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New business strategies of football clubs
67-73Views:545The study investigates new strategies of football clubs in function of last few years’ trends in European football leagues. There were many changes in international professional football during the last 10-15 years that had significant effect on the success of certain clubs. We show empirical evidences about these effects based on data about revenues, transfer balance, financial and sport successes. We focus on Western European leagues and classify clubs based on their business and sport strategies.
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Traditionalism and timeliness in modern sport
63-66Views:310The essay links social historical narratives about modernity with cultural studies views on sport, and investigates what cultural and social functions are associated with sport in our highly technicized capitalist world. While pursuing this research I always keep in mind how professional spectacle sports interact with different forms of technical media.
JEL code: Z20
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“Treasures” of Debrecen selection of and attention to sports talents in the Sport School of Debrecen
55-58Views:151The article is about a program selecting and attending sports talents in order to select and attend to the conscious sports talents so as to support convenient supply for the sections of the Sport School of Debrecen as well as for the adult sports organizations of Debrecen.
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Analyzing the organizational questions of the elite youth academies by the case study of football academy of Debrecen
79-85Views:316Thanks to the effect of the resources flown in to the youth football, the previous, and more simpler structural scheme of the clubs went under a transformation. I will analyse the operation of the youth sport enterprises as economic companies, and the organizational scheme with the most important managerial questions faced in the firm. This will be based on the case study of the Football Academy of Debrecen. In the first part of my publication, I will investigate the evolution and the importance of the sport enterprises, with the relevant scientific literature. In the second part I will discuss the structural scheme of the Football Academy of Debrecen with the analysis of the separate departments. I will search for the differences between the youth sport enterprises and the organisations who are operating as a professional football club.
JEL code: Z2
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Sport sponsorship in Finland: the case study of FC JJK Jyväskylä
135-140Views:127This paper seeks to analyse sport sponsorship in Finland via using the case study of Football Club JJK Jyväskylä from the Finnish Premier League. The results of a master’s thesis conducted on FC JJK fans’ sponsor awareness and sponsor orientation is presented. This research has provided implications to the management of the club, such as how to increase sponsorship efficiency, how to benefit from applying sponsorship alignment as well as relationship marketing. In order to successfully implement the study, an online survey, interviews, and participant observation was utilised. In addition, statistical data were obtained from the club.
It has been concluded that JJK fans’ sponsor awareness and attitude stood at a low level, therefore JJK’s sponsorship strategy was advised to be reorganised. Conclusions from this paper might be beneficial for clubs from peripheral football countries, including those from Hungary as well. The size and level of Finnish and Hungarian football clubs are fairly similar and both countries can be considered as peripheral football countries at present. -
Survey of fans habits at two games of the 2013 Men’s Handball World Championship in Madrid
39-41Views:122I have done a survey at the World’s Men Handball Championship 2013 in Madrid during two games of the Hungarian team among the Hungarian’s and the opponent’s fans. I was curious about how are the fans, who are coming to the World Championship, are behaving in this enviroment. I was also interested how strong bonds they have with the handball as a sport and what are their financial budget for this global event. At last I compared the number of the sport fans visiting the stadiums in Madrid in 2013 and in Gothenburg in 2011.
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Factors of success. Attitude differences of one Hungarian and one Serbian team’s youth handball players
113-116Views:116Results of the Hungarian and the Serbian handball teams are similar on the international level (IHF rankings: Serbia 4. Hungary 5. IHF-10.03.2012.), however the general supposition is that the Serbian handball players are more successful and more acknowledged. This is confirmed by numerous Serbian internationals that play at high level in Hungary and other European countries and the results of the youth national teams. In this article we were searching for the influential factors behind the success of the Serbian team. While there are no considerable differences in physical performance and anthropometric parameters so we assume the main differences are in their relation and stance to coach and to training. In our study we support an explanation for the reasons of the differences in the results between two nations youth handball players with an analysis of the attitude to the head coach and players relation to work and physical training. Our sample was chosen from one Serbian (Crvenka) and one Hungarian (Komló) youth team. The measurement was completed with a standard survey according to Hagger et al. (2007) Passes questionnaire. The results show that the Serbian youth players have better relations with their head coach and have better stance for work and training, which might be an explanation for their better success.
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An approach to understanding the specific subsidies recevied by rural civic organizations: A case of a settlement in Szabolcs-Szatmár-Bereg County
117-124Views:236Nowadays the sport related civic organizations form a special segment within the civic sector. In particular, the current situation of these organizations – who are operating in rural settlements – should be considered as special. In rural settlements the local sport related civic organizations by all means could be justified to make a difference on the basis of an essential aspect, that how they secure the funds from the external sources, and because of certain aspects it is closely related with the local politics. The purpose of our study was to investigate through the example of a small rural town in Hungary, that what kind of subsidies can the locally registered sport related civic organizations can get by focusing on the local football club’s results and the subsidies which were granted to the club between 2007 and 2015. We were also curious about, that is there any possible connection between the club’s performance and these certified subsidies.
