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A comparative analysis of the profitability of pineapple-mango blend and pineapple fruit juice processing in Ghana
33-42Views:245This study analyzes the profitability of fruit juice processing using data from Kudors Fruit Juice Limited at Kasoa in Ghana. The cost involved in fruit juice processing (which includes the capital cost and the operating cost) was obtained from the Company. This study compares the profitability of blend (i.e. fruit juice made up of pineapple and mango blend) with that of pineapple juice alone. The viability of the project was determined using the discounted measures of project worth: Benefit-Cost Ratio (BCR), Net Present Value (NPV) and Internal Rate of Return (IRR). The empirical results reveal that pineapple juice processing had a BCR of 1.03 which means that going into the pineapple juice processing is profitable. The value of the NPV (GHS11,728.00) and IRR (23%) further confirms that pineapple juice processing is profitable because the NPV is positive and the IRR is greater than the discounted factor (21%). The results also showed that it is more profitable to invest in the blend (pineapple and mango blend) than the pineapple juice alone as it yields a BCR of 1.36 which was greater than the BCR of 1.03 for the pineapple juice only. Furthermore, the value of the NPV (GHS176,831.00) which is greater than the pineapple juice only, suggests that the blend is more profitable even though the IRR for both are the same. Moreover, it is also more likely to recover capital investment earlier in the processing of the blend than when one goes into pineapple juice processing only, because the net cash flow in year 2 (GHS 58,146.00) for the blend is more than triple that of the pineapple juice only (GHS17,826.00).These results have policy implications for the development of Agribusinesses in Ghana.
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Swot analysis and identification of the needs, potential and development strategies of the fruit and vegetable sector in Montenegro
15-20Views:176Fruit and vegetable production in Montenegro benefits from naturally favourable conditions in terms of climate, soil and water resources. Such conditions enable high quality fruit, vegetables and vines to be grown, and fruit and vegetable production and viticulture have a long tradition as well as the cultivation of a wide assortment of produce. A significant number of Montenegrin households therefore deal with horticultural and wine production, although on a small-scale. Along with the global market trends, the level of domestic consumption, the expected evolution of the distribution system in Montenegro and the planned dynamic developments in the tourist sector, these natural conditions contribute to creating basic conditions for the development of the considered sector. Market opportunities are favourable and represent an additional contributing factor towards its development. In spite of the favourable climate for production in this sector and the supportive market opportunities, the real value of Montenegrin products at sector level is quite low. We conduct a SWOT analysis of the sector aimed to find out its potential as well as the needs of the sector. Our starting hypothesis is that the potential of this sector in Montenegro is greater than current activity/production, and that suitable strategies can provide higher results in this sector. The main outcome of this paper will be our suggestions for improvement within the sector. The SWOT analysis will be completed according to the PESTEL categorisation, after which Opportunities and Threats will be grouped into three major strategic categories: “New market trends”, “Sector financing” and “Structure and functioning of the value chain”. The SWOT analysis outcomes, when regarded alongside a review of global market trends and domestic production potential, lead to strategies for the improvement of the sector.
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Experiences on organisation of fruit and vegetable sector in Hungary
65-67Views:132The objectives are (1) to reveal some current issues on organisations founded by fruit and vegetable producers and (2) to stress upon those factors that should be highlighted in the very next future. In Hungary, POs have been accounting for bigger share of fruit and vegetable trading in Hungary, which refers to a better organisation in the sector. Bargaining force and level of experience on running such businesses, although, are still much behind the level expected. Flexibility and speed of a running business are highly determined by the legal form of Pos. The most favourite form is cooperative that is not flexible enough as a business form, especially for starting businesses. Low yearly turnover and weak market power feature the POs, preferring short time solutions to strategic thinking. It is macro environmental factors that generate short term thinking, but coupled with mismanagement on different levels of corporate management.
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Comparative yield risk calculations of sour cherry and pear varieties regarding risk aversion
111-116Views:104Fruit production in the world is increasing continuously. Though in the past few years China and some South-American countries have extended their fruit producing areas, Europe remains to be one of the greatest fruit producers in the world. In the middle of Europe Hungary has to face several challenges as competing for market. Since yield risk has an important role in Hungarian fruit production we investigate the yield risk of two of the most important sour cherry varieties (’Újfehértói fürtös’ and ’Oblacsinszka’) grown in Újfehértó (1984-2005), moreover, two of the most important pear varieties (’Bosc Beurre’ and ’Williams’) grown in Bánfa and Zalasárszeg (1984-2009). In the examined periods we analyse yield risk with different comparative methods such as E,V-efficiency, first and second degree as well as generalized stochastic dominance methods. We conclude that the production of sour cherry variety ’Oblacsinszka’ in Újfehértó is more preferable compared to the other sour cherry varieties and pear variety ’Bosc Beurre’ in Bánfa is more advantageous than the other pear varieties and sites.
