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  • Economic aspects of an agricultural innovation – precision crop production
    51-57
    Views:
    190

    Innovation in agriculture ensures the wide-spread use of the latest, up-to-date technology. Such new technology is precision farming in crop production, which serves as a validation of the criteria of environmental and economic sustainability. The economic applicability of precision crop production depends on several factors.Among them the following aspects must be emphasized: the size of the farm, the characteristics of the production structure, the current input-output prices and their tendencies, the investment needed for transitioning to precision technology and its capital source, the level of professional knowledge and the managerial attitudes of the farm. I have examined the economic relations between potential savings in chemicals on EU level. It has been found that after switching to precision farming, the active ingredient use for fertilizers can be reduced by 340 thousand tons at the same expected yield level in an optimistic scenario in the EU-27, while the savings in pesticide use can be 30 thousand tons (calculating with the current dose-level). If approximately 30% of the crop producing and mixed farms over 16 ESU adopt this new technology, this will diminish environmental loads by up to 10-35%. The majority of farms characterized by greater output and size can be based on their own equipment but it might as well be presumed that smaller farms can turn to precision farming not based on their own investment. They can buy the technical service from providers, they can establish producer cooperation, for example in the frame of machinery rings. At a certain farm size and farming intensity precision crop production is a real, environmentally friendly farming strategy, with the help of which the farm can reach earnings that cover at least the economic conditions of simple reproduction.

  • Student expectations on sports festivals with a view to the estimation questionnaire on Campus Sports Festival
    9-14
    Views:
    161

    Campus Festival, organized each year, is listed as one amongst the music festivals in Hungary attracting crowds, with a target audience formed by higher education students. The organizers of Campus Festival set as their main highlighted objective, in addition to providing with musical events, the enhancement of the sporting life of the visitors stopping by. As a side event, Campus Sports Festival is launched each time along with it, with the intention to promote sports and doing sports, creating an event for the public suitable for the development of crossborder student relationships, between fans and contenders. This study is to demonstrate student expectations with a view to the questionnarebased needs assessment prepared on sports festivals.

  • Analysis of economic issues relating to the dairy sector, with emphasis on price transmission
    61-70
    Views:
    145

    The dramatic decline in consumption after 1990 was an important problem during the analysis of the sector. Even today, consumption is still below the degree that was before the political change, and significantly lags behind the EU level.The importance of this topic is emphasized by the fact that surplus milk could be marketed through the increased domestic consumption; this would create a more stable and calculable situation for farmers. Therefore, I considered it important to reveal what factors and by what shares influence the consumption of milk and dairy products. The relationship, time series and cross-sectional analysis based on national and international databases demonstrate the relationship between the consumption of milk and dairy products and the other determining factors of consumption in Hungary and in the EU-25 through diagrams. I draw the conclusion that there is a medium correlation between the development of the economy, the higher income level and the consumption of milk and dairy products. Just before our EU accession, the dairy sector was one of the most critical industries of Hungarian agriculture, which is why I chose this for my analysis. I regard as a new scientific result the econometric analysis of the asymmetric market conditions in the price transmission approach within our dairy sector between 1995 and 2003. I confirmed and quantified that the market is under an oligopoly and defined the direction of price adjustment. Furthermore, I regard as a new result in the price transmission analysis (also published in the article published with Dr. József Tóth), that the three possible dimensions (elasticity, a symmetry relations,lag) are analysed simultaneously.Therefore,a more sophisticated picture is given on price transmission. The theoretical advantages and disadvantages are verified by an example of a vertical coordination based on the horizontal cooperation in the dairy sector (Alföldi Tej Ltd).

  • MBA education at the University of Debrecen and its further development towards Double Degree Programmes
    167-170
    Views:
    196

    University of Debrecen is the oldest higher educational institution in continuous operation in Hungary based in the same city. MBA training at Debrecen Agricultural University was initiated by 0257-91/1 Tempus Joint European Project Grant. The project was coordinated by the Netherlands Institute for Management (RVB) Maastricht. Participating institutions include University College in Dublin, Agricultural University in Wageningen and Debrecen Agricultural University. Minimum requirements established were a BSc (or equivalent) degree, an English certificate of language proficiency and one letter of reference from work supervisors or former teachers. Application requirements included a completed application form, Curriculum vitae, a certified copy of degree(s), an official copy of language knowledge certificate, a letter of recommendation and the receipt of registration fee payment. The academic year began on 1 September 1991, and project studies were carried out in small groups. Practical experience that had been gained before enrolment was taken into account and after the successful completion of the requirements students were granted MBA degrees.

