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• Problems with the application of conventional financial ratios in corporate risk measurement

  5-12

  Veronika Fenyves

  Views:

  465

  One of the enterprises’ biggest fears is a potential bankruptcy situation. This is the reason there are a lot of people who try to anticipate it. To be aware of the actual and expected future situation of a company is in the interest of all those who are related. This topic has come to the fore after the economic and financial crisis of 2008. Companies, their creditors and internal stakeholders should be aware of the liquidity and solvency situation of a given company, because its deterioration can cause serious problems for all of them. During the financial analysis of companies, the problem of liquidity indicators showing bad signals can often be experienced, although there is no visible sign of difficulty in their operation. In other cases, the situation is just the opposite, i.e. liquidity ratios are adequate, but still, the business faces payment issues. How could it happen? The purpose of this study is to present indicators which can measure more accurately and reliably the actual liquidity position of a company.

• Estimating the economic potential of rural microregions

  71-79

  Norbert Grasselli

  Views:

  267

  Experts have been involved in the problems of determining microregions in Hungary since their establishment. In Hungary, the microregions (NUTS17 IV) were established by top-down method. This system cut through existing economic and cultural connections. The villages set up their own bottom-up microregions, which have tighter connections than the official regions. In my article, I estimate the economic potential of two regions, the regions Erdôspuszta (Hungary) and Hohenlohe (Germany), after analyzing the relevant literature on determining economic potential. Projects realized by enterprises and civil organizations have strategic significance in the economies of settlements, and it is true that their developers are not members of the formal management of the settlement. The local governments, however, should conduct realization and topdown of projects, and they have to have an image of the future and strategic plans. The present Hungarian practice, which appears in supply oriented applications, is not expedient over the long-run.The projects of settlements are run parallel to each other; they therefore fail to reach any synergic effect. The aim is harmonizing and building projects onto each other.

• Tourist considerations in hosting a mega sport event: 2010 FIFA World Cup

  73-78

  Nerine Cecilia Bresler

  Views:

  324

  Tourism enterprises can create public viewing areas where shared enjoyment and heightened emotive experiences could arise, as well as sentiments of patriotism, and ownership of the event itself. But, they must keep their base business happy; to ensure long term loyalty of existing customers.