JEL CODE: L31, Z20, H71, D72
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Communication of trainers as one of the means for customer retention in fitness clubs
35-40Views:329Acquiring the adequate communication style is a vital element in trainers’ profession. This research aims to reveal the effects generated via the communicative style by trainers of fitness club customers. It also intends to explore whether communication style has any relation to the regularity of class attendance as well as to the length of training periods which is conceptualised in this paper as trainers’ economic efficiency. Data collection was carried out by structured interviews in a country-side large sport centre. Trainers with at least three training sessions per week (N=20) and their groups (N=160) were interviewed using Rudas (1994) communication style survey and additional selfdeveloped interview protocols. The results revealed that the examined trainers were distributed in all four communications styles, but showing dominance in aggressive and passive styles. The classes of trainers with aggressive and assertive communication style were those that showed the highest and maintained attendance rates. It seems, that classes held by trainers who communicate in a deliberate way and convey positive messages are attended more and in a sustained way. Accordingly, their precisely set targets and explanation of training sessions content correlated with repeated attendance and customer retention. It seems that groups with extended scope of communication are characterised by stronger group cohesion where social relationships could develop easier, which have relations to perseverance and commitment. Therefore development of trainers’ communication skills may be considered as an effective tool for fitness clubs for customer retention.
JEL code: Z20
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Success factors of international sporting events in different regions of Europe
25-29Views:286Sport events always played an important role in human life from the ancient Olympics and marathon races to today’s modern Olympics, World and continental championships. In our days these remarkable sport events come to the fore because participants of the sporting world effectuate even more, greater and more varied ones. Furthermore, the competition for organisation between cities and countries is becoming more and more intense (Zeman 2005). The organisation of international sporting events is an extremely complicated and multiple task. The organising committee has to manage the duties and activities, to co-ordinate the participants’ work, to satisfy the needs of international sport association(s), sponsors and other stakeholders. Within the frame of the research we reveal the success factors of international sporting events in different segments of Europe, and in addition to this compare the event organization practices of analysed regions along the identified success factors. In this study we represent the results of a quantitative research, where organizers of World and European Championships – organised between 2000 and 2008 in different European countries – were asked and statistical analyses have been applied. According to our results beside the essential technical and task oriented areas the human aspects of organisation, the partnerships, coordination and communication are all-important factors. Especially in countries of East-Central Europe, where organisers have to pay more attention on selection, control of partners as well as on continuous communication with them in order to assure accurate performance in time.
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Caves, as touristic attractions in Hungary: Adventure, health, culture, ecotourism
51-58Views:178Hungary offers abundant opportunities for discovering the mysterious world of caves. In Hungary there are around 4100 caves; although only a small number of them are open to the public, they offer a variety of attractions. As they are an important part of tourism, switching them, exploring them and making them accessible for a wider audience generates interest for visitors from different parts of the country. The adrenaline releasing sports offers us new ways of coping with stress, and has had an increasing importance in our lives in the 21st century. Discovering these underground miracles presents a new challenge for travelers. The interest in caves exploded in the 20th century, when ecotourism, longing to get back to nature, and the goal of improving one’s health became leading motivations for travelling. The present research is aimed at surveying, to what extent students of the recreation department are familiar with the opportunities provided by cave tourism and how up-to-date their related knowledge is. The following work introduces opportunities in cave tourism and intends to expose upon gaps in the related marketing strategy. The research questions are the following: Are students familiar with opportunities of cave tourism? What services do the caves they know offer? Are they up-to-date in cave-related news? On what forums do cave tourism appear?
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The present of equine tourism in Hungary in reflection to an empirical research
19-23Views:243In the last years the necessity of developing equine tourism in Hungary has been called for by experts. Moreover, the government has spent a significant amount on constructing equestrian facilities all around the country, and has published equestrian brochures in order to attract foreign guests. On the contrary, little attention is paid to equestrian life inside Hungary, though it would be essential to create a Hungarian equestrian audience, so that more and more horse riders could regularly exercise different riding activities.
A more economical operation of equestrian facilities is vital in order to achieve a busier domestic equestrian life, since it is currently self-supporting: it is covered exclusively by the incomes of horse riding. A reinforced financial support of the sector, however, would provide countless additional advantages for the economy. Moreover, enriched riding opportunities drive people back to nature, promote environmental awareness, and provide regular horse riding opportunities for a high number of riders. The present study aims at introducing an empirical survey research in the framework of which participants of Hungarian equestrian life and their features of touristic demand were investigated.
