The ratio of the ASEAN region within the entire Hungarian foreign trade turnover is small nowadays, furthermore – according to the statistical figures – this region is rather an import resource for Hungary than being an export market. This fact – just itself – is should not be considered as problem. When the amount of the import exceeds the amount of exports, that means that it is more worthwhile to do business with suppliers from there countries than with others. By and large all this is prevalent to the field of the agricultural trade as well: Hungary imports a range of commodities which cannot be produced by domestic farmers or in Europe (spices, tropical fruits, etc.). It is obvious that the ASEAN region cannot be the major market for the Hungarian agricultural export, not even in long run. However, there are still a lot of opportunities to enlarge the turnover of goods and services and enhance the co-operation in this geographic region. In the last chapter, the authors outlined an example in case of Vietnam – co-operation of joint public warehousing of agricultural commodities – which may be a good example for the promising potential opportunities. In contrast with the majority of the ASEAN countries, the Hungaro-Vietnamese political and economic relations had started much earlier than the regime was changed in Hungary. However, the potential advantages arose from this fact – the network of connections and the sympathy of Vietnamese professionals graduated in Hungary, the reputation and popularity of Hungarian agricultural products and technologies, the achievements of R&D in the field of agriculture – could not be utilized from Hungarian side. Vietnam, however still preserved its socialist political establishment, but in terms of its economic development strategy and economic policy has gradually been standing on the basis of market orientation. Vietnam, with its population of ninety million shows a rapid and successful development and it means good opportunities even for Hungarian entrepreneurs. It would be a mistake to leave these potentials unused.

  JEL Classification: F14, Q17, R11, N75