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The elements of strategic and marketing planning applied in the case of Avital company
111-112Views:329Presently, the environment that is characterized by rapid changesinallsocialspheres,thechallengesofrapidadaptation and survival in the market, the ability of thinking and acting in front of ‘’time’’is one of the key factors of success. Every day we have witnessed a large decline of the number of companies, poor implementation of many projects, poor implementation of governmentreforms, and life challenges of people to find work. On the other hand, there are individuals, organizations and companies that face challenges and changes very fast in all world markets and societies. Question that could be asked based on this is ‘’Why and how some companies manage it and the other not?"
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Defining the strategic objectives of Hungarian mutton product chain and elements of marketing strategy in the beginning of the second decade of the century
119-132Views:658The sheep sector is regarded to be a “black sheep” in Hungary, both in terms of economy and marketing. On one hand, the sector is not easily traceable as available relevant data are partial and infected by the effects of black market or underground economy; on the other hand, there are no clear, concrete statistical data or surveys on consumption either.
The present study attempts to dissolve the above anomalies and present findings by fact-based model calculations and actual marketing surveys. The fact-based model developed and used for more than 200 variables verifies the correctness of economic calculations. Original examinations were performed by Béla Cehla, doctoral candidate, in 2000–2011. The marketing survey, although not in full accordance with statistical requirements, was carried out in 2012 and it processed relevant data authentically.
The main conclusions are the following: It is clear so far that genetic basis should primarily be evolved in the industry, as it is the factor that mainly contributes to profitability and price-type factors come only following it. Genetic modification is achievable by changing breeds or crossbreeding. The findings of product chain level sensitivity analysis have provided clues that the added value generated in the sector is already determined during slaughter lamb production and progeny influences this value in approximately 80%. Critical points are feed conversion ratio and the relating price of lamb feed, which influence added values by 2.7–2.9%. The remaining factors affect added value through feeding costs, although not considerably.
The following activities can boost interest in the market of sheep products:
• Comprehensive market research
• Stimulation of cultural development by product-tasting, exchanging information and recipes
• Development of supply in accordance with demand
• Identification of target markets, positioning products
• Diversification of product range
• Community trade mark to guarantee excellent quality and Hungarian origin
• Selection of credible poster faces, organization of advertising campaigns -
A Value chain analysis of Sesame (Sesame Indicum L.) in South Omo Zone, Southern Ethiopia
Views:529Sesame is the main cash crop in Ethiopia and it is mainly produced in northern and southern part of the country especially South Omo Zone. In the zone sesame is highly produced, but it production is not known regionally and at a country level. So this study was aimed to research sesame value chain of the Zone. Simple descriptive statistics and value chain approach were employed for data analysis during this study. It attempts to deal with mapping and identifying sesame value chain actors and their roles, examines marketing channel, cost margin structure and assessing challenges and opportunities within the study area. The results of the study indicated that out 5589.3 quintals were supplied to markets for various actors and five alternative marketing channels were identified to transact the sesame product through intermediaries. The most important volume of sesame (4900.8 quintals) was marketed through channel V and the lowest volume in channel I. producers get the highest share in channel IV and the lowest in channel II. Barriers to entry traders into the market are that the capital requirement and therefore the wholesalers govern by volume transacted and internal control criteria within the market. Fertile land and high demand for the product were essential opportunity. Pests and disease, Low level of input utilization, Shortage of input supply and high price of inputs were the challenges of sesame production whereas lack of market information, price variability, delay of buyers, low bargaining power and poor product quality were the challenges sesame marketing.
