Applied Studies in Agribusiness and Commerce (APSTRACT) publishes high quality contributions on topics related to Agribusiness and Commerce and provides managers, researchers and teachers with a forum, where they can publish and acquire research results, case studies and reviews, which are important to the global food chain. The APSTRACT is an Open Access (OA) Journal. Submitted manuscripts should have a relationship to the economics of agriculture, natural resources, environment, or rural development.

Papers should have a practical orientation and demonstrate innovation in analysis, methods, or application. Topic areas include production economics and farm management, agricultural policy, agricultural environmental issues, tourism, regional planning and rural development, method

Applied Studies in Agribusiness and Commerce (APSTRACT) publishes high quality contributions on topics related to Agribusiness and Commerce and provides managers, researchers and teachers with a forum, where they can publish and acquire research results, case studies and reviews, which are important to the global food chain. The APSTRACT is an Open Access (OA) Journal. Submitted manuscripts should have a relationship to the economics of agriculture, natural resources, environment, or rural development.

Papers should have a practical orientation and demonstrate innovation in analysis, methods, or application. Topic areas include production economics and farm management, agricultural policy, agricultural environmental issues, tourism, regional planning and rural development, methodology, marketing of agricultural and food products, international trade and development, sport management.

Research on a significant economic component, analyses of problems connected to research, extension, and teaching of the International MBA Network in Agribusiness and Commerce are also encouraged.

Applied Studies in Agribusiness and Commerce (APSTRACT): An internationally recognised journal of business and commerce ISSN : 1789-221X, electronic version: ISSN 1789-7874 have been listed on the IDEAS/RePEc.

All of our articles and Issues are available in the following repositories: AgEcon Search and University of Debrecen Electronic ArchiveOur Journal DOI name is: 10.19041/APSTRACT

Journal Policies

Applied Studies in Agribusiness and Commerce (APSTRACT) is the official periodical of the International MBA Network in Agribusiness and Commerce published to promote the discussion and dissemination of applied research in applied economics, agribusiness and commerce carried out within the International MBA Network.

These instructions detail policies and procedures for publishing in the APSTRACT Journal. We recommend that authors refer to these instructions, as well as the Instructions to Authors: Style and Formduring submission, peer review, acceptance, proof correction, and final publication phases.

The journal publishes on its website the Annual Report of the International MBA Network in Agribusiness and Commerce, thus enabling members to have immediate access to the papers. Reactions to articles previously published in APSTRACT should be sent to the Editor.

Authors are responsible for reading their manuscripts and hereby affirm that the content of their manuscripts (data including graphs, figures, tables, and illustrations) has not appeared in print elsewhere (except as abstracts, local or regional field day reports, extension letters, or non-peer-reviewed proceedings of conferences). Authors are aware that if the content detailed above has been published elsewhere, our Journal cannot accept it.

To avoid plagiarism, after the manuscript arrives at the editor’s office, it will be checked by an international plagiarism search software programme. If the similarity index is too high the manuscript will be immediately refused.

All new submissions are screened for completeness and adherence to the Guide for Authors. uthors of manuscripts rejected at initial evaluation stage will normally be informed within 1-2 week of receipt. Typically the manuscript will be reviewed within 80 days. Reviewers or Editors may request more than one revision cound of a manuscript, and alternative reviewers may also be invited to review the manuscript at any time. After acceptance, it currently takes 1 week to get a citable, uncorrected draft of the article online, another 4-5 weeks to get the final corrected article online, and a few weeks later this is compiled into an online and offline volume and issue. The print copy follows 2-3 weeks later.

Current Issue

Vol 14, No 3-4 (2020)

Published December 31, 2020

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Articles

A study on consumer habits in the dietary supplements market
5-14

There has been a continuous increase in the proportion of consumers using dietary supplements worldwide. Evidence based on former surveys suggests that in Hungary more than half of the population buy at least one type of dietary supplement (hereinafter DS). By using secondary research, the authors of the present paper examine the demographic fa...ctors determining the consumption of DS on a global scale. Consumption of DS increases with age and is more frequent among women. Consumers with higher qualifications and income tend to buy products containing vitamins and minerals to a greater degree. In the vast majority of cases the purchase and consumption of DS is based on consumers’ personal preferences and decisions, rather than on their physicians’ advice. It has been found that a high percentage of DS consumers probably do not even need any extra nutrient intake. In our primary research (N=1000) the specific attitudes to and characteristics of DS consumption among Hungarian adults are analysed on the basis of on a nationally representative survey. First, we identify the most important reasons which encourage consumers to buy DS. Consumer awareness concerning DS with a particular vitamin and mineral content and of other sources is examined, and we also assess the consumption of the product which is the most popular. The current paper attempts to identify the outlets Hungarian consumers typically buy DS from, and also what resources they use to keep themselves informed about these products. Consumers who admittedly reported (regular) consumption of a certain kind of DS product 6 months prior to the survey are further examined in relation to certain additional issues. The results of our survey provide an accurate picture of the DS consumption habits of the Hungarian population.

