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  • Off-farm participation and technical efficiency among smallholder farmers in the Northern Region, Ghana
    35-43
    Views:
    198

    The study aimed at investigating the effects of off-farm participation on technical efficiency of maize production in the Tolon district of the Northern Region, Ghana. The Logit regression model was used to analyze the determinants of off-farm participation while the stochastic frontier production function was used to model the determinants of maize output and technical efficiency. The empirical results from the logistic regression model indicate that age of farmer, educational attainment, farming experience, farm size, and previous farm income are significant drivers of farmers’ participation in off-farm activities. Farmers’ average technical efficiency level was 90.7% suggesting a 9.3% potential loss to inefficiency. Moreover, participation in off-farm activities had a negative influence on farmers’ technical efficiency level. The study, therefore, recommends that farm-level policy should be directed towards making the agricultural sector attractive by promoting investment and agricultural employment opportunities in the rural areas so as to ensure full commitment to farming activities.

    JEL code: Q22

  • Network attributes’ evaluation by stakeholder groups concerned to the agri-food sector in Hungary
    55-58
    Views:
    145

    As a consortium partner, University of Debrecen, Hungary, has been conducting a European four-year project with the acronym NetGrow financed within the Framework Program 7 under the auspices of the EU focusing on network behaviour of food SMEs and the performance of networks. The overall objective is to reveal more evidences and facts on innovation, learning, and networking in the food sector of the EU. Whithin the scope of the project, special attention was paid to reveal how network attributes were evaluated by the main four stakeholder groups of the food sector such as food SMEs, public bodies, research institutions, and network management organisations. The respondents differ in ranking the attributes, while but we got a clear order of attributes, of which the top five can be explicitly selected. Taking the next three ranks into consideration, the attributes behind them have clear meanings and they seem to be complementary for the top five. The stakeholder groups were significantly differ in scoring openmindedness and external relations, the importance of network rendered services, and the goals relevance of the network to the firms.

  • Portuguese agriculture and its role in multifunctional rural development
    145-152
    Views:
    127

    AsinEurope,agricultureinPortugalissupposedtofulfill a multiplicity of roles. It should contribute to supply Portuguese population with quality and safe food, to be viable in a global, competitive, dynamic and aggressive market, to preserve precious cultural landscapes across country through sustainable land management, to assist rural areastobeattractiveandfeasibleandtosupportemployment and social cohesion. Nevertheless, adjustments are expected to adapt to new environmental conditions, mainly climate change, to minimize weaknesses, to hold new opportunities and face new challenges. Otherwise, increases on human desertification, rural areas abandonment and consequent negative effects on territory are predictable.

  • The Investigation of Factors Influencing the Market Prices of Agricultural Land in Hungary
    5-10
    Views:
    115

    The role of land (as the basis and the resource of agricultural production) is the most significant among the resources of production. The ownership of land, its use, the issue of its price and value, they have been key problems of political, social, legal and economic decisions. There were theoretical and practical experts throughout the world, and we intensively have to deal with the issue of land evaluation. In our research using empirical data collection and statistical methods, we examined not only the factors have influenced on land prices, but its effect as well.

    We have proven that the „golden crown”-based land evaluation system (golden crown is a measurement unit of the quality of agricultural land in Hungary) can show the land quality differences even today, but in spite of this, the results of calculations (and also the practice) increasingly justify and urge the necessity of the introduction of a modern land evaluation system.

    namese professionals graduated in Hungary, the reputation and popularity of Hungarian agricultural products and technologies, the achievements of R&D in the field of agriculture – could not be utilized from Hungarian side. Vietnam, however still preserved its socialist political establishment,but in terms of its economic development strategy and economic policy has gradually been standing on the basis of market orientation. Vietnam, with its population of ninety million shows a rapid and successful development and it means good opportunities even for Hungarian entrepreneurs.

    It would be a mistake to leave these potentials unused.