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SOCIO‑ECONOMIC DRIVERS AND INSTITUTIONAL CHALLENGES OF TOBACCO CONTRACT FARMING PARTICIPATION IN SVOSVE COMMUNAL AREA, ZIMBABWE
Views:98Tobacco remains Zimbabwe's Leading agricultural export crop, increasingly produced under contract farming arrangements. While contract farming offers inputs, technical assistance and assured markets, concerns persist that benefits are skewed towards merchancts rather than smallholder farmers. This study investigates the determinants of smallholder participation in tobacco contract farming in ward 22, Svosve communal area, Marondera District, Mashonaland East Province. Guided by the New Institutional Economics(NIE) theory, which emphasises the role of institutions in reducing transaction cost under market imperfections, a mixed methods approach was employed. Quantitative data were from 246 communal tobacco farmers using qestionnaires, while qualitative insights were gathered from 10 key informant interviews with agricultural business advisory officers(ABAO), tobacco merchants and farmer leaders. Multistage sampling was used select 5 villages;Mere 1, Mere 2, Mere 3, Neshamba and Bonda. Data were analysed using descriptive statistics and multiple linear regression in SPSS version 25. The statistics revealed that contracted farmers had higher education levels(10 years), larger landholding(mean 2.1 hacters) and greater access to irrigation(65%) than their counterparts. The regression model was statistically significant (F = 24.73, p < 0.001) with a strong explanatory power (R² = 0.68; Adjusted R² = 0.65). Results showed that landholding size (β = 0.62) and years in contract farming (β = 0.45) were the strongest positive predictors of participation, followed by irrigation access (β = 0.38), household income (β = 0.31), and education level (β = 0.29). In contrast, multiple income sources (β = -0.27) and years in general agriculture (β = -0.27) negatively influenced participation, indicating that diversified and highly experienced farmers were less inclined to join contracts. The discussion highlighted that resource endowments and institutional support drive participation, while lack of collateral and financial literacy hinder broader inclusion. The study concludes that contract farming remains a viable pathway for smallholder integration into value chains but requires reforms to ensure equitable benefits. Policy implications emphasize collateral support, farmer training, and resource provision particularly land development and irrigation infrastructure to enhance participation and productivity among smallholder farmers.
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Economic Performances of German Agri-Food Businesses: an Extension of Existing Discourses on the Topic
67-80Views:460Considering the circumstance that literature dealing with the economic performance of agri-food businesses in general, or particularly with the German agricultural sector, mainly deals with strictly agricultural-related theory in order to explain the economic success of agri-food businesses, the present paper aims to extend existing discourses to further areas of thought. Consequently, the characteristics: a) increased size of agribusiness, b) pull-strategies, c) the development of new markets and d) focus on the processing industry, that all correspond to the current picture of the German agricultural sector and are considered to be significantly responsible for recently managing to outpace the French agri-food sector, will be first explained in their success against the background of mainly non-agricultural-related literature. By doing so helpful and rather unnoted perspectives can be contributed to existing discourses. Second, the paper presents scatter plots which portray correlations between a) the added value of agriculture and the regular labor force, b) the added value of agriculture and the number of agricultural holdings and c) the added value of agriculture and the number of enterprises concerning milk consumption. Corresponding scatter plots which show different developments in Germany and France can be related to the findings of the first part of the paper and allow new perspectives in existing discourses as well.
JEL Classification: Q10
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Marketing characteristics of Tokaj wine specialities based on factor and cluster analyses
93-101Views:560The marketing kind of analysis in the domestic and international markets of Tokaj’s wine speciality has not happend yet. The present research scientific method supportedly defines the consumers of Tokaj’s wine speciality and it determinates the overlay receipt. The basis of the questionnaire research at the wine consumers cirlce is a representative sample of 1179 people. It confirms the truthfulness with factos and cluster dissection. On the hungarian market 5 sections can be devided, which has been determined by the earning category, the wine savvy and the referene price interval. Tokaj Wine Specialities named “late vintage” are also available. This name can be confusing for the consumer, some do not understand in what they differ from other Tokaj Wine Specialities, as actually all Tokaj Wine Specialities are late vintage wines; particularly, wine is harvested later than usual, occasionally in October or November. The findings obtained during the research can beutilised in practice, too. In accordance with the results and conclusions, we have several practical suggestions. Our methodological suggestion is that the result of the cluster analysis based upon a large number of representative sample should be cross-checked with focus group tests; what is more, upon justification and verification, a detailed analysis of the given segments can also be performed better with this method. It would be worth studying the exact reasons for the popularity of wines with the name ”late vintage”. Such types of Tokaj Wine Specialities should be given higher priority in marketing terms. My suggestion is that the type of wine accepted and liked by consumers should be kept count of as TokajWine Specialities officially, too. The future marketing strategy has to be developed by knowing the sections and by it’s further research which has to integrate to the strategy of Tokaj’s wine region.
