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  • The use of CANVAS model to develop incubation organization in the university sector
    1-10
    Views:
    54

    The mission of higher education in Europe and worldwide has been undergoing changes concerning its responsibilities and the requirements it has to satisfy. Making use of the experience gained from international benchmarking, the research paper investigates those business models that the institutions and their strategic partners can use in order to facilitate their market oriented incubation activities. In our research we aimed to develop an operating model such that is able to meet the challenges set by the competition on the international marketplace. We used the Canvas business framework model as a method to describe the business logic, – value creation – and functional elements of a market actor, and the interrelationships that exist between those factors.

  • Examination of entrepreneurial willingness among the master students of the Faculty of Economics at the University of Debrecen
    31-40
    Views:
    72

    There is a lot of interest in entrepreneurship today, and there are also many initiatives to introduce young people to the mysteries of entrepreneurship. Starting and running a business requires different competences and a lot of courage. There are many barriers to start-ups, which in many cases discourage people from even starting up. In the present research, I set out to assess the entrepreneurial propensity and competences of Master's students of the Faculty of Economics at the University of Debrecen. My research question was focused on what future plans the students have, whether they would like to start a business, what barriers they think are related to entrepreneurship, and how they evaluate themselves in terms of their existing competences in starting and managing a business. To investigate my research questions, I created a questionnaire that, in addition to demographic questions, explores existing entrepreneurial experiences, plans, barriers, and core competencies. The questionnaire was administered in March 2022 through a face-to-face survey. 84 Master's students completed the questionnaire. The conclusions of the survey show that the sample is divided in terms of whether young people would like to be entrepreneurs and that a range of barriers are present in young people's lives, but that they rate highly the listed competences for entrepreneurship as self-reported.

  • Sport, nonprofit and civil organisations: The investigation of employment and volunteering in Hungary and in Romania
    90-101
    Views:
    98

    The civil organisations started to appear more often around the local regime changes in Hungary and Romania. Most of these civil organisations aimed to perform different tasks in culture, sports or other public purposes. At the same period in the two named countries, Hungary and Romania, a significant change began in employment. Before the regime changes in the two countries, the most important actor on the employer's side was the state itself. However, after 1989, private companies started to employ more employees and play a greater role in the labour market. At the same time, several civil organisations appeared on the local labour markets that could employ people. However, some of these organisations employed a few volunteer employees who covered most of the activities related to the organisational aims of these organisations. Volunteerism became more popular in Hungary and Romania as well. Volunteering is widespread in sport-focused civil organisations in connection with organising smaller or major sporting events. The study aims to explore the employment characteristics of the sectors concerned in the context of volunteering, particularly the study of non-profit and nongovernmental organisations active in the field of sport and measurable volunteering in the field of sport. Based on the hypothesis test results, it can be concluded that due to the different political past, there was indeed some delay in developing the civil sphere in Romania. In the case of both Hungary and Romania, the role of voluntary work is significant. In sports, the role of volunteers has become unavoidable in connection with the operation of various sports associations and sports clubs and the organisation of large sports events.

  • Survey of the qualification of fitness trainers for group classes in fitness clubs in Debrecen
    15-22
    Views:
    57

    Fitness workouts are easily accessible for everyone, and there are numerous types of fitness centers which can play an important role in everyday physical activity. There are many factors that can influence the choice of fitness consumers for the gym, also fitness professionals play a key role in this regard. It is essential for fitness clubs in order to remain competitive on the market, to employ fitness instructors with the optimal personality and expertise, but in many cases, there is a lack of verification of qualifications. In our study, we conducted interviews with 20 fitness instructors who work in a fitness center that offers group lessons to consumers. The interview included questions about trainers highest qualifications, qualifications related to trainer work and the extent to which this is monitored by their employers. Most of the interviewed trainers have OKJ qualifications, but the results reflect that fitness providers have not checked their qualifications at all before applying them. Controlling the qualifications be in the interest of fitness clubs, not only avoiding accidents, but also increasing attendance at group classes by employing reliable, excellent personal trainers.