    JEL Classification: Q10, Q24, Q30

  • How Digital Technologies Are Changing Sport?
    89-96
    Views:
    746

    Sports is considered to be an outstanding sector of industry all over the world and can be defined in various fields from business point of view: for example competitive sports, recreation, fitness and entertainment (running commentary). All of these areas have been remarkably transformed by digital technology. Over the past three decades, the discipline sport informatics has become a growing discipline. In today’s connected world, the use of wearable technology, big data analytics, social media and sensor technology have revolutionized the way sports are played, analyzed and improved. Through various modern advances and apps, pro athletes can gain greater insight into their performance, improve training methods and elevate their skills. In addition to these, fans looking for mobile-friendly apps to give them the latest stats on the favorite players; real-time, behind the scenes content coupled with the instant reaction, from athletes and fellow fans alike. They want the highs, the lows, the remix replays, seeking a connection beyond the game and looking to share the experience with like-minded fans in the moment (WESTON, 2018). The aim of this present study, on the one hand, is to determine the interlocks of sports and information technology, on the other hand, to show how to increase fan experience with digital technologies under-propping them with practical examples. According to international literatures, there are 4 macro areas which show the linking between sport and informatics: athletic performance, sport club, event management, fan experience. Mobil fan experience, augmented (AR) and virtual reality (VR), big data, social media are those technologies which even popular are these days in order to enhance fan experience in sport.

    JEL Classification: L83

  • The role of agribusiness in stimulating on-farm investments – case-study of the armenian dairy sector
    85-91
    Views:
    121

    This paper analyses the impact on investments of contractual arrangements between farms and agribusiness in the Armenian dairy sector. Our empirical evidence is based on a unique survey of 300 Armenian dairy farms. The dairy sector is of particular importance as it provides vital employment and income, in an environment of weak social security and scarce job opportunities. Furthermore, milk production is predominantly organized in small-scale farms, which are most likely to be affected by adversarial financial conditions and limited in their opportunities to raise resources to invest. The results show that a large share of milk producers in Armenia is actively investing to upgrade their farm business. Furthermore, investment activity is not limited to large dairy farmers as over 30% of respondents with less than eight cows have made dairy-specific investments. We find that the linkages between farms and agribusiness – and more specifically the support programs that agribusiness firms offer to their suppliers – have been crucial in stimulating this restructuring process at the farm level. Interestingly, farmers with a more exclusive relationship to the buyer and farmers that deliver to more internationally oriented buyers are more likely to receive support. On the other hand, buyers that operate in a more competitive market are less likely to provide support to their suppliers. These findings have interesting policy implications. On the one hand, our results point to the gains that can be made from openness to international firms. On the other hand, the negative competition effect indicates that buyers are unable to enforce repayment of the provided farm services in an environment where a lot of buyers are competing for the same supply. Policy makers should look at ways of improving the enforcement capability of dairy companies under these circumstances.

  • Education for rural development and agribusiness in post-socialist Slovakia
    133-137
    Views:
    127

    Agricultural education and training in the former Czechoslovakia has traditionally focused on fostering the position of cooperatives and state farms. The destruction of socialist agriculture and the reduction of commuting opportunities in the urban space during the transition have resulted in the handicapped socio-economic position of the Slovak countryside and its population. The role of education and training in fostering agribusiness growth and rural development could therefore become a crucial strategy. The aim of this article is to analyse the current state of education and training for agribusiness and for rural development in Slovakia using the methods of literature research and document analysis. The article interprets general trends in the development of adult education in Slovakia during the transition period. The main priorities and perspectives formulated in the national strategy for education in agriculture (for the period 2007-2013) are discussed in the mentioned context. With a focus on the leading role of the Slovak University of Agriculture in Nitra, the paper assesses the current status of formal and further agricultural education and training offered in academic and other educational institutions. The paper concludes by discussing implications, recommendations and challenges for developing education and training initiatives for agribusiness and rural development.

  • Analysis of the leisure sport activities in University of Debrecen
    75-80
    Views:
    124

    The sports program of the professional higher education focusing on the leisure sports opportunities. New needs, change in taste and new leisure habits of the young generation should be taken into account to design the University’s leisure sports program. In my study I was dealing with a questionnaire survey investigating the attitude of the students of the University of Debrecen to leisure sports, and the students’ opinions about their own physical status. Data collection was completed on a paper based questionnaire, 42 closed-type questions were included and a total of 213 students completed it. In conclusion I found that the students are satisfied with their physical states although not many of them do sport on a regular basis. I revealed the primary excuses for neglecting sports: lack of time, laziness and timetable discrepancies. These findings make it imperative that by avoiding the existing discrepancies the students be provided the widest range of time in their time tables available for physical activities.

