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  • Evaluation of fruit tree transpiration with heat flux sensor
    11-13.
    Views:
    183

    One of the biggest professional challenges of the following years is to develop the water resource management for apple trees. In order to know the water consumption of plants, some traditional and modern methods could useful. In our research the sap flow measurement of the plants were carried out. We have analyzed the transpiration properties of the trees in the investigation period. In order to compare the transpiration of the trees, the leaf areas were scanned and evaluated. Beside these measurements, soil water properties were determined by tensiometers, thus it makes possible to observe the soil-plant-atmosphere system.

  • Metaxenia in apples cv. 'Rewena', 'Relinda', 'Baujade' as influenced by scab resistant pollinizers
    11-14.
    Views:
    279

    Fruit quality of cross pollinated apples (Malus x domestica) influenced by the metaxenic pollen effect of the pollinizer was observed in Hungary. Flowers of three resistant cultivars (`Baujade', `Rewena') were hand pollinated with other resistant apple cultivars. Fruits were harvested on 25 September, 2005. Fruit quality was investigated in the laboratory of the Department of Pomology; Corvinus University of Budapest. Not only size and morphological parameters (diameter, height, stem length), but also refraction and acidic content of the fruits were measured.

    According to the statistical analysis significant differences were determined on fruits among the groups as an effect of the pollen provider. In consideration of size parameters (diameter, height, weight) of `Rewena' fruits pollination partner 'Freedom' and 'Prima' caused outstanding results but `Florina' caused flatter fruits. Pollen of `Florina' and `Freedor-,' caused a higher percent refraction in the fruits of `Rewena'. In the case of `Baujade' fruits `Reglindis' — among cultivars we used as pollinizer — caused the biggest fruits medium flesh firmness and harmonic inner content values. `Rajka' caused on one hand smaller fruits and on the other hand higher flesh firmness and inner content values in the case of `Relinda' fruits. According to our data measured pollinizers varied the stem length as well.

  • Further information to the acclimatization of "in vitro" plants
    54-58.
    Views:
    143

    The experiment was carried out with in vitro propagated 'MM 106' apple-rootstock plantlets. The transpiration of the plantlets was examined, and the changes followed by SEM analysis.

    Data about the transpiration intensity of the acclimatized plants, of its value under different conditions of relative humidity and influenced by the existence of roots, as well as by the degree of acclimatization are presented.

    Leaves were also examined and it was found, that stomata of in vitro developed leaves closed slowly, and the number of stomata of newly developed leaves decreased.

    It is also shown, that in vitro propagated roots, generally, lose their hairs during acclimatization, but these roots are all the same important, as new roots of full value develop out of them.

     

  • Organic versus integrated apple growing: I. differences in soil and leaf parameters
    57-60.
    Views:
    184

    The aim our study was to establish whether significant differences in nutrients uptake and quality of soil and leaf exist between organic and integrated grown apples. The study was performed at the orchard Fruit Research Station, University of Debrecen, at Debrecen-Pallag during 2002–2004. Macro and micro elements were measured in soil and plant samples. Analyses of variance of soil nitrogen data indicated highly significant differences between the two management systems (P < 0.001) for each examined nitrogen fraction. Analyses of variance of soil phosphate data indicated significant differences (P < 0.05) between the two management systems for orto-PO4 3– contents. Our data indicated that highly significant differences between the two management systems (P < 0.001) for magnesium, copper, and zinc; while significant differences between the two management systems was at P = 0.007 for calcium. Three year’s data of leaf phosphorus, sulphur and zinc were not shown significant differences between production systems. Nevertheless manganese and copper contents of leaves were higher in the organic orchard compared to the integrated one.

  • The main properties of fruit offered on the retail market in Hungary
    67-69.
    Views:
    209

    The small enterprises of the Hungarian retail market of food and related commodities are in a dismal crisis, many of them got bankruptcy, whereas fruit and vegetables are offered in large shop-chains and supermarkets. Traditional small shops near to the domiciles are still highly esteemed by the population and their lack is regretted especially because of commodities for fresh consumption. For the purpose to evaluate the situation, I planned the comparative study of fruits offered in the retail markets by tracing their origin, quality and prices. From the six shops selected for the study three represent department stores belonging to different chains. Independent entrepreneurs manage the next three shops of vegetables with own suppliers. It was stated that the retail shops offer mainly fruits of Hungarian growers. It is however worthwhile to state that the origin of the produce was frequently not marked. The fruits imported from abroad, apple, pear, peach, were sold at substantially higher prices than those of Hungarian origin.