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Hungarian spirits palinka as a “hungaricum” II. The effect of tax-free production in Hungary and in the European Union
137-144Views:246Palinka is a traditional Hungarian fruit spirit prepared exclusively by the distillation of fruit mash or fruit pulp. As an alcohol product, it is subject to the Act CXXVII of 2003 on Excise Duties and Special Regulations on the Distribution of Excise Goods amended several times. The present government of Hungary pledged to grant the right of free palinka distillation again in the previous election campaign. As of 27 September 2010, the excise duty of subcontract-distillation was repealed, and the previously non-existent “official” home distillation was introduced, which resulted in explicit revenue losses for the state budget. The modification of the law mentions distillate instead of the word palinka. The difference between the two notions will be discussed in the present study. Presumably, lawmakers did not consider the fact that at the time of Hungary’s EU accession we entered into an agreement stipulating that the tax on subcontract-distillation should not be lower than 50% of the tax on alcohol products. Having been unable to agree on a solution to the problems in question, Brussels launched an infringement procedure against Hungary. Finally, Hungary was convicted; therefore, tax exemption or palinka distillation shall be ceased. This regulation came into force on 01 January 2015. The reactions of those who used the services of subcontract distillation were negative; turnover plunged by approximately 85% compared to the year of 2014. The present research will present the amendments concerning home distillers due from 2016 and the elements of the bill intended to amend the Act LXXIII. of 2008.
JEL CODE: K34, L51, L66
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Competetiveness of the Montenegrin fruit and vegetables sector and recommendtations for impovement
69-75Views:84A number of facts, primarily including high fragmentation at all levels, weak vertical integration, limited dimensions in comparison to competitors poor technological level and unbalanced quality/price ratio make the sector weak, low competitive and exposed to international competition, reducing its capacity to capture any existing market potential. Almost all opportunities are frozen by prevailing weaknesses and threat impacts are exacerbated by a largely prevailing number of weaknesses. High production unit cost appears to be a major constraint to local supply market competitiveness. This situation appears to be mainly caused by general low levels of productivity – provoked by not adequate and up-to-date cultivation practices, reduced levels of input use, utilisation of old and, therefore, less performing varieties, and also farm management shortcomings. High losses from reduced availability of post-harvest facilities and equipment add up to the problem. The improvement of the sector is not easy. In other words, there is a lot to do for the Montenegrin sector operators to increase sales: tackle imports and increase market shares in the domestic market and abroad. Based on our research, we suggest that the Montenegrin fruit and vegetable sector should primarily aim at substituting imports, increasing domestic consumption and developing exports to the region (CEFTA countries) primarily via promising market opportunities. Based on our analyses of the state of affairs of the sector, the competitiveness and the market potentials, the recommendations for improvement competitiveness are outlined.
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Hungarian spirits pálinka as a “Hungaricum” I. Literature review and practical approaches
133-141Views:247The history of alcoholic distillation dates back over thousands of years. Spirits arrived in Hungary by the mediation of foreign countries, and were used as medicine in the royal court already in the XIV. Century. The first written presence of the pálinka as a word originated in Debrecen (1572). The quality and alcohol degree of these drinks were increased continuously, and rose to ’Hungaricum’ rank due to several factors such as the quality of the fruit stock grown in our country, the technical development of distillers and several centuryold professional experience. Mitterpacher, who distinguished the main parts of the equipment, reviewed the determination methods of alcohol content, and made a proposal for coating the inner surface of the cauldron with tin in favour of the preparation of the high quality product, played an important role in the establishment of the literature of pálinka distillation. Subcontract distillation, considered as an individual peculiarity in the European Union, developed during a long time in Hungary. It was facilitated by the regulation of distillery plants allowing the operation also for private persons from 1983. The fame of Hungarian national drink increased greatly when the meaning of pálinka was defined punctually: those drinks could be called ’pálinka’, which had 100% fruit content containing no additives, prepared in Hungary and their alcohol content was at least 37.5%.