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Information content of a sports undertaking’s statements serving different purposes – particularly with reference to the player rights
119-133Views:525In the 21st century, sport is not just a fun, social cohesive force but also a business; it has become an independent industry by now and several countries possess developed sport markets. According to estimates, sport accounts for 4% of the EU’s GDP. The actuality of our research is given by the fact that the economic aspect of sports develops continuously which is also due to that more and more amounts already stream into sports in our days. In Hungary, sport is mainly state aided and has mostly financing problems while the sport businesses existing in the more developed Western Europe are principally sponsored by the private sector. The government considers sport as a strategic branch (HERCZEG et al, 2015) and manages as such because they see the international breakthrough potencies in sport as well. Sport companies must also adapt the business-based thinking, which requires the strategic planning and operation (BECSKY, 2011). The research covers the subject of economic approach of the players’ rights. The task of accounting is to give a true and fair image about the property, income and financial situation of an undertaking. Information provided by accounting is essential for both the management decisionmaking and the market operators. In Hungary, the sports undertakings, as each managing entity, have to prepare their statements according to the Act C of 2000 on Accounting (AoA.) (NAGY – BÁCSNÉ BÁBA, 2014). The purpose of this research is to examine how a domestic sports undertaking demonstrates the value of available players in the books and how the incomes and expenditures incurred with the players are accounted for, based on the regulations of the Hungarian, international associations and the Union of European Football Associations (hereinafter: UEFA). In order that the leaders of the businesses can make quick and appropriate economic decisions, it is essential in this intensively changing world that an enterprise should have a well-functioning accounting system based on up-to-date information. International Financial Reporting Standards (hereinafter: IFRS) are intended to provide the comparability across borders. Firstly, we deal with the accounting reporting system, both the Hungarian, international financial reporting standards and, relating to UEFA, the investigation of the intangible assets to a great extent during analysing the balance sheets. Then, we examine the income statements from the viewpoint player transfers. To what extent the rules of a statement laid down by UEFA differ from the ones of a statement prepared according to AoA? What is the difference in domestic and international relations? In this study, we search after the answers for questions mentioned before.
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Analysis of household crop commercialization in Nigeria
Views:589Nigeria is experiencing a gradual shift from subsistence to commercialized agriculture, thereby increasing involvement and activities at different nodes of agribusiness. Participation of farmers in markets is an important determinant of well-being and development, and one of the pathways towards economic growth. This study analysed household crop commercialization in Nigeria. The secondary data used were the General Household Survey (GHS, 2018) Wave 4. Data were analysed using descriptive statistics, household crop commercialization index (HCCI) and ordered probit regression model.
Mean age of Nigerian farmers was 50.04 years (±15.22), majority (85.68%) were male, married (82.51%), and 72.14% had formal education. Farming is viable in all the geopolitical zones and majority (87.64%) of the farmers were from the rural sector, holding a mean total plot size of 12.61(±15.63) hectares, and planted 3 crops on the average. The most produced crop categories are cereals (46.75%), tubers (20.70%) and legumes (19.00%); legumes and cereals are highest in the North, and tubers in the South. Subsistence households were 32.81% (HCCI=0), only 1.71% of the households were fully commercial (HCCI=100), while semi-subsistence households (0≤HCCI≤100) constitute 65.48%. Years of education (p<0.05) and crop production in North East and North West zones (p<0.01) constrain commercialization, while at p<0.01, crop production in the rural sector and the South zones, and increased land holding are the drivers of household crop commercialization in Nigeria.