JEL CODE: I12, M31

ARTICLE IN PRESS!

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Krishna consciousness in Europe: The way farming communities became the focal points of marketing

Krishna Consciousness is regarded as one of the most successful new religious movements in terms of marketing in the Western World. The aim of this research was to identify and analyze the marketing strategy the members of the Krishna-conscious community apply in Europe via content analyses, field research observations and in-depth interviews. ...The marketing mix of services marketing (7P) are often suggested to be applied by religious communities as well, however, this concept has boundaries due to the principles of the religions, which may not be altered for the sake of marketing. The research has shown that in Europe Krishna-conscious communities have overcome this problem by shifting the product from religion to a complex touristic product, which is realized in the form of farming communities, which have become an important rural tourist attraction in some countries. As the comparison of the websites of the different institutions has shown that rural and farming communities are the ones, which focus mainly on attracting people, who are not familiar with Krishna Consciousness yet, while the websites of the other institutions communicate mostly with devotees or people already interested in the religion or its certain aspect (cuisine, education), rural and farming communities were the institutions chosen to be analyzed more closely. The marketers of these tourist attractions are therefore free to make certain modifications in the marketing mix, as its focus is a tourist attraction, not the religion itself; while the transmission of knowledge about the religion happens in the touristic attractions only. Seven European farming communities of six different countries have participated in the research so far, which may be extended to further communities and continents on the future for a more thorough analysis.

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Farmers’ experience in adoption and usage of ICT solutions for agriculture in the Republic of Macedonia

The adoption of new of Information and Communication Technologies (ICTs) in farming activities becoming crucial for developing countries in order to meet the challenges of rapidly growing populations, urbanization and arable agricultural land declination. Because of it, each farmers’ organization or farmer has to concern their agricultural pr...oducts and services more towards modernized and ICT related routine. The attempt has been made to analyze the reaction of the Macedonian farmers towards ICTs as a source of reliable and timely information about e-banking, online purchasing/selling, marketing, input and output optimization, increased revenue, remote farm management process etc. Semi-structured questionnaire was used for interviewing 132 semi-experienced and experienced farmers that use ICTs as sample for the research. The data were analyzed using appropriate statistics tool like correlation and Rank Based Quotient (RBQ). The findings showed that farmers stressed the cost of ICTs, lack of training, trust level in the government institutions, and lack of ICT infrastructure are thresholds for ICTs adoption and use in agriculture. This research contributes to understand the adoption and use of ICT, identify the constraints associated with ICT use and propose recommendations towards the improvement of ICTs for agriculture in the Republic of Macedonia.

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12
Statistical and multi-criteria decision making analysis for consumer attitude and behavior: in case of Mongolian organic food market

Nowadays, consumers have a full of knowledge on products and services, and their daily consumption of healthy and environmentally friendly products has been increasing. Therefore, businesses need to implement green marketing activities, so they need to be aware of environmental issues and consumer needs while maintaining financial sustainabilit...y and competitiveness. (Belz & Karstens, 2002). Examples are the rapid growth of organic food products, as consumers are concerned with their health and environmental issues in their day-to-day purchasing decisions. Over 20 years ago, in 1999, the market for organic food products sales was $ 15.2 billion, while sales in 2017 increased to $ 97 billion, indicating that the world's organic food market is growing rapidly. The organic food market is growing by $5 billion a year, and as of 2014, 172 countries have organic food farm land according to the “The World of Organic Agriculture”. Since the market for organic products is a new market for Mongolia, previous surveys in are relatively small. Therefore, this is aimed at conducting a study on behavioral approaches of consumers of organic food products in Ulaanbaatar. We have run statistical and multi-criteria decision making analysis based on given data of consumers. We also apply Harker’s techniques for complete and incomplete evaluation matrices which are defined from consumers decision making. Numerical examples are presented.

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Motivation solutions for small and medium-sized enterprises in the Southern Transdanubian Region

The singularity of human resources and the complex interests in the world of work are a constant challenge for business executives and HR colleagues. While the difference between the performance of a motivated and an unmotivated employee can be up to twice as much at almost the same cost level, the motivation strategy is typically either absent... from the business life, or operates on a reactive concept based on an unconscious design. Although the mere presence of motivation and its various levels are less quantifiable in exact terms with direct tools, a performance which is much weaker than possible is measurable in the short and long term, and its negative economic results are clear. The aim of the research is to examine the motivational practices of small and medium-sized enterprises (SMEs) operating in the Southern Transdanubian Region. Involving 300 businesses we evaluated the applied wage system, the role of money among the motivational tools, the extent and causes of fluctuation, the system of employee training, the way of performance evaluation, the reasons for underperformance, the importance of motivation, the company motivation strategy and the efforts to retain the key people. The employee motivation can be increase in several forms, but the priority of needs and claims is constantly changing. Updating this motivational matrix is a real leadership challenge, but this effort can pay off multiple times. According to the results it can be stated that the motivation strategy – as a key economic issue – is not given sufficient attention in business practices.

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