    JEL CODE: I21, I25

  • Value in grass: Matter of fibre and carbs
    Views:
    277

    Climate adaptation is a major challenge. Chasing the sufficient amount of hay is getting in higher priority. Distant mass hay producers give favourable offers despite long distances. Quality is also gaining position and indicators like RFQ (Relative Forage Quality) is highlighting the marketing language. Hay market as we knew no longer exists in Hungary. Most farmers produce their own hay and do not spend extra cents to buy bales. Climate change however, force them to adapt and store more bales for the future. Horse owners and dairy farmers are the main driver to convince hay producers to provide high quality forage. We gathered Hungarian regional hay-price information and evaluated the trends in this sector. The demand-driven hay-price is in contradiction with premium quality timothy grass hay.

    JEL code: Q11

  • Guest satisfaction survey at the Aquaticum Debrecen Thermal and Wellness Hotel
    53-56
    Views:
    225

    Aquaticum Debrecen Thermal and Wellness Hotel is one of the most successful hotels in the North Great Plains region as well as in Hungary. The key to success lies in high level customer satisfaction. On the one hand only the satisfied guests will return to the hotel, on the other hand the guests’ positive or negative opinions will be shared with thousands of potential customers immediately by means of the Internet. Consequently, exploring the main factors of guest satisfaction has never been so important as nowadays. An online questionnaire system was introduced to the hotel in 2010, which resulted in an increased number of customer responses, thus it became possible to analyse the various aspects of customer satisfaction in a greater detail. In the present study the critical factors of guest satisfaction are analysed. We investigated the guests’ willingness to return to the hotel, and found that there is no significant difference between the guests’ gender, age, permanent place of residence and the fact if they travel alone or with a company and their willingness to return to the hotel, i.e. guest satisfaction. However, business travellers’ opinion significantly differs from the recreational travellers’ views concerning their return to the hotel. Business travellers are less satisfied and less willing to return. Furthermore, we investigated whether the problems experienced by the guests in the hotel influence the guests’ willingness to return to the hotel. We found that the guests who experienced problems are less willing to return. However, we also concluded that there was no significant difference in their willingness to return among those guests who experienced problems during their stay and these were efficiently handled, and those guests who did not experience any problem.

  • MBA education at Debrecen University Faculty of Agricultural Economics and Rural Development
    79-86
    Views:
    210

    Debrecen is the capital of the Great Hungarian Plain, the centre of many institutions, organizations and business companies just in the heart of Europe. It has provided an ideal setting for higher education since 1538. With this past of more than 450 years, the University of Debrecen is the oldest higher educational institution in continuous operation in Hungary based in the same city. Higher education in agriculture began in 1868, when the National Higher School of Agriculture was formed in Debrecen. The University of Debrecen has more than 26 000 students, and more than 1700 instructors teach at the University, which has 13 faculties, 2 independent institutions, 20 doctoral schools and offers the widest choice of higher education. This outstanding intellectual centre, with a vast research and development capacity, has a growing importance in the economic and social development, cultural progress of the region. It devotes special attention to serving the needs of a knowledge based society more efficiently, and it strives to become the knowledge centre of the region, which also preserves traditions and values.

  • New sources of employment to promote the wealth-generating capacity of rural communities
    15-21
    Views:
    126

    New Sources of Employment to Promote the Wealth-Generating Capacity of Rural Communities (acronym: RuralJobs) is a collaborative research project partly funded under the European Commission Research and Development 7th Framework Program. The Rural Jobs consortium consists of partners drawn from eight European Union (EU) countries (Bulgaria, France, Hungary, Italy, Lithuania, Romania, Spain and UK). The project began on February 2008 and finished in October 2010. RuralJobs quantified labour market, demographic and economic trends, and the impact of employment creation measures and policies in seven, representative “reference areas” across the EU, and used the information to demonstrate how rural development measures can be better targeted and how rural development policies should evolve.We identified labour market, demographic and economic trends in rural areas across EU-27 and the potential for new sources of employment outside traditional primary and secondary sector activities, and examined the interaction between different types of rural area (peri-urban, remote, high environmental/amenity value etc.). We identified employment growth areas where rural development programmes can be targeted to increase their contribution to employment creation. Our strategic objectives were the following: review of employment policies and programmes, scenarios for new sources of employment according to rural typologies, recommendations for better targeting of strategies, dissemination and mainstreaming. The main outcome expected is that the results will allow a better targeting of rural development measures and future evolution of rural development policies in line with the Lisbon Strategy.