  • The geopolitical-geoeconomical importance of european integration in East-Central Europe from the late eighties until now
    70-81
    Views:
    60

    Due to political reforms in 1990 the geopolitical and geoeconomical situation of the East-Central European countries has changed. In the very first years of the new political era these countries focused on the integration to the European Union. In 2004 the biggest accession ever opened the door to ten new member states resulting a more wider, more complex partnership in Europe. After a decade of their integration it was clear that East-Central European countries have benefited from the membership, in economical and many other ways. They can express their interests much stronger as members of the EU then before their memberships. But their perception regarding deepening the integration is in change. There is a need to express their opinion much stronger. As a result, the geoeconomic interpretation of economic integration has become much broader in sense than in earlier periods, and sometimes involves far more thought than traditional interpretation.

  • Examination the information content of the notes to the financial statement through companies with different activities
    41-52
    Views:
    49

    The aim of the study is to present the infromation content of the notes to the financial statement using different types of companies. Companies must provide a realistic picture of their assets, financials and profitability position. It is necessary an integrated information system to evaluate the businesses. The data of the financial statement prepared by accounting act are historic, and they are about the past. These data are explained in notes to financial statement. This study investigates 15 notes to the financial statement considering the obligations declared in accounting act in case of different types of company. The companies are selected by expert sampling. The main activity of enterprises are food-retail, services and processing. Both of three scope of activities companies 's notes specific, that mostly the simplified financial statements include several deficiencies. The notes of the financial statements are fully compliance to the rules of the statutue. The reason of the differencies are the different market participants make a different expectation of the notes's importance and preparation.

  • Online shopping behaviour in the Northern and Southern Great Plain Regions
    13-24
    Views:
    141

    The aim of our study is to reveal the attitude of consumers related to online shopping, the advantages and disadvantages of online purchasing, the regional characteristics of purchasing food online. The literature review was carried out by a comparative analysis of the publications of the factors influencing the purchase decision, the advantages and disadvantages of using online channels as a priority. The secondary research, in addition to the changes in global and then Hungarian online retail, the FMCG sector and customer behavior. Primary research the survey was conducted using a standardized, structured, online questionnaire with the participation of students from the University of Debrecen and the Sándor Wekerle College of Business. The socio-demographic characteristics of the respondents (623) were measured according to the defining characteristics of online shopping. The rate of online shopping by residents living in the Great Plains region is 6 percentage points lower than the national average, poor result in the online purchase of food. The advantages of online shopping, the importance of convenience and saving time is rated equally, while other factors, e.g. the assessment of home delivery was different. Diadvantages are the terms of payment and data security. The future intention to buy online is uncertain and they imagine it within limits, and the potential purchase can only be linked to durable foods. Region-specific and product-specific (food) analysis of online shopping. Attitudes towards online shopping, based on regional characteristics, justify the fact that it would be more appropriate for store chains to use a differentiated marketing strategy, which may primarily affect marketing communication and sales organization.

  • Examination of the motivation of generation Z university students in a sample of students from the Faculty of Economics and Business and the Faculty of Informatics at the University of Debrecen
    81-91
    Views:
    111

    Nowadays, organizations place increasing emphasis on motivating employees, as the effectiveness of an organization is greatly influenced by the motivation level of the employees, knowing that a motivated employee can perform better and remain loyal to the organization. In order to motivate employees effectively, it is essential that managers are aware of the various incentives available. In this study, I focus primarily on intrinsic motivation, as it is increasingly proven that extrinsic motivation tools alone are not enough to achieve the desired level of motivation for employees. My overall goal is to assess the motivational characteristics of students in my environment, including the relationship between extrinsic and intrinsic motivation. In the first part of the article, I present the literature on intrinsic motivation, which presents the topic in a more and more practical way, adapting to the needs of the present age. In the following, I present my research using a shortened version of the Aspiration Index. A total of 470 people from the Faculty of Economics and Business and the Faculty of Informatics of the University of Debrecen took part in my quantitative research. For the evaluation of the results I used both descriptive and mathematical statistical methods. After analysing the answers, I concluded that intrinsic motivation has a greater impact on students than extrinsic motivation, but money is still an essential motivational tool. I thought there was a difference in the answers of men and women and students of different programs, which led me to the conclusion that the generation should not be treated according to a scheme, it is worth developing the methods and techniques of motivation considering the individual characteristics. In conclusion, I try to formulate suggestions for managers based on the conclusions drawn from the research results. Thereby I hope that the Z generation entering the labour market in the future will be motivated more effectively.