Nigerian farming households are mainly semi-subsistence and are diversified in crop production. Nigeria relies more on market participation of the semi-subsistence households, through their marketable surplus, to feed her teeming population and for exports. Further attention on rural infrastructure development in all geopolitical zones and awareness creation on producing market oriented products will increase agribusiness activities. This will generate green decent jobs that will take unemployed youths off the streets of urban centres. This is in tune with the economy diversification bid and the new Nigeria Economic Sustainability Plan of the Federal Government of Nigeria.
JEL CODE – Q13
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Comparison of fisheries sectors of Japan and Turkey in production, consumption, trade and future possibilities
147-153Views:383The purpose of this study is to show some view-points such as the expansion of the mutual trade scale in fish and/or marine products, and newly effective use of edible marine bio-resources in each country. Total quantity of fisheries production, consumption (per capita), export and import quantity of Japan and Turkey based on 2010 were reported as 75.27 million tons, 653 thousand tons; 8.5 kg, 70.9 kg, 566 thousand tons, 55.1 thousand tons,; 473 thousand tons, 80, 7 thousand tons respectively. Turkey- Japan total amount of fisheries trade was more than 56 million US $ in 2011 and, but in 2000 was just over 14 million US $. Japan and Turkey bilateral relations are friendly and cordial, and they are steadily improving. Therefore, they should prepare business plans or obtain funding for business plan development to identify new markets and explore business expansion opportunities.
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TRUST AND TRADE READINESS IN THE AGRIBUSINESS SECTOR THROUGH INTERCULTURAL COMMUNICATION: INSIGHTS FROM A CONSULTANCY FIRM IN INDONESIA
Views:323In the era of global agribusiness, intercultural communication has become increasingly essential for fostering trust and facilitating international trade. This study explores how an Indonesian international consulting firm strategically applies intercultural communication to enhance trade readiness and build trust with global clients in the agribusiness sector. Guided by Communication Accommodation Theory (CAT), the research investigates convergence, divergence, and maintenance communication strategies across diverse cultural contexts, including East Asia, Australia, and the United States. Using a qualitative case study approach, data were collected through key informant interviews and direct observations of client-consultant interactions. The findings reveal that tailored communication, adjusted to cultural norms, client expectations, and technological platforms, plays a significant role in reducing misunderstandings and strengthening client relationships. Convergence strategies, such as mirroring tone and interaction styles, help establish rapport, while strategic divergence reinforces ethical standards and professional identity. Maintenance ensures consistency in service branding. The study concludes that intercultural competence is not merely a soft skill, but a strategic asset that improves trade outcomes, client satisfaction, and long-term partnerships in agribusiness. These insights offer practical guidance for consultants, business developers, and agribusiness firms navigating global markets. Future research may extend this analysis to comparative studies between regions or sectors to broaden understanding of intercultural dynamics in international trade.
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Smallholder Food Marketing Behaviour: Exploring the Role of Informal Credit and Traders in Stabilization of Food Crop Prices
67-82Views:339Many farmers in Africa sell their produce at low prices immediately after harvest because they need cash. They could solve temporary liquidity constraints by use of credit and store their produce to sell when prices are high. However, due to various reasons such many poor farmers have been excluded from formal financial services. In response, the informal financial market has expanded, but the question why informal credit has not facilitated storage to enable farmers benefit from intertemporal arbitrage opportunities remains largely unanswered. To answer this question, we investigate the role of informal credit markets and traders in stabilizing seasonal food crop prices. Our analysis is based on a household survey data, and in-depth interviews with key players in the informal credit market and grain traders in rural southwestern Uganda. We find that community-based self-help savings and credit associations provide credit for the majority (62%) of farmers. Informal credit still excludes the very poor and is not sufficient to enable farmers benefit from intertemporal arbitrage opportunities. Thus, poor farmers continue to ‘sell low and buy high’. The study also addresses a related fundamental aspect of food marketing: why is there no competition between traders bidding up prices after harvest and eliminating seasonal price fluctuations? We analyse traders’ costs and profit structure in the study area, and shed some light on imperfections in the grain market and the barriers that limit competition between traders. We find that grain trade is not highly competitive. High transaction costs and limited access to credit are the main barriers limiting competition. Supporting community-based self-help savings and credit associations to raise their portfolio can enable more farmers to borrow at the same time. Investing in infrastructure, organising and supporting small scale farmers to bulk their produce might lower transaction costs, promote competition and dampen price fluctuations.