  • Main characteristics of trade of the Hungarian cereals and oil crops between 2000 and 2010 and the effects of changes in intervention rules to the Hungarian cop sector from 2004 to 2010
    47-54
    Views:
    132

    In this paper the trade of the Hungarian cereal and oil crops from 2000 and 2010 are introduced. The general attributes of the Hungarian crop sector are analyzed and a specific picture from aspect of the trade in Hungarian cereal and oilseed sector, with a focus on the quantity of the export and import of wheat, maize, rapeseed, sunflower and other crops and their main target countries. This article also aims to show the impacts of the changes in the EU’s intervention rules and provide analysis.

  • An approach to understanding the specific subsidies recevied by rural civic organizations: A case of a settlement in Szabolcs-Szatmár-Bereg County
    117-124
    Views:
    236

    Nowadays the sport related civic organizations form a special segment within the civic sector. In particular, the current situation of these organizations – who are operating in rural settlements – should be considered as special. In rural settlements the local sport related civic organizations by all means could be justified to make a difference on the basis of an essential aspect, that how they secure the funds from the external sources, and because of certain aspects it is closely related with the local politics. The purpose of our study was to investigate through the example of a small rural town in Hungary, that what kind of subsidies can the locally registered sport related civic organizations can get by focusing on the local football club’s results and the subsidies which were granted to the club between 2007 and 2015. We were also curious about, that is there any possible connection between the club’s performance and these certified subsidies.

    JEL CODE: L31, Z20, H71, D72

  • Using DEA to evaluate efficiency of higher education
    79-82
    Views:
    521

    The aim of the higher education reform process both in Hungary and in the European countries is establishing a competitive, qualitative higher education with efficiently operating institutions. The question of efficiency needs increased attention not only because of the decline of the state support but also the rapid raise of the student mass. In the educationsystemit’snot easy to measurethe output of the services.The situation is more complicated if an organisation or a sector has multiple inputs and outputs. In this case a possible method of determining efficiency is Data Envelopment Analysis. In my paper I’d like to introduce this method and use it to compare the efficiency of higher education systems. urthermore I am examining whether their efficiency is influenced by the extent of the contribution of the state and the private sector or socio-economic factors like GDP per capita and education level of parents.

     

  • Agri-product evaluation and biodiversity measurement
    105-107
    Views:
    97

    This paper is meant to be the first part of a two part unit that will be published next. The objective of this paper is to be an introduction of agri-product evaluation, within which a short summary of essentials of diversity measurement is given and to share experience on evaluation of environmental friendly agri-product. For biodiversity measurement and extern effects, literature of related publications was processed and experience gained over experimental projects on environmental-friendly technologies was summed up. Methods applied were based on influence-response approach which guided us all through the research work. It can be stated that one diversity measure or one diversity function fails to describe communities of living beings; therefore, at least two methods should be used in parallel. Scale-dependent description of diversity is necessary, which provides us with new information that can not be revealed by traditional methods. To identify external effects, we have to take influences of use of a specific product into account and the responses generated by use of that product. Influences might appear in parallel or can build up one another, similarly to the generated responses of environment. To be as precise as possible, it is suggested that we take into account only clear responses. Influence response relations are shown here using terms and concepts in broad sense and in general. More sophisticated application of terms and concepts is needed to evaluate properly and in monetary terms.We will make efforts to clarify terms and their use in the future.

  • Sport sponsorship in Finland: the case study of FC JJK Jyväskylä
    135-140
    Views:
    127

    This paper seeks to analyse sport sponsorship in Finland via using the case study of Football Club JJK Jyväskylä from the Finnish Premier League. The results of a master’s thesis conducted on FC JJK fans’ sponsor awareness and sponsor orientation is presented. This research has provided implications to the management of the club, such as how to increase sponsorship efficiency, how to benefit from applying sponsorship alignment as well as relationship marketing. In order to successfully implement the study, an on­line survey, interviews, and participant observation was utilised. In addition, statistical data were obtained from the club.
    It has been concluded that JJK fans’ sponsor awareness and attitude stood at a low level, therefore JJK’s sponsorship strategy was advised to be reorganised. Conclusions from this paper might be beneficial for clubs from peripheral football countries, including those from Hungary as well. The size and level of Finnish and Hungarian football clubs are fairly similar and both countries can be considered as peripheral football countries at present.