  • Institutional and consumer market aspects of regional tourism development along the Lower-Ipoly
    8-19
    Views:
    73

    Depending on the macro-level management of tourism, whether a top-down or a bottom-up or integrated tourism development method is applied, the assessment of the organizational and consumer market is an integral part of the status quo analysis. Coordination the stakeholders of the organizational market could be the task of a TDM, however, the linear extent and network of settlements, the specific location, and the unfavourable demographic characteristics raise a number of problems. The study summarizes the results of a research to make foundation for a tourism development concept, outlining the similarities and differences between the two stakeholder groups regarding the tourism needs of the given area. It also covers the preferred types of tourism and the services that make up each tourism product (absolute value, ranking and the ratio to the average). The Lower-Ipoly region can occupy a special position in the tourism market in some aspects (water, bicycle and ecotourism) by combining special product and destination development, as well as experience management and perhaps visitor management elements. Although the limited resources of the organizational market confine the realization of consumer ideas, the success of development is influenced by the demarcation of boundaries, which is a qualitative rather than a quantitative issue and is related to segmentation and differentiated supply. The organizational functions of the destination management are performed by the leading organization of the project currently being implemented. Thus, due to the overlapping maintenance periods, if the projects are sufficiently coordinated, continuous tourism coordination will take place even in the absence of a TDM organization. The results of the consumer market research show that solving the problems arising from limited natural resources requires a significant change in market behaviour not only for tourism service providers, but also for tourists.

  • The awareness and recognition of the tourism brand "Heart of the Hungarian Great Plain" and its attractions
    67-74
    Views:
    52

    The objective of developing a geographical area is, first and foremost, the effective operation, the provision of an appropriate place to live and the well-being of its inhabitants, through the creation of appropriate economic, cultural, technological and ecological conditions. According to Ritchie-Crouch (2003), a tourism destination is competitive, if it has the capability for increasing tourism revenues, attracting tourists continuously, providing visitors with memorable experiences that meet their expectations, and furthermore, for profit generation. At the same time, however, the well-being of the local population must be maintained or increased by the preservation of resources for the future generations (i.e. keeping principles of sustainable development). The dynamic growth in tourism demand is also leading to increased competition between destinations. Intense competition also poses a challenge for the tourism marketing organization in the target area in terms of image building, product development and communication. However, the successful development of tourism can only be achieved through a well-functioning, well-cooperating system. Cooperation is needed both at regional and tourism product level. Although the slogan of Jász-Nagykun-Szolnok County as a tourism brand, the "Heart of the Great Plain" meets all the requirements for mottos, the recognition by travellers must be validated with market survey. A large sample (n = 1037) survey was conducted among domestic tourists visiting the destination in summer 2019. 71.6% of the respondents identify the county well by the brand “Heart of the Great Plain”, and the proportion of bad answers was trifling. In addition to the recognition of the tourism brand, the research also covered the assessment of the county's various tourism attractions. Twenty-nine tourism attractions were evaluated by the respondents as to whether they were visited or known. Based on the survey results, the well-known supply elements are Lake Tisza, Abádszalók, Jászberény Zoo and Botanical Garden, Cserkeszőlő, the spa resort, Tiszavirág Festival and RepTár, Interactive Aviation Museum in Szolnok. Although the awareness of county tourism attractions is considered favourable, twelve attractions had not been visited by 10% of non-county respondents until the date of surveying, and at least one quarter of respondents in each attraction were negative for a possible future visit. The conclusions of the research point out that by exploiting and developing the existing attractions in the destination, tourism innovation is needed to provide complex experience packages to reach a wide range of tourist segments. This can lead to a significant increase in the number of visitors.