The results of the research show that Hungarians riding on a regular basis are mostly attracted by affordable European riding holidays and riding study visits. -
Specialities of the corporate tax in connection with the sports organizations
15-18Views:153In 2004 Hungary joined the EU, therefore its tax system is harmonized with EU directives and its trade with the EU is liberalized and exempt from customs restrictions. In the past few years Hungarian government introduced significant corporate tax advances in order to increase Hungary’s competitiveness for foreign capital. With the flat 10% corporate tax rate, Hungary has one of the the lowest corporate income tax rate in the European Union. Since 2011 new corporate tax incentive was adopted in order to create a tax advantageous economic environment for supporting the five most popular team sports in Hungary, namely, football, handball, basketball, water polo and ice hockey. The following article provides a rough guide on the corporate taxation – in particular of sport organizations in Hungary.
JEL code: H25
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The determination of economic and public health benefits achievable by increasing regular physical exercise
5-13Views:236There are various methods at our disposal to determine the direct expenses of the factors, which influence the state of health – such as inactive lifestyle –, but research studies aimed at comprehensively determining all direct and indirect expenses have not been conducted in Hungary, yet. We desired to remedy this deficiency with our research, which was prepared at the commissioned order and with the support of the Hungarian Society of Sport Science and the Department for Sport of the Ministry of Human Resources of the Hungarian Government. Using the factual data of OEP (National Health Insurance Fund) we determined the annual cost of illnesses, along with the extent of the cost of physical inactivity, (HUF billion), and we prepared an estimate of the possible amount of savings in Hungary (sick-pay, medication costs etc.), the methodology of which we adapted from international research projects, thus the resulting data in the case of Hungary will later be comparable to international data. International examples reveal the savings achievable by increasing physical exercise in a broad range, even though having conducted the research in different ways and time periods. All research projects concur about one thing, namely that the reduction of physical inactivity can result in significant savings. Our results have verified this statement statistically as well.
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Financing and operating questions of sports facilities
5-8Views:267This paper tends to present financing and operating questions of sports facilities. Infrastructure is very important for the sport businesses. Sports facilities and sports institutions, infrastructure development, and their legal, financial, accounting conditionality can be defined by the investors and the government (subsidies, taxes, etc.). Financial questions and IT background of facility management can be crucial for the enterprises interested in operating sports businesses. The paper focuses on these kinds of aspects of facility management based on practical examples.
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Masculine brave in the feminine winter sports
81-85Views:145The sport has significant role in the changes of the genders relation and helped to transform the conception of the sexes during the last fifty years. The women started to do conventionally male sports; the newest event was the ski jumping for female athletes at the Olympic Games of Soci. The gender stereotypes in the women sports can be stronger or weaker depending on the success or on the water haul. This phenomenon helps us to understand the new conceptions of the sexes in the context of the relationships of genders.
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Tourist considerations in hosting a mega sport event: 2010 FIFA World Cup
115-120Views:114Tourism enterprises can create public viewing areas where shared enjoyment and heightened emotive experiences could arise, as well assentiments of patriotism, and ownership of the event itself. But, they must keep their base business happy; to ensure longterm loyalty of existing customers.
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Examination of the organizational frameworks of sports enterprises in the light of good german practices
41-46Views:110In Hungary, with respect to the organizational issues associated with sports, there has occurred the demand for clarifying structural forms. The domestic development of sports raises the question in which fields the association-based sports model can be sustained, and operated further, and where organizational structures aligned with business models are viable. This article has described an example from German professional football, i.e. given an overview of the operation of Borussia Dortmund as a potential form for the enterprise and organizational solution. The strength of the demonstrated model is that the pursuance of business activities that cannot be or can be just hardly handled in the environment offered by associations is transferred to a setting dominated by economic conditions, whereas self-regulating civil values are not lost either, because the association remains the “parent company”.
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Tourist considerations in hosting a mega sport event: 2010 FIFA World Cup
73-78Views:145Tourism enterprises can create public viewing areas where shared enjoyment and heightened emotive experiences could arise, as well as sentiments of patriotism, and ownership of the event itself. But, they must keep their base business happy; to ensure long term loyalty of existing customers.
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The relevance of sports financing
19-22Views:205According to estimations sports exploit approximately two percent of world GDP. In addition sports represent an important function in culture, socialization and also in education, act an outstanding role in economy, as well, though academic researchers cannot find positive relationship between sports financing and economic growth. Sports were originally civil actions, with non-profit nature, where they did not aspire to reach high returns, but fulfilment of sport itself. However returns can be realized and reinvested in sports. This paper tries to collect the different aspects of sports financing in order to highlight its relevance.