  • The characteristics of consumer attitudes in the food market in Hungary
    43-49
    Views:
    163

    The objective of our research was to examine the health status and health behaviour of the Hungarian population in relation of food consumption by identifying relationships between the underlying factors. In our research we used the objective factors from secondary data concerning nutritional status and body image as a framework for the interpretation of the examined relationship of eating attitudes and body attitudes. We chose survey as our test method, it was carried out on a national representative sample of 1000 people. After the examination of the factor structure of the two attitude measuring questionnaire, five consumer groups have been identified by the cluster analysis. The five clusters are: Uncontrolled Impulse Eaters, Dissatisfied Tense, Uninterested, Overweight Impulse Eaters and Conscious Consumers. This segmentation based on eating attitudes and body attitudes could serve as a guidance for health marketing experts and the manufacturers of health protective food to determine and address their target group.

     

  • European traditional food producers and marketing capabilities: An application of the marketing management process
    41-46
    Views:
    117

    The purpose of this paper is to evaluate the marketing management capabilities of SMEs producing traditional food products, in order to analyse the market orientation of SMEs in the food industry. Following the theoretical approach of Market Orientation, our analysis is based on an assessment of the marketing management process. The methodology refers to a survey developed through a questionnaire published on the web, and a sample of 371 firms based in Belgium, Italy, Spain, the Czech Republic and Hungary was used in the analysis. Cluster analysis was applied to find the different levels of market orientation of the firms. The results revealed a certain lack of appropriate skills in marketing management in the firms of the sample, confirming the evidence found in economic literature concerning SMEs. Nevertheless, cluster analysis outlined a group of firms with good marketing capabilities and market oriented, and these represent a great part of the sample (40%). With regard to the stages of the marketing management process, the most problematic are those of planning and implementation, and control and evaluation, highlighting the difficulties SMEs encounter in carrying out coordinated marketing; which appears to be generally characterised by poor organisational capacity.

  • Greener cement sector and potential climate strategy development between 2015-2030 (Hungarian case study)
    65-74
    Views:
    350

    Advancing the domestic industrial production towards a sustainable, resource-preserving direction can become an important pillar to support competitiveness in the European Union, as well as in Hungary. Reaching the de-carbonization goals for industrial production via lowering the production volume may result in less desirable macro-economic effects, so decisions which concern the industry require a lot of attention from the climate policy as well. In the case of the cement sector, economic actors have to be motivated to make energy-efficiency investments and technology developments, which also show promise in terms of business efficiency. In the more natural-resource-intensive branches of the industry, both innovations and technological developments will be required to reduce the amount of used non-renewable energy resources, keep it in the industrial cycle, and reduce environmental load. The importance of greener cement will be essential in the near future to reduce the sector’s CO2 emission levels. We need to identify more sector branches which relate to sustainability, which can aid the country in establishing long-term competitiveness that points towards the de-carbonization goals. The cost-efficiency aspects of this development process are the most tedious questions in today’s business planning.

    JEL classification: Q55

  • Ownership Structures within Hungarian Family Businesses – Theories and Practice
    35-40
    Views:
    221

     

    We can talk about family business if the notions of family, ownership and business are closely connected to each other, namely if the business is in the possession of the family, managed and controlled by the family members. A family owned company is a business where a family has the majority ownership and/or the majority management and at least one family member actively works in the firm, the family owns the business. The study contains the results of research on ownership structure of family owned businesses. The examined family businesses are interested in longterm preservation of values, thus succession of generations plays a key role in their case. They attaches great importance how the ownership structure develops. The methotology to know more about the ownership structure of family businesses 11 expert interviews were made between november 2016 and september 2017 with owners and next generations of family owned agri-food enterprises in Hungary. A case study has been prepared too in this topic with the participation of companies with different activities (production, service, trade). In order to classify the analysed companies six categories of ownership were developed. These are non-owner, emotional owner, partial owner, controlling owner, majority owner and exclusive/ sole owner. Each generation of the analysed FBs were classified to these categories. According to the results the analysed family owned companies even are sharing the property within family. There are only two interviewed companies whose case we can talk about exclusive/sole ownership.

