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Athletes—the invisible resources of sports organizations
105-110Views:297Sports organizations must prepare an annual report on their operation and assets, pursuant to the current Act on Accounting. However, when preparing this report, one must face the difficulty of defining the value intellectual assets and human resources represent, and the impossibility of its inclusion in financial statements. Therefore there is a significant difference between the value shown in accounting and the fair value of sports organizations.
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Responsible Behavior and Environmental Protection – in Case of Football Clubs
64-74Views:865There has been a hotspot in sports industry these days that is becoming more and more wide-spread in sports organizations and among managers, namely CSR, that is corporate social responsibility. In the life of geographical regions, towns or villages, professional football clubs play a crucial role. Consequently, clubs tend to take responsibility for these communities in return for their support: whether it is the local population or the authorities, other businesses or the environment, they are ready to stand up for good causes. Nowadays sports centres with their regular events have a significant effect on the environment either regionally or globally. That is the reason why it has become vital in the management of sports facilities to respect environmental principles when designing and using sports facilities and to avoid producing pollution that could harm and deteriorate the environment. The aim of our study was on the one hand, to present the definitional and theoretical evolution of CSR, than the CSR concept in sport, special regard to environmental protection. On the other hand, to analyze what kind of CSR related issues do football clubs (Real Madrid C. F. – RM, Borussia Dortmund – BVB) and how they are addressing issues of environmental sustainability in the context of CSR. According to RM and BVB, we can say that they really try to do efforts to responsible behavior and environmental protection. They have special respect for the society and took big step to use different environmental management tools. It was easy to find information, reports and case studies about these activities.
JEL Classification: M14
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What kind of effects had the global economic crisis on the attendance of the NBA games?
141-145Views:297The global economic crisis of 2008 had effects on the world at all levels of life. It caused serious problems and difficulties in professional sports as well. In my paper I will try to show what kind of effects the global economic crisis had on one of the best organised championships of the world. What effects it had on attendance? How this influenced the prices of the tickets to the matches?I am going to show those marketing and financial steps, which were made by the championship’s leader corp and the teams participating in it. I think the teams could moderate their losses by making different special offers, drafting new players and being opened for the foreign countries, I think this will lead to an increase in attendance in the next few years. Finally, I will try to make a future forecast of attendance.
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Reasons for and obstacles to cycling in opinions of residents of Debrecen, Hungary
53-59Views:297It is a basic aim of the European Union that due to the developments in 2014-2020 the bicycle would become one of the most often used transportation, touristic, and sports equipment. We were interested to see to what extent is bicycling present in the transportation system of Debrecen and what are the most important reasons for its residents to use the bicycles. The dedication of Debrecen to promote cycling is clearly proven by the number of newly built or resurfaced bike paths and by the fact that the University of Debrecen has introduced – alone in the region – UniBike which is a bicycle renting system brought forth by the need of its students. Here we present the developments that took place in the North Plain Region in the past few years. We have also analyzed the national and European strategies and reports on bicycling. A survey was conducted among the youth of Debrecen to explore their cycling habits. The data were evaluated using the EvaSys program. Until the end of 2011 with the help of different funds 862 km of bike paths had been built in Hungary. In the North Plain Region due to funds totaling 777 million HUF 15.7 km long bike paths had been constructed until 2015. The development of tourism in this direction is promoted by the web-pages and brochures offering bicycle-tours around Debrecen. Nevertheless, bicycling in the neighboring townships is present not as an instrument for sports and/or tourism, rather as a mean of transportation. It is a clear goal in Europe and thus in Hungary to have bike paths that can provide the means of safe cycling. In parallel, it is also important to promote the benefits of bicycling, including positive physiological effects, cost-effectiveness, and environment-friendliness to increase the proportion of those who select bicycling as an alternative.
JEL Code: I15
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Health factor in soft drink consumption, German example
41-44Views:262Consumer lifestyle and health are relevant factors to understanding consumption preferences.The number of lifestyle diseases has dramatically increased worldwide. The main cause for these diseases is the change in lifestyle; including a lack of attention to physical activity and good nutrition. Health and lifestyle are important factors by purchase decision process. In accordance with these, I examine the consumer behaviour toward soft drinks with special regards to healthy lifestyle and the state of health. My examinations can be considered mainly as a qualitative research among German students, which can serve as a basis for further analyses and research, however, the conclusions and experience gained from it are worthy of consideration. I differentiated five categories: ice tea, carbonated soft drinks, fruit juices, mineral waters, sport and energy drinks and studied the consumer behaviour toward them. The study focuses on the consumption of these and the factors influencing their purchase with special regards to lifestyle.
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Theory and practice in the management of university championships organized in Hungary
47-51Views:250After the 1989-1990 political changes the aim of the Hungarian University Sports Federation was to follow its traditions of nine decades in foreign policy as well, therefore the organization of international competitions in Hungary was promoted. Up to now the study of the management of these international events was neglected in the Hungarian scholarly literature, although all university sporting events held in Hungary were successful and they were highly appreciated internationally. Taking the example of three university world championships hosted by Hungarian towns, the objective of this paper is to analyze how the management succeeded to solve the major tasks of the organizational work and how some management theories were implemented in its activity. In order to collect data the following methods were used: analysis of documents, in-depth interviews and participant observation. The results are presented on the basis of some theses of the event planning theory, the event management theory, and the situational leadership theory. More specifically, the issues of motives-decisionactions, consistency- coherency- harmony and these of the quantity indicators of event organization in connection of the three underscored world championships organized in Hungary are discussed. In conclusion it is stated that in the management the situation theory had to be taken into consideration the most in the leading process. It was proven that despite preparations lasting often for several years and expanding to every detail of requirements, the flexibility of the management was crucial to search and to find response to every critical situation.
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