    JEL code: Z20

  • The mutual influences of man-made pollutants and allergic manifestations
    97-105
    Views:
    226

    The United Nations have projected the world population to reach 9.6 billion by 2050 and that, by then, over 50% of the world population will be living in urban areas. This continuing population growth and accompanying urbanization lead to serious concerns about clean water and food for all, but also about climate change and pollution. Soil and water pollution are directly affecting the crops grown for consumption, and air pollution is affecting our mucosal barriers in the respiratory and gastro-intestinal tract on a daily basis. This review provides an overview of the different types of pollution, and the health effects triggered by especially air pollution ranging from heart disease, pulmonary disease, cancer, to fatal respiratory infections. In addition, the differences in how pollution-induced effects are affecting different age-groups are discussed. Finally, the socio-economic causes and consequences (e.g. Quality of Life and Years of Life Losses versus medical care cost) of these pollution-induced diseases are debated.

  • Towards innovative environmental management in the Agro-food Industry
    7-14
    Views:
    127

    This article focuses on the problem: what external (stakeholder) and (internal structural/organizational) factors drive companies in the food- and agribusiness towards innovative environmental management? Innovative companies are those considered to have adopted a supply chain perspective, instead of a focus on the single business unit. We propose that innovativeness is associated with stakeholder wishes (the government, the public environmental policy being a major influential factor), in combination with structural characteristics of the firm (like R&D-efforts, culture and managerial competences). We surveyed 492 companies in 2002, to get insight into the causes of innovativeness in the Dutch agri-food sector, and supplemented this data by means of a similar questionnaire in 2005. Structural equation modeling and correlation analysis were applied. The research provided evidence that companies are restricted by, and therefore not comfortable with, public environmental policies, which seem to obstruct innovativeness rather than stimulate it. Firms that(1) have enough internal (physical, financial, social)resourcestoinnovate, and (2) are more embedded in a web of (commercial) stakeholder wishes, prove to be more innovative. Suggestions are made to shift the corporate and public policies towards a supply chain-oriented approach by granting benefits for vertical cooperation in supply-chains.

  • Strategy for soil protection in cross-border region of Hungary and Romania
    135-137
    Views:
    105

    Within the Hungary-Romania Cross-Border Co-operation Programme for 2007-2013 the University of Debrecen and the University of Oradea is to elaborate a soil strategy for the Nyírség and Bihor Mts region. Project partners expect the strategy will support and strenghten national, regional and local soil policies and contribute to the competitiveness of the region by protecting and developing various soil functions. Project partners also expect to prevent cross-border problems with soil and reduce the competition caused by cost differences.The elaboration of the strategy includes the problems of erosion, deflation, compaction, water-deficiency, inland water-threat, problems induced by the usage of fertilizers, loss and substitution of soil organic matter, amelioration (bentonite, sewage sludge, fermented biogas). Based on summarised data of former examinations and new experiments a concise database will make it possible to calculate and apply the Sustainability Index Model, which may be useful in order to address EU supports properly based on objective calculations, and may be useful to determine the optimal culture. The project also encourages the farmers to keep in mind the cross-compliance, since EU gives financial support to realise sustainable soil strategy based on EU directives. This may enhance the options to initiate the take off of rural areas with shrinking export facilities, to mitigate social tensions and the effect of migration processes.

  • The role of education, knowledge and human resources for the agricultural development in the perspective of new cap: an hypothesis of change in Basilicata
    123-129
    Views:
    128

    The role of education, knowledge and human resources in the agribusiness becomes of primary importance for the development of agricultural sector and, more generally, of the territory. The main objective of the present paper is to verify the role of investment in human resources and, consequently, in services for the agricultural development for the dynamics of rural development, trade and international cooperation of agribusiness.After a literature review, the paper firstly analyses the characteristics of the Italian Region of Basilicata, selected for our empirical application, and secondly develops an econometric model to explain the relationship between the rural GDP and a set of economic variables and of network-education-social (NES) dummy variable. These NES is representative of social, educational and, network factors, describing the degree of openness of the region firm. As expected, the results show that farmers may act as engines for economic development when they are trained on the basis of the needs and requirements related to innovation and research, and they are assisted through new models of organization of agricultural services.

  • Integrating environment economy to project management
    39-43
    Views:
    276

    Environmental sustainability is a horizontal issue that appears at all level of economic activities and private life. Due to the increasing complexity of regulations, particularly in case of EU funded developments, all the projects need to meet a lot of criteria on environment protection issues. These activities include the conduction of environmental studies, data collection, future emission estimations, improving social attitude, acquiring necessary permissions and environment friendly equipment and finally all the administrative activities to monitor everything mentioned previousThe project management organization increasingly needs a special expertise to meet all the requirements no matter what is the original scope of the project. The study collects different type of knowledge and expertise to manage environment economic issues during project management on four different categories, such as legal, technical, financial or human. The summary of the different type of knowledge provides logical conclusion on how the project management organization should meet the challenges of climate change in terms of daily work and organizational operations.