  • Development and trends in fruit growing
    29-44.
    Views:
    158

    In the development plan of fruit branch related to 2005, resp. 2010, the authors anticipate a 27, resp. 53% increase. They presage in the apple production a 40, resp. 61 % increase as attainable. As far as stone-fruits are concerned, the prognose amounts to 10, resp. 61% increment. (Except the sour cherry with 25 to 61% increase.) To hit the target they are planning until 2002' 4000 ha new plantations yearly. In their opinion there is a need of state subsidy (during the 3 years altogether) Ft 21 billion.

  • Relationship between several meteorological factors and phenological features of pear cultivars
    67-73.
    Views:
    197

    The aim of this paper was to investigate the fl owering characteristic of apples and their relationship to meteorological parameters. The trees observed are grown at Újfehértó, Eastern Hungary in the plantation of an assortment (gene bank) with 586 apple varieties. Each of the varieties were observed as for their dates of subsequent phenophases, the beginning of bloom, main bloom and the end of bloom over a period between 1984 and 2001 during this period the meteorological data-base keeps the following variables: daily means of temperature (°C), daily maximum temperature (°C), daily minimum temperature (°C), daily precipitation sums (mm), daily sums of sunny hours, daily means of the differences between the day-time and night-time temperatures (°C), average differences between temperatures of successive daily means (°C). Between the 90th and 147th day of the year over the 18 years of observation. The early blooming varieties start blooming at 10–21April. The varieties of intermediate bloom start at the interval 20 April to 3 May, whereas the late blooming group start at 2–10 May. Among the meteorological variables of the former autumnal and hibernal periods, the hibernal maxima were the most active factor infl uencing the start of bloom in the subsequent spring.

  • Recent findings of the tree fruit self-incompatibility studies
    7-15.
    Views:
    184

    This review endeavours to collect all recent and substantial contributions to the quickly deepening fields of tree fruit self-incompatibility studies and hence updating previously published reviews. Studies carried out to discover the molecular basis of gametophytic self-incompatibility are summarized and a newly described model for the solanaceous plants is also outlined. We describe recent findings in all economically important fruit tree crops involving apple, European pear, sweet and sour cherries, almond, Japanese plum, sloe, Japanese apricot, European apricot and peach. Additional DNA sequences are now available for both the pistil and pollen component genes in several species and their molecular, evolutionary or economic implications are discussed in the light of the fruit setting behaviour.

  • Relaco: a product to reduce water shoot formation around pruning wounds in pome fruit trees
    30-31.
    Views:
    105

    Larger cuts made during the winter pruning of pome fruit orchards a number of serious problems: the wounds serve as entrances for several branch-infecting pathogens, the numerous water shoots formed around the cut edges consume assimilates, shade the developing fruits, make the canopy dense, reduce the effectiveness of the pest management and cause extra work during next seasons pruning work. These problems can be eliminated by using proper wound protectants, like Relaco, a new Romanian wound protectant to cover larger pruning cuts of apple, pear and quince trees.

    The treaments by Relaco resulted in a significant decrease in both the number and total length of water shoots formed around the cut egdes.

  • A critical evaluation of methods used for S-genotyping: from trees to DNA level
    19-29.
    Views:
    174

    Fruit setting behaviour of fruit trees remains to be in the focus of plant breeders and growers. Realizing that most species (cherry, apple, pear etc.) are self-incompatible and certain cultivars are cross-incompatible, mutual fertility properties and their reliable determination are of great interest. This review gives a comprehensive description of all known S-genotyping procedures, i.e. the classical fruit set analysis after open field test crosses; pollen tube growth monitoring with fluorescent microscopy; stylar ribonuclease electrophoresis (using different types of isoelectric focusing and 2-dimension polyacrilamide gel electrophoresis); as well as the most recent polymerase chain reaction based DNA-level analyses and DNA sequencing. The review presented not only gives a compilation of the bases of the methods described but also provides a critical evaluation and a comparative characterization of their applicability.

  • In vitro shoot multiplication of apple: comparative response of three rootstocks to cytokinines and auxin
    36-39.
    Views:
    206

    Shoot multiplication responses of rootstocks cvs. M.26, MM.106 and JTE-H to different concentration of BA, BAR and IBA in eight various combinations were tested on MS-medium. The effect of hormones depended on genotype, type of cytokinin and interaction of cytokinin and auxin. Shoot multiplication was significantly enhanced with the use of BAR as cytokinin. High multiplication rate could be achieved in cvs. M.26, MM.106 and JTE-H: 7.7, 6.9 and 9.9 shoots per explant, respectively.