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Examination of the Hungarian esport ecosystem throgh international examples
96-101Views:328Esport was very close to be medal awarded competition at the 2022 Asian Games, finally esport excluded from the Asian Games but all is not lost that is delayed. We have come a long way since the first real esport tournament, for which the first-place prize was a year-long Rolling stone magazine subscription. Nowadays in the digitalized world esport develops faster than any other sport, and plays an important role in the entertainment industry as well. Stadiums are crowded, streams are watched by millions worldwide, and the pace doesn’t seem to ease up in the future either. As Hungary is trying to step onto international waters, our main goal was to make a comprehensive review of the Hungarian esport ecosystem analyzing the national picture of electronic sport. Although there is not much domestic literature regarding the topic, as a secondary research we choose to use available Hungarian papers to piece together a comprehensive picture. We move on step by step through the biggest stakeholders: the publishers, the biggest domestic competitions, the most successful players, platforms, brands and of course the fans in domestic circles.
JEL code: Z29
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What kind of effects had the global economic crisis on the attendance of the NBA games?
141-145Views:116The global economic crisis of 2008 had effects on the world at all levels of life. It caused serious problems and difficulties in professional sports as well. In my paper I will try to show what kind of effects the global economic crisis had on one of the best organised championships of the world. What effects it had on attendance? How this influenced the prices of the tickets to the matches?I am going to show those marketing and financial steps, which were made by the championship’s leader corp and the teams participating in it. I think the teams could moderate their losses by making different special offers, drafting new players and being opened for the foreign countries, I think this will lead to an increase in attendance in the next few years. Finally, I will try to make a future forecast of attendance.
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Reasons for and obstacles to cycling in opinions of residents of Debrecen, Hungary
53-59Views:139It is a basic aim of the European Union that due to the developments in 2014-2020 the bicycle would become one of the most often used transportation, touristic, and sports equipment. We were interested to see to what extent is bicycling present in the transportation system of Debrecen and what are the most important reasons for its residents to use the bicycles. The dedication of Debrecen to promote cycling is clearly proven by the number of newly built or resurfaced bike paths and by the fact that the University of Debrecen has introduced – alone in the region – UniBike which is a bicycle renting system brought forth by the need of its students. Here we present the developments that took place in the North Plain Region in the past few years. We have also analyzed the national and European strategies and reports on bicycling. A survey was conducted among the youth of Debrecen to explore their cycling habits. The data were evaluated using the EvaSys program. Until the end of 2011 with the help of different funds 862 km of bike paths had been built in Hungary. In the North Plain Region due to funds totaling 777 million HUF 15.7 km long bike paths had been constructed until 2015. The development of tourism in this direction is promoted by the web-pages and brochures offering bicycle-tours around Debrecen. Nevertheless, bicycling in the neighboring townships is present not as an instrument for sports and/or tourism, rather as a mean of transportation. It is a clear goal in Europe and thus in Hungary to have bike paths that can provide the means of safe cycling. In parallel, it is also important to promote the benefits of bicycling, including positive physiological effects, cost-effectiveness, and environment-friendliness to increase the proportion of those who select bicycling as an alternative.
JEL Code: I15
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Health factor in soft drink consumption, German example
41-44Views:108Consumer lifestyle and health are relevant factors to understanding consumption preferences.The number of lifestyle diseases has dramatically increased worldwide. The main cause for these diseases is the change in lifestyle; including a lack of attention to physical activity and good nutrition. Health and lifestyle are important factors by purchase decision process. In accordance with these, I examine the consumer behaviour toward soft drinks with special regards to healthy lifestyle and the state of health. My examinations can be considered mainly as a qualitative research among German students, which can serve as a basis for further analyses and research, however, the conclusions and experience gained from it are worthy of consideration. I differentiated five categories: ice tea, carbonated soft drinks, fruit juices, mineral waters, sport and energy drinks and studied the consumer behaviour toward them. The study focuses on the consumption of these and the factors influencing their purchase with special regards to lifestyle.
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Theory and practice in the management of university championships organized in Hungary
47-51Views:147After the 1989-1990 political changes the aim of the Hungarian University Sports Federation was to follow its traditions of nine decades in foreign policy as well, therefore the organization of international competitions in Hungary was promoted. Up to now the study of the management of these international events was neglected in the Hungarian scholarly literature, although all university sporting events held in Hungary were successful and they were highly appreciated internationally. Taking the example of three university world championships hosted by Hungarian towns, the objective of this paper is to analyze how the management succeeded to solve the major tasks of the organizational work and how some management theories were implemented in its activity. In order to collect data the following methods were used: analysis of documents, in-depth interviews and participant observation. The results are presented on the basis of some theses of the event planning theory, the event management theory, and the situational leadership theory. More specifically, the issues of motives-decisionactions, consistency- coherency- harmony and these of the quantity indicators of event organization in connection of the three underscored world championships organized in Hungary are discussed. In conclusion it is stated that in the management the situation theory had to be taken into consideration the most in the leading process. It was proven that despite preparations lasting often for several years and expanding to every detail of requirements, the flexibility of the management was crucial to search and to find response to every critical situation.
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