  • Necessity of cooperation on pharmaceutical and biotechnology development processes in the Northern Great Plain region
    30-46
    Views:
    48

    One of the leading sectors of the Hungarian Northern Great Plain region - a high capital-intensive, long-return, "high risk - high benefit" industry such as red biotechnology – was examined to see what impact its development might have and what expectations the various cooperation opportunities set for the value chain at different points. It can be stated that the industry has serious, decades-long roots in the region. At the same time, following the spiral of the "biotech industry" also comes with new challenges, and a modern, innovative university background is essential for the expansion of the sector and its establishment at all. In the 2020s, new competitors arrived, such as the vehicle and battery industries, which are also high value-added and innovation-intensive industries. In all these areas, industry clusters have been formed, with universities of the region as intellectual hubs. Along these lines, the innovation mechanisms and collaborations of the respective disciplines (biotechnology in this publication) have been renewed, modernised and strengthened, which is also important for managing risks.

  • Transforming leadership tasks through the example of Hajdú-Bihar county organizations
    89-97
    Views:
    62

    Permanent change is an axiomatic phenomenon in organization life that has its effect every day. Responding to changes is one of the conditions for the long-term survival of an organization. In our study, we looked into the question how changes affect organizations, what perceptible transformations and reactions they evoke or generate in the functioning of organizations. To answer these questions, semi-structure interviews were applied with Hajdú-Bihar county senior executives, owners. Our results showed that consistency, teamwork, and continuous feedback play a critical role in implementing change. Management tasks transform during the change, the proportions of each task shift. Based on the results, it is worth conducting further research on the role of management tasks in organizational change.

  • Employment during the Coronavirus crisis, experiences from the Northern Great Plain Region
    48-57
    Views:
    77

    The impact of the pandemic crisis was particularly significant on the labour market. In our study, we sought the answer to what percentage of workers were brought into precarious conditions by the epidemic. Another question was in which industries were the organizations able to use the Home Office option and their practical experience. Based on secondary data, different economic sectors have been affected to different degrees by the viral situation, with low, medium and high levels separated by the literature according to the impact on emissions. Compared to the global average (50%), Hungary has a higher proportion of employees (60%) in the “high” or “medium high” sectors. According to German regional results, education, finance and telecommunications within the service are the areas where teleworking is most applicable to maintain continuous operation and employment. As part of primary research, we interviewed the head of an organization operating in a low-, medium- and high-impact sector in the Northern Great Plain Region. There was no significant change in the “low” category, in the case of “medium” the acquisition activity was pushed into the background, in the case of “high” there was a downsizing. Based on this, it can be said that the Pandemic catalyzed the digitization processes, the Home Office, which was introduced or expanded by force, presumably had a developmental effect on organizations, which effect cannot be left without a trace after the virus situation. The organization’s experience can be utilized if it returns to the “normal” wheelbase by eliminating the disadvantages and strengthening the advantages.

  • Recommendations for actualization of land valuation legal frameworks and directives
    104-116
    Views:
    92

    The estimated market value of domestic land in terms of scale reach some thousand billions HUF, but the estimation of the real natural and economical value need a sophisticated methodological approach. The official methodology laid on legal basis (see decree 54/1997 Min. of Agriculture) was shaped for collateral valuation fulfilled to requirements of mortgage institutes. In the years since, at the socioeconomical level many things have changed, which therefore made it necessary for re-thinking, accurate or change of the methods comprised in the mentioned decree. Considering the observations of the last two decades, accordingly with international guidelines and domestic legislation, the authors try to draw up recommendations for updating land valuation rules and methods both for legislators and real appraisal professionals.

  • Goat keeping, goat milk production, importance and consumption of goat milk products with regional outlook
    97-109
    Views:
    73

    Goat milk production is a dynamic and continuously expanding branch, which determines the life of millions of people. Goat milk and the cheese made from it, was venerated in ancient Egypt, with some Pharaohs supposedly placing these foods among the other treasures in their burial tombs. Goat milk and manufactured goat milk products play significant role in human nutrition. Starving and malnourished people in the developing world consume more goat milk than cow milk. Goat milk plays an important role in the treatment of certain health problems. The gastronomic needs of connoisseur and health conscious consumers, which is a growing market share in many developed countries, can be met by goat milk and manufactured goat milk products. The aim of our study is to review the most relevant international and Hungarian studies, overview the regional situation of (dairy) goat breeding, goat milk production and consumption as well as the nutritional benefits of goat milk and manufactured goat milk products to human health.