    JEL Classification: G32

  • Some possibilities for risk analysis in the decision support of crop production
    79-85
    Views:
    118

    This article has been made according to my dissertation in which I present some opportunity of risk analysis and risk management in the decision support of crop production. Plant production is one of the most hazardous agricultural enterprises. Among risk sources seasonal fluctuation of average yields plays an important role in the assessment of enterprises. Therefore, I analyzed the production risk of the produced crops in Hungary compared to the European Union’s, after that I took into consideration the production site’s circumstances as well. Decision-makers must possess such means, by which they can measure, oversee and manage the effects and consequences of risk. In crop production linear programming models can be used to determine the optimal crop structure, by which income-sensitivity can be taken into account, but it does not reflect the behavior to risk. This deficiency can be avoided by using risk programming models. By the complementary usage of linear programming and risk programming models the optimizing and adaptive planning can be executed. It often causes a problem for the producers to decide when and how much to sell to realize a maximum turnover. The decision is mostly influenced by the selling prices, but also important factors are the financial status of the business, the amount of credit and its conditions, the stock piling opportunities and costs, and the short-term investment opportunities as well. For the resolution of the problem I set up a dynamic, simultaneous financial model by which the system-conceptual analysis of the above mentioned factors and a sound decision-making can be executed.

  • Networking on the utilization of local natural resources
    57-60
    Views:
    73

    Together with its partners, Szolnok College is planning to evaluate a new project for networking on the utilization of local natural resources. This project is based on a research work (using the findings of the surveys completed by the representatives of hosts living in the eastern part of Hungary). The project itself is based on the adaptation of the theory of tourism into practice by presenting existing natural values in the supply portfolio of tourist service providers. A unique natural environment can be found alongside a 120 km-long stretch of River Tisza. These natural values interlink and complete each other with respect to Lake Tisza and River Tisza. Regions and settlements situated further from the specified settlements are also rich in natural values which guests will definitely be pleased to get acquainted with. The six landscape centres (including LHH regions) alongside river Tisza (in the two regions) symbolise the interdependent system of the sample area of the project while a single landscape centre in the Pásztó Minor Region embodies a unique character. A register will be prepared for each landscape centre containing unique natural values that can be involved in the tourist supply and handicraft/economic activities (e.g. basket weaving, floodplain economy) that are or can be built on these natural values. A pictorial English/German-Hungarian professional dictionary summarises the distinctive nature of landscape centres. The education material demonstrating the registers is going to be developed both in conventional and electronic form; its spatial IT appearance on the Internet is considered a special feature. The education material will be supplemented with other information currently missing such as those related to environmentally friendly economy, and the legal context. The methodology allows the adaptation of the method in other regions, even in the whole country. The new qualifying and benchmarking system and the trademark managed by a profession-specific cluster that strengthens network co-operation and controls the development guarantee the achievement of high quality tourism.

  • Masculine brave in the feminine winter sports
    81-85
    Views:
    145

    The sport has significant role in the changes of the genders relation and helped to transform the conception of the sexes during the last fifty years. The women started to do conventionally male sports; the newest event was the ski jumping for female athletes at the Olympic Games of Soci. The gender stereotypes in the women sports can be stronger or weaker depending on the success or on the water haul. This phenomenon helps us to understand the new conceptions of the sexes in the context of the relationships of genders.

  • Infrastuctural background of the everyday physical education in Hungarian high schools
    31-36
    Views:
    158

    The Hungarian government is dedicated to supporting a healthy and sporty life-style, thus in the past years the number of initiatives directed to publicizing and promoting sports has increased considerably. The new Law of Public Education has put the emphasis on physical education and on organizing other sport events in schools. This led to the introduction, in a phasing-out manner, of the every-day physical education (PE).
    We were interested to know the infrastructural background of PE including the number and size of sports halls available for the students, how many classes can they accommodate at the same time, and when were they constructed. To this end a survey was conducted through telephone, contacting 200 high schools in 19 counties of Hungary. Do the schools have their own swimming pools, or do they conduct after-hours sports events. Data were analyzed using the EvaSys program.
    The time of construction of the schools and their sports halls spans a wide range between the years 1530 and 2005. So do the number of students, between 150-1200. Nineteen of the schools have none, 67% has one, and 18.8% two sports halls. The size of these halls is also very variable, while in some schools it is only 25 m2, in others it can be as large as 2295m2. In most cases the halls can accommodate one or two classes in parallel. Afternoon classes are held in 87% of the schools, and include basketball, fencing, and soccer, among others. However, only eleven of the interviewed high schools have swimming pools. Research has called the attention to the fact that the exercise of Hungarian youth is too little. This puts the emphasis on the promotion of physical activity in schools. While there are large differences in the infrastructural background in the schools involved in the survey, they all strive to conduct after-hours sport events.