  • Pomology of gene resources bearing resistance to Erwinia amylovora
    29-33.
    Views:
    120

    The ecological farming and an increasing demand for healthy fruits free from chemical residuals necessitated the reevaluation of the existing cultivars and breeding suitable cultivars for the new requirements. We have gathered the old genotypes known in the Carpathian Basin, and we have selected the most suitable ones according to fruit quality and resistance to diseases in the last fifteen years. The main aim was the selection of resistant genotypes against fire blight and powdery mildew as gene sources for our breeding program. On the other hand, we consider the best quality traditional cultivars as extensive landscape elements (wayside tree rows or extensive squash producing plantations).

    During the pathological evaluation 'Szemes alma', 'Pónyik', 'Sikulai', 'Tordai piros 'cavil' and 'Szabadkai szercsika' cultivars proved to be good resistance sources (due to their outstanding resistance to fire blight). The latter four cultivars are not susceptible even to fungal diseases, and their quality is also acceptable so those are commendable for ecological farming or for renewing the sparse orchards. According to fruit quality and low susceptibility to diseases 'Batul' and 'Vilmos renet' can also be offered for extensive organic production.

    We have made original or renewed pomological descriptions of the selected cultivars, and we also publish their characters according to the terms of UPOV TG/14/8 based on to our evaluations.

  • Effect of dry and wet years on primary inoculum source, incubation period and conidial production of Venturia inaequalis
    53-58.
    Views:
    168

    The present study focuses on the characteristics of epidemics caused by the selected model-pathogen, Venturia inaequalis in relation to weather elements, with special respect to the increasing or decreasing effects of the specific weather elements. First, those weather elements are discussed which have a role in the development of scab epidemics. Subsequently, by accepting the thesis that climate change includes also weather extremes, an extremely hot and dry year (2003) and a colder year of higher than average precipitation (2004) were chosen as models. The presented examples verified that the variability of weather elements had had an undoubtable effect on the development of epidemics. The variability of weather elements manifests in the unusual behaviour of the pathogen, resulting in no or extreme disease epidemics. The extremities are well demonstrated by the fact, that in a year of drought an efficient protection can be achieved by considerably less applications than average, while in the next rainy year, the susceptible cultivar cannot be protected effectively even with such a high number of applications as is usual under humid Western-European climate conditions. It can also be noted, that the pathogen has a very good adaptability under unfavourable weather conditions. Consequently, more efficient management strategies should be developed for protection against the effects of extremities. However, it should be emphasized that it is very difficult to adapt to the variability and extremities of weather in the practice, because no long-term, accurate and reliable information is available about the variability of these elements.

  • Disease warning models for brown rot fungi of fruit crops
    19-22.
    Views:
    217

    In this review, disease warning models for brown rot fungi, including Monilinia fructigena, M. laxa and M. fructicola, were summarized. Few studies have been made to relate epidemiology and disease warning in brown rot infection caused by M. fructicola and M. laxa in order to predict infections or develop decision support models for fungicide applications during the growing season. More recently a disease warning model and a decision support system were also performed for M. fructigena for organic apple orchards. This review gives an overview on some details of the above disease warning models and decision support system.

  • Sunburn incidence of apples is affected by rootstocks and fruit position within the canopy but not by fruit position on the cluster
    45-51.
    Views:
    221