  • The pressure of generational change on the successors in the family farms in Karcag
    69-81
    Views:
    119

    Family farms have an important role in agriculture. It is a form of farming where the family can keep the acquired competence and wealth of the farm for several generations.Therefore the issue of generational change is becoming more and more important nowadays. However, generational changing can face a number of obstacles. One of the major obstacles to farm transfer can be if the family farm does not have a successor, who could carry on the family traditions. In practice, the State and the European Union too try to encourage young farmers to continue agricultural activity, but this is not too popular. In our survey, we were looking for the answer to how much psychological pressure there is on successors to take over their family farm, and how much this pressure depends on the size of the farm and the generation of successors. We conducted the questionnaire survey with family farms in Karcag where the issue of succession is actual. The results of the study based on the responses of the farmers surveyed, show that the successors do not feel the pressure of taking over the farm, but are rather proud to be able to continue on their family traditions.

  • The impact of COVID-19 pandemic on different areas of life in Hungary (work, private life, health and mental state)
    25-36
    Views:
    232

    The COVID-19 epidemic had an enormous impact on the entire world, including the Hungarian population. The situation was accompanied by numerous new restrictions, strict regulations, and their consequences had to be dealt with, which also affected the life of everyone. Therefore, it was considered that it would be worthwhile to assess the different reactions to this situation among the population, what effects the people had to face and whether there was a change in their lives. The opinions of respondents on different areas of life was surveyed, such as private life, changes in personal relationships, introduction of changes in workplace habits, and the effects on health and mental state. Also the survey intended to reveal newly developed good and bad habits. The survey method was a questionnaire-based survey, which was delivered to the respondents online (n=362). The results obtained from the sample were evaluated, subjected to descriptive statistical analysis, and then crosstabs were performed based on background variables (gender, age, educational attainment, occupation, and income) to present correlations. The results of the sample are not representative, but they properly represent and summarize the situation.

  • The sharing economy in EU-28 and its popularity in Hungary and Romania
    88-103
    Views:
    45

    The emergence of sharing economy into the tertiary sector has changed the balance of power and redefining the way of achieving it. The purpose of the study aims at introducing the sharing economy, one of the most popular economic mechanisms at present, with special regard to its nomenclature and definitions. The spreading of trading platforms in services sector has created a wide variety of virtual marketplaces, where consumers and suppliers contact each other directly according to their interests. It focuses on the economic markets of the Hungarian and Romanian sharing economy to obtain a clear picture of its growing range and forms. The paper includes both primary and secondary research, literary sources and the open-access database of the European Commission, which is analysed by the SPSS 24 software. Sharing economies have been studied from both consumer and service provider perspectives, surveyed the proportion of users and suppliers, the advantages and disadvantages, the reasons for not using services offered as such, and the motives behind the participation of suppliers on sharing economy platforms was carried out in Hungary and Romania and the EU-28 members. As far as we know, the analysis of this field has not been carried out.

  • Honey consumption and purchasing habits in Hajdú-Bihar county
    88-101
    Views:
    152

    The main objective of our research is to present the market situation and conditions of the Hungarian beekeeping sector from the perspective of consumers. We considered it appropriate to present the beekeeping market because the European Union is the second largest producer of honey in the world, and Hungary ranks third in the EU in terms of the honey production volume. The changes in global and EU trade, market trends and changes in consumer habits are significant influencing factors in terms of domestic conditions. The market situation is presented through a review of the relevant domestic and foreign literature, and we analysed statistical databases to examine the topic (data provision of beekeeping programs of the European Union member states, CSO, OMME, Statista database and reports). The consumption of honey by the Hungarian population has been slowly increasing year by year, but we are still below the European Union average. Honey is our basic food of animal origin; it has many beneficial properties, so the study of consumption and purchasing habits is an important issue. To analyse the consumer and purchasing habits, we chose the questionnaire survey method. In our research, we sought the answer to how and in which direction honey consumption and purchasing habits have changed in Hungary today, and whether there are any regional difference based on the answers of the respondents. The online questionnaire was structured according to the 4Ps of the marketing mix; accordingly, we had questions about the product itself (honey), its price, place of purchase, promotion opportunities and the way and frequency of honey consumption. The results obtained from the survey were evaluated, subjected to descriptive statistical analysis, and then analysed for correlations based on background variables including gender, age, education, type of settlement, and county. Responses were evaluated using the SPSS 22.0 data analysis and statistics program. The results of the sample are not representative, but they well represent and summarize the situation.

