Vol. 7 No. 4-5 (2013)

Articles

Branding potential of spas in the Northern Plain and the Mid-Transdanubian Regions

Published December 30, 2013
Authors
Attila Mosonyi
Hetényi Géza Hospital, Szolnok
, Attila Lengyel
College of Szolnok, Szolnok
, Anetta Müller
Eszterházy Károly College, Eger
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How to Cite
Selected stlye: APA
Mosonyi , A., Lengyel , A., & Müller, A. (2013). Branding potential of spas in the Northern Plain and the Mid-Transdanubian Regions. Applied Studies in Agribusiness and Commerce, 7(4-5), 97–100. https://doi.org/10.19041/APSTRACT/2013/4-5/13

Based on both primary and secondary research in our article we examined the brand elements of the main baths of the NorthernPlain Region (Szolnok Liget Thermal and Experience Bath, Nyiregyháza Aquarius Experience Bath, a Hajdúszoboszló Hungarospa Plc. and the Debrecen Aquaticum Mediterranean Experience bath ) and the Mid-Transdanubian Region (Komárom Medical bath, Agárd Thermal and Medical Bath, Pápa Castle Garden Bath) and worked out their brand systems. We also examined and analysed the possibilities and process of branding. According to their brand elements we established three categories for the baths: Established brands, Developing brands and Brandable baths.

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