    Authors investigated sunburn incidence of apples on the combinations of three different growth inducing rootstocks (M.9,MM.106 and seedling) and five varieties (‘Smoothee’, ‘Golden Reinders’, ‘Granny Smith’, ‘Gloster’ and ‘Jonagold Jonica’). Symptoms were classified as sunburn browning, sunburn necrosis and photooxidative sunburn. The frequency of symptoms was recorded at various parts of the canopy (N, E,W, S, and lower canopy, upper canopy) and on the cluster (terminal, lateral). Cultivar susceptibility varied between 0.30 and 5.65% on M.9 rootstock, ‘Granny Smith’ seemed to be the most susceptible cultivar whereas relatively low percentage of damaged fruit was observed for ‘Gloster’. On MM.106 and seedling rootstocks, damage level was significantly lower than on M.9. Remarkable differences were not observed in the share of the three sunburn types between cultivars. The most common symptom observed was sunburn browning. Far less fruit was affected by sunburn necrosis and photooxidative sunburn. Photooxidative sunburn symptoms were not found on ‘Granny Smith’ and ‘Gloster’ fruits on MM.106 rootstock. Latter cultivar did not show sunburn necrosis symptoms either. With increasing growing vigor of the rootstocks the share of sunburn browning increased. Fruits with sunburn symptoms were found in a great majority on theW quadrant of the trees. This was true for all cultivars. Remarkable differences in the location within the canopy of affected fruits between the three types of sunburn were not observed. Specific distribution of sunburned fruit was observed along the vertical axis of the canopy, too. Most of the damaged fruit were found in the upper canopy. This is particularly true for trees on vigorous stocks such as MM.106 and seedling. On M.9 rootstock, depending on cultivars 5.9 to 38.9% of sunburned fruit was located in the lower canopy. Most common symptom in the lower canopy was the sunburn browning, however symptoms of sunburn necrosis were not found at lower canopy level. Low rate of photooxidative sunburn was observed such lower canopy conditions. Sunburn incidence was very similar on king or side fruit. Significant differences were not found in the share of each sunburn types between fruit positions on the cluster. This was not influenced by rootstocks either.

  • Production of transgenic carnation with antisense ACS (1-aminocyclopropane44-carboxy late synthase) gene
    104-107.
    Views:
    165

    Dianthus chinensis and Dianthus caryophyllus varieties were tested for shoot regeneration from leaf and petal explants and transformed with Agrobacterium tuniefaciens strains (EHA 105 and LBA 4404) harbouring an apple derived ACS cDNA in antisense orientation in order to reduce ethylene production and influence the ethylene dependant traits in carnation. After transformation regenerating shoots were selected on MS medium containing 50-75-100-125-150 mg/1 kanamycin and supplemented with 1 mg/1 BA, 0.2 mg/1 NAA. Transgene integration was proved by PCR analysis with npt II spcific primers followed by Southern hybridisation of DNA isolated from green shoots on medium containing 150 mg/1 kanamycin. Several putative transformants were subjected to RT-PCR in order to examine the npt 11 expression at mRNA level. Both the transformant and the non-transformant plants were potted into glasshouse to observe the effect of changed ethylene production on flowering time, petal senescence and vase life.

     

  • Training systems of fruit trees in Hungary
    123-127.
    Views:
    283

    Growing sites and soil conditions of Hungary warrant profitable production of several temperate fruits at elevated levels of quality. The climate of the Carpathian basin is a mixtures of three main climatic zones the prevalence of which may change seasonally: Atlantic, continental and Mediterranean, therefore, growing sites are rather various. Temperature minima of the winter and late spring frosts are the main elements of risk. In choice of the system of cultivation, regularity of yields and intensity are to be observed equally. Regular yields are particularly aimed in stone fruit cultures.

    For apple and pear plantations of high density required for intense production are promoted favourably. Accessories of intense orchards (irrigation, supporting system, rootstocks, phytotechniques, etc.) are important. In peach and plum trees are trained to funnel-shape crowns, in general, intense-types are possible in plum, only. In apricots, a Hungarian speciality, the "umbrella" type of crown is applied, almost exclusively, according to Papp. In sweet and sour cherry, the harvest technique, manual or mechanised, according to the intended utilisation, are determining the form of training.

    Red and black currants as small fruits are grown mostly as bushes or hedgerows without any supporting system designed to facilitate mechanical harvest. Raspberries and blackberries are grown as hedges on trellis. Gooseberry is a special case, being a low, thorny bush difficult to be picked. Thus grafted small trees are attached to a wire-trellis which helps to solve problems of plant protection too.

     

  • Studies on the insect pollination of fruit tree species and on closely related topics in Hungary: a bibliography of research publications
    157-161.
    Views:
    132

    In the past decades fruit production has become more and more intensive and so the interest towards the bee pollination of fruit trees has increased in Hungary. Thus insect pollination research has become more intensive in the eighties and in the nineties. Recently, high density fruit orchards are planted of dwarf trees at more and more farms in Hungary and these need highly controlled growing practices involving insect pollination, too. This is a new challenge of insect pollination research in Hungary. So it seems to be worth to compile a list on research publications having been appeared so far to create a basis to the ongoing new research. Besides papers strictly on the insect pollination of fruit trees publications on some closely related topics, first of all on the nectar production and on other flower characteristics of fruit tree cultivars that directly influence bee activity have also been included on the list.

