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TRUST AND TRADE READINESS IN THE AGRIBUSINESS SECTOR THROUGH INTERCULTURAL COMMUNICATION: INSIGHTS FROM A CONSULTANCY FIRM IN INDONESIA
Views:289In the era of global agribusiness, intercultural communication has become increasingly essential for fostering trust and facilitating international trade. This study explores how an Indonesian international consulting firm strategically applies intercultural communication to enhance trade readiness and build trust with global clients in the agribusiness sector. Guided by Communication Accommodation Theory (CAT), the research investigates convergence, divergence, and maintenance communication strategies across diverse cultural contexts, including East Asia, Australia, and the United States. Using a qualitative case study approach, data were collected through key informant interviews and direct observations of client-consultant interactions. The findings reveal that tailored communication, adjusted to cultural norms, client expectations, and technological platforms, plays a significant role in reducing misunderstandings and strengthening client relationships. Convergence strategies, such as mirroring tone and interaction styles, help establish rapport, while strategic divergence reinforces ethical standards and professional identity. Maintenance ensures consistency in service branding. The study concludes that intercultural competence is not merely a soft skill, but a strategic asset that improves trade outcomes, client satisfaction, and long-term partnerships in agribusiness. These insights offer practical guidance for consultants, business developers, and agribusiness firms navigating global markets. Future research may extend this analysis to comparative studies between regions or sectors to broaden understanding of intercultural dynamics in international trade.
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ANALYSIS OF CONSUMER BEHAVIOUR IN THE EUROPEAN POULTRY MEAT MARKET
Views:1056This research has also confirmed that poultry meat is currently in its golden age, not only in our country but also globally. The beneficial physiological effects of poultry meat, its nutritional value (high protein content), and its role in modern nutrition and diets have made it the most popular and 'fashionable' meat product of our time. Healthiness as a megatrend has favoured the consumption of poultry meat, which has been consumed for decades, and is reflected in the growth in production, trade and consumption. The trend of environmental awareness has also pushed the meat market towards the consumption of poultry meat as it is one of the least environmentally intensive compared to other meat types. Poultry meat is the second most commonly consumed meat in the EU, but in some European countries, it has taken over the overall lead (e.g. Hungary, Cyprus, and the UK). Poultry is not only preferred for its healthiness and low environmental impact, it is also an easy, versatile, quick-to-prepare, cheap source of protein. These advantages are expected to lead to further growth in the future in terms of production, trade and consumption, China, the US, the EU and Brazil dominate the poultry sector.
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CURRENT ISSUES IN THE TRAINING SYSTEM OF THE MASTER OF BUSINESS DEVELOPMENT PROGRAMME IN THE LIGHT OF THE FEEDBACK OF THE PROGRAMME LEADERS
Views:246Over the past decades, business schools' Masters in Entrepreneurship Development have become one of the most important venues for training future entrepreneurs worldwide. The concept of entrepreneurship and the role of the entrepreneur has been in a constant state of flux over the years, with a significant impact on the structure, methodology and objectives of training courses. Universities need to focus not only on providing traditional business skills but also on developing competences adapted to an increasingly changing economic and social environment.In this article, after reviewing the most important foreign and domestic literature on the topic, we examine the current situation of Master's programmes in business development in Hungary through qualitative research. We focus on the social and economic changes that have influenced the development of entrepreneurship education in recent years and on the trends that may shape the content and form of education in the coming period. The research will use in-depth interviews with programme leaders to find out what expectations different stakeholders - labour market actors, university leaders, students and external stakeholders - have of the Master's in Business Development. We will explore the entrepreneurial competences and effective educator roles that are seen as key today, as well as the main challenges that programme leaders of training courses are currently facing. Based on this, this paper aims to identify potential opportunities and directions for improvement in the teaching of Masters in Business Development, which can contribute to preparing students more effectively for the challenges of a dynamically changing economic environment.
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Medals and degrees: factors influencing dual career of elite student athletes at the University of Debrecen
93-98Views:495Career planning and goal setting play a significant role in the life of elite athletes gaining critical relevance during the overlapping years with university studies. As athletic career contain a necessary end and cannot serve as a profession for life, all athletes shall go through modification period in their professional lives. The athletic career shall come to an end and elite athletes need to find another profession for which they need to prepare as well. The specialities of this undertake is that the peak or the progressive cycle of athletic career often times overlap in time with high school and university studies. This definitely challenges those young athletes who made the decision to continue their studies at the university level beside their athletic careers. The objective of this study is to explore the main factors influencing the simultaneous realisation of studies and elite sport careers during university years. Part of a complex research approach on dual career in sport this study is aimed to gain information about methods of athletes for managing their dual tasks, the perceived relationship of student athletes to their peers, teachers and coaches, and their position on the relevant policy regulations provided by the university environment. Following the development of research instruments, data collection was conducted by focus-group interviews at the University of Debrecen among student elite athletes receiving sport scholarships (N=15). Level of success in sport, sport type (individual and team) and gender distribution was taking into account. The results shall contribute to the development of a future research instrument in a form of a questionnaire to assess aspects of dual career of athletes in case of larger samples.
JEL code: Z20
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The possibilities of energetic applicability and economic evaluation of grape in the Szentantalfa township
25-32Views:278Energy production has become one of the key problems in the recent years. Hungary is lacking fossil fuels, but could play a leading role of biomass utilization in Europe. In the concept of biomass not only main-, but by-products (e.g. grape) are be included. Since farmers face a variety of difficulties in disposing of garpe from plantation sites it would be beneficial to encourage grape use in energy production. In our opinion due to varying transportation costs it is crucial to investigate the amount of potentially usable grape both for the whole country and in local township levels. Our economic studies were done on the Szentantalfa Township’s Balatonfüred-Csopak Vine Region. According to our findings the total amount of grape generated in the township theoretically amounts to 5.28 TJ exploitable that would operate a 360 kW boiler for a whole heating period (6 months). In our opinion the appearance of local energy production based on grape could significantly raise the ability of the future potential income of townships.
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