According to conservative evaluation, more than 50% of the Hungarian adult population consumes pálinka occasionally. The majority of the adult population believes that a small amount of pálinka is good for health; many people use it for the alleviation of toothache, sore throat and stomachache. Pálinka has a mood-enhancing impact at social parties and pleasant family events, if consumed in moderation. This paper is an overview of the history of Hungarian pálinka. This is the first part of the article. In the second part we analyze cost-benefit circumstances, and we also deal with the main problematic issue, namely the effect of tax-free production in Hungary and in the European Union. -
The added value of sustainability motivations in understanding sustainable food choices
67-76Views:745Understanding consumer food choices is crucial to stimulate sustainable food consumption. Food choice motives are shown to be relevant in understanding consumer food choices. However, there is a focus on product motives, such as price and taste, whereas process motives (i.e. environmental welfare) are understudied. The current study aims to add to the existing literature by investigating the added value of sustainable process motives (environmental welfare, animal welfare and social justice) above product motives. Two on-line surveys of representative Dutch samples tested whether process motives increase the explained variance of sustainable consumption. The results indicate that sustainable process motives are of added value above product motives in the understanding of consumer food choices. In addition, product categories differ in the sustainable process motives that are most useful in explaining sustainable purchases in that category (Study 1), and different types of sustainable products (organic versus fair trade) differ in the sustainable process motives that are most useful in explaining these purchases (Study 2). In conclusion, this paper shows that understanding of sustainable consumption can be improved by considering sustainable process motives above product motives. Thereby, it is important to take the sustainability dimension (e.g., social justice versus environmental welfare) and the product category (e.g., meat versus fruit) into account.
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Economic Profitability of Sweet Pepper Production under Different Irrigation Levels and Polyethylene Mulch in a Plastic Greenhouse
109-116Views:152Field experiment was conducted, during two successive seasons of 2014- 2015 and 2015- 2016, at Dokki protected agricultural site, Giza Governorate, Egypt, to study the profitability of different applied irrigation levels and polyethylene (PE) mulch on plant growth and yield of sweet pepper, (Capsicum annum L.) cv. Godion F1, under plastic house condition. Three irrigation levels (0.50, 0.75 and 1.00) of crop evapotranspiration (ETc), using drip irrigation system and three PE mulch treatments (transparent, black and control) were applied. Data revealed that black PE recorded the highest values of early and total fruit yield per plant during the two seasons. Increasing water level up to 1.00 (ETc) enhanced yield with different PE mulch treatments, while water use efficiency (WUE) decreased with increasing water level. However, Using 0.50 (ETc), with different PE mulches increased WUE compared to using 0.75 (ETc) or 1.00 (ETc). The economic assessment of costs and returns from different treatments were calculated. It was found that the average yield was higher in 1.00 ETc with black mulch. Gross margin per 540 m2 were analysed using yield data, price structures and production costs. The 1.00 (ETc) with black mulch had the highest gross margin which is USD 416.8 and USD 533 (1 USD= 9 Egyptian pound) for the first and second seasons, respectively. The benefit cost ratios (BCRs) per 540 m2 were analysed, and 1.00 (ETc) with black mulch had the highest BCR with 1.36 in the first season and 1.45 in the second season.
JEL Classification: Q 01, Q 12, Q 19
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Analysis of the chain of the banana industry of Ecuador and the European market
57-65Views:964Bananas are among the four main crops in the world, including wheat, rice, and corn. It is the most exported fresh fruit in the world in terms of volume and value. The European Union (EU) is the largest banana importer globally with an estimated volume share of 33%. Ecuador is the top exporter since it is responsible for one-quarter of the world banana exportation. It represents 22% of total world exports, 27% of total agricultural exports in the country and 8% of the value of all exports (including oil). The present work analyzed the chain of the banana industry of Ecuador and its position in the EU market. A non-experimental empirical method with a quantitative and qualitative approach was used supported by scholarly literature and secondary research data collection. Results obtained show that the main countries destination shipped 87.8 % of total bananas exported from Ecuador in the period of 2007 – 2017. The largest importer of Ecuadorian banana is the European Union (28.9%). In Ecuador, approximately 78% of the banana producers are small companies, by adding the medium ones 95.6% is reached. Thus, the production of bananas in the country is mainly based on the family economy. In 2019, the official banana box price for producers in Ecuador is USD 6.30. In the EU market, it can reach over USD 18.00. It suggested an unfair payment to small and medium producers.
JEL CODE: Q13, M16, M21
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Health factor in soft drink consumption, German example
41-44Views:108Consumer lifestyle and health are relevant factors to understanding consumption preferences.The number of lifestyle diseases has dramatically increased worldwide. The main cause for these diseases is the change in lifestyle; including a lack of attention to physical activity and good nutrition. Health and lifestyle are important factors by purchase decision process. In accordance with these, I examine the consumer behaviour toward soft drinks with special regards to healthy lifestyle and the state of health. My examinations can be considered mainly as a qualitative research among German students, which can serve as a basis for further analyses and research, however, the conclusions and experience gained from it are worthy of consideration. I differentiated five categories: ice tea, carbonated soft drinks, fruit juices, mineral waters, sport and energy drinks and studied the consumer behaviour toward them. The study focuses on the consumption of these and the factors influencing their purchase with special regards to lifestyle.
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