  • The effect of social media on media consumption and the advertising market
    121-132
    Views:
    294

    Social media has become an integral part of our daily life and has completely transformed our society. While it had a social function at the beginning, it has had an increasing economic potential from the early 2010s. Our research objective was to explore the economic and social effects of social media on our society. Document analysis was applied in the research, thus relevant publications and studies were collected and processed. Based on the research results, it can be concluded that in recent years the time spent with online media consumption has increased dynamically for all generations, both globally and in Hungary. The advertising market rearranged fundamentally due to the change of media consumption, the revenue of the printed media decreased steeply while the online media increased exponentially since the economic crisis of 2008 in particular with social media. Concerns of data protection and significant tax debt came up in the last couple years despite of the social websites. Based on this fact, by establishing equal competition on the media market, the fulfilment of the tax payment and the observance of data protection rules have become reasonable for the state to take stricter actions against the global technology companies.

  • Analysis of Work Attributes According to Kano Modell and Paired Comparison in the Case of Higher Education Students
    6-18
    Views:
    84

    The aim of our study is to examine university students' expectations about job attributes, what are their basic expectations and what factors are attractive when choosing a job. We analyzed the answers of 389 students learning at the University of Debrecen and the University of Nyíregyháza. In the study, we combined the Kano model and the pairwise comparison method. The former is related to Noriaki Kano and his colleagues, and categorizes product quality attributes according to their impact on customer satisfaction. The model is primarily used to assess the quality of a product or service, but has recently been used in areas of management like job satisfaction. The other method is the pairwise comparison, when answerers compare the attributes to each other thus setting up an order of importance. The possibility of merging Kano-model and importance is an opportunity to examine job characteristics more accurately and to apply a refined Kano-model that divides the original categories into two subcategories like critical (important must-be), necessary (less important must-be), high value-added (important one-dimensional), low value-added (less important one-dimensional), highly attractive, less attractive, potential (important indifferent) and care-free (less important indifferent) quality characteristics. In our research, we examined the following attributes’ effect on job satisfaction: wage, relationship with employees, long-term employment, the matching of field of education and work, the work environment, the career opportunity, the matching of education level and work, and company size. According to our results, there are job attributes with clear category, such as wage, which high value added attribute and a low salary causes dissatisfaction while high salary causes satisfaction. Long-term employment is a less attractive, modern environment is a highly attractive factor, so the absence of these does not cause dissatisfaction, but the presence increases satisfaction. Finding a matching job is a carefree attribute. This supports the literature that recent graduates take on jobs that require less education than theirs, if the salary and career opportunities compensate for it. At the same time, it is another question to what extent compensation can be realized if the overeducated earn a lower wage than their matched counterparts. It is possible that accepting the initial lower wage is part of the strategy that the employee moving up on his career ladder will be able to earn higher, but it does not work for everyone. Among the characteristics that cannot be clearly categorized, the career option should be highlighted, which was the most mixed category. For some people, it represents a highly value added attribute and its absence causes dissatisfaction (women), for others it is very attractive and its absence is not a problem (men), but in both cases its presence increases satisfaction. However, there is a group for whom this is a critical characteristic, i.e. its existence is natural, its absence increases dissatisfaction, and this is the MSc graduates. In the case of less congruent professions, matching the field of education to the job increases satisfaction more, but its absence does not cause dissatisfaction. The relationship with colleagues has a highly value added for women, i.e. its absence causes dissatisfaction, but it is very attractive for men, in their case its absence is not a problem. Small company size is a reversal (women) or care free characteristic. Employers should therefore pay attention to career opportunities in the case of freshmen’s with higher level of education, to find and integrate an employee who fits into the company’s environment in order to ensure good relationship with colleagues, as well as to the appropriate salary, since the lack of these causes dissatisfaction among significant groups of young applicants.