     

  • The necessity and possibilities of irrigation in fruit growing under conditions of Hungary
    93-94.
    Views:
    207

    Climatic and soil conditions are highly suitable for most temperate fruit species and promise profitable yields with good quality. An accurate choice of the growing site is, however, decisive because of the wide range agro-climatic variation an soils within the country. One of the most important factors is the annual precipitation which does not exceed, in general, 700 mm. The aims of irrigation practices are, succinctly speaking, the improvement of quantity and security of yields and the guarantee of quality. The relative importance of those criteria changes according to the fruit species. In up to date apple, pear and cherry production, micro-irrigation systems are mainly considered. According to recent experiences, the micro-jet type of water distribution should be preferred to the dripping system. In cherries, the choice of the method is motivated by the need to prevent fruit cracking. Most of the peach and apricot plantations are located on the dry and moderately dry regions of the country. Because of the late freezes, the improvement of security is crucial. There the investment of irrigation systems should concentrate to the possibility of anti-freeze sprays. High water requirements of plums are met in Hungary by irrigation where the method should be decided at the plantation and adapted to the harvesting procedure which could be mechanised or (in high density plantations) picked by hand. Sour cherries are perhaps the less dependent on watering under Hungarian conditions. Yields in small fruits: currents, gooseberries, raspberries and strawberries could be increased by irrigation to 40-50 % and may improve quality too. In those cultures the system of moving flexible wing tubes are considered to be the best irrigation technique.

  • Fruit set and yield of pear cultivars as affected by reduced bee pollination period
    11-16.
    Views:
    179

    Results of our experiments prove that pear is more or less sensitive to the reduced bee pollination period. However, the reaction (or the sensitivity) of cultivars may be different to the reduced bee pollination. Most cultivars produce much less yield under reduced bee pollination or no yield with the exclusion of bees but in the case of some cultivars total exclusion of bees does not prevent the yield formation and what is more sometimes reduced bee pollination can be resulted in somewhat higher yield than open pollination. Typical reaction, however, is a significant yield reduction with reduced bee pollination. Pear seems to be somewhat less sensitive to the partial reduction of bee pollination period than apple or quince. The first half of the flowering period seems to be more important in yield formation because usually higher yield was resulted when pear cultivars received open pollination in the first than in the second half of the blooming period. Based on our experimental results no definite relationship between parthenocarpic capacity of cultivars and the yield under reduced bee pollination can be established. So reduced bee pollination does not seem to contribute the parthenocarpic fruit formation in pear.

  • Hungaricum as a quality of fruits and fruit products
    71-81.
    Views:
    181

    The territory of the Hungarian state is largely suitable for the purpose of growing fruits of the temperate zone species. During the next decennia, the annual volume of Hungarian fruit production is expected to be around 1.1-1.3 million tons, from which some 15% is considered to be a produce of Hungary or "Hungaricum" (90 thousand tons of sour cherry, 50 thousand tons of apricot, 20 thousand tons of raspberry, 10 thousand tons of walnut). These fruits symbolise the country's special quality, which are worth to catch the interest the foreign consumers.

    The category of Hungaricum involves almost exclusively varieties of Hungarian origin as sour cherries, apricots, raspberries and walnuts, and they are representing outstanding qualities on the international markets.

    As for the fruit products the fruit brandies are eligible to be "Hungaricum" and are called exclusively "Pálinka". The Pálinka, provided to be distinguished with a geographic mark and will be competitive on the world market. Smaller quantities, though significant produce is represented by the deep frozen raspberry.

  • Effects of activated charcoal on rooting of in vitro apple (Malus domestics Borkh.) shoots
    98-101.
    Views:
    134

    Rooting of in vitro 'Royal Gala' shoots was studied under different conditions of root induction and root elongation phase. The rooting capacity was affected by both rooting phases. Very high rooting percentage could be reached with both liquid and solid root induction media. Raising the temperature from 22 °C to 26 °C during root induction phase increased the rooting percentage. Presence of activated charcoal in root elongation media can affect the number of roots per rooted shoots and can increase the rooting percentage, the length of roots and the rate of survival depending also on other conditions during rooting. Presence of NAA in root elongation media reduced the number and the length of roots considerably. Favourable effect of activated charcoal on rooting was mainly due to adsorption of NAA.

