Vol. 7 No. 4-5 (2013)
Articles

Consumer attitudes and preferences about the pork meat in Hungary (based on cluster analysis)

Published December 30, 2013
Viktória Vida
University of Debrecen Centre for Agricultural and Applied Economic Sciences
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APA

Vida, V. . (2013). Consumer attitudes and preferences about the pork meat in Hungary (based on cluster analysis). Applied Studies in Agribusiness and Commerce, 7(4-5), 151-158. https://doi.org/10.19041/APSTRACT/2013/4-5/21

In my study I wish to investigate the fact that how the pork consumption of Hungary changed during the last years. This study focuses on consumer’s attitudes about (pork) meat, what do they think about the healthness of the different meat type, what are the strengths and weaknesses of pork meat, what are the main features of good quality pork meat, what are the major pork purchase influencing factors and what are the favourite food of the respondents from pork meat etc. Then I analyze the tendency of these values (cross tabs, bar/pie charts, means, Chi-square), where can be found significant differences, and make a cluster analysis to identify the pork consumers in Hungary.