Vol. 5 No. 3-4 (2011)
Articles

Reducing consumption of food with high level of fat, sugar and/or salt among young generation

Published December 31, 2011
Róbert Sándor Szűcs
Szolnok University College, Commerce and Marketing Department
Zsolt Csapó
University of Debrecen, Faculty of Applied Economics and Rural Development
pdf

APA

Szűcs, R. S. ., & Csapó, Z. . (2011). Reducing consumption of food with high level of fat, sugar and/or salt among young generation. Applied Studies in Agribusiness and Commerce, 5(3-4), 79-85. https://doi.org/10.19041/APSTRACT/2011/3-4/14

The young generation is the most influenced and vulnerable segment of the market. Food with high level of fat, sugar and/or salt are popularised for this segment.At the same time nearly 7 people die of obesity or from complications of obesity in Hungary each hour – one every 9 minutes. Less than 10% of youth are of the belief of eating healthy and more then one third of youth don’t take care about healthy eating. The young generation can be especially influenced by use of well-known persons, prize games and free gifts. The idea of fat tax’s introduction could be an obvious proposal.