    JEL classification: O22

  • Distance makes the mind grow broader: an overview of psychological distance studies in the environmental and health domains
    33-46
    Views:
    896

    Environmental and health issues are two of the most pressing issues society faces today. People often view both environmental and health issues as psychologically distant: they believe that the problems will occur in the future, to other people, in other places and that the exact outcomes are uncertain. This paper provides an overview of studies that have investigated how the different psychological distance dimensions (viz., temporal, spatial, social and hypothetical) influence perceptions, intentions, and decision making in the environmental and health domains. This overview suggests that psychological distance indeed matters in both domains. There are indications that threat perceptions are mostly heightened when communicated or perceived as being psychologically close. However, the studies also show that a mere increase in perceived threat does not necessarily alter intentions or behavior. Moreover, with regard to the effects of psychological distance, there are neither clear differences between the environmental and the health domain nor between the four psychological distance dimensions. We discuss possible moderators that may explain the range of findings. Finally, we conclude with discussing the current stance of the literature and discuss specific research topics that are yet to be studied. As environmental and health behavior involve more than just one decision or one behavior, we suggest, for example, that future studies should investigate how psychological distance influences not only the target behavior, but related behavior as well.

  • The role of social media in gastronomy industry
    95-103
    Views:
    962

    Considering the rapidly changing business environment, staying competitive is a key issue and challenge for companies in the 21st century. The criteria of a company’s success and competitiveness is the changing behavior of the different economic actors and its influence. Through the information society came to the fore, the use of diverse information technology tools and methods has become a significant influence factor in terms of the entrepreneurs or company management and also the customers or other partners. Due to the rapid expansion of new technology developments, the role and importance of social media is continuously increasing. Also statistics show that one of the most regularly used IT tool is the social media and the different web 2.0 applications. The current study is intended to provide a better understanding how social media can emphasize the competitiveness of companies and format the consumer behavior in a special sector – the rapidly developing gastronomy industry. This paper presents an empirical research about the role of social media in the above mentioned industry based on the primary data which are gathered through a survey performed in Hungary. Beyond the empirical results presented, the paper also aims to provide some recommendations for research methodology – based on the international literature review and the Authors’ own experiences – both in gastronomy industry’s and customers’ point of view. Through the analysis the research hypotheses were examined and the most important correlations were identified between the survey results and the Authors’ initial supposition.

    JEL Code: D83, L83, M31, Z33

  • Examination of pig farm technology by computer simulation
    25-29
    Views:
    147

    Agricultural production is among the riskiest production activities. Similarly to other branches of agriculture in animal breeding the finished product is the result of complex procedures. The biological technological procedure, the creation of the product is affected by an outstanding number of environmental factors which also cause uncertainties. In the North Great Plain Region of Hungary, sows, gilts and slaughter pigs are produced on a corporate farm. The reliable operation data of this company provide a stable basis for and estimating future costs and revenue and their distributions. Monte Carlo methods are one of the generally accepted tools for modeling risks. The significant independent variables, their ranges and probability distributions, and the correlation between them were inputs to the model. The values of the variables were produced using a random number generator. The computer simulation was performed using @Ris (PalisadeCorporation) software. The study concentrates on the factors affecting the number of off spring (piglets). Model inputs were the mating, mortality and farrowing rates; the costs and the income values based on these rates have been analysed as the output data of the model.

  • An incubator model based on the territorial value chain
    43-47
    Views:
    151

    Policies to promote and encourage local foods may take many different shapes depending on both the specific targets and strategies. Some policies, especially at a local level, promote supply-chain vertical and horizontal integration as a comprehensive strategy which aims to help firms pursue several of the promoting policies. A business model that focuses its attention on the consumer of the product and territory can be a crucial driver in generating a ‘land fecundation’ as a response to globalization. The aim of the paper is to investigate the link between rural development and territorialisation, exploring the role of Local Action Groups Integrated Projects of Food Chain and Rural Development Programmes from 2007-2013 in a region in Southern Italy. The article makes use of a value chain approach, starting with Porter’s value chain model and five forces model of competition; it proposes a methodological framework for the development of an organisational model that includes and builds networks between the several stakeholders and local programmes, creating a shared strategy to revitalising the area and the food choices of its residents. This revitalising process takes place through the implementation of a multi-purpose incubator establishing strong partnerships that are able to foster complementarities among all rural stakeholders. Conclusions and implications for policy makers are drawn: a model of territorial organisation could link territorial capital and local stakeholders, and therefore the programming carried out under the entire RDP.