  • Opportunities for the inclusion of less-favoured areas in the Northern Great Plain region
    59-60
    Views:
    142

    Agricultural economics and its part, rural economics plays a determining role in Hungary. Most rural families perform self-sufficient farm production for a living. In the present conditions of infrastructure and human resources, there are regions where the only rural alternative for employment is agriculture. There are significant differences among the regions considering natural resources and equipment available for farm production, and these differences affect potential income (Vöröset al. 1999). The primary aim of the European Union is to reduce such differences among the regions.The new research program of the University of Debrecen tackles the fundamental questions of regional development through the research and management of social asymmetries by using economic and other relevant tools. This program also provides suggestions for facilitating the development of less-favoured areas.

  • Price risk management using by a specified futures model
    97-101
    Views:
    92

    The principal achievement of this paper is to introduce the operation of a specified ‘Futures’ model and it’s practice for decision makers of financial institutes through an example based on the price data’s of grain futures market from EU assessment 2004 to these days in Hungary. Based on a theoretical foundation, the calculation model was developed in order to assist short and long-term marketing decisions. The economical basis of the model is the combinative use of two market institutions: public warehousing and futures market. This electronically developed and working model ‘using excel background ‘allows all of the participants of the market: producers, consumers,banks and traders, to use this model in immediate calculations. In addition it helps in order to establish the own business strategy. The model can be used to analyze price influencing factors therefore; it can also be used for policy-making decisions for market participants as well as banks dealing with trade financing activity.

  • The analysis of absorption capacity of project beneficiaries contributing to cross-border programmes based on the most fundamental criteria
    93-100
    Views:
    121

    Subsequent to the experience with the international aid programmes of the 1990’s, from the very beginning of the accession negotiations and since 2004 in particular, the notion of absorption capacity of using EU funds has gradually been in focus. The subject of early scientific investigations concentrated mainly on the analysis of the macro-economic conditions of individual countries; furthermore, on increasing absorption capacities as well as how to develop the institutional system of cohesion policy further. After 2004, however, succeeding further rounds of the enlargement as well as after the programming period 2007-2013 in particular – meaning as well the conclusion of the EU budgetary period – the analysis of absorption capacities could be produced at the level of project beneficiaries. The aim of this study is to examine the most prominent determinants influencing successful outcomes and the quality of vigorous projects managed by potent beneficiaries and consortia participating in the European Territorial Co-operation Programmes with the contribution of Hungary. In the course of research correlations between determinants have been subject to econometric analysis revealing the fact that the implementation capacities of state-owned project beneficiaries and those of the non-governmental sector diverge significantly. Moreover, the study aims to show how the institutional system distributing EU funds tends to be rather lax towards the beneficiaries with weak absorption capacities, thus sacrificing the efficiency of developments for pure statistics.

    JEL code: R58

  • Use of methods and tools for an effective small and medium-sized enterprise in Szabolcs-Szatmár-Bereg county in Hungary
    Views:
    174

    Small and medium-sized enterprises form the engine of the Hungarian economy, both in terms of their number and their employment rate. Therefore, the efficient operation of this sector is in the interest of many economic actors. However, experience shows that today's SME sector still needs to develop in many ways to become efficient. This study aimed to analyze whether SMEs use the necessary methods and tools to be efficient. Planning and the development of strategy are very important methods and tools for efficient and organized work, as it defines and clarifies the direction taken by an enterprise. However, the survey and the in-depth interview showed that they are not necessarily considered important for the participating SME leaders. According to the interview, one of the reasons is that SME leaders have a better understanding of everyday tasks and their implementation than the managers of large companies. Furthermore, in most cases, the SME leader is personally involved in everyday work. This provides the advantage of having the opportunity to fully understand the enterprise, thus managing, and developing it more effectively, as he or she can intervene more flexibly, faster, and more accurately if necessary. However, due to the small size of the organization, the manager also must perform the tasks of several functions (marketing, management, finance, etc.), which require multidisciplinary knowledge and skill. In SMEs, due to their specificities, it is difficult to apply best practices in large enterprises in both management and various functions.

    JEL code: M21

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