  • The relationship of the plant protection and the applied technology in the integrated apple production
    11-14.
    Views:
    258

    The indirect elements of the integrated plant protection can infl uence the effectiveness of the chemical control, however their significance are often extenuated. The characteristic of the plants are almost completely disregarded at the protection decisions. The condition can determinate basically the rate of the damages caused by the pests. The plant in good conditional state has higher tolerance and lower susceptibility against the pests. With the optimal general and annual condition we can establish and maintain the harmony between the growth and the bearing, what is the basis of effective plant protection.

  • The effect of the limitation of insect pollination period on the fruit set and yield of temperate-zone fruit tree species
    90-95.
    Views:
    141

    The duration of effective bee pollination period was limited by caging flowering branches for shorter or longer time in blooming fruit trees in a number of experiments during the past decades. In the case of self-sterile fruit species and cultivars (apples, pears, quinces, some plums, some sour cherries) even partial limitation of the effective duration of bee pollination period significantly reduced the fruit set and the yield. In the case of self-fertile apricots the effect of the total and also the influence of partial limitation of bee pollination period was the same as in the case of the mentioned self-sterile fruits. On the other hand, in the case of another self-fertile fruits (some plums, some sour cherries), the effect of partial limitation of bee pollination period was usually small, but complete (or incomplete but strong) limitation of be pollination usually resulted in a strong reduction of yield. This means that not only self-sterile but also self-fertile fruits clearly depend on insect (bee) pollination. This is because pollen dehiscence of anthers and the receptive period of stigmas do not overlap in time within the individual flowers. Stigmas in self-fertile trees, therefore, need pollen carried by bees from another flowers of the same tree (or compatible pollen from another trees). Accordingly, additional bee pollination (moving bee colonies to the orchards in flower) is needed to all kinds of temperate-zone fruit tree species when bee visitation of plantations is not abundant enough for some reasons.

  • Consumer buying behaviour of fruit and vegetables in the Netherlands
    81-90.
    Views:
    386

    The Dutch Households bought in 2010 compared with the year before a little less vegetables and less fruit. However because of a higher price level the supermarket sales of fruits and vegetables increased with 7% to almost €3 billion. A Dutch household bought 72.4 kilo fresh vegetables in 2010. This is 2% less than in 2009. Tomatoes are the most bought vegetable followed by onion and cucumber. Although the Dutch households bought less vegetables, the spending increased with 5%. The average price of vegetables was 7% higher than in 2009. In 2010 a Dutch household bought almost 88 kilo fresh fruit. Compared with 2009 this was 2% less. Apple is far out the most popular, followed by orange and banana. Also the spending on fruit decreased a little, specially on strawberry, kiwi and banana. The sales of vegetables is realized for almost 90% by the supermarket channel. Albert Heijn has a market share of 38%, followed by Superunie and C1000. Also for fruit the supermarket is the most important retail channel. However fruit is also sold for 20% in grocery stores and markets. The total turnover from supermarkets of vegetables was in 2010 over €2 billion, 8% more than in 2009. 85% of this is fresh product (fresh and pre-treated). Canned vegetables become less popular. The turnover was decreasing 2% to just under €200 million. Green beans are the most popular, followed by peas and carrots. However more money was spend on frozen vegetables (+5%) and pickles (+1%). Over 40% of the supermarket turnover of frozen vegetables is spend on spinach. The supermarket turnover of fruit increased in 2010 with 3% to €1,25 billion. From this 93% is fresh unprocessed fruit. The turnover of pre-treated (washed and sliced) is increasing, but still not more than 3%. Although with a modest share, the spending on frozen fruit also increased in 2010 to €5,5 million. The turnover of canned fruit however was decreasing with 6% compared with 2009. The supermarket turnover of pre-treated fruit was €35 million. Albert Heijn is the absolute market leader for pretreated fruit. In 2010 70% of the sales was realized by Albert Heijn. Mixed fresh pre-treated fruit, mainly fruit salads, account for 40% of the total supermarket turnover of processed fruit. Canned pineapple is the most important canned fruit in supermarkets, followed by fruit cocktail and peach. There is a high degree of awareness of consumers regarding the “must” to use enough fruit and vegetables. Despite of this, consumers do not always eat enough healthy products. Reasons for this are the busy life of the modern young people and the perception that vegetables are “not easy” to use. Therefore preparing a meal has to be easy and fast with suitable products Here is an important task for concept and product development.