  • Factors influencing Albanian consumer preferences for standardized olive oil
    131-136
    Views:
    134

    Albania is considered one of the most important countries where olives are cultivated due to its geographical position and climate conditions. The country is facing many problems with the quality of olive oil which is related to cultivation methods and agronomic techniques. The economic value of the sector is calculated almost €20 million per year. For years the cultivation of olives and associated products have been considered an important sector within agriculture and are an integral part of the Albanian diet. The current study aims to analyze the factors influencing consumer preferences for a standardized olive oil. The data collection was conducted through a socio-economic survey. The survey was an important element which provided general and specific information linked to the study area. The interviewees were selected randomly. Descriptive and multinomial logistic regression analyses were used to evaluate the survey data. As a result, we conclude that Albanian consumers prefer domestic olive oil because they are familiar with the taste and believe in its qualities. Usually, Albanian consumers choose the quality of olive oil at the purchase moment, due to their close relationship with the seller.

    JEL CODE: D12

  • Analysis of time management and self-management work practice by leaders – a focus group study
    133-140
    Views:
    564

    Nowadays excellent leadership is one of the foundations of high organizational performance. Leadership excellence is a complex topic but efficiency and effectiveness are important components of it. These are closely linked to self-management and time management. In our focus group research, we asked senior executives about how they organize their average workday. We used two theoretical models: the Blue Ocean model and the Franklin Covey time-matrix. According to the participants the key component of effective self-management is the time management. In their leadership practice they often use a digital task manager, a workshop, an informal meeting as a tool and they find knowledge sharing also very important. They try to approach their employees empathetically. They would like to reduce the administrative tasks, spend less time on correspondence, travel and “small talks”. They would like to spend more time on automation and communication, further training and team work and dealing with the employees. They think that strategic planning, market analysis, sales, knowledge development and transfer should require more planning.

    JEL code: M12

  • Impact of consumer innovativeness on shopping styles: a case study of university students from Pakistan
    79-86
    Views:
    253

    This study examines the effects of various types of consumers’ innovativeness on the consumer shopping styles. The results highlight that social, hedonic and cognitive innovativeness have an impact on consumer shopping styles, but functional innovativeness doesn’t influence consumer shopping styles. The study is based on sample of university students from Rawalpindi and Islamabad and its outcomes pave grounds for marketers to develop a better understanding for marketing new products and services. New product and services can be designed to magnetize innovative consumers. Integrated marketing communications should be planned according to the shopping styles of innovative consumers. Youngsters being a sizeable market segment in Pakistan, therefore, this study will guide the marketers to understand this segment better. This study discovers the association between different kinds of innovative consumer and consumer shopping styles.

  • Modeling multifunctionality of agriculture at a farm-level: The case of kerkini district, Northern Greece
    59-64
    Views:
    115

    Multifuncionality has become a central concern at both conceptual and empirical levels. In this study, a comparative evaluation of the economic performance of conventional and multifunctional farms (mainly organic farms) was conducted for the Lake Kerkini region (North Greece) with the use of mixed integer non-linear programming method. The economic performance of farms was evaluated in terms of farm income, resource allocation, production level and production mix. The results indicate that multifunctional farms have overall better economic performance and young farm managers are keener to adopt multifunctional farming than the older ones. Differences between the model results and the observed facts are attributed to the structural characteristics of the farms, along with the CAP measures and the existence of multiple objectives, beyond maximization of net farm returns.

  • Defining the strategic objectives of Hungarian mutton product chain and elements of marketing strategy in the beginning of the second decade of the century
    119-132
    Views:
    200