JEL Classification: D53, O13, O16, Q12, Q13
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New tools and opportunities in growth and climate friendly greening for small and medium enterprises in the European Union
25-31Views:423The role of Small and Medium Enterprises (SMEs) is unquestionable in the European economies, while financial opportunities are still inadequate for them. The more than 20 million SMEs play a significant role in European economic growth, innovation and job creation. According to the latest EC Annual Report , SMEs are accounting for 99% of all non-financial enterprises, employing 88.8 million people and generating almost EUR 3.7 tn in added value for our economy. Despite the fact that there is plenty of EU funding available for these SMEs, for certain reasons these funds hardly reach them. But we have to see that the EU supports SMEs by various way, e.g. by grants, regulatory changes, financial instrument, direct funds. On the other hand, SMEs and decision makers realised that the environmental sustainability has to be attached to the economic growth, therefore more and more tools are available for these enterprises. Over the last few years, public institutions, the market, the financial community and non-governmental associations have explicitly demanded that firms improve their environmental performance. One of the greatest opportunities might lay in the Climate- and Energy Strategy till 2030 as 20% of the EU budget is allocated to climate-related actions, however the easy access to finance is still a key question. Does the EU recognise the actual difficulties? Is there a systemic reason behind the absorption problems? Is the EU creating a more businessfriendly environment for SMEs, facilitating access to finance, stimulates the green and sustainable growth and improving access to new markets? The paper analyses the current European situation of the SMEs and the effectiveness of some new tools, which are specially targeting SMEs.
JEL classification: Q18
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Political risk effects and entry mode strategies of multinational corporations (MNCS) in Nigeria
Views:896Research on the political risk and entry mode of multinational companies (MNCs) has been one of the major subjects of interest in international business terrain, and the political risk factor has constitute a major basis for explaining whether exporting, licensing, franchising, or joint venture agreement (JVA) and Foreign direct investment seems to be appropriate. As such, the study examined the effect of political risk as it affects the entry mode strategies of selected multinational corporations in Nigeria as the economy of most developing economies has been characterized as being exposed to political instability and risk. The research adopted the survey technique with inference to the expo facto method and adopted questionnaire as an instrument through content and test re-test appraisal before data were analyzed through the IBM Statistical Package for the Social Sciences. The results from the analysis indicated that franchising remains a viable option of multinationals in Nigeria and the second hypothesis indicated that licensing significantly reduces the risk exposure of multinational corporations as the licensor have lesser liability in an unstable political economy of the licensee. Based on these findings companies are recommended to adopt appropriate entry strategies in line with governmental policies and economic situation before entering foreign markets.
JEL CODES: M1, M10 -
A comparison of the Hungarian mangalitza and dutch organic pork chains
73-76Views:359The aim of this paper is to present the Hungarian mangalitza pig and Dutch organic pig supply chains and, in interrogating the differences between the two sectors, to make suggestions for the efficient operation of the Hungarian mangalitza breeding sector. The information about the two was sourced by a depth interview and literature reviews. It is established that there are few similarities between the two segments. In both sectors, the pigs are kept outdoors in large paddocks, there are also National Associations: in Hungary, the Association of Mangalitza Breeders (NAMB), in The Netherlands, the Organic Pork Growers. They hold a general meeting every year, where they discuss issues such as volume, quality, price, marketing and the future challenges and opportunities. There is strong demand both for the mangalitza and also for Dutch organic pork products on foreign markets. The main difference between them is their information systems. In The Netherlands, information flows via FarmingNet, but in the mangalitza sector, no such system exists. Yet, such a system would represent a breaking point for the adequate flow of data and efficient production for the NAMB, because then, Hungarian farmers would be forced to supply data.
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