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• THE INVISIBLE HANDS IN THE PRODUCTION OF GHANA’S PREMIUM COCOA: WOMEN AS KEY CONTRIBUTORS

  Tania Ayine Akolgo

  John-Eudes Andivi Bakang

  Enoch Kwame Tham-Agyekum

  Views:

  351

  So often, what women do especially in relation to productive work is ignored by various researchers. This study tries to bring to the limelight the extent to which women are contributing to the production of Ghana’s premium cocoa which is an envy all over the world. A cross-sectional data from 400 women cocoa farmers in Mampong and Tepa Cocoa Districts in the Ashanti Region of Ghana was taken. Data were collected through the use of structured questionnaires. Descriptive and inferential statistics such as percentages, mean, standard deviations, frequencies, multiple linear regression were used for the data analysis. Findings from the study showed that women cocoa farmers play enormous role in the production of cocoa. They play roles in both the pre-harvest stage, and in the post-harvest stage. The results show that women in partnership with their spouses play more active role in cocoa production than women who are sole owners. Marital status, farming experience and educational level are the key factors influencing women farmers production roles. Again, marital status, pre-planting and harvesting activities influence women farmers’ access to resources, privilege, power, and control. Women farmers in partnership with their spouses face the challenge of support from their husbands while women operating as sole owners face the challenge of high cost of labour. Results prove that women cocoa farmers must be massively supported by key stakeholders in the cocoa value chain in order to make them count.

• Destination managament in Hungarian tourism

  81-84

  Lóránt Dávid

  Anett Tőzsér

  Views:

  409

  The principle of the regional concentration – as one of the important means of regional competitiveness – and the cooperations being organised more consciously have big parts in the development and operation of the tourist destination management. The principle of complexity is emphasised differently that means, on the one hand, the more effective use of the connection possibilities of tourism to other branches, on the other hand, it takes for granted the development of the background infrastructure supporting tourism more intensively beside the development of the tourist infrastructure. The basic principle of the competitive developments are the sustainable developments and the innovative approach. Tourist destination can be identified with the tourist suppl (product) from the elements of the tourist system: the tourist supply and the tourist destination are consisting just of the same elements. The difference is that the tourist product can be only one product and destination can be characterised as a complex pile of attractions and services being in connection with each other. The cooperation of the characters of destination are organised by the tourist value chain of which elements are the experiences in connection with the formation of the image, preparation of travel, travel, destination, return from the point of view of the tourist and the service providers of destination. Services of different level provided by the suppliers can influence the opinion and experience of the tourist in connection with destination negatively. The independent destination management system with suitable competence and specialists, running a coordinating activity can make a connection between the tourist and the receiving area.

• Analysis of Bathing Habits among Spa Visitors

  81-90

  Katalin Lövei-Kalmár

  Tímea Jeles

  Gergely Ráthonyi

  Views:

  431

  The valorisation of healthy lifestyle has indicated the dynamic increase of healthcare sector. The consumer behaviour has been forming deterministically in health tourism. Visitors of spa towns can select various combinations of services either to sustain their health, to rest, to relax or to recover. It has a great importance for spas offering complex health tourism services to know the demands of guests and to reach the target groups with special, personalized service packages. After considering the statistical indicators of tourists visiting the spas of Northern Great Plain Region and the competitors of a selected spa, this paper aims to investigate the coherence among bathing habits, influencing factors of service demands, age and non-motivating coherences. The survey was taken place in a selected spa in Hajdú-Bihar County in August 2018 with random sampling questionnaire involving 256 visitors. During data analysis the coherence among indicators was examined with variant analysis (Levene’s test), in case of significant result with Welch’s t-test. Variances in age groups were analysed with Tamhane’s and LSD tests (post hoc analyses). We concluded that the primary information source of spas is still the suggestion of friends, acquaintances independently of the age of the respondent. Knowing this is relevant for further marketing communication. The most important features among the respondents are the condition of the spa and cleanness which are the basics of quality services. Motivations with coherence to age are social life and gaining experience, recovery and disease prevention. Visitors have the largest interest for family and kid programs. Recognition of bathing habits helps in marketing communication, reaching target markets effectively, pricing and service developments as well.

  JEL Classification: Z32