  • The Calculation of Social Benefits of Influenza Vaccination based on Statistical Data
    6-24
    Views:
    51

    The goal we set in our study has had no precedent either in the Hungarian or in the international literature: our intention was to quantify the effectiveness of influenza vaccination based on facts, and to define the number of non-occurred diseases as a result of vaccination. We evaluated data from the influenza season of 2018/2019 in our study. We analyzed the available data on population, vaccination and the number of diseases, and drew objective conclusions therefrom. It was a problem that the basic data appeared in different data sets for different age groups, so we had to find a consensus between them, and establish comparable age groups. Ultimately, we defined three distinct age groups: the age group of minors (0-18 years), the economically active (19-59 years) and the age group of over 60 years. These three age groups became well distinguishable by population, vaccination, and morbidity. We described the influenza disease in general, the characteristics and variability of the influenza virus. We defined the typically affected age group, the number of patients to be treated, the trends for the past 5-10 years. The presented facts, numbers, the results of the calculations, and the conclusions drawn clearly show – excluding subjectivity – the preventive effect and effectiveness of vaccination, which was quantified for the first time in Hungarian literature.

  • Analysis of the development of the Hungarian Football League through the player market
    112-120
    Views:
    130

    Hungarian football has developed significantly since 2010, based on the state of the infrastructure or the number of footballers. As a result of the success of sports in recent years, we have been asked whether this positive change has also happened in the case of the football league. Document analysis was applied in the research, thus statistics from transfermarkt site were collected and processed. Based on this, we compared the OTP Bank League with the Czech Fortuna League. Based on the research results the Hungarian football league has gone a significant change in recent years, but it is still not among the top 30 European leagues. We can see negative trends, whether we look at the rate of foreign players or the transfer balance in recent seasons. In conclusion, we cannot talk about its general development in the case of the Hungarian football league, the club's success is mainly due to the higher quality and market value of foreign players.

  • The Importance of Training and Development Programs in Promoting Sustainable Consumption Behavior: An HRM Perspective
    47-55
    Views:
    234

    The increasing awareness of the impact of human activities on the environment has led to a growing interest in sustainable consumption behavior. Sustainable consumption behavior refers to the choices and actions of individuals, households, or organizations that prioritize the long-term well-being of both the environment and society while meeting their needs and desires. It involves making responsible and ethical decisions about what to consume, how much to consume, and how to consume, with the aim of minimizing negative impacts on the planet and future generations. This research aims to identify the importance of training and development programs in HRM in promoting sustainable consumption behavior. The research problem has been formulated with several questions, most notably: Do organizational training and development programs impact sustainable consumption behavior? The methodology of this study is a Systematic Literature Review of the importance of training and development programs in promoting sustainable consumption behavior. This research found that HRM can implement training and development programs focusing on sustainability to encourage sustainable behavior among employees. Such programs can include educating employees on sustainable consumption practices, promoting renewable energy sources, reducing waste, adopting a life cycle perspective, and accounting for equity dimensions.

  • Investigation of factors affecting students 'sports habits
    23-35
    Views:
    110

    Nowadays, a health-conscious lifestyle has come to the fore, with one of their important components being leisure sports. In our research, we examined the sporting habits of Debrecen university students (n=178) and factors that may influence these habits, with an online questionnaire. We found out that 61% of respondents exercise regularly in their spare time. With the help of a fourpoint Likert scale, we examined how much influence the availability and quality of various sports services have on the students. The highest rating was given to having a friendly atmosphere (3.5), which is followed by good equipment and facilities (3.45). We analyzed how much they spend on their health and how willing they are to spend more on their health if they had more money. For nonsporting students, they more likely to be unsatisfied with their physical condition all the while they spend less on their health. Non-sporting students cited lack of time (3.49) as the greatest turn-off when questioned. A significant percentage of both groups (78.18% of sporting, 86.76% of non-sporting) would be willing to spend more on their health if they earned additional cash.

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