    The sheep sector is regarded to be a “black sheep” in Hungary, both in terms of economy and marketing. On one hand, the sector is not easily traceable as available relevant data are partial and infected by the effects of black market or underground economy; on the other hand, there are no clear, concrete statistical data or surveys on consumption either.
    The present study attempts to dissolve the above anomalies and present findings by fact-based model calculations and actual marketing surveys. The fact-based model developed and used for more than 200 variables verifies the correctness of economic calculations. Original examinations were performed by Béla Cehla, doctoral candidate, in 2000–2011. The marketing survey, although not in full accordance with statistical requirements, was carried out in 2012 and it processed relevant data authentically.
    The main conclusions are the following: It is clear so far that genetic basis should primarily be evolved in the industry, as it is the factor that mainly contributes to profitability and price-type factors come only following it. Genetic modification is achievable by changing breeds or crossbreeding. The findings of product chain level sensitivity analysis have provided clues that the added value generated in the sector is already determined during slaughter lamb production and progeny influences this value in approximately 80%. Critical points are feed conversion ratio and the relating price of lamb feed, which influence added values by 2.7–2.9%. The remaining factors affect added value through feeding costs, although not considerably.
    The following activities can boost interest in the market of sheep products:
    • Comprehensive market research
    • Stimulation of cultural development by product-tasting, exchanging information and recipes
    • Development of supply in accordance with demand
    • Identification of target markets, positioning products
    • Diversification of product range
    • Community trade mark to guarantee excellent quality and Hungarian origin
    • Selection of credible poster faces, organization of advertising campaigns

  • Strategy for soil protection in cross-border region of Hungary and Romania
    173-175
    Views:
    88

    Within the Hungary-Romania Cross-Border Co-operation Programme for 2007-2013 the University of Debrecen and the University of Oradea is to elaborate a soil strategy for the Nyírség and Bihor Mts region.Project partners expect the strategy will support and strenghten national, regional and local soil policies and contribute to the competitiveness of the region by protecting and developing various soil functions.Project partners also expect to prevent cross-border problems with soil and reduce the competition caused by cost differences.The elaboration of the strategy includes the problems of erosion, deflation, compaction, water-deficiency, inland water-threat, problems induced by the usage of fertilizers, loss and substitution of soil organic matter, amelioration (bentonite, sewage sludge, fermented biogas). Based on summarised data of former examinations and new experiments a concise database will make it possible to calculate and apply the Sustainability Index Model, which may be useful in order to address EU supports properly based on objective calculations,and may be useful to determine the optimal culture. The project also encourages the farmers to keep in mind the cross-compliance, since EU gives financial support to realise sustainable soil strategy based on EU directives. This may enhance the options to initiate the take off of rural areas with shrinking export facilities, to mitigate social tensions and the effect of migration processes.

  • A structural equation model: Greece’s tourism demand for tourist destination
    75-83
    Views:
    258

    Structural equation model (LISREL 8) was applied to test the causal relationships between tourist travel motivations and tourist destination.A survey containing Likert scale questions was conducted to collect data from 100 tourists who had travelled to Greece’s tourist destination. With the help of factor analysis, four dimensions were identified for scales used in the study: travel cost satisfaction, tourism product, tourism product attributes, and tourism product management. Results indicated that the travel cost satisfaction of tourists has a positive influence on tourism product, tourism product attributes and tourism product management. Moreover, our results suggested that the tourist demographics has a positive influence on tourism product and tourism product attributes and has an insignificant relationship with tourism product management. Based on our findings the tourist demographics has not influence on tourism product management. However, these findings suggest that both the private tourism and the governmental tourism sector should develop a better management of tourist destinations so as to develop a stronger attraction of tourism, better amenities, a better accessibility, an appropriate image, to make tourism competitive and to keep tourism product prices at a reasonable level. The implications of the tourism demand model can be used for the public environmental policy-making process based mainly on reasons of interest, ideology or understanding.

     

  • Factors influencing the gross value added in the sheep production chain
    141-146
    Views:
    165

    The competitiveness of the sheep sector in East Europe has been decreasing from year to year. The value added in the sector is not generated in the countries as a high proportion of the lambs are exported. For example, in Hungary, 95% of the lambs, unnecessary for replacement, are sold at an average weight of 21 kg and are slaughtered abroad. A stochastic model was constructed to investigate the connections between the cycle phases of the mutton production. Three modules were distinguished, the lamb production, fattening and slaughtering-processing sub-modules. The aim of our study was to identify the gross value added generated in the three sub-modules and to analyse the main factors influencing its volume using the conditions in Hungary as an example. The major hypothesis of our research was that the profitability of the production chain is mainly determined by the breed. The results showed that, considering market prices, the gross value added in the processing module was mostly influenced by the number of lambs sold per ewe per year at the bottom level of the mutton product chain. The next most important factors were the weight gain in the lamb producing and fattening sub-modules and dressing percentage in slaughtering-processing sub-module. Contour plots were constructed which help to describe the relationship among analyzed factors. Using the contour plots, the gross value added for different combinations of these factors might be forecast.

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